The Philippine Amusement and Gaming Corporation (PAGCOR) has signed a joint circular with the Philippine Charity Sweepstakes Office (PCSO) on operationalising their respective allocations to fund Universal Health Care (UHC).
The circular – which details the operational guidelines for both agencies to remit funds to the General Appropriations Act (GAA) as National Government Subsidy for the improvement of benefit packages – was signed by PAGCOR Chairman and CEO Andrea Domingo and PCSO Chairperson Anselmo Simeon Pinili at the Philippine Health Insurance Corporation (Philhealth) head office in Pasig City. They were joined in the event by key officials from the DOH, Department of Finance (DOF) and PhilHealth.
In her message, Domingo underscored PAGCOR’s contributions to nation-building, such as the P65.55 billion remittances to the National Treasury alone from 2019 to 2021. Fifty percent of said amount was allocated to PhilHealth to fund the UHC law.
“This means we have already given almost P33 billion for healthcare from 2019 to 2021, and I think it would greatly help the UHC program now that consultations for primary care will be shouldered by PhilHealth,” she said.
Pinili said that the UHC remittance guidelines signed by PAGCOR and PCSO jointly seek to provide mechanisms for transparent, accountable, timely and sustainable fund provision for benefits improvement of the National Health Insurance Programme (NHIP).
“With our sustained funding support for Malasakit Centers and the Universal Health Care, the PCSO Board hopes to make our state-run lotteries closer and relevant to the lives of the Filipino people, in support of President Rodrigo Duterte’s vision and initiatives to make health for all Filipinos a reality,” he said.
Among the benefits that will be improved in consultation with PAGCOR and PCSO include select medical and surgical procedures; expansion of case rates for hemodialysis up to 156 sessions; enhancement of benefit packages for selected orthopedic implants, post kidney transplant, breast cancer, prostate cancer, cervical cancer, open heart surgery for children; and physical medicine and rehabilitation.
Maxim88 strikes gold with legendary footballer Michael Owen as its brand ambassador in Asia
Asia’s leading online betting platform, Maxim88, has sealed a two-year partnership with legendary English striker and former Liverpool and Manchester United star Michael Owen, who will be representing the brand as official Brand Ambassador in Asia.
Michael Owen is one of the greatest English & Premier League strikers of his generation – with his signature great pace, instinctive finishes and agility. A prolific goal scorer, he had defenders quivering in fear but won the hearts of fans with his skills and astuteness on the field. He not only excelled in the regional leagues with the likes of Liverpool, Real Madrid, Manchester United and Newcastle, but also thrived on the international stage representing England.
The revered English striker will collaborate with Maxim88 to promote the brand across Asia ahead of the English Premier League kick-off on 6 August and conduct various digital marketing activations to further boost the brand’s awareness across the region. This deal also signifies Maxim88’s intent to strengthen its position as Asia’s leading online betting platform and reinforce their commitment to provide only the best in terms of quality, choice and security to sports enthusiasts in Asia.
“I am delighted to join hands with Maxim88 for their marketing initiatives in Asia. As brand ambassador, I am looking forward to engaging with more sports fans and am committed to giving my absolute best in this partnership with Maxim88 to represent all the great qualities that Maxim88 stands for – outstanding, innovative and entertaining!” said Michael Owen.
“Maxim88 is dedicated to being a reliable and user-friendly platform that is always working on providing members the best there is. As a matter of fact, we have secured the partnership with Evolution Gaming to elevate members’ gaming experience, and we hope that this new collaboration with Michael Owen will bring on something fresh and exciting. Michael Owen, who has proven himself to be a stalwart figure in the football scene throughout his career is just who we need to help achieve greater heights. We are honored to work with Michael and we look forward to engage with more sports enthusiasts in the region through our platform,” said Adam Hong, Maxim88’s spokesperson.
This ambassadorship was brokered by Outlast Sports Entertainment for Maxim88.
“We are thrilled to have played an integral part in connecting one of Asia’s biggest online betting platforms with a respected name in football like Michael Owen. We are certain that this partnership has the dynamics to bring about valuable results and greater opportunities for the region. The hope is to replicate the good results Maxim88 has after partnering up with the well-known gaming provider, Evolution Gaming,” said Outlast Sports CEO, Salauddin Sinnakandu.
Inside the Battlegrounds Mobile India ban, and the impact on India’s mobile games market
The Indian government requested Apple and Google to remove Battlegrounds Mobile India (BGMI) from their app stores on July 28th, one year after it launched in the country. Our research shows that the popular battle royale game, published by South Korean firm Krafton, is no longer available for download. The request comes in the wake of several allegations made against the game for being a rebranded version of PUBG Mobile, which was banned in September 2020 due to national security concerns. These concerns were recently raised in the Indian Parliament, with the Ministry of Electronics and Information Technology (MeitY) stating that BGMI was a different app to PUBG Mobile, suggesting it was not a national security concern. It’s unclear what changed to cause MeitY to pull the app.
While the government has not issued a statement to confirm the game is permanently banned, Reuters reported that the title was pulled by MeitY using Section 69A of the Information Technology Act, the same act that was used to justify the ban of 321 mobile apps since June 2020. BGMI is the 57th game pulled due to this regulation. The bans have primarily targeted mobile apps from China, primarily citing national security risks. BGMI’s takedown comes just 5 months after the ban of Garena Free Fire, the most popular battle royale game in India until then.
Krafton launched BGMI after PUBG Mobile was banned
MeitY originally banned PUBG Mobile in September 2020 due to national security and data privacy issues following, though not necessarily as a result of border tensions with China. While the PUBG IP is owned by Krafton, PUBG Mobile was developed and published in India by Chinese gaming giant Tencent. At the time of its ban, PUBG Mobile was the #1 game in India by both revenue and downloads and had been a key driver of mobile gaming growth in the country. The ban had a profound impact on the battle royale segment and broader gaming ecosystem, with the unserved demand satiated by Garena Free Fire over time.
Krafton announced in November 2020 that it would bring its core battle royale experience back to India, with BGMI launching in July 2021. Krafton fully committed to the Indian market by self-publishing the title, introducing local servers to store user data securely and in country, and by announcing it would invest over US$100 million in the Indian gaming, esports, entertainment and IT industries, which it has done. The game saw significantly high uptake at launch given the popularity of battle royale games in the country, with 40 million registrations prior to launch and 16 million daily active users in its first 10 days.
BGMI had over 100 million downloads in its first year
BGMI has been a huge success for Krafton and the title was on track to reach the 200 million download mark that PUBG Mobile had achieved prior to its September 2020 ban. The title had quickly become the #2 highest grossing mobile game in India and its 2022 revenue was set to exceed that of PUBG Mobile’s peak year. BGMI has also become the leading esports title in India with Krafton investing heavily in the space to set up the Battlegrounds Mobile India Pro Series, an official league for Indian teams with a prize pool of US$260,000.
According to Niko’s Asia Esports Tracker, BGMI is the #1 title by prize pool in India, with its total 2022 prize pool accounting for 35% of total prize pool revenue for all local and regional esports tournaments. The game also saw massive endorsement from streamers, esports organizations, and teams with high participation across key events. The BGMI Masters Series LAN event was also the first tournament to be televised live on Indian TV, reaching 12.3 million viewers.
How this impacts India’s mobile game market
If BGMI does not return to app stores, we believe it may have a material impact on the short-term growth rate of India’s mobile game market and the esports ecosystem. Battle royale is the most popular mobile game genre by player spending in India according to data from Sensor Tower, accounting for over 1/3 of total mobile game spending in 2021. BGMI and Free Fire accounted for over 95% of total spend on mobile battle royale games in 2021 and H1 2022, but both titles have been removed from app stores this year. However, Niko’s research shows that Free Fire MAX, a high-end version of Free Fire from Garena, remains available on Google Play. It’s unclear how MAX is still operating on Google Play, but the MAX version was not specifically included in the ban list where Free Fire was banned.
There will also be a negative impact on the broader BGMI ecosystem, especially within esports and live streaming. Everyday players will now be looking for a new title to play, and we expect most to shift over to Free Fire MAX assuming the title continues to operate. Call of Duty: Mobile (Activision Blizzard) may also benefit given its strong position in the market as an established shooter game with a battle royale mode that consistently ranks in the top ten game revenue chart. Apex Legends Mobile (Electronic Arts), New State (Krafton – Title was formerly PUBG New State) and Farlight 84 (Lilith Games) are core battle royale games that may also benefit, but we note that these titles are not as established as Call of Duty Mobile and Free Fire MAX.
Paris Saint-Germain Partners with 1XBET
Paris Saint-Germain and 1XBET have signed a partnership agreement for the next three seasons. From now on, 1XBet is officially a partner of the French club in the African and Asian markets, with the possibility of extending the agreement to other regions in the coming seasons. In all these territories, marketing campaigns will be launched with the stars of the PSG men’s football team.
“We are delighted to welcome 1XBET as a regional partner of Paris Saint-Germain. 1XBET is well established in continents where the club has a great many supporters. 1XBET is an ambitious stakeholder in the world of online sports betting and, by collaborating with Paris Saint-Germain, hopes to consolidate its position as a leader in many countries,” Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain, said.
“Paris Saint-Germain is one of the world’s most popular football clubs. We share a desire to succeed in all fields and to offer fans a brand-new, enriched online betting experience,” Alex Sommers, spokesperson for 1XBET, said.
Subscribe to our News via Email
Week 31/2022 slot games releases
BGaming announces a competition for streamers with a $15 000 prize pool
Online Casino Regulation
Incentive Games Launched Multiple Free-to-Play Games with bet365
CEEGC Budapest ’22 Speaker Profile: Andrius Gabnys – Founding Attorney at Gabnys.Gabniene
888 Signs Sponsorship Deal with Dinamo Bucharest FC
IBAS Unveils New Plans to Become the First Gambling Ombudsman
Lithuanian Regulator Issues Fines to Gaming Strategy Group and Tete-a-Tete Casino
New research from Niko Partners: Asia share of the global esports market continues to grow
Non-traditional content roundtable
Gaming Americas Weekly Roundup – July 4-10
What is the Future of Gambling Sites in Canada?
The future of retail: Talking betting terminals with Altenar
NODWIN Gaming’s first-ever televised BGMI Master Series breaks viewership records on Television
Saudi Esports Federation Enters into Partnership with ASUS Republic of Gamers
Exclusive Q&A with Warren Russell CEO/W2 Global Data
eSports6 days ago
Allan Phang Departs From Galaxy Racer
Gambling in the USA7 days ago
Gaming Americas Weekly Roundup – July 25-31
Asia7 days ago
ESports Premier League (ESPL) Season 2 Important Announcement
Conferences in Europe7 days ago
CEEG Awards 2022 voting session is now live – Check out the new rules, nominees and vote for your favorites!
Eastern Europe6 days ago
Roundtable – What is the state of play in the Romanian market?
Asia7 days ago
BOOM Esports Leverages High-Performance Technology To Optimize Team Performance
Latest News6 days ago
Flows launches app marketplace on no-code automation platform
eSports7 days ago
Veloce Esports announces long-term partnership with Next Level Racing