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Global Gambling Market to Reach $912 Billion by 2027

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Reportlinker.com announces the release of the report “Global Gambling Industry”

Online interactive peer-to-peer collaborative bespoke updates

Complimentary updates for one year
– Global Gambling Market to Reach $912 Billion by 2027
– In the changed post COVID-19 business landscape, global market for Gambling estimated at US$711 Billion in the year 2020, is projected to reach a revised size of US$912 Billion by 2027, growing at a CAGR of 3.6% over the analysis period 2020-2027. Betting, one of the segments analyzed in the report, is projected to record a 4.4% CAGR and reach more than US$375 Billion by the end of the analysis period.
– The U.S. Market is Estimated at $260 Billion, While Asia-Pacific is Forecast to Grow at 4.4% CAGR Gambling market in the U.S. is estimated at US$260 Billion in the year 2020 and is forecast to reach more than US$300 Billion by the end of the analysis period. Asia-Pacific is forecast to reach a projected market size of more than US$330 Billion by the year 2027 trailing a CAGR of 4.4% over the analysis period 2020-2027. Among the other noteworthy geographic markets are Rest of World and Europe, each forecast to grow at more than 3.0% over the analysis period.

Select Competitors (Total 223 Featured)
888 Holdings PLC
Bet365 Group Ltd.
Flutter Entertainment plc
Betsoft Gaming, LTD
Betsson AB
Boyd Gaming Corporation
Bwin.Party Digital Entertainment
Caesars Entertainment Corp.
Cherry Spelglädje AB
Chetu Inc.
City of Dreams Manila
Creatiosoft Solutions Private Limited
Crown Resorts Ltd.
Delaware Park
Elaunch Solution Pvt. Ltd
Evolution Gaming
Galaxy Entertainment Group
Golden Entertainment Inc.
Kindred Group PLC
Ladbrokes Coral
Las Vegas Sands Corp.
MGM Resorts International
Microgaming
NetEnt AB
Playson Limited
Scientific Games Corporation
SJM Holdings Limited
William Hill Plc

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
Influencer Market Insights
Gambling – Global Key Competitors Percentage Market Share in
2022 (E)
Competitive Market Presence – Strong/Active/Niche/Trivial for
Players Worldwide in 2022 (E)
Gambling: An Accepted & Fundamental Part of Human Culture
Global Number of Gamblers (In Million) for the Years 2005,
2010, 2015, 2020
% Share of Top Destinations for Gambling Based on Visitor Influx
Year 2020 Has Been a Year of Astounding Disruption &
Unbelievable Transformation
COVID-19 Leaves the World in Shambles & Industries and Markets
Upended: World Economic Growth Projections (Real GDP, Annual %
Change) for 2019, 2020 & 2021
The First Vaccines Are Here! Will It Change the Existing
Economic Realities? & Is it Really the Silver Bullet We Were
Waiting For?
How Fast the World is Vaccinated Will Determine How Soon the
Pandemic Will End: COVID-19 Vaccines In Millions of Annual
Doses For Years 2020 Through 2025
How the Gaming & Gambling Industries Are Impacted by the
Pandemic & What?s the New Normal?
The Gaming Industry Finds Opportunity in Crisis
Global Gaming Market Reset & Trajectory – Growth Outlook (In %)
For Years 2019 Through 2025
Gambling is One Segment of the Gaming Industry That is
Experiencing Negative Impact of the COVID-19 Crisis. Here?s
Why
The Close Relation Between Casinos & Tourism Sharpens the
COVID-19 Blow on the Gambling Industry
COVID-19 Impact on Tourism Industry Affects Casino Revenues:
Percentage Change in International Tourist Arrivals by Region
for 2019 and Q1 2020
Will People Return to Offline Casinos Post Pandemic? Percentage
(%) of People Willing to Gamble at Casinos Post Lockdowns
Gambling: Definition, Scope & Types
Casinos Competitor Market Share Scenario Worldwide (in %): 2019
Recent Market Activity
World Brands

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS
Mobile Gambling Takes Center Stage
Global Mobile & Offline Gambling Transactions (In Million) for
Years 2010, 2015, 2020
COVID-19 Accelerates the Evolution of Online Casinos
% Share Gross Gambling Yields (GGY) by Type of Gambling
Gambling Apps Contribute to the Rising Popularity of Online
Casinos
Online Casinos Attract Broader Demographics
Demographic Structure of Online Casino Players: Percentage
Breakdown of Frequent Online Casino Visitors by Age Group
Cyberattacks Emerge as a Key Concern for Online Casinos
Use of Smartwatches for Placing Bets and Improve iGaming
Experience Gains Traction
Global Smartwatch Shipments (in Million) for the Years 2019,
2021 and 2023
New Table Games Expand the Consumer Base at Casinos
Blockchain Emerges to Change the Tide of Fortune for Gambling
Big Data & IoT to Transform the Gambling Industry
VR Based Gambling, A Game Changer for the Gambling Sport
5G to Revolutionize the Gambling Industry
5G Emerges With the Promise to Transform the Gaming Experience:
5G?s Contribution to Global GDP (In US$ Trillion) for Years
2020, 2025 & 2030
Crypto Currency Based Gambling Rises in Popularity
Stricter Gambling Regulations Around the Globe Encourages Legal
Gambling

4. GLOBAL MARKET PERSPECTIVE
Table 1: World Recent Past, Current & Future Analysis for
Gambling by Geographic Region – USA, Canada, Europe,
Asia-Pacific and Rest of World Markets – Independent Analysis
of Annual Revenues in US$ Million for Years 2020 through 2027
and % CAGR

Table 2: World Historic Review for Gambling by Geographic
Region – USA, Canada, Europe, Asia-Pacific and Rest of World
Markets – Independent Analysis of Annual Revenues in US$
Million for Years 2012 through 2019 and % CAGR

Table 3: World 15-Year Perspective for Gambling by Geographic
Region – Percentage Breakdown of Value Revenues for USA,
Canada, Europe, Asia-Pacific and Rest of World Markets for
Years 2012, 2021 & 2027

Table 4: World Recent Past, Current & Future Analysis for
Lottery by Geographic Region – USA, Canada, Europe,
Asia-Pacific and Rest of World Markets – Independent Analysis
of Annual Revenues in US$ Million for Years 2020 through 2027
and % CAGR

Table 5: World Historic Review for Lottery by Geographic Region –
USA, Canada, Europe, Asia-Pacific and Rest of World Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2012 through 2019 and % CAGR

Table 6: World 15-Year Perspective for Lottery by Geographic
Region – Percentage Breakdown of Value Revenues for USA,
Canada, Europe, Asia-Pacific and Rest of World for Years 2012,
2021 & 2027

Table 7: World Recent Past, Current & Future Analysis for
Betting by Geographic Region – USA, Canada, Europe,
Asia-Pacific and Rest of World Markets – Independent Analysis
of Annual Revenues in US$ Million for Years 2020 through 2027
and % CAGR

Table 8: World Historic Review for Betting by Geographic Region –
USA, Canada, Europe, Asia-Pacific and Rest of World Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2012 through 2019 and % CAGR

Table 9: World 15-Year Perspective for Betting by Geographic
Region – Percentage Breakdown of Value Revenues for USA,
Canada, Europe, Asia-Pacific and Rest of World for Years 2012,
2021 & 2027

Table 10: World Recent Past, Current & Future Analysis for
Casino by Geographic Region – USA, Canada, Europe, Asia-Pacific
and Rest of World Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2020 through 2027 and % CAGR

Table 11: World Historic Review for Casino by Geographic Region –
USA, Canada, Europe, Asia-Pacific and Rest of World Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2012 through 2019 and % CAGR

Table 12: World 15-Year Perspective for Casino by Geographic
Region – Percentage Breakdown of Value Revenues for USA,
Canada, Europe, Asia-Pacific and Rest of World for Years 2012,
2021 & 2027

Table 13: World Recent Past, Current & Future Analysis for
Offline by Geographic Region – USA, Canada, Europe,
Asia-Pacific and Rest of World Markets – Independent Analysis
of Annual Revenues in US$ Million for Years 2020 through 2027
and % CAGR

Table 14: World Historic Review for Offline by Geographic
Region – USA, Canada, Europe, Asia-Pacific and Rest of World
Markets – Independent Analysis of Annual Revenues in US$
Million for Years 2012 through 2019 and % CAGR

Table 15: World 15-Year Perspective for Offline by Geographic
Region – Percentage Breakdown of Value Revenues for USA,
Canada, Europe, Asia-Pacific and Rest of World for Years 2012,
2021 & 2027

Table 16: World Recent Past, Current & Future Analysis for
Online by Geographic Region – USA, Canada, Europe, Asia-Pacific
and Rest of World Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2020 through 2027 and % CAGR

Table 17: World Historic Review for Online by Geographic Region –
USA, Canada, Europe, Asia-Pacific and Rest of World Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2012 through 2019 and % CAGR

Table 18: World 15-Year Perspective for Online by Geographic
Region – Percentage Breakdown of Value Revenues for USA,
Canada, Europe, Asia-Pacific and Rest of World for Years 2012,
2021 & 2027

III. MARKET ANALYSIS

UNITED STATES
Gambling Market Presence – Strong/Active/Niche/Trivial – Key
Competitors in the United States for 2022 (E)
Table 19: USA Recent Past, Current & Future Analysis for
Gambling by Type – Lottery, Betting and Casino – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 20: USA Historic Review for Gambling by Type – Lottery,
Betting and Casino Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2012 through 2019 and % CAGR

Table 21: USA 15-Year Perspective for Gambling by Type –
Percentage Breakdown of Value Revenues for Lottery, Betting and
Casino for the Years 2012, 2021 & 2027

Table 22: USA Recent Past, Current & Future Analysis for
Gambling by Platform – Offline and Online – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 23: USA Historic Review for Gambling by Platform –
Offline and Online Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2012 through 2019 and % CAGR

Table 24: USA 15-Year Perspective for Gambling by Platform –
Percentage Breakdown of Value Revenues for Offline and Online
for the Years 2012, 2021 & 2027

CANADA
Table 25: Canada Recent Past, Current & Future Analysis for
Gambling by Type – Lottery, Betting and Casino – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 26: Canada Historic Review for Gambling by Type –
Lottery, Betting and Casino Markets – Independent Analysis of
Annual Revenues in US$ Million for Years 2012 through 2019 and
% CAGR

Table 27: Canada 15-Year Perspective for Gambling by Type –
Percentage Breakdown of Value Revenues for Lottery, Betting and
Casino for the Years 2012, 2021 & 2027

Table 28: Canada Recent Past, Current & Future Analysis for
Gambling by Platform – Offline and Online – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 29: Canada Historic Review for Gambling by Platform –
Offline and Online Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2012 through 2019 and % CAGR

Table 30: Canada 15-Year Perspective for Gambling by Platform –
Percentage Breakdown of Value Revenues for Offline and Online
for the Years 2012, 2021 & 2027

EUROPE
Gambling Market Presence – Strong/Active/Niche/Trivial – Key
Competitors in Europe for 2022 (E)
Table 31: Europe Recent Past, Current & Future Analysis for
Gambling by Geographic Region – France, Germany, Italy, UK and
Rest of Europe Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2020 through 2027 and % CAGR

Table 32: Europe Historic Review for Gambling by Geographic
Region – France, Germany, Italy, UK and Rest of Europe Markets –
Independent Analysis of Annual Revenues in US$ Million for
Years 2012 through 2019 and % CAGR

Table 33: Europe 15-Year Perspective for Gambling by Geographic
Region – Percentage Breakdown of Value Revenues for France,
Germany, Italy, UK and Rest of Europe Markets for Years 2012,
2021 & 2027

Table 34: Europe Recent Past, Current & Future Analysis for
Gambling by Type – Lottery, Betting and Casino – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 35: Europe Historic Review for Gambling by Type –
Lottery, Betting and Casino Markets – Independent Analysis of
Annual Revenues in US$ Million for Years 2012 through 2019 and
% CAGR

Table 36: Europe 15-Year Perspective for Gambling by Type –
Percentage Breakdown of Value Revenues for Lottery, Betting and
Casino for the Years 2012, 2021 & 2027

Table 37: Europe Recent Past, Current & Future Analysis for
Gambling by Platform – Offline and Online – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 38: Europe Historic Review for Gambling by Platform –
Offline and Online Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2012 through 2019 and % CAGR

Table 39: Europe 15-Year Perspective for Gambling by Platform –
Percentage Breakdown of Value Revenues for Offline and Online
for the Years 2012, 2021 & 2027

FRANCE
Gambling Market Presence – Strong/Active/Niche/Trivial – Key
Competitors in France for 2022 (E)
Table 40: France Recent Past, Current & Future Analysis for
Gambling by Type – Lottery, Betting and Casino – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 41: France Historic Review for Gambling by Type –
Lottery, Betting and Casino Markets – Independent Analysis of
Annual Revenues in US$ Million for Years 2012 through 2019 and
% CAGR

Table 42: France 15-Year Perspective for Gambling by Type –
Percentage Breakdown of Value Revenues for Lottery, Betting and
Casino for the Years 2012, 2021 & 2027

Table 43: France Recent Past, Current & Future Analysis for
Gambling by Platform – Offline and Online – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 44: France Historic Review for Gambling by Platform –
Offline and Online Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2012 through 2019 and % CAGR

Table 45: France 15-Year Perspective for Gambling by Platform –
Percentage Breakdown of Value Revenues for Offline and Online
for the Years 2012, 2021 & 2027

GERMANY
Gambling Market Presence – Strong/Active/Niche/Trivial – Key
Competitors in Germany for 2022 (E)
Table 46: Germany Recent Past, Current & Future Analysis for
Gambling by Type – Lottery, Betting and Casino – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 47: Germany Historic Review for Gambling by Type –
Lottery, Betting and Casino Markets – Independent Analysis of
Annual Revenues in US$ Million for Years 2012 through 2019 and
% CAGR

Table 48: Germany 15-Year Perspective for Gambling by Type –
Percentage Breakdown of Value Revenues for Lottery, Betting and
Casino for the Years 2012, 2021 & 2027

Table 49: Germany Recent Past, Current & Future Analysis for
Gambling by Platform – Offline and Online – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 50: Germany Historic Review for Gambling by Platform –
Offline and Online Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2012 through 2019 and % CAGR

Table 51: Germany 15-Year Perspective for Gambling by Platform –
Percentage Breakdown of Value Revenues for Offline and Online
for the Years 2012, 2021 & 2027

ITALY
Table 52: Italy Recent Past, Current & Future Analysis for
Gambling by Type – Lottery, Betting and Casino – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 53: Italy Historic Review for Gambling by Type – Lottery,
Betting and Casino Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2012 through 2019 and % CAGR

Table 54: Italy 15-Year Perspective for Gambling by Type –
Percentage Breakdown of Value Revenues for Lottery, Betting and
Casino for the Years 2012, 2021 & 2027

Table 55: Italy Recent Past, Current & Future Analysis for
Gambling by Platform – Offline and Online – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 56: Italy Historic Review for Gambling by Platform –
Offline and Online Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2012 through 2019 and % CAGR

Table 57: Italy 15-Year Perspective for Gambling by Platform –
Percentage Breakdown of Value Revenues for Offline and Online
for the Years 2012, 2021 & 2027

UNITED KINGDOM
Gambling Market Presence – Strong/Active/Niche/Trivial – Key
Competitors in the United Kingdom for 2022 (E)
Table 58: UK Recent Past, Current & Future Analysis for
Gambling by Type – Lottery, Betting and Casino – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 59: UK Historic Review for Gambling by Type – Lottery,
Betting and Casino Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2012 through 2019 and % CAGR

Table 60: UK 15-Year Perspective for Gambling by Type –
Percentage Breakdown of Value Revenues for Lottery, Betting and
Casino for the Years 2012, 2021 & 2027

Table 61: UK Recent Past, Current & Future Analysis for
Gambling by Platform – Offline and Online – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 62: UK Historic Review for Gambling by Platform – Offline
and Online Markets – Independent Analysis of Annual Revenues in
US$ Million for Years 2012 through 2019 and % CAGR

Table 63: UK 15-Year Perspective for Gambling by Platform –
Percentage Breakdown of Value Revenues for Offline and Online
for the Years 2012, 2021 & 2027

REST OF EUROPE
Table 64: Rest of Europe Recent Past, Current & Future Analysis
for Gambling by Type – Lottery, Betting and Casino –
Independent Analysis of Annual Revenues in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 65: Rest of Europe Historic Review for Gambling by Type –
Lottery, Betting and Casino Markets – Independent Analysis of
Annual Revenues in US$ Million for Years 2012 through 2019 and
% CAGR

Table 66: Rest of Europe 15-Year Perspective for Gambling by
Type – Percentage Breakdown of Value Revenues for Lottery,
Betting and Casino for the Years 2012, 2021 & 2027

Table 67: Rest of Europe Recent Past, Current & Future Analysis
for Gambling by Platform – Offline and Online – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 68: Rest of Europe Historic Review for Gambling by
Platform – Offline and Online Markets – Independent Analysis of
Annual Revenues in US$ Million for Years 2012 through 2019 and
% CAGR

Table 69: Rest of Europe 15-Year Perspective for Gambling by
Platform – Percentage Breakdown of Value Revenues for Offline
and Online for the Years 2012, 2021 & 2027

ASIA-PACIFIC
Gambling Market Presence – Strong/Active/Niche/Trivial – Key
Competitors in Asia-Pacific for 2022 (E)
Table 70: Asia-Pacific Recent Past, Current & Future Analysis
for Gambling by Type – Lottery, Betting and Casino –
Independent Analysis of Annual Revenues in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 71: Asia-Pacific Historic Review for Gambling by Type –
Lottery, Betting and Casino Markets – Independent Analysis of
Annual Revenues in US$ Million for Years 2012 through 2019 and
% CAGR

Table 72: Asia-Pacific 15-Year Perspective for Gambling by Type –
Percentage Breakdown of Value Revenues for Lottery, Betting
and Casino for the Years 2012, 2021 & 2027

Table 73: Asia-Pacific Recent Past, Current & Future Analysis
for Gambling by Platform – Offline and Online – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 74: Asia-Pacific Historic Review for Gambling by Platform –
Offline and Online Markets – Independent Analysis of Annual
Revenues in US$ Million for Years 2012 through 2019 and % CAGR

Table 75: Asia-Pacific 15-Year Perspective for Gambling by
Platform – Percentage Breakdown of Value Revenues for Offline
and Online for the Years 2012, 2021 & 2027

REST OF WORLD
Table 76: Rest of World Recent Past, Current & Future Analysis
for Gambling by Type – Lottery, Betting and Casino –
Independent Analysis of Annual Revenues in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 77: Rest of World Historic Review for Gambling by Type –
Lottery, Betting and Casino Markets – Independent Analysis of
Annual Revenues in US$ Million for Years 2012 through 2019 and
% CAGR

Table 78: Rest of World 15-Year Perspective for Gambling by
Type – Percentage Breakdown of Value Revenues for Lottery,
Betting and Casino for the Years 2012, 2021 & 2027

Table 79: Rest of World Recent Past, Current & Future Analysis
for Gambling by Platform – Offline and Online – Independent
Analysis of Annual Revenues in US$ Million for the Years 2020
through 2027 and % CAGR

Table 80: Rest of World Historic Review for Gambling by
Platform – Offline and Online Markets – Independent Analysis of
Annual Revenues in US$ Million for Years 2012 through 2019 and
% CAGR

Table 81: Rest of World 15-Year Perspective for Gambling by
Platform – Percentage Breakdown of Value Revenues for Offline
and Online for the Years 2012, 2021 & 2027

IV. COMPETITION
Total Companies Profiled: 223

Interviews

Tom Galanis: giving a First Look at the Top of the Slots

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Tom Galanis: giving a First Look at the Top of the Slots
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Gone are the days when we would spend a Thursday evening waiting for Top of the Pops to come on our televisions so that we could see who would be performing that week. The music show may no longer be running, but First Look Games has taken inspiration from the long-running staple and added a slot spin, to create Top of the Slots.

To give us more insight, First Look Games Founder Tom Galanis walks us through the ideation process behind Top of the Slots and how this is helping to give an accurate representation of the top-performing slot titles each month.

 

You launched Top of the Slots by First Look Games a couple of weeks ago. For those that may have missed the launch, what does this involve?

Tom Galanis: Top of the Slots is a showcase for the top 10 games launched by game studios via the First Look Games platform over the previous 90 days. It’s a never-before-seen take on game popularity and one our game studio partners, and affiliate users are already loving!

 

What was the thought process behind launching Top of the Slots?

Tom Galanis: First Look Games captures unique data for our game studio partners and Top of the Slots is designed to illustrate the most successful games, benchmarked by this unique data insight, to the industry.

 

What do game providers have to do to make it into the top ten releases for the month? What metrics do you use to evaluate success?

Tom Galanis: In order to make it in to the top 10, game studios need to release titles via our platform that successfully resonate with the 850+ affiliates that utilise First Look Games, making full use of the suite of tools we offer on and outside of the platform to engage affiliate marketers in the promotion of their game. The rankings are based on the First Look Games Index for all games launched to the market in the preceding 90 days, which combines:

  1. a) Downloads – which is the aggregated total of download sessions amongst affiliates on the platform. Affiliates download assets including logos, game sheets, video files, screenshots, banners and game artwork;
  2. b) Hits – this is the aggregated total number of game reviews for the game, created by affiliates using the First Look Games platform;
  3. c) Reach – this is the aggregated unique visitor count of the websites containing the Hits;
  4. d) Demo Game Sessions – this is the number of free to play demo game sessions that have taken place from iFrames placed on Hits.
  5. e) Sentiment Score – this is the average sentiment score from Hits

The games that rank well in this index are obviously commercially successful in their own right but are also being reviewed by affiliates because of the engagement of the game studio with the First Look Games platform, and consequently, with affiliates.

Our most active game studios are not just releasing great games with frequency but are also ensuring their game and studio news is distributed across the First Look Games platform and social channels and that a full and diverse range of marketing assets and game information is being provided through the platform prior to a game’s release. This best equips affiliates to understand the features of a game so that they can successfully convey this to their player audience, which, collectively amongst FLG affiliates, is very significant, totalling more than 20 million slots players worldwide.

 

Tell us a bit more about the First Look Games sentiment analysis – how is this helping to remove the biases from the ranking process? What data do you use to inform this analysis?

Tom Galanis: Once our technology has identified a new game review, First Look Games uses Natural Language Processing to ‘read’ the review and assess what the affiliate makes of the game. We share a short snapshot of this with the game studio and assign a score to the review based on how positive the affiliate has been in their review of the game. The more positive the language used in the review, the higher the score.

Sentiment scores are then aggregated across all reviews of the game to give a score for the game, and across all games to give the studio a score to benchmark against peers. Using AI, we are able to objectify the subjective to provide true 360 analysis on how affiliates are promoting a game.

 

What can we expect to see from First Look Games for the remainder of this year?

Tom Galanis: We have a perpetual roadmap of both new studio launches and technical advancements of the platform for affiliates and game studios to look forward to!

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Industry Awards

Gibraltar Gambling Commission Attends International Olympic Committee and UEFA Workshop

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A representative from the Gibraltar Gambling Division, who specialises in sports integrity matters, has attended a high- level workshop hosted jointly by the International Olympic Committee and UEFA at Olympic House in Lausanne Switzerland. The cost of the trip was funded by the international sports governing bodies.

With both the Olympics and the Euros being held later this year, the meeting was an opportunity for all stakeholders, including gambling regulators in a number of jurisdictions (including Gibraltar) to discuss a coordinated strategy to identify suspicious betting activity and to prevent match (competition) fixing on a proactive basis.

In 22/23, the Gambling Division received 42 betting integrity reports from gambling operators, 13 requests for assistance from the Olympic movement Unit of the Prevention of Manipulation of Sports competitions and was involved with a large number of disseminations to domestic and international sports governing bodies (including FIFA and UEFA); as well as engagement with law enforcement authorities.

Last month, the GFA hosted a UEFA Seminar on match fixing in Gibraltar which was also attended by representatives from the Gambling Division.

Gibraltar Gambling Commissioner Andrew Lyman said: “Sports integrity work and liaising with stakeholders on match fixing is an important, but often unseen part of our work. Operators are obliged to report suspicious activity in this area and the Gambling Division applies its expertise to enhance intelligence and support the lawful flow of information to the appropriate authorities, including sports governing bodies, for further investigation.

“The manipulation of sports competition by spot fixing or match fixing undermines the very essence of fair and unpredictable sporting outcomes. The forthcoming Gambling Bill will introduce a criminal offence of cheating at gambling which will serve to further deter such activity.”

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Latest News

Push Gaming launches its games with Slots Temple in the UK

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Push Gaming launches its games with Slots Temple in the UK
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B2B gaming supplier Push Gaming is the latest studio to partner with the new UK-facing online casino from the brains behind the popular affiliate site Slots Temple.

Push Gaming’s formidable line-up of games includes all its famous titles, live on the fresh, new entrant to the UK market. Razor Returns, Retro Tapes and Big Bamboo can all be enjoyed by Slots Temple players.

The highly anticipated sequel Retro Sweets will soon be available, along with the rest of Push’s upcoming new games roadmap, including Cats of Olympuss and The Grand Show.

A group of online gaming enthusiasts runs Slots Temple with decades of industry experience. Together, they have brought their combined knowledge and passion to bear with one of the fastest-growing new sites in the UK market.

The partnership marks another step forward in Push Gaming’s recent impressive global growth as it maintains its momentum in the latter stages of H1.

Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “It’s not often you see established affiliate sites taking the step into real-money operating but the move speaks volumes for the experience and ambition of the team at Slots Temple.

“That kind of drive and vision mirrors how we develop at Push and so it’s a pleasure to work with them and add our leading slot library to its ranks. It also strengthens our position in the key UK market as we continue expanding in regulated markets.”

Fraser Linkleter, Director at Slots Temple added: “Push Gaming and its renowned collection of games needs no introduction to UK players. It’s a brand we absolutely had to have in our lobby and we think our players will wholeheartedly agree.

“We’re all about quality, choice and today’s best slots. Push Gaming gives us that in abundance and we’re delighted to welcome its content to our platform.”

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