EveryMatrix Press Releases
EveryMatrix and Spearhead Studios partner with FashionTV Gaming Group to launch ‘FashionTV Highlife’
FashionTV Gaming Group, one of the fastest-growing companies in the online gaming industry, and the EveryMatrix Group, one of the industry-leading platform providers, announce the launch of their latest blockbuster game – FashionTV Highlife – in partnership with gaming development company Spearhead Studios.
This premium branded slot was developed in collaboration with Spearhead Studios, the game production firm within the EveryMatrix Group. The new title combines the content credentials of this pioneering studio with the creative ingenuity of FashionTV Gaming Group – the company behind the bestselling luxury line of iGaming concepts and products, based on the FashionTV megabrand.
FashionTV Gaming Group is the exclusive licensor of the FashionTV brand for online games. This partnership marks a major milestone for the firm as another industry giant joins its gaming revolution. FashionTV is enjoyed by over 2 billion viewers worldwide, with a reputation spanning 25 years as the leading global luxury, lifestyle, and fashion broadcasting channel.
Bringing an ultra-stylish spin to the ever-popular slot format, FashionTV Highlife has a unique game layout and is packed with features straight from the glamorous world of FashionTV – offering players a breathtaking experience and global operators a powerful new growth engine.
Shai Kaplun, COO of FashionTV Gaming Group, comments: “Working with iGaming pioneers Spearhead Studios and the EveryMatrix Group was an absolute pleasure. Together, we managed to create this ground-breaking slot, the latest addition to our growing collection of luxury iGaming products that take players right into the heart of the FashionTV gaming world.
“The FashionTV Gaming Group started the year with a blast, launching the FashionTV Jackpot Baccarat – the first title in a new luxury line of FashionTV live dealer products – with more luxurious innovations across verticals to be unveiled in the months to come. We are looking forward to revolutionising the online gaming industry through the unrivalled power and appeal of our megabrand as more gaming giants turn to our ‘brand to business’ model.”
Mathias Larsson, Managing Director of Spearhead Studios, says: “Spearhead Studios’ team is delighted to be working with FashionTV for their latest slot release. Their brand has global appeal as they are the leading force within the luxury lifestyle and fashion media vertical. The new title will undoubtedly appeal to fans worldwide. We wholeheartedly welcome them to our partners’ network, and we are looking forward to many more projects together in the near future.”
EveryMatrix Press Releases
Pinnacle goes live with ‘next level’ EveryMatrix CasinoEngine technology
Global tier-1 betting and gaming pioneer brand Pinnacle has gone live with a new, advanced casino offering powered by EveryMatrix CasinoEngine technology.
Pinnacle’s casino brand is now driven by CasinoEngine, EveryMatrix’s leading productivity platform. Phase two of the partnership will see the integration of BonusEngine and JackpotEngine technology further boost growth with bonusing and gamification tools proven to increase reactivation, acquisition and retention.
CasinoEngine will aim to significantly grow Pinnacle’s casino offering into a world-class, digital entertainment experience with access to an ever-growing portfolio of more than 31,500+ best performing games.
Pinnacle has built a large part of its new casino front-end using EveryMatrix technology. It will integrate JackpotEngine to further fuel its casino through flexible and configurable jackpot customisation, adding new user experience layers to its content, plus a variety of industry-leading player reward and bonus management features.
Launched in 1998 Pinnacle is one of the world’s best-known betting and gaming brands, pioneering advanced sports betting models, becoming the first operator to launch esports betting and consistently focusing on offering the best odds and high betting limits.
For the full year 2023 EveryMatrix produced record Gross Gaming Revenue (GGR) for operator partners with the casino business unit generating €1.9bn, up 83% Year-on-Year (YoY), while Q2 2024 GGR for casino customers produced an eleventh consecutive record quarterly performance of €658m, up 53% YoY.
Stian Enger Pettersen, CEO Casino, EveryMatrix, said: “To partner with a brand as well known and well respected as Pinnacle is a huge endorsement of our capabilities to significantly grow casino revenues for tier-1 operators across global regulated markets.
“The industry-beating numbers we continue to generate and records we continue to break for our customers speak for themselves, so we’re delighted that Pinnacle’s management team have placed their faith in us to drive forward their casino and take it to the next level.”
Nicole Kalcheva, Head of Casino, Pinnacle, said: “Sports and esports have consistently been our strongest play, but with our new partnership with EveryMatrix and the proven excellence their products and services continue to achieve, we know we can reach the same heights in casino, providing our players with the ultimate best-in-class experience across all verticals.”
EveryMatrix Press Releases
Kevin Furlong joins EveryMatrix as Group Chief Product Officer
Kevin Furlong has been appointed EveryMatrix Group Chief Product Officer (CPO) with responsibility for product strategy across all the tier one supplier’s multiple business units.
Furlong will lead all the Group’s product design, delivery and output, co-ordinating with EveryMatrix business unit CPOs to ensure the best possible results for its 300+ global customers and partners.
With 20 years’ industry experience including senior roles at Entain, GVC, Bwin and Paddy Power, Furlong will work across all EveryMatrix’s modular casino, sports, platform, affiliate and payments products including CasinoEngine, OddsMatrix, GamMatrix, PartnerMatrix and MoneyMatrix.
He will report to Group CEO and co-founder Ebbe Groes and brings with him a proven record of success in product development, online business management and large-scale technology mergers.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “EveryMatrix aims to service the largest and most discerning operators on the planet. More than two-thirds of our revenue is generated from tier 1 operators today. To do this successfully we must constantly improve the talent inside the company.
“Kevin has outstanding industry experience working with some of the largest operators so we’re naturally delighted to have someone of his calibre join us as we continue to accelerate our growth.
“Kevin will be instrumental in developing an even better experience for all our customers.”
Kevin Furlong, Group CPO, EveryMatrix, said: “I’m delighted to join the EveryMatrix management team and focus my attention on some of the best products in the industry today. The business is on a rapid growth curve and we have some ambitious but achievable plans to come which I’m excited to be part of.
“My role is to bring all our products together to give our customers and their players the best possible experience. We already do this in so many ways, but we know we can do so much more with the proprietary technology, knowledge and expertise we have at our disposal within the Group.”
EveryMatrix Press Releases
EveryMatrix levels up player experiences with new LoyaltyEngine gamification suite
EveryMatrix has launched LoyaltyEngine, a cross-vertical suite of tools empowering operators to strengthen the bond between players and brands, significantly boosting player engagement, retention and lifetime value.
LoyaltyEngine allows operators to easily configure levels, set earnings rules for experience points (XP) and coins with the ability to configure prizes for any campaign across any gaming vertical, incentivising and motivating players to unlock exciting rewards.
It blends unique gamification elements including clear progression paths with advanced algorithms to incentivise players to climb the ranks and unlock and redeem personalised rewards within a shop-based system. These include bespoke bonuses, tailored promotions, and exclusive VIP perks such as branded merchandise and goods.
Seamlessly integrating with EveryMatrix’s 30,500+ games and 330+ game studio partnerships, LoyaltyEngine also provides access to real-time player behaviour analytics and insights.
This means customers can immediately understand what drives engagement and brands can instantly identify high value players, enabling them to make rapid, data-driven decisions to optimise loyalty strategies.
Stian Enger Pettersen, CEO Casino, EveryMatrix, said: “LoyaltyEngine will have an instant EveryMatrix effect on our customers’ brands, strengthening the relationship they have with their players by offering richer experiences through gamification and personalised rewards, while equally benefiting operators with seamless integration and real-time data insights and reporting.
“For many years EveryMatrix has pioneered cross-vertical bonusing, loyalty and gamification tools developed to empower our customers and enhance player experiences. LoyaltyEngine will continue this proud tradition by offering a premium loyalty solution with clear progression paths and enticing rewards leading to significant benefits for our customers and their players.”
Join the EveryMatrix team at stand B105 at SBC Lisbon September 24th to 26th to experience LoyaltyEngine’s features and enter a competition with a chance to win amazing prizes.
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