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SOFTGAMES sells its Web Business to Azerion

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SOFTGAMES sells its Web Business to Azerion
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SOFTGAMES, the well-known German instant gaming company developing casual, truly social games, announces the sale of its Web Business to Azerion, the leading pan-European digital gaming and monetisation company.

With this major deal, Azerion now provides advertisers an extended reach with 300 additional premium web games through its platform (including the popular Garden Tales franchise) and a crossword puzzle platform designed by SOFTGAMES. This boosts Azerion’s offering in key regions and adds to their younger audience segments and, with the crosswords, reaches more mature players.

The two companies have established a long-term relationship in which Azerion publishes games on the web already developed by SOFTGAMES, as well as those still to be developed in the future. By these means, Azerion’s platform continuously evolves, offering clients an even more tailored audience reach.

In addition, Azerion takes over all of SOFTGAMES’ business operations in the web browser games segment. Historically, SOFTGAMES has formed steadfast partnerships with some of the biggest agencies, advertisers and media companies and their sites (Tribune Content Agency e.g. Chicago Tribune and Reach Plc. e.g. Mirror.co.uk).

Erol Erturk, Executive VP Games & Strategic Partnerships at Azerion said: “This deal offers SOFTGAMES’ partners the ability to leverage Azerion’s growing ecosystem and technology providing additional and long-term monetisation opportunities for media companies while improving reach for advertisers.”

Alexander Krug, CEO & Co-Founder of SOFTGAMES, said: “Over the last decade SOFTGAMES has built a unique and massive ecosystem around the distribution & monetization of HTML5 casual games across the web. As the web games market has reached maturity and our focus has shifted more and more towards Instant Games in the past years, the deal with Azerion is the next logical step for us.

Andre Krug, COO & Co-Founder of SOFTGAMES, said: “Selling our web business allows us to unite our workforce, vision and focus on Instant Games. We are now well positioned to grow even faster to become the leading developer on that exciting new platform.”

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GambleAware awards £300,000 grant for new research into lived experiences of minority communities around gambling harms

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GambleAware awards £300,000 grant for new research into lived experiences of minority communities around gambling harms
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GambleAware has announced the outcome of its recent grant award process to improve knowledge of the lived experiences of minority communities – including minority ethnic, religion, and language groups – in relation to gambling and gambling harms.

The grant was awarded through a competitive process to two consortia: one led by Ipsos MORI and supported by researchers at the University of Manchester; and a second led by ClearView Research. Ipsos MORI will lead the research overall. The 18-month programme will harness the consortia’s strong understanding of the research aims, the communities themselves, and the underlying factors that can drive or exacerbate gambling harms amongst marginalised and socially excluded communities. The specific objectives of the research are to:

  1. Explore minority communities’ lived experience of gambling, gambling harms, and gambling advice and information, support, and treatment services
  2. Explore the drivers of gambling harms among minority communities in Great Britain, building on international research
  3. Identify the services, interventions, and policies necessary to reduce and prevent gambling harms among these communities

In recognition of the importance of this research, and the ambition of the collaborative consortium, GambleAware increased the grant award to £300,000, up from the £250,000 specified in the original call for proposals.

The final research report will be published in 2023, but interim reports will be available earlier. These will inform GambleAware’s wider five-year strategy that aims to achieve a society free from gambling harms for all communities.

Dr Jay St.John Levy, Research Lead at GambleAware, said: “The experiences of minority communities around gambling are at present under-researched in Great Britain, yet evidence suggests that these groups are more likely to experience harm from gambling, and less likely to access gambling treatment services, compared with white communities.

“We are very pleased to award this grant to these two consortia who together bring considerable expertise focussing on people’s nuanced lived realities. This will help explore why these communities experience a greater burden of harm, and how to break down the barriers preventing them from accessing services.

“This research will better ensure that GambleAware and others can commission a broad range of treatment and support services that work for minority ethnic, language, and religious communities. It is therefore an important step towards reducing the current inequalities in gambling harms.”

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FIGHT FOR THE RICHES OF A FIERCE PEOPLE

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FIGHT FOR THE RICHES OF A FIERCE PEOPLE
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Before the Spanish conquistadors arrived, warrior cultures ruled over this corner of the world. Get in the rhythm of the war drum of the Sun God’s worshipers. Fight the odds to prove your worth among the bravest in the Aztec Empire.

Aztec Jaguar takes you on a journey in the times of Montezuma. Packed with bonuses, this slot is the first of its kind in our pantheon of exciting slots.

With its Free Spins, Hold and Win feature and an abundance of bonuses all packed in one 5×3 video slot, you will be captivated by the world of Aztec Jaguar.

Get enthralled by the adventure!

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TVBET goes live in Africa at eBet through Bitville Gaming

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TVBET goes live in Africa at eBet through Bitville Gaming
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TVBET and Bitville Gaming are now working together, thanks to a recently signed partnership. This new collaboration is a significant step towards the provider’s aim to gain a strong footprint within Africa. B2B provider of live games, and B2B development company Bitville Gaming have united under one goal — to provide the gaming market with the best products and services.

The provider of B2B online streaming games, TVBET, stays strong in pursuing its goals and continues to conclude win-to-win partnerships. This time, the new deal is a collaboration with the B2B development company Bitville Gaming. As part of the deal, a range of TVBET live games is already available at Bitville Gaming’s partner — eBet Swaziland.

eBet Swaziland is an operator offering a wide range of gaming activities. The portfolio of eBet includes betting on sports, like soccer, basketball, boxing, rugby, tennis, etc., virtual sports, a wide range of slots, lotteries, and so on. From now on, eBet players may enjoy TVBET’s chosen live games. The products available at eBet include some of the most popular B2B provider’s games, namely Fruitrace, 1Bet, Lucky6, WheelBet, 5Bet, 7Bet, Keno.

Bitville Gaming is a well-established development company with a highly qualified team of experts. It specializes in creating fixed-odds B2B products for the betting, gaming, and gambling industries. The company’s services also include B2B iframe betting solutions, portal, and free-standing pos wagering solutions, online and SMS wagering solutions, mobile-money wagering solutions, bespoke platform and product development, B2C product development. Originating from South Africa, the company has established itself very well worldwide.

“We believe that the addition of TVBET to our suite of products displays our ongoing commitment to bringing up-to-date, contemporary, and innovative solutions to the African i-Gaming landscape. This is just the beginning of many exciting solutions and products to come!” — says Andrew von Hoesslin, Managing Director of Bitville Gaming.

The partnership promises to be mutually beneficial for all parties. Cooperation between companies will help them strengthen their positions in the betting market and offer their partners new solutions.

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