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What USA needs to learn from European gambling

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The US and European markets are diverse: one, well established with decades of operational and regulatory experience, the other, on the cusp of what’s hailed as the new digital gold rush.

As the birthplace of online casinos and sportsbooks, European jurisdictions and operators have perfected the online gambling experience and regulatory framework through decades of experience. While, in the USA, the first state launched legal NJ online gambling in 2013, with the latest state, Connecticut, going live just two weeks ago. Previously, onshore gambling was not permitted, and offshore casinos proffered their services to US customers.

With gambling revenue now flooding into several states (the iGaming market was worth $2,178.29 million in 2020) and more looking to legalize, discussing what the US market can learn from Europe is a key discussion point.

US casinos vs Europe casinos

The US gambling market is highly complex. In each state that has legalized the activity, there is an individual regulatory body, set of rules, and licensing procedure, with each operator and supplier requiring state-by-state licensing. While there are some similarities across the board, such as all gambling states linking licenses to land-based casinos (only land-based casinos can apply for gambling skins; hence online operators must partner, then apply), there is no standardization procedure, and implementation times depend on each licensing authority.

This means breaking into the US market is challenging for operators and suppliers, with most starting in the largest market, New Jersey, before expanding to other states, creating a bottleneck.

As a result, US online casinos are smaller than European sites, with game lobbies maxing out at around 10000 titles and usually featuring no more than a handful of suppliers. The newest, launching with as few as 100 titles. In contrast, Europe has mega gambling brands (only a few of whom currently operate in the US, like 888 and Betway), with thousands of licensed suppliers and operators, meaning the only restriction of the size of online casinos is the operator’s budget, not availability. This also leads to more innovative European online platforms that pioneer the latest gaming and player trends, like VR casinos and gamification.

The most important lesson that the US can learn from Europe in this respect is how to scale the market, allowing standardization of gambling regulations and potentially even licensing agreements across states (similarly to how the UKGC worked in EU gambling jurisdictions, pre-2015). This would facilitate the quicker implementation of licenses for operators and suppliers, allowing the market and products to grow faster in a more innovative and competitive setting. 

Marketing strategies

European and US gambling marketing strategies are quite different. In the USA, Gambling advertisements are protected under the first amendment, so as long as the details advertised are correct, there’s no issue. There is also the widespread practice of sports sponsorship, making the market very visible.

European jurisdictions used to be more open to gambling advertisements, but things have changed drastically over the last five years, with markets like the UK strictly controlling the content and placement of gambling advertisements, even banning it during sports events, and removing sponsorship logos from kits. For the most part, these changes reflect a firmer stance on responsible gambling: not excessively advertising or tempting players, not placing advertising where underage gamblers can access them, and not using bonus terms unfairly to misconstrue deals.

The fact that EU markets have moved from a more liberal marketing stance to a more controlled one, based on responsible and fair gambling measures, means there’s a lesson to be learned here from a player safety perspective.

Legislation differences

We touched a little on regulation when looking at the differences between US and EU casinos, but what we didn’t cover is that the land-based casino – online skin licensing system puts a total cap on the gambling market in each state. This doesn’t exist in Europe and leads to a much tighter regulatory approach as there are fewer licensee holders, making new measures easier to implement. 

In contrast, the European market isn’t capped in numbers, leading to a more competitive and innovative market, but one that is ultimately harder to control. Many argue that we are now seeing the effects of this, with different European markets hastily implementing renewed measures (like the UK and German jurisdictions limiting spin speeds on slots, bonus sizes, advertising, and other factors) that forget online gambling is a source of entertainment and make a return to offshore options more tempting for players.

As you can see, there are both advantages and disadvantages to the differences in the regulatory approaches. Ultimately, with similarities in the cross-border market makeup, the US should use Europe as a test case, examining what works and what doesn’t for best practice, aiming to build a robust gambling industry that keeps players gambling safely and onshore.

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Win tickets to the BLAST Premier Fall Final: GG.BET is running a MEGA BLAST Competition for fans of СS2

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From 26 July, all GG.BET users can get involved in the new MEGA BLAST Competition with a €10,000 prize fund. The winner will receive two tickets to the BLAST Premier Fall Final CS2 tournament, taking place from 27-29 September in Copenhagen. To enter, you need to place bets on Counter-Strike 2 matches.

BLAST Premier Fall is a major series of Counter-Strike 2 tournaments which draws in millions of viewers from all over the world every year. The series consists of three stages: Groups, Showdown, and Finals. The Groups stage sees 16 Tier-1 teams duke it out. Only 6 of these can go on to compete in the final, while the rest will battle it out in the Fall Showdown for two additional spots in the final. BLAST Premier Fall Finals will be the concluding stage of the Fall series, and fans can look forward to electrifying action, heart-stopping twists and turns, and an epic $425,000 prize fund.

From 26 July to 4 August, as the Groups stage rages on, GG.BET will be holding its MEGA BLAST Competition. The winner will get their hands on two tickets to attend every day of the BLAST Premier Fall Finals. As well as these tickets, the bookmaker is also giving away a whopping €10,000 prize fund to the top 40 participants in the MEGA BLAST Competition.

How to take part in the MEGA BLAST Competition:

  1. Register an account with GG.BET or log in to an existing account.
  2. Go to the tournament page and press “Participate”.
  3. Place bets on Counter-Strike 2 matches. Every bet you place will earn you a certain number of points, based on the odds.
  4. Rack up points, keep an eye on the leaderboard, and wait for your winnings to roll in.

Bet on your favorites and get ready for some unforgettable fun! Head over to GG.BET right now so you don’t miss your chance to enjoy a festival of Counter-Strike action in Copenhagen.

 

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MANCHESTER CITY TO MARK GLOBAL PARTNERSHIP WITH SUPER GROUP-OWNED BETWAY AT THE NEW YORK STOCK EXCHANGE

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Manchester City has today announced a new multi-year partnership with leading global online betting and gaming brand, Betway.

As part of the club’s pre-season tour of the United States, and to mark this significant deal, leading figures from Manchester City and Super Group will be on-site for the iconic NYSE bell-ringing ceremony later today. Ferran Soriano, CEO of City Football Group, along with Neal Menashe, Super Group CEO, will ring The Opening Bell at 9:30am EDT.

The agreement will see Betway become the club’s Official Global Betting Partner from the start of the 2024/25 season, as Manchester City joins the brand’s extensive sports sponsorship portfolio which includes teams from across the Premier League, La Liga, NBA and more.

Ferran Soriano, City Football Group CEO, said: “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”

Super Group CEO, Neal Menashe, commented: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”

Throughout the duration of the partnership, Manchester City and Betway will collaborate on a number of activations and exclusive content opportunities, in addition to the brand featuring across digital and in-stadia assets.

Manchester City and Betway will also work together to provide all players, coaches, management and staff in-depth, industry leading training on all relevant codes of conduct relating to betting integrity and responsible gambling. This is in addition to the work Manchester City already does to support players and staff in this area.

The Opening Bell ceremony can be viewed live.

 

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Compliance Updates

Acquiring a Curacao Online Gaming License in 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed

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The “Acquiring a Curacao Online Gaming License, 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed” report has been added to ResearchAndMarkets.com’s offering.

This report includes valuable insights into the financial and procedural aspects, including detailed information on costs and timelines associated with acquiring a Curacao license.

In 2023, Curacao introduced the “Landsverordening op de kansspelen” (Ordinance on Games of Chance) to modernize and regulate gambling legislation. Since March 2020, the Gambling Control Board (GCB) has been authorized to regulate offshore gambling games and oversee the issuance of Curacao licenses. As of 2023, there are 16 companies providing legal services for registration and licensing in the territory of Curacao. The license fee, as per GCB regulations, is 36,000 ANG or 19,800 USD, payable upon license issuance.

Research Timeline and Data Relevance

The research was conducted in two stages. The first stage, studying the regulator and Open Data Search, took place in December 2023. The second stage, writing the report and partially updating the data from the first stage, took place from the end of April to the end of May 2024.

Goals and Objectives

  • Describe the information about the Curacao license and the issuing regulator.
  • Describe the requirements and conditions for obtaining a Curacao license.
  • Describe the costs and timelines for obtaining a Curacao license.
  • Briefly study the market, find and suggest the following lists:
    • Legal companies offering services for company registration and obtaining a Curacao license;
    • Communication agents and integrators working with the Curacao license;
    • Suppliers and vendors working with the Curacao license;
    • Payment systems working with the Curacao license.

Key Topics Covered:

1. Goals and Objectives

2. Research Timeline and Data Relevance

  • Document Markup
  • Raw and Combined Data
  • Terms & Glossary

3. General Information

  • The Regulator
    • Registration of Operators With Sublicense
    • Application for an Online Gaming License

4. Requirements and Conditions for Obtaining a License

License Conditions

  • General Prohibitions
  • Safe and Secure Environment
  • Equipment and Application Software
  • Player Registration
  • Payment Transactions
  • Games
  • Terms of Use
  • Resolution of Complaints
  • Administrative Responsibilities
  • Publicly Available Information
  • Reports
  • Policies and Procedures
  • Suspension and Revocation of License
  • Additional Conditions
  • Supervision

Recommendations or Minimum Requirements for the Business Plan

5. The Cost of the License

6. Decision Term and the Validity of the License

7. Application Method and Forms

8. Contact Information

9. Companies for Registration and Licensing

10. Integration Companies

11. Suppliers and Vendors

12. Payment Systems

13. META

14. Appendix: Terms & Glossary

For more information about this report visit researchandmarkets.com/r/izeo6g

 

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The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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