Vote for your favorite operators and suppliers in the Baltics and Nordics, and help them advance to the shortlist
We are excited to announce that the online voting stage for the 2022 edition of BSG Awards is now live. The industry is invited to vote for their favorite suppliers and operators to determine the top 5 of each category. You can find the categories and vote for your favorites here: https://hipther.com/events/marebalticum/bsgawards2022/
BSG Awards will be held on 12 May at Radisson Blu Royal Astorija Hotel, Vilnius (Eco-certified) alongside MARE BALTICUM Gaming Summit.
The awards’ online voting process opened on the 14th of March, with the industry invited to vote online up until April 10th.
Totaling 36 nomination categories, the awards are considered the leading accolade in the region, established to provide an independent, fair, and representative awards event that recognizes significant achievements across the Baltic and Scandinavian gaming industries.
To provide a fully transparent process, the final winners of each shortlist category will be decided by a special voting session held during the day of the conference.
Starting 2022, the return of the boutique-style in-person meetup is also bringing a new format that will allow more interaction among the attending delegates.
The #hipthers have prepared multiple types of delegate passes that will accommodate the guest’s needs. You can check out the pass types and register on the following link: https://hipther.com/events/regvilnius2022/
While recycling and reusing certain materials at the conferences are important steps towards achieving sustainability, the team is also sending a clear message about how conference organizers can directly impact the conservation of the planet’s ecosystem and biodiversity.
The events hosted by the #hipthers have always been applauded by the participants, and one of the strong points was the attention to the smallest details. Among the small details are the coffee breaks and complimentary buffet lunch.
While some might still argue, meat-eating is one of the biggest environmental hazards facing our planet. The team has switched to fully plant-based menus in 2020 and will continue this path with the return of the in-person conference. The initiative has the full support of the venues in which the conferences are hosted and is considered to be a great idea by hotel managers who are already working on delicious plant-based meals for the delegates to enjoy in Prague, Vilnius, Berlin, Milan, and Budapest.
While possible travel restrictions might still occur in 2022, all the conferences will also be available in the virtual format for industry professionals to be up to date with the content and starting 2022 can additionally be accessed in the hiptherverse.
Additionally, make sure to keep an eye on the European Gaming Quarterly Meetups, which also offer in-person and virtual opportunities to stay up to date and network through 2022. Read the recent updates about events happening in Berlin and Milan here.
To receive constant updates from Hipther Agency and conference agenda updates, subscribe here: http://eepurl.com/hfyZxf
For sponsorship/speaking inquiries, make sure to reach out to Andrada Marginean (B2B Sales Manager at Hipther Agency) at [email protected]
For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency) at [email protected]
Lithuania Mulls Cracking Down on Gambling Ads
Lithuanian MPs have registered amendments to the Gambling Law proposing to further tighten gambling advertising in the country as of 2025.
Around 50 MPs, mostly from the ruling majority, have signed the amendments proposing to prohibit the dissemination of information of the gambling companies sponsoring any public events, activities, natural or legal persons.
If adopted, the amendments would eliminate the advertising of betting, wagers, and casinos on television, in newspapers, magazines, or news websites and on street billboards. Neither the names nor the logos of gambling operators could appear on the jerseys of athletes and in arenas during the sporting events.
Companies would only be able to publish information on the types of gambling at the gambling venue or on the company’s website, the address of which is specified in the Gambling Regulation.
It is proposed to allow gambling companies to publish information on gambling only in publications aimed at professionals in the business. They could advertise their name and brand on their head office building or gambling venue.
Lithuanian MPs have started considering tightening the requirements for gambling advertising amid allegations that Šarūnas Stepukonis, a former BaltCap Infrastructure Fund partner, has embezzled and gambled away millions of euros of the fund’s money.
The initiator of the amendments, Mindaugas Lingė of the ruling conservative Homeland Union, has previously said that last year the total revenue of gambling operators amounted to 222 million euros, up from 103 million euros in 2020.
The amount spent on advertising in the gambling business doubled from 6.36 million euros in 2020 to 12.73 million euros in 2023. Gambling operators’ profits increased from 20 million euros in 2020 to more than 53 million euros in 2022.
IGT Signs 12-Year Contract Extension with UAB Perlas Network in Lithuania to Deploy Upgraded Central System Software
International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has extended its contract with UAB Perlas Network (“Perlas”) for an additional 12 years until 2035. As part of the agreement, IGT will provide upgrades to the Lottery’s central retail system including advanced software and user interfaces.
“Upgrading Perlas’ central system with IGT technology will help us optimize and elevate the country’s most popular and exciting lottery games,” said Mindaugas Marcinkevičius, UAB Perlas Network CEO. “We look forward to implementing IGT’s upgrades and are pleased to continue this successful relationship for another 12 years.”
“The technology enhancements being provided to Perlas are backed by IGT’s decades of lottery industry leadership and experience,” said Jay Gendron, IGT Chief Operating Officer Global Lottery. “This upgraded technology will introduce an administration portal that will enable the Lottery to view and manage all applications and back-office functions, helping to improve efficiencies and maximize profitability.”
The Lottery has been a customer of IGT’s since 1994. In 2023, IGT announced that it signed a contract with Euloto UAB (Perlas’ dependent company) to deploy its advanced cloud-based remote game server and at least 12 eInstant games per year.
Spinomenal goes live in Lithuania with Optibet partnership
Leading iGaming content provider, Spinomenal has extended its successful partnership with Optibet to take its games into the regulated Lithuanian market. Spinomenal first started working with Optibet a while ago when it launched its games with the operator in Estonia and Latvia.
The library of slot content for Lithuania is being integrated via Light & Wonder’s OpenGaming™ platform. Optibet’s Lithuanian players will be able to engage with Spinomenal’s extensive collection of exciting games that stars Majestic King, Poseidon’s Rising, Times of Egypt, Book of Rampage and Lucky Jack – Lost Jungle.
Lior Shvartz, CEO for Spinomenal commented: “Optibet is a huge player in the Baltic region where we have already had significant success within the Estonian and Latvian markets. We’re thrilled to go live in Lithuania with such a strong partner.”
Davit Khatiashvili, CPO for Optibet commented: “After a very successful launch in Latvia & Estonia, we are pleased to offer Spinomenal games to our Lithuanian customers.”
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