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6 in 10 PC and console games sold in 2021 in Germany were purchased as downloads

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6 in 10 PC and console games sold in 2021 in Germany were purchased as downloads
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  • Number of download purchases rises to 59 per cent
  • Almost all PC games that are purchased are purchased as downloads
  • Nearly two thirds of all games for video game consoles are purchased on physical media

 Following a sharp increase in the first Covid-19 year 2020, the share of games purchased as downloads stabilised in 2021: the share of all PC and console games sold in Germany that were purchased as downloads increased by just one percentage point compared to the previous year, to 59 per cent. This means that roughly six in ten computer and video games were once again purchased as downloads last year. These are the figures released today by game – the German Games Industry Association, based on data collected by the market research company GfK. There were major differences in the share of downloads for different platforms and price categories, with downloaded games making up a particularly large percentage of the lower-priced titles. Approximately eight in ten games priced below 30 euros were purchased as downloads. Higher-priced titles were more likely to have been purchased on physical media, with players buying 68 per cent of all games costing over 30 euros on data carriers from online shops or bricks-and-mortar stores in 2021.

Players of PC games in particular relied on downloads, for example from portals like Origin and Steam. As a result, downloads accounted for around 93 per cent of PC game sales. Nearly two thirds (64 per cent) of all games for video game consoles such as Nintendo Switch, PlayStation and Xbox, on the other hand, were purchased on physical media.

‘Thanks to their excellent accessibility, download purchases have established themselves as the preferred choice of many players. Even so, there continue to be large differences between the various gaming platforms. Download purchases can be an attractive option for players of PC games, for example, on account of online discounts or the wide range of indie games on offer. Console fans, on the other hand, like to purchase games on physical media, whether it be to add to the collection of games on their shelves or to obtain limited-edition games boxes containing special items for fans,’ says Felix Falk, Managing Director of game.

Another year of strong growth for the German games market

Following a historic 2020 performance with 32 per cent growth, sales revenues in the German games market continued to rise significantly in 2021 with a total of approximately 9.8 billion euros in sales revenue generated by games, games hardware and fees for online gaming services – an increase of 17 per cent compared to the previous year. Sales revenue from computer and video games grew by 19 per cent to about 5.4 billion euros, due among other things to increases in in-game and in-app purchases. Sales revenue from games hardware has also grown, by 18 per cent overall to about 3.6 billion euros. Demand for games consoles and gaming PC accessories was particularly strong.

About the market data

The market data is based on statistics compiled by the GfK Consumer Panel and data.ai. The methods used by GfK to collect data on Germany’s video games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their video game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.

game – the German Games Industry Association

We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

Central Europe

ComeOn Group launches in-house developed casino API with Apparat Gaming as first onboarded games provider

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Leading iGaming operator ComeOn Group announced the launch of their in-house developed casino API. The group announced German based Apparat Gaming to be the first games provider to benefit from its new API approach, giving ComeOn’s customers access to a portfolio filled with a wide range of exciting games. The agreement with Apparat Gaming marks an exciting business relationship as both entities have the German market as one of their core focuses for the upcoming years. The games are currently available for the German market with a plan to expand into other markets in the near future.

The new casino API is based on cutting edge, seamless technology that will enable ComeOn’s content partners to quickly integrate and benefit from instant distribution across all its jurisdictions and brands. This is part of ComeOn’s continuous focus on product quality to deliver a top of the line entertainment experience to its customer base.

Cristiano Blanco, Chief Product Officer at ComeOn Group, said: “We are very pleased to see Apparat Gaming using our innovative integration technology to provide their exciting games portfolio to all our jurisdictions and brands. This integration was completed within a matter of a few weeks, showing ComeOn’s technical integration power and the level of experience Apparat Gaming has”

Martin Frindt, Co-founder responsible for the partnerships at Apparat Gaming, said: “It is a great honour that ComeOn has chosen Apparat Gaming for their first API integration. Based on this confidence in our capabilities as well as our upcoming games portfolio, we look forward to a great partnership.”

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Gauselmann Group Granted Licence for Virtual Slots in Germany

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The Gauselmann Group is one of the first providers to be granted a licence to operate virtual slot-machine games in Germany. Since the beginning of August, the Eastern Westphalian company has been authorised to offer its popular and successful slot-machine games online in Germany under the domain www.merkur-spiel.de and thus legally provide first-class gaming fun on the worldwide web.

The Gauselmann Group filed the application for permission to offer virtual slot-machine games with the Saxony-Anhalt State Administration Office back in July 2021.

“We have been waiting in the wings for some time with our range of virtual slot-machine games under the ‘Merkur Spiel’ brand. So we are all the more enthusiastic that we can now offer our online players the chance to enjoy the same Merkur classics that have been played millions of times at our bricks-and-mortar venues. This approval is an important and big step for us towards becoming the best omnichannel provider in the whole of Europe,” said Markus Ettlin, Management Spokesperson of Merkur Sportwetten GmbH.

The development of games content for both the land-based and online segments has been one of the core competencies of the Gauselmann Group for many years. At a total of 13 locations worldwide, gaming specialists develop highly innovative games and game systems based on current market and customer trends, thus always striking the right cord with gaming enthusiasts. While international gaming has long been at home in the digital world, now the German online gaming market is also able to benefit from the innovative games developments of the Gauselmann Group.

The offering of virtual slot-machine games on the Internet complies with the legal requirements set out in the State Treaty on Gambling. The licence certifies that the family-run corporate group fully complies with the regulatory and statutory requirements governing the operation of virtual slot-machine games.

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German games industry has published its annual report for 2022

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German games industry has published its annual report for 2022
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What are the trends in the German games market? How many people are employed in the development and publishing of computer and video games in Germany? And how have the conditions for game development changed here in Germany? Answers to these and many other questions can be found in the ‘Annual report of the German games industry 2022’ that was published today by game – the German Games Industry Association. Over nearly 60 pages, the annual report delivers a comprehensive overview that extends from video game players in Germany to market developments through to regional support measures and fundings. Various German games industry institutions have been given their own chapters, including devcom, the esports player foundation, the Foundation for Digital Games Culture (Stiftung Digitale Spielekultur) and the Entertainment Software Self-Regulation Body (USK), as have gamescom and the German Computer Games Awards (Deutscher Computerspielpreis). As a result, the ‘Annual report of the German games industry 2022’ succeeds in providing an in-depth look at the latest developments in Germany as a games location.

The annual report of the German games industry is published in German and English and is available free of charge on the game website.

 

game – the German Games Industry Association

We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

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