PartnerMatrix is proud to announce a new partnership with the established Serbian sports betting and casino platform, AdmiralBet.

Together with PartnerMatrix, AdmiralBet has launched its secure and modern affiliate channel, allowing partners and affiliates to raise the brand’s awareness by showcasing its products to a broader audience and engaging relevant traffic.

AdmiralBet is famous for its rich and modern gaming platform, gaining popularity in the Serbian market with its cutting-edge online sports betting offers. The brand also covers casino verticals while keeping clients active with numerous interesting bonuses and tournaments.

Levon Nikoghosyan, CEO of PartnerMatrix, comments: “Thanks to this agreement, PartnerMatrix is not only partnering with an established and respected brand but also entering the Serbian market, which already has a developed and legislated gaming market. With our latest features and system updates, we are looking forward to a productive cooperation with AdmiralBet’s team.

“AdmiralBet is well-known for its dynamic and modern sports betting solutions, and with the help of PartnerMatrix, I believe the company will create a more efficient traffic generating strategy, greatly expanding their audience.”

Milan Djurmez, Head of Online Gaming at AdmiralBet, adds: “Affiliate Marketing is a new channel for us, but one that we reckon is an absolute necessity for enhancing our outreach. PartnerMatrix seemed to be the software that fit our needs the best and ticked all the boxes. We’re all-in with this, and I’m sure that the results will be worthy of all efforts and investments.“

CT Gaming’s Casino Management System was recognised as the best system offered by winning the prize CMS of the Year at the BEGE Awards 2022.

The 13th edition of the Awards took place at Club Megami at Hotel Marinela, Sofia, in front of an audience of industry executives, who saw 18 honours handed out to winners ranging from the biggest names in the industry.

“Our expert team has worked incredibly hard on the casino management system. This award and the fact that our system is preferred and sought out are proofs of their dedication,” Robert Stancu, Regional Sales Manager Romania at CT Gaming, said.

CT Gaming’s Casino Management System is designed for gaming locations – from small gaming halls to big casinos, managing slots and live games. It offers a full range of modules and player tracking options, featuring maximised functionality and flexible applicability to a broad spectrum of customers’ needs. The system provides complete control over all activities in real-time for slots, live games, and analysis and reporting results.

Wazdan, the innovative games provider, has significantly boosted its offering in Serbia and Montenegro after agreeing a content deal with SYNOT Interactive.

The deal will see SYNOT Interactive distribute Wazdan’s portfolio of over 150 unique and exciting titles to its robust list of operators via its aggregation platform, further expanding Wazdan’s reach across regulated markets.

This includes blockbuster hits like 9 Coins™, Magic Spins™, Sun of Fortune, and Fortune Reels, as well as the developer’s heavily lauded Power of Gods™ and Hot Slot™ series.

The company’s flagship engagement-boosting features, including Hold the Jackpot, Cash Infinity™, Sticky to Infinity™, Collect to Infinity™, and Volatility Levels™ will also be distributed via the aggregator.

The developer’s wares are already live with Maxbet.rs and Maxbet.me. Wazdan’s games are certified and approved by a wide range of gaming authorities, and the supplier is confident this number will increase in the near future.

The new partnership marks the latest step in Wazdan’s continued global expansion following a range of major deals in Europe, including having gone live with Betsson brand StarCasino in Italy recently.

Radka Bacheva, Head of Sales and Business Development for Balkan and SE Europe at Wazdan, said: “We’re delighted to see our games distributed through SYNOT Interactive and already live with a top-class operator like Maxbet, which is known for playing host to some of the best and most memorable online slots the industry has to offer.

“To have our top-class games alongside them for players to enjoy is brilliant, and we couldn’t be more excited to see this partnership with SYNOT Interactive evolve.”

Pavel Mikeš, Project Manager at SYNOT Interactive said: “Wazdan has made some huge strides in Europe and across the globe thanks to its comprehensive content offering. The developer has an in-depth understanding of what players react to and we’re delighted to be distributing its tier-one games.”