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Paco Rabanne launches out-of-this-world gaming campaign for Phantom

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Paco Rabanne launches out-of-this-world gaming campaign for Phantom
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Paco Rabanne, the leading fashion house and fragrance brand, has partnered with Starcom and Bidstack to create an out-of-this-world in-game brand collaboration in the futuristic game Curved Space for the luxury men’s fragrance, Phantom.

The innovative campaign celebrates Phantom’s luxury craftsmanship and new-tech feel with a custom in-game character that represents the fragrance’s collectable robot bottle. Phantom is the world’s first connected fragrance, which comes in a game-changing bottle design made with chrome, metal and black.

The distinctive in-game Phantom robot character launched in this campaign acts as a controllable companion in Maximum Games’ Curved Space and works alongside players as they travel through the deepest reaches of space. The character is free for all and can be downloaded from the game’s start menu. Players can explore the game’s vast maps, battling cosmic spiders with their futuristic partner on hand to help them take on enemies with a powerful spray attack.

Maximum Games developed the in-game companion to enhance the playing experience. The Phantom robot becomes an additional tool in every player’s toolbox, acting as an extension of them with the ability to port around the map, stun spiders and assist in battle. The character is playful and fun, breaking the fourth wall at certain points with emotion animations whilst showcasing the Phantom bottle beautifully by capturing light and reflections and moving in a dynamic, responsive, and realistic way.

Bidstack, the leading in-game advertising technology platform worked alongside Starcom to develop the strategy for the campaign and after exploring different ways to create an authentic branded experience in-game, they found a perfect fit in Curved Space. The title, which is available on PC, Xbox and PlayStation, offers a radically different environment for brands to interact with gamers. With cross-platform reach and an intense arcade style, the game is a perfect environment to create an authentic and accessible gaming activation for Paco Rabanne.

It is the first time a fragrance has featured in a game as a playable character and the campaign acts as a fine example of Paco Rabanne’s innovative approach to engaging their target audience in a way that respects and enhances the end-user experience. The playable character launched on November 1st and allows the brand to connect gamers with the world’s most connected fragrance in the run up to the holiday season.

Of the campaign, Adam Fisher, Head of US Sales at Bidstack said “It was a pleasure to work again with Paco Rabanne and Publicis for this exciting collaboration with our partner Maximum Games in their newest title, Curved Space.

Working with our partners to create an interactive brand experience for Phantom is something we are really proud of. The execution pays homage to some of the classic games that came before us and drew inspiration from titles like R-Type and Gradius.

Our number one priority for any partnership is to ensure we respect the game and I feel that we accomplished that with this free DLC activation.”

​​“Phantom is the perfect partner for this campaign,” said Shane Bierwith, EVP of Global Marketing at Maximum Games added. “The fragrance and robot perfectly compliment the out-of-this-world action in Curved Space. New and existing fans can expect a lot of fresh twists and turns within the free DLC.”

Asia

Infinity Kingdom to Start Open Beta in Japan on January 25th

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Infinity Kingdom to Start Open Beta in Japan on January 25th
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Infinity Kingdom, YOOZOO Games’ self-developed cartoon-style strategy mobile game, will start its open beta in Japan on January 25th, available for download on Android and iOS.

Set on the legendary continent of Norheim, players have to defend against invasion from the evil gnomes. While expanding their own cities, players must team up and protect their territories from other players.

Inspired by famous historical figures, the concept of Immortals is introduced in Infinity Kingdom. As commanders of the troops, Immortals have special skills and can be leveled up to increase their power.

After its initial launch in January, 2021, Infinity Kingdom was listed among the top 10 best-selling strategy game in more than 30 countries in Europe and the US. Now the game will be available in Japan soon, bringing OB event, new version update and new Immortal!

 

OB Event: Revival of Cities

The kingdom is suffering, it’s time to protect the people. Together with Japanese lords, unite as one to rebuild the kingdom.

With Infinity Kingdom‘s launch in Japan, a new event, Revival of Cities will be online in the OB server, Norheim Server 136. During this 60-day event, players need to collaborate and conquer. From gems, philosopher stones, to superior resources pack, the top 100 players will earn in-game goodies to the value of hundreds of US dollars.

 

Legion of Frostborne 1.8 Update

As the next round of Legion of Frostborne was about to enter its war phase, another update arrived amidst the ice and snow on January 13th.

The update has brought the official start of the Season system, applying to all servers. As each server progresses through the seasons, the maximum level of buildings, Immortals, troops and dragons increase, and new Academy Technology and Lord Talent branches are unlocked.

New Alliance tactics are available in the regular season of Legion of Frostborne, and can be used by Alliance Leader (R6) or Officers (R5) to provide all Alliance members with protection on the battlefield.

An “Illusion Battlefield” special topic is added to the Daily Talks to gather and disseminate the latest competition news, allowing players to learn and discuss strategies with each other. Players are also able to pre-arrange different troop formations that can be switched between for different combat situations.

 

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Gaming

A brand-new star on the Cute ’em up horizon! New Trailer – Switch & PS4 coming Q1

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A brand-new star on the Cute 'em up horizon! New Trailer - Switch & PS4 coming Q1
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ININ Games is proud to announce that Cotton Fantasy will be available for Nintendo Switch and PS4 this spring, both digitally and physically. After the Japanese release in December (as Cotton Rock ‘n’ Roll), this brand-new entry to the Cotton series is now making its way to the West and can be pre-ordered via a selection of retailers, varying per location. A growing list of links can be found on the ININ Games website. ININ Games is celebrating this occasion with a new trailer, showcasing many of the features, like the six iconic playable characters.

Eager collectors still have the chance to secure a Limited Edition Nintendo Switch or PS4 copy from Strictly Limited Games, at the same price as the retail edition but with alternative cover artwork and a colourful manual not included in the retail edition. Also available is a highly limited Collector’s Edition with exclusive, magical collectibles, including the official Cotton Nendoroid figure.

About the game:

Something sinister is in the making – the willows are vanishing from Fairyland and the Fairy Queen entrusts Silk with solving the case. Who could be behind this devious ploy?

For a promised lifetime all-you-can-eat supply of tasty willows, the little witch Nata de Cotton is willing to help her old friend out and embark on another adventure together.

Cotton Fantasy sets the stage for another fantastic adventure, 30 years after the Cotton series initially premiered, with lots of features to offer:

  • HD graphics & brand-new shoot ’em up game mechanics

  • 6 iconic, playable characters to choose from, each with different mechanics and attacks, even including guest characters like Umihara Kawase (from the equally named series) and Luffee from Doki Doki Poyacchio

  • Easily accessible Shoot ’em up gameplay, perfect for newcomers, but with enough depth for veterans

  • 16 colourful and varied scrolling stages to unlock, with vertical, horizontal, and 3D movement

  • Light-hearted story with fun and charming cutscenes voiced entirely in Japanese (English, French, Italian, German, Spanish subtitles included)

  • Exhilarating soundtrack featuring iconic remastered tracks from past games

  • Unlockable content and different characters offer high replayability

  • Aim for the high score in your nation and globally with the featured ranking boards

 

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Asia

Made-in-India Shooter MaskGun Crosses 60 Million Players, Three Year Anniversary Update Out Now

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Made-in-India Shooter MaskGun Crosses 60 Million Players, Three Year Anniversary Update Out Now
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SuperGaming, one of India’s leading game development companies announced its mobile multiplayer shooter MaskGun has crossed 60 million players. January also marks the game’s third anniversary.

To celebrate this, MaskGun gets a new update known as the 3rd Anniversary Update. It brings a revamped user interface, fresh skins, and hotly-requested 1v1 mode. It’s out now via the App and Play Store.

“The MaskGun anniversary update is our biggest one yet,” says Roby John, CEO and co-founder. “1v1 in particular has been the most requested feature from the community. It aims to be a test of true skill to show off the best talent from MaskGun’s 60 million plus players as there won’t be a team to make up for your lapses or carry you in a match.”

As the name suggests, 1v1 pits one player against another in a no-holds barred contest to see who is the best. Select from three weapon types — assault rifle, shotgun, and sniper rifle and square off against your friend (or enemy) and settle rivalries once and for all. You can check out what to expect from 1v1 in this handy trailer:

Beat your rivals consistently and you could find yourself a spot on MaskGun’s leaderboard and win unique in-game rewards too. You can access the mode from the Rumble section of the game’s menu. Other additions include new female agents and dragonborne weapon skins. You can download MaskGun for free right now on the App Store and Google Play.

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