Connect with us

Gaming

Paco Rabanne launches out-of-this-world gaming campaign for Phantom

Published

on

Paco Rabanne launches out-of-this-world gaming campaign for Phantom
Reading Time: 2 minutes

 

Paco Rabanne, the leading fashion house and fragrance brand, has partnered with Starcom and Bidstack to create an out-of-this-world in-game brand collaboration in the futuristic game Curved Space for the luxury men’s fragrance, Phantom.

The innovative campaign celebrates Phantom’s luxury craftsmanship and new-tech feel with a custom in-game character that represents the fragrance’s collectable robot bottle. Phantom is the world’s first connected fragrance, which comes in a game-changing bottle design made with chrome, metal and black.

The distinctive in-game Phantom robot character launched in this campaign acts as a controllable companion in Maximum Games’ Curved Space and works alongside players as they travel through the deepest reaches of space. The character is free for all and can be downloaded from the game’s start menu. Players can explore the game’s vast maps, battling cosmic spiders with their futuristic partner on hand to help them take on enemies with a powerful spray attack.

Maximum Games developed the in-game companion to enhance the playing experience. The Phantom robot becomes an additional tool in every player’s toolbox, acting as an extension of them with the ability to port around the map, stun spiders and assist in battle. The character is playful and fun, breaking the fourth wall at certain points with emotion animations whilst showcasing the Phantom bottle beautifully by capturing light and reflections and moving in a dynamic, responsive, and realistic way.

Bidstack, the leading in-game advertising technology platform worked alongside Starcom to develop the strategy for the campaign and after exploring different ways to create an authentic branded experience in-game, they found a perfect fit in Curved Space. The title, which is available on PC, Xbox and PlayStation, offers a radically different environment for brands to interact with gamers. With cross-platform reach and an intense arcade style, the game is a perfect environment to create an authentic and accessible gaming activation for Paco Rabanne.

It is the first time a fragrance has featured in a game as a playable character and the campaign acts as a fine example of Paco Rabanne’s innovative approach to engaging their target audience in a way that respects and enhances the end-user experience. The playable character launched on November 1st and allows the brand to connect gamers with the world’s most connected fragrance in the run up to the holiday season.

Of the campaign, Adam Fisher, Head of US Sales at Bidstack said “It was a pleasure to work again with Paco Rabanne and Publicis for this exciting collaboration with our partner Maximum Games in their newest title, Curved Space.

Working with our partners to create an interactive brand experience for Phantom is something we are really proud of. The execution pays homage to some of the classic games that came before us and drew inspiration from titles like R-Type and Gradius.

Our number one priority for any partnership is to ensure we respect the game and I feel that we accomplished that with this free DLC activation.”

​​“Phantom is the perfect partner for this campaign,” said Shane Bierwith, EVP of Global Marketing at Maximum Games added. “The fragrance and robot perfectly compliment the out-of-this-world action in Curved Space. New and existing fans can expect a lot of fresh twists and turns within the free DLC.”

Gaming

Best Games to Come In 2022

Published

on

Reading Time: 2 minutes

 

There is a common quip in the gaming and game development world that new games’ release dates are more of suggestions than a sure thing. This is because no game ever makes its initial release date. But gamers have come to terms with delays and understand that it’s part of the game development process. However, this does not keep us from getting excited about the new titles slated to be released later this year.

This piece will look at the best games you should expect before the year ends. So if you’re ready to possibly get your hopes up for no reason, keep reading to learn more.

1. God of War

God of war is a quirky game set in a world inspired by the Norse mythology and was initially released in 2005. The game has gone through a few iterations over the years, which has only improved its gameplay. The current title does an excellent job at developing its characters and establishing their backstories, pulling you into the game and engaging you even more.

In addition, the musical score does an even better job at accentuating important moments in the game. That’s why we are so excited about the new revamp slated for later on this year. We are sure the stories and music will only get better, and we don’t even need to mention the gameplay. Sony always kills it.

2. Call of Duty

When duty calls, you have to answer. This is one that never disappoints. Its action sequences are as engaging as ever, and the graphics are every graphics designer’s envy. Betway also found that playing COD helps you burn as much calories as a long walk, with a 90 minute gaming session elevating your heart rate to 90+ beats per minute and helping you burn up to 180 calories.

So you can now enjoy your gaming sessions and don’t have to worry about missing the gym. And with a new release this year, we have more than one thing to be excited about.

3. Last of Us

Another title that is excellent to play is Last of Us. It’s set in a decaying post-apocalyptic world and stars two characters—a child accompanied by an adult. However, the story is not about the dilapidated world but about these two characters and their struggle to survive this world.

This is one we hope the development gods here us and release as expected. We cross our fingers and hope it makes its release date this year.

4. A Plague’s Tale

Set in a corps-ridden world, plague-infested rats and inquisition soldiers who have it out for the two orphaned sibling protagonists. The game’s setting does an excellent job of making the main characters empathetic as you witness their struggle from a third-person perspective.

However, the gameplay is not that engaging, and the obstacles are neither challenging nor compelling. We are glad the makers are revamping this one and getting a second chance at taking another crack later this year.

5. FIFA 23

FIFA is a classic game that never disappoints. It has been a favorite for many, and FIFA 23 is expected to be the most popular iteration of the francise yet.

Continue Reading

Asia

Jump.trade the largest NFT marketplace in India touches 100,000 sign ups, in the last 60 days; to soon launch the P2E Game “Meta Cricket League”

Published

on

Jump.trade the largest NFT marketplace in India touches 100,000 sign ups, in the last 60 days; to soon launch the P2E Game “Meta Cricket League”
Reading Time: 2 minutes

 

Witnesses 10,000 daily new visitors joining

Jump.trade, a thriving NFT marketplace and D2C platform that focuses on gaming NFTs and International brands are all set to launch its maiden gaming venture – Meta Cricket League at the end of June. This is a new Play-To-Earn game that is driven by NFTs and allows players to earn cash prizes and other rewards by climbing leaderboards or challenging other players. The game is set to instill the excitement of real-world cricket into the experiential Web3 format.

The Meta Cricket League will be available on all Mobile and Web Platforms to provide easy access to gamers everywhere. This will enable seamless and easy onboarding as Gamers will have the chance to play-on-the-go and from anywhere. Interestingly, the Games initial 55,000 NFTs were sold-out for $25 but with its value multiplying in a very short time, a substantial pool of those NFTs are now being traded in values exceeding 10x and 200x.

With cricket constituting an integral part of the national fabric, a whopping 93% of Indians were found to be devout fans of the sport. It is evident from the fact that cricket games in the Google Play Store account for the highest number of downloads grossing well over 250 million.

Speaking on the occasion, Kameshwaran Elangovan co-founder and COO, who lead the execution and launch of MCL on Jump.trade, said,” We are extremely delighted to have emerged as the flag bearers of the NFT bandwagon in the country. With NFTs not being restricted to just mere digital indulgences and entering the mainstream with their numerous applications, the launch of The Meta Cricket League (MCL), a cricket-based NFT game that allows players to earn while they play is certainly a dream come true for gamers across the country. Cricket as a sport already rules the hearts of countless Indians and we are confident that the MCL will be a sensational success story with NFT enthusiasts and gaming lovers everywhere. “

Highlighting Jump.trades user base in just the last 60 days, the number of sign-ups on the platform has touched 100,000 now. Also, being 100,000 wallets filled, with around 10,000 new visitors joining the ecosystem daily. The average trade volume of the marketplace in a day is around $10,000 to $25000 worth of trades, of which 85% of men and 15% of women are represented as NFT holders in the ecosystem.

With such exponential demand and hundreds of millions of potential players within the Play-to-earn revolution, Cricket will be one of the largest gaming segments in the space. Just as Cricket unites people of all ages, regions, and languages in India and across cricket-playing nations, the P2E Cricket game MCL aspires to prove to be instrumental in breaking through Web3 adoption in India. 

Continue Reading

Gaming

STAR STABLE LAUNCHES ON EPIC GAMES

Published

on

STAR STABLE LAUNCHES ON EPIC GAMES
Reading Time: < 1 minute

 

Swedish game Star Stable Online today launches in 15 languages on Epic Games Store, the digital storefront and platform for the distribution of PC and Mac games.

A competitor to Steam, through The Epic Games store users can create their own profile and purchase and play games from a range of different genres. The launch on the store is part of Star Stable’s strategy of increasing its distribution channels and providing its target audience with additional options of how they can discover and engage with the product.

With over 1 million downloads of Star Stable Online on mobile already, the game experience and product will be the same on Epic Games as it is via the official website. Users will have access to the regular launcher and their accounts as normal, with SSO categorised as a free-to-play game on the Epic Store.

To enjoy the full game experience players are required to sign up for the monthly subscription – which will be highlighted in the product description.

Therése Forssell Lagerstam, Communications Director at SSE says: “Epic Games is an excellent platform for us to expand our reach to potential audiences. The Star Stable brand has a huge fanbase across the world, and this launch helps us to keep sharing the game’s values. We always keep players at the heart of what we do, and we know being on Epic Games will help us to further grow our wonderful fanbase.”

Continue Reading
Advertisement
EvoPlay
Advertisement

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.