STS Group, a capital group headed by STS Holding S.A., the largest sports betting operator in Poland with leading proprietary technology, has announced the debut of the Company’s shares on the regulated market operated by the Warsaw Stock Exchange.
The total value of the Offering is PLN 1.1 billion, while the market capitalisation of the Company as a result of the Final Price for the Offer Shares is PLN 3.6 billion.
The investors acquired 46,874,998 shares, constituting 30% of the share capital of STS Holding S.A. The average reduction rate for subscriptions placed by Retail Investors was 87.2%. Mateusz Juroszek, together with his family, retains a 70% shareholding in the Company.
The Group is the largest licensed bookmaker in Poland based on turnover, and also operates on an international scale through licenses in the UK and Estonia, from where it offers its services in several additional markets. The Group’s portfolio of services includes sports betting, virtual sports, an online casino (outside of Poland), BetGames and a wide range of betting services relating to esports.
“The first day of listing of STS Holding shares on the Warsaw Stock Exchange is the culmination of many months of hard work of our entire team, together with our partners who supported us through this process. The stock exchange is a place for market leaders and our family businesses. After years of intensive organic growth, STS Group is fully ready for the new chapter – being a public company. We welcome our diversified group of global investors and believe that we will jointly develop the Group so that we not only continue to grow dynamically in Poland, but also increase further the scale of operations and brand recognition in international markets,” Mateusz Juroszek, President of the Management Board of STS Holding, said.
“We are delighted to have achieved our strategic goal of an IPO on the WSE and the strong investor demand we saw through the IPO demonstrated the quality of our business. Now we are focused on further increasing the value of the Company for all shareholders. Our unique business model and highly developed strategy will continue to strengthen our position as a leader in the sports betting industry,” Mateusz Juroszek added.
Mindway AI and the DSWV offer self-testing through AI
For the nationwide day of action against gambling addiction 2023, the German Sports Betting Association (DSWV), in cooperation with Mindway AI, is providing a self-test on its homepage that gives players the opportunity to have their gambling behaviour analysed.
Rasmus Kjaergaard, CEO of Mindway AI, explains the principle: “Gamalyze analyzes the game behavior under real-world conditions, namely while the player randomly draws cards with which he either wins or loses money. Even if it’s just play money, the personal risk of risky gambling behavior can be determined much better than with classic questionnaires.”
At the end, players receive a score, an assessment of their risk behavior and actionable tips on their gambling behavior: For example, setting a budget, taking a break or using winnings to treat themselves. Based on neuroscientific findings, Gamalyze analyzes how players react to certain stimuli – such as temporary losses or gains.
For millions of people in Germany, gambling is a harmless leisure activity. Sports betting, in particular, has arrived in the middle of society and is an integral part of the sports experience. But gambling also carries risks: a very small proportion of consumers can develop gambling behaviour that is questionable or even problematic. Gambling addiction is a serious issue and the gambling providers licensed in Germany are always breaking new ground in order to detect an imminent problematic gambling behavior among their customers at an early stage and to take preventive action against it.
“The DSWV is always working with its members and partners to make legal gambling more attractive for customers,” says Mathias Dahms, President of the DSWV. “The fun of the game is what unites us all. Player protection is a central component of this. We are pleased that we can improve player protection in Germany together with Mindway AI and now also make a self-test available to players and interested persons on our homepage.”
Innovation in the gambling industry does not only take place in the gambling offerings. Gambling, which is becoming increasingly digital, also offers new and effective tools in the area of player protection. One of the world’s leading companies in this field is the Danish company Mindway AI, a partner of the German Sports Betting Association. In addition to software for the early detection of problematic gambling behavior, it offers Gamalyze, a neuroscience-based self-test of decision-making in gambling. In this way, the personal risk for risky gambling behavior can be identified in a scientifically sound and playful way.
Mathias Dahms is convinced: “Gambling has never been as safe for customers in Germany as it is today in the legal market. The gambling and sports betting industry is a driver of innovation in many digital areas – including gambling addiction prevention.”
FeedConstruct Extends Partnership with Czech Handball and Expands Content Portfolio
FeedConstruct, a noted real-time data and digital content provider, is excited to announce the extension of its partnership with the Czech Handball Men’s Extraleague. This updated partnership comes with a significant expansion of content offerings, enriching the handball experience for fans worldwide.
According to the partnership, besides Czech Handball Men’s Extraleague, FeedConstruct will now also cover Czech Handball Men’s Cup and Women’s Cup matches, starting from the quarter-final stage of these prestigious tournaments. This promises to bring more thrilling handball action and insights.
Here’s a quick overview of the key details:
- Tournament Schedule: The Czech Handball Men’s Extraleague runs from August 31 to May, while the Czech Handball Men’s Cup and Women’s Cup take place from September to March.
- Exclusive Coverage: FeedConstruct will hold the exclusive data coverage rights for the Czech Handball Men’s Extraleague and both video and data rights for the Czech Handball Men’s Cup and Women’s Cup.
- Number of Teams: The Men’s Extraleague features 13 teams, while the Men’s and Women’s Cups include 8 teams each from the quarter-final round.
- Extensive Match Coverage: The upcoming season will witness an impressive lineup of over 200 matches for the Men’s Extraleague and a total of 14 exciting matches for the Men’s and Women’s Cups.
Czech Handball is getting ready for the 2023/24 season, which promises some intense competitions. Teams are not only trying to win local championships but also looking to qualify for international tournaments like the EHF Europa League and European Cup. In the men’s competitions, watch out for Talent Plzen, the current champion, and HCB Karviná, who have won 12 times. In the women’s matches, Slavia Prague is ready to challenge Banik Most, the three-time CZ Handball Women’s Cup winner. It’s going to be an exciting season with lots of competition!
With this partnership prolongation and expanded content, FeedConstruct looks forward to delivering an enhanced and immersive handball experience.
STS Gains Advertising Rights for UEFA Europa League
STS, the Polish sports betting company that was acquired by Entain in August, will be able to activate advertising rights for the UEFA Europa League and the UEFA Europa Conference League in Poland.
The acquisition was announced on 13 June, with a £750m ($946.3m) proposed fee to purchase the sportsbook operator.
As Entain is already partnered with UEFA Europa League and the UEFA Europa Conference League, the rights can subsequently be activated by STS.
These will include localised marketing activities and services that can be used from the first round of matches.
Paweł Rabantek, CMO of STS, said: “STS has for years been the best-known and most recognisable brand among bookmaker companies in Poland.
“The possibility of synergy in marketing activities after the takeover by Entain brings a number of benefits for us, which will allow, among other things, to strengthen this position.
“I am glad that we have been able to implement all the advertising benefits possible for both the UEFA Europa League and the UEFA Europa Conference League from the first match day.”
STS is also the largest private entity in the domestic sponsorship market, being the official sponsor of the Polish national football team, Raków Częstochowa, Korona Kielce, GKS Katowice, Jagiellonia Białystok, Zagłębie Lubin, Podbeskidzie Bielsko-Biała and Widzew Łódź, as well as the Grupa Azoty ZAKSA Kędzierzyn-Koźle volleyball team.
Rabantek added: “At the same time, I can already announce that the benefits of the partnership will also be perceivable to fans and our customers, including through the opportunity to win tickets through attractive promotional campaigns we plan.”
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