New research from Niko Partners: Asia share of the global esports market continues to grow
The Asia esports market is more than 57% of the $1.1 billion dollar global esports market.
Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia and the Middle East, today announced the release of the 2022 Esports in Asia and Esports in China reports. Asia is the world’s largest and most important region for esports and Niko’s reports cover the esports markets of China, Chinese Taipei, India, Indonesia, Japan, South Korea, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
Key takeaways from the reports include:
- The Asia esports industry generated a combined revenue of $USD 634.3 million in 2021, growing 16.6% over the previous year
- Asia’s esports audience grew by 13% in 2021. There are nearly 700 million esports fans across the region
- Asia accounts for 57% of the estimated USD $1.1 billion global esports market, a 2.7% increase over 2020
- Esports tournament prize pools in Asia totaled $60 million (USD) in 2021, up from $20 million in 2020.
- The top esports genres are Battle Royale and MOBA
- India and Southeast Asia will see the largest YoY revenue growth by the end of this year at 18.3% and 17.2%
- China remains the largest esports market in Asia and the largest single-country market in the world with USD $403.1 million in esports revenue and 434 million esports fans last year. China’s esports revenue grew by 14% and its esports audience grew by 11.8% in 2021
- Esports competitors inChina are 1.5x more engaged and spend 2.4x more on gaming when compared to gamers who do not competitively play esports
- The leading PC esports titles in Asia are League of Legends, PUBG, and Valorant
- The leading mobile esports titles in Asia are PUBG Mobile/BGMI, Free Fire, and League of Legends: Wild Rift
“2021 saw the continuation of a trend we identified in 2020, brand partnerships in esports are growing in number and value and this remains the leading value generator in the esports space,” said Alexander Champlin, director of esports research at Niko Partners. “The growing value of esports sponsorships, brand partnerships, and tournaments (both online and in-person) are the leading drivers of the market’s rebound.”
Niko’s research methodology for games market reports includes gamer surveys, trends analysis on key topics such as esports, leading games and game company market share estimates, review of regulations and policy, interviews with key game companies, analysis of drivers and inhibitors for growth, review of distribution, hardware, payments, internet cafes, and more. Each market report provides a comprehensive market model and 5-year forecast of games and gamers, and qualitative and quantitative analysis on gamer demand, behavior and usage for games.
Continent 8 Technologies continues global expansion with two key hires in Asia
Lalaine P. Vidal joins award-winning infrastructure provider as Business Development Manager and Christopher Caturay as Technical Solutions Architect
Continent 8, the award-winning global managed hosting, connectivity and security provider, continues to build out its presence in Asia with two key hires.
Lalaine P. Vidal joins as Business Development Manager and Christopher Caturay as Technical Solutions Architect. Both will be based out of the Philippines and will be responsible for supporting the company’s growing customer base across the region.
Vidal has more than a decade of experience in sales and marketing across a range of sectors including banking, BPO, real estate, telco and IT cyber security. Caturay is a cyber security professional with experience in the end-to-end process of deploying solutions and applying best practices for various businesses and in a range of sectors.
The hires form part of a wider push in Asia, where Continent 8 already offers infrastructure, connectivity and security solutions to a range of customers in iGaming and beyond.
The company’s cyber security offering has seen exceptional growth in recent years, keeping up with the evolving cyber security landscape, and with cyber-attacks at an all-time high in Asia, Continent 8 can defend a customers’ infrastructure against the growing number of threats.
Lalaine P. Vidal, Business Development Manager at Continent 8 Technologies, said: “The opportunity to join Continent 8 was one I simply couldn’t turn down. It is the leading infrastructure provider in the industry, and I am looking forward to using my experience in sales and marketing to drive the business forward and further establish its presence and customer base across Asia.”
Christopher Caturay, Technical Solutions Architect at Continent 8 Technologies, said: “Asia presents unique challenges when it comes to infrastructure and cyber security. I’m excited to be working for a business that has a comprehensive and unique solution for businesses targeting the Asian market.”
Peter Williams, Managing Director – Asia Pacific at Continent 8 Technologies, added: “Lalaine and Christopher are great talents and are a brilliant addition to the Continent 8 team in Asia. This is an important market for us and one where we have ambitious growth plans that we are actively deploying.
“Lalaine will play a vital role in introducing more businesses to Continent 8 and the award-winning solutions that we provide, while Christopher will ensure that customers are deploying the right products and services for their organisation. This localised approach, along with having feet on the ground, is what makes Continent 8 the go-to infrastructure and security provider for companies targeting Asia and other markets around the world.”
Via network points of presence in Hong Kong, Japan (Tokyo), Philippines (Manila), Singapore and Taiwan (Taipei), Continent 8 connects Asia to the rest of the world over a high-capacity, fully redundant private network comprising 90+ locations.
Meet the Continent 8 team at ASEAN Gaming Summit, 21-23 March 2023 at the Manila Marriott Hotel.
Removal of Hearthstone as Contested Esports Title At Hangzhou Asian Games 2023
The seven official events, and publishers, are:
1. Arena of Valor Asian Games Version
2. Dota 2
3. Dream Three Kingdoms 2
4. EA SPORTS FIFA branded soccer games
5. League of Legends
6. PUBG Mobile Asian Games Version
7. Street Fighter V
“It is unfortunate to hear that Hearthstone will not be included in the upcoming Asian Games, especially because India’s first Esports medal at the tournament came in this very title in 2018 when Tirth Mehta clinched the bronze medal. That achievement holds a special place in our Esports community and we were hopeful that our talented athletes Shikhar Choudhary and Karthik Varma would be able to bring similar honour to the country by competing in this official medal sport.
Nonetheless, we respect the OCA’s decision and remain confident that our athletes will perform at the highest level in the other titles to make the country proud. We look forward to supporting them as they represent India in the prestigious tournament.”
SuperGaming To Bring India’s Leading Gaming YouTuber Techno Gamerz as Playable Character in New Game
Leading international game developer SuperGaming has partnered with Techno Gamerz aka Ujjwal Chaurasia to bring him as a character in its soon to be revealed game. With over 30 million subscribers, Techno Gamerz is one of India’s biggest YouTubers. He has about 9 billion views on YouTube until now through a variety of gaming content ranging from tutorials to web series.
As the poster child for gaming in India, Ujjwal will help SuperGaming make its games better for young Indian audiences. He will feature in the company’s soon to be announced game with his appearance as a playable character as well as providing valuable insights and feedback to SuperGaming.
“With more than 70 percent of his audience being the young demographic in India, partnering with Techno Gamerz was the obvious choice,” says Roby John, co-founder and CEO of SuperGaming. “With Techno Gamerz as a playable character in our soon to be revealed game, we’re bringing a new way for fans to interact with their favourite creators and creators to build a closer connection with their fans.”
SuperGaming will also host several on-ground events based on its games, allowing fans of Techno Gamerz and other creators to meet them in person. This is an evolution of how SuperGaming has crafted its biggest hits — MaskGun and Silly Royale. Popular multiplayer shooter MaskGun has amassed over 67 million players since its launch.
This is due to a relentless focus on putting its players frst with consistent community collaborations, even leading to some of its biggest community members featuring in-game as well as celebrating India-specifc events like Diwali.
Similarly, the recently released social deduction game Silly Royale has over 22 million players in no small part thanks to regular community and content creator initiatives. The company hopes to do the same for its future releases through this partnership with Techno Gamerz.
SuperGaming has more than 300 million players across its games with an audience that spans the globe. Its recent hits include MaskGun and Silly Royale. SuperGaming is also developing Indus, an upcoming Indo-Futuristic battle royale for mobile, PC, and consoles as well as several yet to be revealed titles. All of these are built on its SuperPlatform powered by Google Cloud.
“When SuperGaming approached me with the idea of featuring me in its soon to be revealed game, I was genuinely surprised with the team’s passion and expertise,” says Techno Gamerz aka Ujjwal Chaurasia. “I believe that the future of gaming is creator-driven and community-first and this is a step in building that future.The team is on the same wavelength as me and I can’t wait to tell you more in the days to come.”
“Gaming and content creation have always been two sides of the same coin and now we’re bringing the best of both worlds together through this partnership,” says Pranav Panpalia, founder, OpraahFx, the talent agency that manages Techno Gamerz. “The fact that SuperGaming chose to approach Techno Gamerz speaks volumes about how creators have evolved to be the new celebrities the gaming community follow and look up to.”
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