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William Hill transforms betting experience with new innovative and digital-focused shop

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William Hill transforms betting experience with new innovative and digital-focused shop
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William Hill has transformed the in-shop betting experience for its customers following the opening of a state-of-the-art, digital-only shop in Leeds on Saturday.

Ex-Leeds and England goalkeeper Nigel Martyn, former Yorkshire and England cricketer Craig White and ex-Leeds Rhinos player Stevie Ward attended the relaunch of William Hill’s Vicar Lane venue, which promises an unrivalled immersive and interactive betting experience not seen before in betting shops.

The transformed shop in Leeds will provide William Hill customers with a range of exciting, new digital opportunities, including:

  • Digital only – William Hill will be going paperless across the shop
  • Integrated research table – customers can access digital versions of the Racing Post at William Hill’s new research table
  • Charging stations – customers will be able to charge their phones wirelessly while in the shop
  • Scent solutions – inspired by casinos, computer-driven scents configured to cover the entire shop have been installed

William Hill has also placed delivering innovations in player safety at the heart of the relaunch, with the introduction of a player safety/customer service area named ‘Own Your Game’, where customers and staff can privately interact around safer gambling issues and the various support measures available.

The leading bookmaker will also have access to real-time footfall information via a dashboard to understand customer dwell time and peak periods. Elsewhere, William Hill has introduced gantry cameras, providing access to which betting materials customers are engaging with on the shop floor to help tailor popular broadcast content, while also trialling the use of body cameras to ensure safety of its staff.

William Hill is set to roll out a similar digital-focused shop in Glasgow later this month.

Garry Fenton, William Hill’s UK Retail Director said: “We are presenting a brand new, player-centric betting shop environment that delivers a fun, immersive and digital experience, with innovation at its core.

“As well as offering our customers a wide range of cutting-edge digital features, we’ve also ensured that innovations in player safety have been key to this transformation. The relaunch in Leeds was a huge success and we look forward to bringing the same experience to other William Hill betting shops around the UK soon.”

Ben McCann, Head of Marketing – Retail & Omni added: “We’re delighted to be able to offer our customers in Leeds such an innovative and exciting digital-focused shop.

“Being able to utilise the new digital features on offer will make for a far more enjoyable betting experience, and one that will appeal greatly to our existing customers while also helping to attract a new audience in the process.”

Local Leeds sporting heroes Martyn, White and Ward all immersed themselves on Saturday in the digital experience that the new shop provides and they were impressed by what they saw.

Nigel Martyn said: “It’s been fantastic to see how William Hill are progressing the in-shop betting experience for its customers and great to see the innovation involved. Leeds fans looking to place a bet in-shop are set for a completely transformed digital experience and one that will certainly improve the way that they back their club.”

Gaming

Kinetix launches world first user-generated AI-powered Emotes for gaming & metaverse

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Kinetix launches world first user-generated AI-powered Emotes for gaming & metaverse
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Kinetix, a pioneering 3D animation and AI tech startup, today proudly launches its revolutionary user-generated emotes for video games and virtual worlds, signifying a vital first step towards true self-expression in gaming and the metaverse.

The Kinetix generative AI-powered platform and no-code editing tools enable users, creators, video game makers, metaverse platforms, and brands to create and edit animated 3D content in seconds. This democratizes the process of creating custom 3D animated content, extending to millions of people a skill set that was previously limited to a few thousand trained artists and animators.

Today, Kinetix launches the first ever user-generated emotes to tackle the challenge of limited self-expression in gaming and metaverse worlds. Emotes are animations that can express emotion in video games and virtual worlds, such as dances, celebrations and gestures. Uniquely, emotes made with Kinetix can work in any avatar-based video game or metaverse, and fit effortlessly into any virtual environment from hyper-realism to voxel blocky worlds.

Yassine Tahi, CEO and Co-founder of Kinetix, commented:

“We want to champion a new standard for self-expression in video games and metaverse worlds by opening up the creation of emotes. Our emotes are live now for anyone to create, marking a true watershed moment for digital self-expression and our mission to humanize the metaverse.”

He added, “A once in a lifetime concert without dancing, or a drag queen show without ‘Death Drop’ are missed opportunities for self-expression, realism, individuality, and human connection. We invite everyone to embrace this new trend by playing with our easy-to-use, no-code platform and trying out their best moves on their favorite character or avatar.”

Creators can own their emotes by taking up the option to ‘mint’ them on the Kinetix platform: transforming them into digital assets called ‘Emote NFTs’. With the Kinetix marketplace, creators can then promote and monetize their work and receive 95% of the sale price, creating a fairer revenue model. Brands and IP owners can also use Kinetix tech to make custom emotes. In November 2022, Kinetix teamed up with TF1 and BBC Studios to launch an exclusive collection for international TV hit ‘Dancing With The Stars’.

Founded in Paris in 2020 by CEO Yassine Tahi and CTO Henri Mirande, Kinetix has a team of 45 and was recently named by WIRED as one of the hottest startups in Paris. Earlier this year, Kinetix raised $11 million in seed funding in a round led by Adam Ghobarah, founder of Top Harvest Capital, with participation from Sparkle Ventures, and multiple virtual world platforms and successful entrepreneurs. Kinetix already has established partnerships with leading and emerging virtual worlds including Roblox, The Sandbox, ZEPETO, Decentraland, and PolyLand.

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Blueprint Gaming flaunts its talent with Ballin’

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Blueprint Gaming flaunts its talent with Ballin’
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Blueprint Gaming’s latest slot release turns players into ‘playas’ in Ballin’, a game that demonstrates its versatility in game design.

Sun-soaked boulevards and exclusive marinas provide the backdrop for the achingly cool and confident big cats that supply the symbols, along with big bling watches and jewellery across five reels in a 3x4x4x4x3 configuration.

There are 576 pay ways and multiplying wilds that offer the potential for big wins, while triggering The Big Balls Free Spins activates sticky multiplying wilds. Each wild can be up to x3, with each one boosting the next for baller wins.

Triggering the Even Bigger Balls Free Spins bonus round rewards with Super Star Wilds. If one lands in view, it turns that position and all above it into multiplying wilds. If a whole reel is filled it awards two extra spins and any wilds that are already in view are upgraded to x3 wilds.

Ballin’ delivers a dose of high-rolling bling and a generous helping of Blueprint’s signature sense of fun and humour to a slot that highlights its flexibility as a studio in developing a wide range of themes and playstyles to a high standard.

Jo Purvis, Director of Key Accounts and Marketing UK at Blueprint Gaming, said: “Ballin’ has been a huge amount of fun to create and has allowed our development team to run wild with exquisite animation, lending a real sparkle to make the gameplay shine.

“Two bonus rounds offer the chance for players to show they’ve got some real balls in their hunt for wins!”

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GAMZIX HAS JOINED THE DIVERSE QUANTUM GAMING PORTFOLIO

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GAMZIX HAS JOINED THE DIVERSE QUANTUM GAMING PORTFOLIO
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Thanks to Gamzix, one of the hottest new game developers out there, with whom we signed a distribution deal, our versatile iGaming library is unstoppably growing.

We are all witnessing the constant evolution of the iGaming market, where new trends and fashions are popping up from every corner. Though a tremendous number of software companies are there, trying to gain traction with their products, only a few are really up to the task and capable of following these rapid changes.

And Gamzix definitely cuts the mustard.

With its ultra-fresh approach to iGaming development, Gamzix has become one of the top-rated and most promising slot providers in the online gambling sphere. Its game portfolio boasts over 30 unique slots of the highest quality – full of innovative features, realistic animation, colorful graphics, and impressive payouts.

All of them are now available on the Quantum Gaming platform, including the most popular and new ones, like Sunny Coin: Hold the Spin, Rich Granny, Gold Mania, 3X3: Hell spin, and 3х3: 27 ways. We undoubtedly believe that our vast network of casino operators will benefit from these cutting-edge slot games.

Oliver de Bono, Quantum Gaming CEO, expressed his contentment with this partnership:

“It’s fantastic to cooperate with such a fast-growing company. Over the past years, the industry has seen extreme popularity growth, so the biggest buzz is how to stand out from the crowd. I believe onboarding partners like Gamzix will definitely help us to achieve that.”

Lida Kosogova, CCO at Gamzix, opened up about upcoming cooperation: “We are proud not just of our team, but of partners who support us. Growing and becoming stronger together is such an amazing opportunity we fully trust. And Gamzix is ​​ready to bring and take the best. I’m proud that Gamzix games became a part of the Quantum Gaming portfolio. There’s no doubt, our cooperation will be successful and prosperous”.

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