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What USA needs to learn from European gambling

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The US and European markets are diverse: one, well established with decades of operational and regulatory experience, the other, on the cusp of what’s hailed as the new digital gold rush.

As the birthplace of online casinos and sportsbooks, European jurisdictions and operators have perfected the online gambling experience and regulatory framework through decades of experience. While, in the USA, the first state launched legal NJ online gambling in 2013, with the latest state, Connecticut, going live just two weeks ago. Previously, onshore gambling was not permitted, and offshore casinos proffered their services to US customers.

With gambling revenue now flooding into several states (the iGaming market was worth $2,178.29 million in 2020) and more looking to legalize, discussing what the US market can learn from Europe is a key discussion point.

US casinos vs Europe casinos

The US gambling market is highly complex. In each state that has legalized the activity, there is an individual regulatory body, set of rules, and licensing procedure, with each operator and supplier requiring state-by-state licensing. While there are some similarities across the board, such as all gambling states linking licenses to land-based casinos (only land-based casinos can apply for gambling skins; hence online operators must partner, then apply), there is no standardization procedure, and implementation times depend on each licensing authority.

This means breaking into the US market is challenging for operators and suppliers, with most starting in the largest market, New Jersey, before expanding to other states, creating a bottleneck.

As a result, US online casinos are smaller than European sites, with game lobbies maxing out at around 10000 titles and usually featuring no more than a handful of suppliers. The newest, launching with as few as 100 titles. In contrast, Europe has mega gambling brands (only a few of whom currently operate in the US, like 888 and Betway), with thousands of licensed suppliers and operators, meaning the only restriction of the size of online casinos is the operator’s budget, not availability. This also leads to more innovative European online platforms that pioneer the latest gaming and player trends, like VR casinos and gamification.

The most important lesson that the US can learn from Europe in this respect is how to scale the market, allowing standardization of gambling regulations and potentially even licensing agreements across states (similarly to how the UKGC worked in EU gambling jurisdictions, pre-2015). This would facilitate the quicker implementation of licenses for operators and suppliers, allowing the market and products to grow faster in a more innovative and competitive setting. 

Marketing strategies

European and US gambling marketing strategies are quite different. In the USA, Gambling advertisements are protected under the first amendment, so as long as the details advertised are correct, there’s no issue. There is also the widespread practice of sports sponsorship, making the market very visible.

European jurisdictions used to be more open to gambling advertisements, but things have changed drastically over the last five years, with markets like the UK strictly controlling the content and placement of gambling advertisements, even banning it during sports events, and removing sponsorship logos from kits. For the most part, these changes reflect a firmer stance on responsible gambling: not excessively advertising or tempting players, not placing advertising where underage gamblers can access them, and not using bonus terms unfairly to misconstrue deals.

The fact that EU markets have moved from a more liberal marketing stance to a more controlled one, based on responsible and fair gambling measures, means there’s a lesson to be learned here from a player safety perspective.

Legislation differences

We touched a little on regulation when looking at the differences between US and EU casinos, but what we didn’t cover is that the land-based casino – online skin licensing system puts a total cap on the gambling market in each state. This doesn’t exist in Europe and leads to a much tighter regulatory approach as there are fewer licensee holders, making new measures easier to implement. 

In contrast, the European market isn’t capped in numbers, leading to a more competitive and innovative market, but one that is ultimately harder to control. Many argue that we are now seeing the effects of this, with different European markets hastily implementing renewed measures (like the UK and German jurisdictions limiting spin speeds on slots, bonus sizes, advertising, and other factors) that forget online gambling is a source of entertainment and make a return to offshore options more tempting for players.

As you can see, there are both advantages and disadvantages to the differences in the regulatory approaches. Ultimately, with similarities in the cross-border market makeup, the US should use Europe as a test case, examining what works and what doesn’t for best practice, aiming to build a robust gambling industry that keeps players gambling safely and onshore.

eSports

BLAST Premier Spring Final 2024 analytical insights from GG.BET & Esports Charts

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The esports analytics service Esports Charts, in collaboration with betting brand GG.BET, widely known for its promotion of esports, has published extensive game and betting data for BLAST Premier: Spring Final 2024. The stats reveal how the players and teams performed, and provide insights into who viewers bet on the most.

The final stage of the BLAST Premier Spring Final 2024 Counter-Strike 2 tournament took place from 12 to 16 June. Over 18,000 spectators gathered at the OVO Arena Wembley in London for the tournament playoffs. It was the first time the UK had hosted a Counter-Strike event on such a scale for six years.

Esports Charts analyzed the event and published a series of reports with reviews of the teams’ and individual players’ greatest achievements in the tournament. Before it started, the analytics service published a retrospective review of the viewership of BLAST Premier Spring tournaments over previous years, statistics on the popularity of different team members among Twitch stream audiences, and exclusive data on which teams GG.BET users bet on to win in the tournament.

After the tournament ended, Esports Charts shared its results. The collection of infographics included data on teams’ performances, such as the most spectacular comebacks and wins in rounds with the lowest budget for purchases. They also show betting statistics, such as which teams’ wins produced the most winnings. The final set of information shows how players performed and contains exclusive betting data on individual performances like total deaths and total kills.

GG.BET press office:

“The publication of insights into major CS2 tournaments is becoming a tradition. In March of this year, we shared insights into the first CS2 Major in history. Specialists from both GG.BET and Esports Charts dive deep into the tournaments, analyze a huge quantity of data, and therefore have the chance to monitor exciting esports community trends. We’ll also continue to share the insights we find in the future.

Analytics service Esports Charts is famous for its extensive analysis of esports streams. GG.BET is an international betting brand with a wealth of expertise in esports. Thanks to their joint collaboration, both companies have been able to provide information that the esports community wouldn’t normally consider.

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GGPoker Launches Second Year Of microFestival Online Poker Series with $10 Million Guaranteed Prize Pool

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GGPoker is thrilled to announce the return of its microFestival, the world’s largest micro stakes poker festival, running from June 23 through July 7, 2024. With an impressive $10 million in guaranteed tournament prizes, this year’s series promises to be even more exhilarating for poker enthusiasts of all levels.

GGPoker’s microFestival stands out as the premier online poker event for players with modest bankrolls, featuring No-Limit Holdem, Progressive Knockout (PKO) and Pot Limit Omaha tournaments with buy-ins from just $1. The highlight of the series is the $10.80 Mystery Bounty Main Event, which boasts a staggering $1 million guarantee and a top mystery bounty of $100,000.

Adding to the excitement, GGPoker has introduced a unique freeroll promotion to ensure every participant feels like a winner. Players who fail to cash in any microFestival event will receive a free ticket to one of three $5K freeroll tournaments held the following day. This “Second Chance” offer gives all players another opportunity to win cash prizes, reinforcing GGPoker’s commitment to providing exceptional value and entertainment. In total, 50 freerolls will be held, awarding $250,000 in prizes.

Sarne Lightman, Managing Director of GGPoker, expressed his enthusiasm for the upcoming series: “We are incredibly excited to bring back microFestival for a second year, with bigger and better tournaments and prizes. GGPoker’s goal has always been to make poker accessible and enjoyable for everyone, and with events starting at just $1, microFestival offers incredible value and excitement. Adding Second Chance freeroll tournaments is our way of thanking our players and ensuring everyone has multiple opportunities to win big.”

GGPoker’s microFestival 2024 is set to attract a diverse and dynamic field of players, from newcomers looking to dip their toes into online poker to seasoned veterans seeking to showcase their skills in a low-stakes environment. With a packed schedule of events and millions of dollars on the line, the series promises unforgettable moments and life-changing wins.

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Week 25/2024 slot games releases

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Week 25/2024 slot games releases
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Here are this weeks latest slots releases compiled by European Gaming

Spinomenal has expanded its otherworldly Demi Gods Series with the addition of Atlas Unleashed. This epic slots saga unfolds in ancient Greece where the gods rule the reels. The 5×4 design is brought to life with sharp graphics and a momentous soundtrack that lures players into the action. Three Free Spins symbols will instantly launch the feature and will award players with 10 Free Spins. Four Free Spins symbols will award 25 Free Spins and five will gift 50 Free Spins.

Spinomenal bolsters Demi Gods Series with heavenly Atlas Unleashed slot

Forget the dusty saloons of Deadwood R.I.P, the TV dreams of Loner and the spicy dungeons of Kenneth Must Die. This time, you’ll find yourself stranded on a lush island paradise, but paradise takes a dark turn when you discover a Tiki collector with a taste for shrunken heads! Hunted with no food or water, players must face the base game, which features a Progression Bar, where each fallen head is collected. Filling it up will unlock Soul Wilds that progressively increase in size and power. Wild Symbols add 3 points, High Paying Symbols add 2 points and Medium Paying Symbols add 1 point to the bar.

Nolimit City Takes Fans to Discover Tropical Terrors in Beheaded

 

A blistering experience awaits in Blueprint Gaming’s latest offering Cash Strike Hotstepper, as a host of thrilling mechanics take centre stage, including the eye-catching Hotstepper feature offering lavish cash rewards. Stepping into a retro 3×3 grid, a feast of fruit symbols is accompanied by flaming gold coins with the title’s five pathways offering a mammoth 50,000x the original bet. All cash symbols or fixed jackpots on reels one or three are awarded when they land alongside the sizzling Cash Strike Collect symbol on reel two.

Blueprint Gaming blends sizzling mechanics with classic slot fun in Cash Strike Hotstepper

Inspired Entertainment and Paddy Power, the retail division of Flutter Entertainment plc, proudly announce the launch of Paddy Power Gold Cash Freespins, a custom game that combines the distinctive branding of Paddy Power with Inspired’s renowned Gold Cash Freespins theme. Set against the iconic green backdrop of Paddy Power’s signature colour scheme, Paddy Power Gold Cash Freespins is a 5-reel, 4-row, 40-winline slot game packed with branded Wilds and symbols, as well as other player-favorite features.

Inspired Launches Bespoke Gold Cash Freespins Game with Paddy Power

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EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

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