British Esports Association has announced an exclusive Higher Education (HE) university-level partnership with the College of Esports.
The College of Esports is a world first university-level institution dedicated solely for university degrees in the business of esports.
The university degree portfolio will include Foundation, Undergraduate and Postgraduate levels and will be delivered at the College of Esports campus at the iconic Velodrome, Queen Elizabeth Olympic Park in London, with students starting in September/October 2022 for the start of the academic year 2022/2023.
For transparency, the British Esports Association has helped produce part of the degree and provided College of Esports with some guidance, but will not be teaching the courses.
Each university-level programme will focus on the global billion-dollar business of esports.
The student experience will centre on traditional academic subjects taught through the lens of an industry that many are so passionate about, supported by their unique TRI-Curriculum. This consists of the main degree courses plus two additional curricula to make students World-Ready, providing higher contact hours and a holistic 360 teaching approach.
This approach will ensure an exciting, cutting edge teaching model which fully prepares each student for a career within esports and other sectors.
The College of Esports is a boutique university-level institution, with student places to be limited, ensuring each student receives the maximum benefit from their studies and wider experiences.
All university-level provision has been designed in partnership with the British Esports Association to ensure that each programme is industry-ready, with input from the wider esports sector. A College Advisory Board populated by leading figures will provide guidance to the college and will be announced in due-course.
Each course will provide best-in-class academic teaching combined with leading knowledge and input from the esports sector, to provide students with long-term value, career flexibility and a holistic understanding of international business at both macro and micro levels.
It will cover the business of international esports, IP rights, management of players and talent, event management, sponsorship, logistics, marketing, business and more.
As well as training people to go into the industry, the College of Esports will also offer a business incubation unit to help students grow their ideas into their own businesses.
The British Esports Association will provide unique industry expertise, as well as enriching the learning materials of the degree content, in order to ensure relevance to the student and sector as a whole.
The British Esports Association also has a separate exclusive Further Education partnership with Pearson to offer Esports BTEC qualifications of which students can then progress smoothly from these BTEC courses onto the BEA accredited courses at the College of Esports.
The College of Esports facilities based within the Velodrome, home to many international sporting triumphs, will include new purpose-built classrooms, eateries, a library, social areas as well as state-of-the-art gaming spaces for students.
Professor Philip Wilson, founder and Chair of the College of Esports, stated: “We are delighted to have entered into this long-term exclusive higher education partnership. The knowledge, experience and expertise of the British Esports Association is a central pillar of our approach to ensure that the College of Esports is at the cutting edge of the industry for our students.”
“Our partnership will create the UK hub of esports business and provide additional legacy to the 2012 Olympic and Paralympic Games, as well as job creation and community support in the boroughs that we engage.”
British Esports Association chair Andy Payne OBE commented: “We’re delighted to have signed this exclusive university-level partnership with the College of Esports to help deliver esports business degrees and ensure a bright future for our exciting industry. Esports not only offers many exciting career opportunities, it also gives people essential transferable skills that can be applied to many other roles and industries.”
Concordium Partners with Playbase.GG to Connect Trusted Commercial Partners to Esports Teams and Gamers
Concordium will connect trusted commercial brands to gamers by partnering with Playbase.GG, a solution by software development company Ragebite, to deliver an Esports 3.0 platform.
The cutting-edge Esports technology from Playbase.GG has been in development for the last six years and will be released in the first quarter of 2023. It was perfected by a team with years of experience in the space, including working with leading brands in the Esports industry such as Logitech and Twitch. With this new venture, Playbase.GG aims to provide gamers with an immersive experience on an Esports 3.0 platform, allowing any stakeholder to enter the Esports industry and establish a business standpoint.
Esports ecosystems notoriously struggle to establish trust between organisers, players, teams, and brands: that’s where a new level of trust in stakeholders is needed, and where Concordium, which has a built-in ID designed to balance privacy and accountability, comes in. With the help of smart contracts, and with Concordium’s ID layer seamlessly ensuring that each wallet is connected to a real identity, verified through a third party ID provider, Playbase.GG aims to eliminate problems such as fake accounts, fake match score results, unverified or unpaid prize pools, and even prize pools maliciously changed during the tournament playoffs.
“Playbase.GG and Concordium have a partnership that we’re thrilled to develop further. The synergy between our two companies is an important moment as it advances the progression of our vision. We’re happy to see that the people from Concordium have recognized the potential of Esports, and we look forward to working together on developing a technology to bring better experiences for next-gen gamers and esports 3.0,” Boris Batocanin, CEO of Playbase.GG, said.
IESF and Sidewalk Entertainment Partner to Promote a New Variety of Esports
The International Esports Federation (IESF) has signed a Memorandum of Understanding (MOU) with Sidewalk Entertainment, an artificial intelligence (AI) tech company. IESF and Sidewalk will work together to promote a new variety of esports, which utilizes the physical movement of athletes.
Together, IESF and Sidewalk will use STEPIN, a random dance challenge service that uses real time motion-tracking AI technology created by Sidewalk. Using the platform, the two organizations will bring together esports and dancing by providing opportunities to learn, practice and battle. All users will have the opportunity to see the reply of their skeletal joints. IESF and Sidewalk will also collaborate on a special activity using STEPIN at the upcoming World Esports Championships Finals in Bali, Indonesia.
This partnership will help explore new developments in esports, combining dance and interactive social media experiences, as well as international STEPIN tournaments. It will also contribute to uniting the World Esports Family by connecting K-pop and esports fans worldwide.
IESF Secretary General Boban Totovski said: “IESF is thrilled to work together with Sidewalk Entertainment to bring something new to the esports ecosystem. We are pleased to be taking part in a new digital content culture of K-pop dance and working towards our mission of serving as an exchange platform and network for esports stakeholders and securing valuable partnerships within the World Esports Family.”
Sidewalk Entertainment Kibong Kook said “We are so glad to be in partnership with IESF and bring a new joy to K-pop and esports fans around the world. The K-pop industry and esports industry both are growing rapidly in the global market. We will link both industries with the AI technology of STEPIN to create a new chapter of esports industry.”
IESF recently held the World Esports Summit, which brought together over 200 stakeholders from the World Esports Family and the broader esports ecosystem to discuss key issues in esports and the future of responsible esports worldwide. IESF is constantly evolving to best serve its members and secure the future of responsible esports.
Parimatch Becomes 00NATION’s Exclusive Worldwide Partner
A global betting brand Parimatch entered an exclusive global partnership with the famous gaming and esports organisation, 00NATION. The parties boosted their cooperation starting October 1, 2022.
Under the terms of the annual contract, Parimatch becomes the only betting operator with exclusive rights to the 00NATIONbrand. Together, the partners will launch a series of marketing activities to empower and grow the community.
“We welcome 00NATION to the roster of worldwide Parimatch partners. This collaboration will help strengthen our ties with the international esports community and provide users with the best of both betting and esports worlds. Parimatch and 00Nation share an incredible fighting spirit, which I am sure will become the base of many cool activities throughout the collaboration,” Stepan Shulga, Head of Esports at Parimatch Tech, said.
00NATION started a year ago and has created an excellent foundation to execute the vision to become a worldwide powerhouse with internet culture, gaming, and esports at its core. In the Americas, 00NATION has brought together historical CS:GO personalities such as Marcelo ‘coldzera’ David and Epitácio ‘TACO’ de Melo, and athletes such as Arthur Melo, a Liverpool FC athlete. 00NATION, with the support of Parimatch, will now fully launch in the region and execute the vision.
“Parimatch has supported esports for many years, one of the biggest and fastest-growing industries in the world. We are looking forward to this collaboration and hope it will help us to become an even larger part of the esports community, fuelling our growth and success together with the esports lovers,” said Ricardo Sinigaglia, Head of Americas at 00Nation.
This year, 00Nation is qualifying for the IEM Rio Major 2022. The team has already made it to regional RMR tournaments that will take place at the beginning of October. The RMR will decide the teams who will participate in the Rio Major, which is scheduled for November.
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