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SimWin Sports Signs Multi-Year Deal with Bidstack


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SimWin Sports Signs Multi-Year Deal with Bidstack
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Bidstack, the technology company pioneering native in-game advertising, today announces the launch of Bidstack Sports – a dedicated division formed to expand the scope of access and depth of activation for sponsorship and fan engagement models in virtual sports environments. A multi-year technology partnership with SimWin Sports coincides with the launch and will see the world’s first virtual fantasy sports league integrate Bidstack’s enterprise technology across its growing universe of sports franchises and properties.
The foundational product launch for Bidstack Sports is a first-of-its-kind tech solution that enables both league and club rights holders to instantaneously deliver dynamic content and messaging within their virtual stadiums and environments, supporting the versatile control of highly-valuable digital spaces. This marks a step change for traditional sports sponsorship by establishing a technological gateway that enables real and virtual world activations to operate in parallel, unlocking new complementary revenue models, whilst simultaneously supporting next-gen fan engagement and continued industry growth.
Bidstack Sports is led by EA SPORTS veteran and former head of commercial partnerships for Madden NFL,Alex Nunez, who partnered with Pizza Hut to create the world’s first virtual stadium rights deal, inside Madden NFL 20.
Alex Nunez, SVP & Head of Bidstack Sports, commented:
“Each year, the advancements in sports simulation gaming are bringing fans closer to the real-world experience – from gameplay animation and athlete likenesses to the environmental and atmospheric detail of the most iconic venues in sport. Our mission is to help amplify that evolving realism, while introducing innovative commercial growth and fan-engagement opportunities in the virtual space made possible through Bidstack’s tech. The new product we’ve created addresses the largely untapped media values available for the sports industry in gaming by enabling publishers and rights holders to natively monetize and dynamically communicate inside virtual stadiums through a controlled content management dashboard. This tech solution represents a remarkable opportunity to drive net-new sponsorship revenues and increase communication with the next generation of fans.
“We’re incredibly proud to launch Bidstack Sports with SimWin Sports, a first-of-its-kind platform that resembles a traditional sports architecture of individual leagues and franchises portrayed in the virtual space; this partnership showcases the power, sophistication and control of Bidstack tech and shines the light on our potential to expand to every corner of the sports industry.”
SimWin Sports, the world’s first virtual sports league that provides daily fantasy players and esports fans with the ability to watch, predict, collect, play, and earn, will launch with a league of 32 American football teams before spanning out to basketball, soccer and other sports with teams and franchises under the stewardship of celebrity owners and sports stars, including Magic Johnson and Jerry Rice. Bidstack’s technology and new rights holder product will underpin SimWin’s stadium sponsorship and marketing ecosystem by allowing franchise owners to manage and monetise virtual environments through advanced audience targeting, native rendering and data processing capabilities.
SimWin Sports is led by fellow EA SPORTS veterans David Ortiz and Tom Goedde, with over 30 years of gaming experience each. In his video game career, Goedde excelled at product, brand and athlete marketing, and parlayed that into an impressive Real Money Gaming career launching the first U.S. online sportsbooks with DraftKings and taking them public prior to spearheading SimWin with Ortiz. Ortiz has been involved in the gaming industry since college and, through his innovation, has earned several prominent gaming awards, including a spot on the 100 Most Influential People in Gaming list.
SimWin Sports CEO, David J. Ortiz, said:
“Bidstack’s technology is a natural fit to power sponsorships in our sports metaverse. Advertising is critical to success in real-world and digital sports leagues, and Bidstack brings superior technology and capabilities to the games. Their ability to segment, target, and serve integrated, immersive ads authentically within the SimWin universe enables our franchise owners to curate unique stadium atmospheres for sponsors and fans. These uniquely designed game developer tools are unlocking new levels of growth potential for SimWin Sports.”
NFL Hall of Famer and Super Bowl Champion Marshall Faulk joins an all-star roster of SimWin franchise owners, having acquired the San Diego Battleships team. Kicking off the digital season, Faulk aims to draft the ultimate roster, driving his team to a historic inaugural championship.
San Diego Battleships Owner, Marshall Faulk, commented:
“Bidstack takes SimWin’s in-game advertising capabilities to the next level. My San Diego Battleships team utilizes this tech to mirror every aspect of a traditional pro sports sponsorship inventory, from ad space across jumbotrons and ribbon boards to stadium naming rights and jersey patch sponsors. With Bidstack, SimWin franchises maintain full creative control, supported by a range of data-targeting and advanced reporting capabilities that help demonstrate clear value to our sponsors. This tech is delivering the next generation of sports advertising within the next generation of sports gaming, and I’m excited to be a part of it all.”
Bidstack Sports will build on existing ties to the sports industry, which began with the iconic Football Manager franchise in 2017. James Draper, Founder and CEO of Bidstack, initially formed the lasting bonds between the company and both Football Manager’s Sports Interactive and Norwich City FC, which recently renewed its longstanding relationship with Bidstack to serve as its esports sponsor and fan engagement partner.
James Draper, Founder and CEO of Bidstack, said:
“Bidstack has been inseparable from the sports industry since we signed Football Manager more than five years ago. Even back then, as a small startup, we had the conviction to sponsor Norwich, knowing that sports would play a huge role in our future. I’m thrilled that Bidstack Sports will intensify our company’s bond to the sports industry.”
Bidstack’s in-game advertising technology has already been integrated into dozens of sporting titles, with the latest product iteration set to further develop Bidstack’s existing partnerships and introduce new growth strategies that accelerate an era of innovation within the sports industry.

eSports

Williams Esports Announces eNASCAR Driver Line-up and New Livery

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Williams Esports has announced that they have retained both their drivers ahead of the forthcoming eNASCAR Coca-Cola iRacing Series 2023 Series.

Donovan Strauss and Vicente Salas will look to continue their progression in eNASCAR after a solid first season representing the team. Strauss was the 2022 eNASCAR Rookie of the Year after his consistent performances secured him automatic qualification for the 2023 season, while Salas qualified from the eNASCAR Road to Pro Contender Series, winning the first race of the series at Phoenix in early November.

The eNASCAR team will be sponsored again by Duracell, with a custom livery showcasing the iconic coppertop of a Duracell battery. Contested over twenty rounds, this year’s Championship will be streamed live on the Williams Esports Twitch channel for each race. The first event is to be held at LA Coliseum on January 31.

Steven English, Director of Esports at Williams Racing, said: “We are delighted to welcome back both Donovan and Vicente after a great first season with the team which saw a number of top 10 finishes for both drivers.

“It is now time for us to go from strength to strength in the series and show our credentials as one of the best teams in the competition. I have full faith that this will be a standout season for the team.”

Vicente Salas, eNASCAR Driver at Williams Esports, said: “I feel more prepared than I’ve ever been for this year. Running contender helped me learn what I need to do better and it showed me I can really run up front. Consistency and playing the long game will be key. I feel blessed to return to Williams Esports and I cannot wait to get after it.”

Donovan Strauss, eNASCAR Driver at Williams Esports, said: “I’m very honoured to have another shot with Williams Esports in the eNASCAR Coca-Cola iRacing Series in 2023.

“The biggest thing I’m focused on this year is my mental game. If I can stay on the right track with that, I have hopes of contending for the playoffs. I’m looking forward to continuing to improve my craft in the series and bring in good results for our team in 2023.”

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eSports

UKETC Announces Leadership Changes

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The UK Esports Team Committee (UKETC), a collective of UK based esports teams, formed in 2021 as a committee of like-minded individuals, with the aim of progressing and growing the UK esports industry, and representing the voice of teams within wider industry discussions, has announced a change of leadership with immediate effect.

Daniel Chung (COO and co-founder of MNM Gaming) and Jeff Simpkins (COO of Resolve Esports) have been voted by the Committee to the roles of Chair and Vice Chair respectively, for 2023.

Daniel and Jeff are both founding members of the UKETC, and their experience with their respective organisations as well as seeing the development and growth of the UKETC since its creation will be beneficial going forward.

Oliver Weingarten and Stuart Brown have now stepped down from their roles as Chair and Vice Chair respectively. However, they will both remain members of the Committee.

“It was a privilege to be initially elected to Chair by my peers, and I feel in a short space of time we have shown that the teams can work together for a common goal – to improve the infrastructure of esports. There is a lot more work still required, many issues to be tackled, but the foundations are in place and I know that Dan and Jeff are well placed to continue to make strides, and will have the full support of all the members,” said Oliver Weingarten.

“It’s an honour to be elected by my peers to represent the UKETC as the Chairman. Olly and Stu have done a fantastic job moving the UKETC’s forwards to reach our goals. With Jeff taking on the role of Vice Chair, we will continue to build on the UKETC and improve esports for UK teams,” Daniel Chung said.

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Africa

Results: 2023 Northern Cape Online Championships

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Even with load shedding causing frustration among both athletes and officials alike, Mind Sports South Africa (MSSA) was able to still host a verys successful championship were all participants were able to compete and, most of all, have fun.

With the “competent” South African government stating that South Africa will have load shedding for the next two years, MSSA is already reviewing its policies in regard to load shedding and its online championships.

Load shedding has a huge impact on esports, and may end up causing online console and pc gaming to become elitist as only those who are substantially financially advantaged will be able to compete. It may also result in mobile esports becoming more popular.. A continuous and consistent electricity supply is vital to South Africa developing as a major esports nation.

Nevertheless, MSSA is more than happy with the results from the 2023 Northern Cape Championships.

There were no less than seven (7) provinces represented, and more importantly, there were more females participating since 2020. Of the 22 athletes who earned Provincial Colours, 7 of such athletes are females.

Special mention must be made of Karli Roodt (Middelburg Hoërskool) who is the first female champion in the esports title of Rocket League to earn Mpumalanga Provincial colours. Karli also qualifies for National Team Trials, and may very well end up in the National Squad and/or Protea Team.

The female esports team, VYBN Females, also had a good showing in the CSGO esports title. The team has now earned Provincial colours as well as qualifying for National Team Trials, and may very well end up in the National Squad and/or Protea Team. Of course, CSGO is just  one of the six titles which MSSA has entered to contest at IESF’s 15th World Championships.

IESF’s 15th World Championships will be played to the following titles:

  • Counter-Strike: GO (CSGO)
  • Counter-Strike: GO (CSGO) – Female division
  • DotA 2
  • eFootball
  • Mobile Legends, Bang Bang
  • PUBGM
  • Tekken 7

The winners of the 2023 Northern Cape Online Championships are:

Title Name of player/team Club Colours awarded
Clash of Clans Martin Venter Hoër Volkskool Potchefstroom North West
Clash Royale – Premier John Kim Middies Mpumulanga
Clash Royale – Premier – Female Leone Loftus Masters of Mind Sports Free State
Clash Royale Tshwarelo Tshwane Knights Mind Sports Club
CS:GO – Premier
ZAG CS
ZAG Academy
Josh Chapman Western Cape
Sebastian Montoya-Pelaez Western Cape
Michael de Villiers Western Cape
Josh Orelowitz Western Cape
Thomas Venables Gauteng
CS:GO – Premier – Female
VYBN Females
ZAG Academy
Paula van Vuuren Western Cape
Chloe Wilson Gauteng
Rialet van Jaarsveld Gauteng
Nicky Muller Gauteng
Alexandria Kruger Mpumulanga
FIFA 23 – Premier Antonie Botes Hoër Volkskool Potchefstroom North West
PUBGM – Premier
Team eFx
Team eFx
Sulaimaan Musthan KwaZulu Natal
Jared Rubly Gauteng
Jarrod Pretorius Gauteng
Richard Henry Eastern Cape
Rocket League – Premier Nick Matzopoulos ZAG Academy Western Cape
Rocket League – Premier – Female Karli Roodt Middies Mumulanga
Rocket League – High Schools Maree van der Merwe Hoër Volkskool Potchefstroom
Tekken 7 Jonathan Brown Team Playbell Western Cape
Sportsmanship Award Desiree Botha Middies

 

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