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Bidstack Revs Up In-Game Advertising With Leading Mobile Racing Studios

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Bidstack, the technology company pioneering Intrinsic In-Game advertising, today celebrates the one-year anniversary of its partnership with publisher Fingersoft and announces new partnerships with leading driving and racing mobile game studios The Tiny Digital Factory and Fat Cigar Productions Ltd.

Bidstack’s technology has become increasingly popular among mobile titles of all genres due to its ability to increase revenue through authentic and immersive in-game ads – without impacting gameplay or the player experience. Racing and sports games can be some of the most effective environments for in-game ads, enhancing realism and better mirroring real-world sporting environments.

Antoine Jullemier, VP, Gaming at Bidstack, said:

“I’m so pleased to be working with these three incredible racing studios. Brands are a huge part of racing and mobile games; therefore, they tend to have a lot of spaces suitable for in-game ad content, which can enhance the realism of those spaces. Our lightweight SDK means that game performance is unaffected, which is a critical consideration when it comes to players’ on-track performance. We’re super excited to further develop our relationship with Fingersoft and to add The Tiny Digital Factory  and Fat Cigar Productions Ltd to the Bidstack paddock. As in-game advertising continues to gain traction with brands, we expect to see the channel generate record revenues in the year ahead.”

Bidstack’s technology was first integrated into Fingersoft’s Boom Karts Multiplayer Racing in May 2022. Over the past year, the online go-kart racer, which has had more than 3.5 million downloads to date, has generated almost half a billion in-game ad requests. One of the largest game developers and publishers in Finland, Fingersoft is best known for Hill Climb Racing and Hill Climb Racing 2, which have more than 2 billion installs between them.

Otto Simola, Head of Game Economy from Fingersoft, said:

“We’re always interested in providing players with a seamless and enjoyable experience while driving incremental revenue for the business. In-game advertising is a natural fit for both of these priorities and our partnership with Bidstack over the past year has proved to us that ads can indeed increase authenticity and immersion in games. We’re eager to see how the obvious possibilities of in-game advertising can crystallise further for players and studios alike.”

The duo of newly-signed partnerships injects yet more high-octane racing content into Bidstack’s portfolio of racing games. The Tiny Digital Factory is a world-class publisher of racing and motorsport games based in Lyon and Montreal. Its popular racing simulation, GT Manager, harnesses Bidstack’s technology to authentically bring real-world brands into its immersive on and off-track environments.  Independent British Studio Fat Cigar Productions is utilising Bidstack’s technology in Street Kart Racing, a competitive mobile racer which has been the number 1 paid game on iOS in over 100 countries, to increase realism for users while adding an additional revenue stream.

Stéphane Baudet, CEO & Founder of The Tiny Digital Factory, commented:

“GT Manager is a simulation game that aims to recreate the thrill of running a racing team. Brands are part of the lifeblood of racing and Bidstack’s brand partnerships are contributing to making GT Manager as authentic as possible and supporting our business goals.”

Ross Jones, Co-Founder at Fat Cigar Productions, said:

“As a competitive racing title with a fantastic motorsport-savvy community, we don’t want to integrate any content that impacts on the performance of our game or user immersion. In-game advertising with Bidstack felt like an obvious choice to drive revenue and introduce authentic branded content without harming the user experience.”

Bidstack’s existing cross-platform sports and racing portfolio features Football Manager, Mad Skills Motocross 3, SimWin, Top Eleven and many more, enabling brands to reach an ever-growing and diverse gaming audience.

Gaming

FBMDS’ First Ever Crash Game, Champion Tales, is Out Worldwide

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Get ready to witness the dawn of a new era in online casino gaming as FBMDS unveils the highly anticipated Champion Tales, the brand’s first ever non-traditional game available worldwide. Brace your players for an immersive gaming experience that will transport them across the globe, hand in hand with the legendary Mr Champion himself.

Champion Tales captures the essence of the emergent non-traditional gaming trend with its strategic betting rounds and monumental winnings. FBMDS’ new game merges top-notch technology with the brands’ expertise, creating a thrilling and immersive experience with high stakes for players and a safe choice for casino operators.

A distinctive non-traditional game with big prizes to award

Following a crash gaming logic, FBMDS’ release evokes players’ heart-pounding anticipation as the multiplier reaches new heights, requiring strategic decision-making and a thrilling rush to hit the ‘Collect’ button before it’s too late.

FBMDS has balanced gameplay mechanics to increase players’ chances of earning significant rewards, making it a lucrative choice for online casino operators. Furthermore, Champion Tales boasts a highly profitable RTP rate, surpassing competitors in the market.

But that’s not all. Champion Tales comes loaded with features designed to elevate the gaming
experience:

  • Autoplay: Players can choose how many rounds they want to play without any hassle, making continuous play even more convenient and enjoyable.
  • Auto Cashout: The Auto Cashout feature, where players can choose the value they want to cash out, minimizing mistakes or distractions that could impact their winnings.
  • Responsible Gambling: FBMDS prioritizes players’ safety with the responsible gambling feature, allowing players to set limits above or below their initial balance, preventing any unwanted excessive play.
  • Detailed Play History: A detailed play history feature ensures that players always remain safe and in control. They can review their past gaming sessions, bets and outcomes, promoting transparency and responsible gaming practices.

“Listening to our partners and clients was always the number-one priority during the creation process of Champion Tales,” the Director for FBM, Renato Almeida, said. “Since the crash gaming category has been getting a lot of popularity, we made sure we understood market needs to make sure our clients’ expectations and profitability rates were being met, while delivering an innovative solution able to provide players with an amazing gaming experience.”

A personalized crash gaming atmosphere

Champion Tales goes beyond colossal wins with its debut, offering a captivating Brazil-inspired tropical ambiance. Moreover, the game’s background, scenery and music can be customized to meet the needs of casino operators in diverse markets, cultural contexts and geographical locations.

This allows for an enriched gaming experience worldwide, whether by incorporating local landmarks, cultural references or regional music, to resonate with operators’ requirements, enhancing customer engagement and satisfaction.

In addition, clients can have their respective logos applied to the game’s flag, further aiding in branding. FBMDS maintains product localization as a priority by developing characters and backgrounds that resonate with the regions where partners operate and represent the seasonality of the market. This approach generates greater player identification, leading to increased retention and loyalty.

By developing mobile-friendly, cutting-edge and highly customizable gaming solution like Champion Tales, FBMDS proves once again its ability to deliver profitable and satisfying products for casino operators worldwide.

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Gaming

BlueChip Partners Expands to Bangladesh: Unlock New Traffic Opportunities

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BlueChip Partners is now welcoming traffic from Bangladesh. As the brand continues to grow, this new geographic expansion comes at a time when we’re prepared to tackle fresh market challenges. Our successful track record in the Indian, Canadian, and European markets made this expansion a logical next step.

The Bangladesh gaming market presents unique opportunities for BlueChip Partners and webmasters looking to benefit from this untapped domain.

With Bangladesh currently investing in its tourism sector and sports infrastructure and boasting a population of 160 million, there’s immense potential for new gaming ventures. The country’s commitment to enhancing its digital infrastructure and emerging focus on sports suggest a promising surge in betting popularity soon.

Given the nascent state of this market, there are diverse strategies to drive traffic. An array of sources can be utilized to achieve optimal results. Collaborating with BlueChip Partners ensures that this growth is complemented with lucrative rewards.

We offer our partners enticing deals, diverse profit models, and a comprehensive starter pack tailored for the target audience. The no negative balance carryover is a standout feature, allowing webmasters to experiment with different traffic strategies.

“Entering new markets is always an endeavor, particularly if they’re unfamiliar with gambling. But we’re optimistic about the growth potential. Armed with a top-tier product and our in-depth expertise, we’re poised to capture this market segment and ensure profitability for our partners. Now’s the ideal time to come aboard and dominate the market together!” — Bogdan Kuiantsev, Head of BlueChip Partners, commented.

BlueChip Partners is the exclusive affiliate program for BlueChip Casino & Sportsbook. Since its inception in June 2022, it has successfully collaborated with over 1000 partners, and the network keeps expanding. BlueChip Partners welcomes traffic from India, Canada, Finland, and Bangladesh across the Casino and sportsbook verticals. For us, the quality of cooperation always trumps sheer numbers. This philosophy underpins our commitment to forging lasting, mutually beneficial partnerships ensuring flexibility in offers, calculations, and tailored materials.

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Gaming

AdInMo powers-up to advance player-first in-game advertising

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AdInMo, the mobile in-game advertising platform that gets brands into games in a way that players love, has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise.

The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insights. Its big data solutions are already helping brands and agencies innovate with non-interruptive in-game ad formats while navigating user-tracking changes in the programmatic ecosystem.

Joanne Lacey, COO, of AdInMo said: “In-game advertising is the most innovative emerging ad format because it offers context, audience diversity and incremental reach. AdInMo already collects billions of contextual and behavioural first party data signals to better understand different player audiences that can be reached via mobile games.

Sam and Meraj’s data and buy-side expertise will help us build out our measurement and addressability solutions that are so crucial for advertisers as the clock ticks on cookie deprecation. We are delighted to welcome them both to Team AdInMo.”

Samuel will be responsible for AdInMo’s player insights strategy and will be part of the team focused on data management and reporting, helping brands target the right audiences in a privacy-first way through in-game advertising.

Meraj, former Senior Director and part of the EMEA Leadership Team at Mediamath, is helping AdInMo hone its product and market strategy to meet the buy-side expectations of brands, agencies and DSPs when it comes to emerging ad formats while also championing AdInMo’s player-first purpose.

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