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Smartico is introducing new additions to its gamification solutions

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Let’s face it! Surveys asking customers to rate their experiences of using a site aren’t enough to encourage them to repeat their visit. They often feel like a waste of time for customers. On the flipside, it is also easy to overdo Customer Relationship Management (CRM) by applying aggressive email marketing and pushing notifications, which more often than not lead to frustration.

Gamification Spices Up Experiences

Smartico provides perfectly balanced solutions that ensure customers leave satisfied and that they are likely to return. The secret lies in gamification.

Gamification allows for a seamless integration of retention tools that do not interrupt – and thus deteriorate – customer experience. Not only that, but it also makes playing more entertaining, as the thrill does not stop with leaving the website. With services such as Tournaments, Missions and a designated Marketplace, players can collect points through playing, participate in tournaments, progress in missions, collect badges and spend their points for prizes.

Smartico’s Portfolio

Smartico offers an extensive portfolio of Gamification & Loyalty solutions, including personalized marketing, retention tools, automation and many others.

Beyond the above-mentioned Tournaments and Marketplace solutions, Smartico also provides Real Time Marketing, Automation and an Affiliate Management System. Additionally, Smartico’s services are available for mobile applications and brick-and-mortar stores as well.

The New ‘Scratch & Catch’

Smartico is constantly introducing new features to its Gamification services. The company describes its newest addition as follows:

“Another gamification feature from Smartico’s portfolio are the Loyalty Mini Games. Along with the well established and popular Spin the Wheel, a new mini game was recently introduced. Scratch & Catch adds another dimension with a winк аt the classic paper scratch card lovers. With its fully customizable layout and flexibility it offers the personalization and attention to detail the users would appreciate. Offered as a bonus or a compliment upon achievement, Scratch & Catch could diversify the classic marketing campaigns and boost users’ engagement and dedication. Smartico Random Number Generator is certified by BMM testlabs and will ensure fair probability and results based on the operators stock items for each prize.”

To sum up

Gamification is an exceptional tool that elevates Customer Relationship Management to a new level. Smartico’s Gamification & Loyalty solutions provide everything gambling operators may need to ensure the best customer experience, bringing players back repeatedly.

Latest News

CT Interactive’s Content is Live at Bet365

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CT Interactive has announced that it has successfully integrated its content into the renowned bet365’s Games platform.

Lachezar Petrov, CEO of CT Interactive, said: “The integration of CT Interactive’s content on bet365 is a significant achievement that highlights our commitment to providing unique gaming experiences. We are proud to collaborate with bet365 and believe that this partnership will not only enhance our position in the Bulgarian market but will also open doors to new opportunities in other markets served by this industry-leading brand.”

Through this agreement, players of bet365 will have the opportunity to enjoy games like 40 Treasures, Chilli Fruits, 20 Star Party and many others.

bet365’s spokesperson said: “We are excited to welcome CT Interactive’s content to our Games platform. bet365 is committed to offering our players the best and most diverse gaming experiences, and the addition of CT Interactive’s innovative games aligns perfectly with our mission.”

With this integration, both companies aim to deliver unparalleled entertainment to a wider audience, solidifying their positions as leaders in the iGaming industry.

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Latest News

IGT’s Global Gaming and PlayDigital Businesses to Combine with Everi, Creating a Comprehensive Global Gaming and FinTech Enterprise

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International Game Technology PLC and Everi Holdings Inc. announced their entry into definitive agreements pursuant to which IGT will separate its Global Gaming and PlayDigital businesses by way of a taxable spin-off to IGT shareholders and then immediately combine such businesses with Everi to create a comprehensive and diverse global gaming and fintech enterprise.

Under the terms of the agreements, at closing, IGT shareholders are expected to own approximately 54% and Everi stockholders are expected to own approximately 46% of the shares in the combined company. The transaction has been approved unanimously by all voting members of the IGT Board of Directors and Everi Board of Directors. The deal values the combined businesses at approximately $6.2 billion on an enterprise value basis.

“As previously announced, IGT’s Board of Directors embarked on a review of strategic alternatives for our Global Gaming and PlayDigital businesses as a way to unlock the intrinsic value of our portfolio of industry-leading assets. The transaction announced today is a key milestone in that process. The transaction will combine two robust gaming platforms with complementary capabilities, geographic footprints, and enhanced growth opportunities. It also facilitates the separation of IGT’s Global Gaming and PlayDigital businesses from our Global Lottery business, resulting in a pure play global lottery business. After closing, IGT’s shareholders will continue to own one hundred percent of IGT’s Global Lottery business, which is positioned for long-term success, and will own a majority of a combined company that offers global gaming, digital and fintech,” Marco Sala, IGT Executive Chair of the Board, said.

“We are bringing together two businesses with complementary strengths that are stronger and more valuable together. The combination results in a comprehensive and diverse product offering, addressing more aspects of the gaming ecosystem across land-based gaming, iGaming, sports betting, and fintech. The creation of separate gaming and lottery companies, each with experienced management teams and simplified business models, better positions each company to service customers and create significant value for stakeholders,” Vince Sadusky, CEO of IGT, said.

“We believe this merger combines two highly complementary businesses in a transformational manner, creating a global, land-based and digital gaming, fintech and systems business. We expect the combined company will deliver a comprehensive range of products and services that will engage gaming patrons and drive efficiencies and revenues to our customers,” Michael Rumbolz, Executive Chairman of Everi, said.

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Industry News

Solverde.pt Partners with MGA Games and Endorphina

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Solverde.pt, the Portuguese bookmaker and online casino, has announced partnerships with two new game creation studios: MGA Games, a Spanish company acknowledged for the creation and distribution of casino games, and Endorphina, recognised for the recent incorporation of Artificial Intelligence (AI) in slot machines.

The new partnerships mark a milestone: Solverde.pt is the first online casino in Portugal with 2500 games on a single platform.

Solverde.pt’s partnership with MGA Games, considered the Best Technology Provider at the Asocación JDigital Awards and Gaming, marks the Spanish company’s expansion into the Portuguese market. Among the games released, MGA Games has dedicated itself to integrating Portuguese entertainment personalities in its creations, like the Portuguese football player Paulo Futre, among others.

At the same time, the first batch of 25 Endorphina games is launched that will be available on the Portuguese platform, exclusively, for a month. The Game Developer established in more than 25 countries, with ten years of experience, it was the first casino game producer to create a Slot Machine entirely using AI algorithms. Among the games available, “Glory of Egypt”, “Book of Vlad”, “Dynamite Miner” and “Fisher King” stand out.

These two new partnerships, and consequent game launches, reaffirm Solverde.pt as the online casino with the largest offer of games in Portugal.

“The 2500 games on a single platform are a fundamental step for the company, which reinforces its leadership position in the sector. The collaboration with studios such as MGA Games and Endorphina allows us to lead in Portugal with an offer of innovation and excellence. Notably, MGA Games has a portfolio of 100 titles, created with HTML5 technology, that stand out for their graphical quality, and Edorphina made history by being the first company to develop a game entirely powered by AI, demonstrating its dedication to pushing the boundaries of creativity and technology,” Sérgio Pascoal, Director of R&D at Solverde.pt, said.

“The studio is confident that our slots will impress Solverde.pt players, as well as make them feel the true thrill of the game. We share a passion for entertainment and reflect that by delivering top-notch, high-value content to operators,” Javier Lanfranchi, Sales Director at MGA Games, said.

“By offering the state-of-the-art games of Endorphina, exclusively for Solverde.pt, we aim to provide a unique and exciting gaming experience that reflects both companies’ unwavering pursuit of innovation,” Jonathan Martini, Senior Sales Manager at Endorphina, said.

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