Latest News
STATISTICS FROM OVER 20 COUNTRIES – MOST BETS ON ARGENTINA TO WIN WORLD CUP

Brazil wins the World Cup and Harry Kane the top scorer of the tournament, at least according to Betsson’s odds prior to the World Cup in Qatar. However, most bets are on the neighbouring country Argentina to win the world cup for the third time. Swedish players differ from the rest of the world, where instead Germany is the favourite team to bet on and Denmark stands out as the fourth most played team to win.
Ahead of the Football World Cup, the betting company Betsson has compiled statistics from over 20 countries in which the company operates in. Most bets are on the classic football nations – Brazil, Argentina, France and Germany. Close to 80% of the players have put their money on these four countries.
If the odds are correct, Harry Kane will be the tournament’s top scorer, but most bets are on Messi, followed by Neymar and Lautaro Martinez. England’s striker Kane is to be found on fourth place in terms of number of bets played.
TOP 10 WINNER-BETS OF WORLD CUP (IN TERMS OF BETS)
Argentina: 40%
Brazil: 25%
France: 9.5%
Germany: 4.7%
England: 4.2%
Portugal: 4.5%
Denmark: 3%
Uruguay: 2,9%
Netherlands: 2,1%
Belgium: 2%
TOP 10 STRIKER (IN TERMS OF BETS)
Lionel Messi: 23%
Neymar: 12%
Lautaro Martinez: 8%
Kylian Mbappé: 7%
Harry Kane: 7%
Richarlison: 7%
Memphis Depay: 6%
Karim Benzema: 5%
Cristiano Ronaldo: 4%
Robert Lewandowski 1.5%
Gaming
SIA Player Media: Latvia’s Path to Safer Gambling: The Nation’s Success in Eradicating Illegal Online Gambling

SIA Player Media: As Latvia’s legal online betting and gambling market continues to flourish, industry experts predict a substantial gross profit of €172 million by 2025. The growth trend is already evident, with the market achieving €109 million in gross winnings in 2021 alone, representing an annual growth rate of 26% over the past three years. However, amidst this prosperity, a formidable challenge persists: the encroachment of illegal gambling sites.
Unveiling the Hidden Menace: The Surge of Illegal Online Gambling
Illicit online gambling sites have surreptitiously carved out much of Latvia’s gambling market. In 2021, these unregulated platforms raked approximately €33 million, undermining the legal sector’s revenue potential. The gravity of the situation becomes even more apparent when considering the impact on the state budget, which foregoes an estimated €3 million in tax revenue annually. If properly harnessed, these funds could bolster public services and support the nation’s development.
Government Takes Aim: Enforcing Stricter Regulations
Despite the challenges of illegal gambling, the future outlook is optimistic. Latvian authorities are steadfastly implementing stringent regulations to combat this burgeoning issue. The Lotteries and Gambling Supervisory Authority, the apex regulatory body overseeing the gambling industry, wields the power to suspend licenses of any gambling organization in Latvia. This encompasses gambling operators, lottery organizers, gambling machine providers, and venue owners. Noncompliance with regulations can result in severe penalties, including license revocation and the restriction of business operations.
Empowering the Regulator: The Role of the Lotteries and Gambling Supervisory Authority
The Lotteries and Gambling Supervisory Authority plays a pivotal role in shaping the gambling landscape in Latvia. In addition to overseeing and controlling gambling and lottery organizers, the authority fulfills several crucial functions. These include:
- developing regulatory enactments,
- maintaining a comprehensive accounting and statistical analysis system,
- registering gambling machines and equipment,
- providing critical information to facilitate the administration of gambling and lottery taxes.
Moreover, the authority ensures the smooth operation of the unified gaming machine control system, employs online data exchange with gambling organizers for robust monitoring and manages the self-restricted persons register.
A Triumph Over Illicit Gambling: Collaborative Measures and Optimistic Projections
The Lotteries and Gambling Supervisory Authority stands against illegal online gambling, spearheading efforts to eliminate this menace from Latvia’s digital landscape. By enacting new laws and regulations, the authority aims to foster a healthier and more accountable online kazino market. Notably, the regulator is not alone in this battle. Banks actively block payments to illegal gambling companies and foreign casino IP addresses and impose fines on locals participating in illicit gambling activities. As a result, Latvia is witnessing a triumph over unlawful online gambling, and future projections are decidedly optimistic for the betting and gambling market.
Embracing a future of regulated and responsible online gambling, Latvia utilizes its thriving industry’s full potential while safeguarding its citizens’ interests and the integrity of its economy.
Latest News
SPOTLIGHT SPORTS GROUP WINS SPORTS DATA SUPPLIER AWARD AT THE 2023 EGR B2B AWARDS

Latest News
Kambi’s pioneering AI-powered trading wins sports betting innovation of the year at EGR B2B Awards

Kambi, the world’s trusted sports betting partner, underlined its market leadership yesterday evening when winning two prizes at the EGR B2B Awards 2023, including the accolade for Innovation in Sports Betting Software for its pioneering AI-driven trading capability.
Held at The Roundhouse in London, the EGR B2B Awards are among the most prestigious in the online gaming and sports betting industry, with the event also seeing Kambi retain the title of the leading Sports Betting Supplier for another year.
Kambi’s AI-driven algorithmic trading, launched ahead of the 2022 World Cup, has enabled Kambi to elevate its odds creation beyond that of any other sportsbook through the pricing and trading odds without human intervention.
Having since been rolled out across all top domestic soccer leagues and European cup competitions, this third-generation method of trading has delivered significant benefits for Kambi’s partners, including almost instantaneous publishing times and a far greater depth of markets.
The award marks the second consecutive year Kambi has won the Innovation in Sports Betting Software category at the EGR B2B Awards after its Bet Builder was awarded the same accolade last year.
David Jacquet, SVP Analytics at Kambi, said: “We are delighted that Kambi’s commitment to innovation and product excellence has been recognised by the EGR B2B Awards with these two awards, which are a testament to the hard work of our talented teams.
“Throughout the development of our AI-powered algorithmic trading capability, we’ve been committed to setting a new standard in sports betting, creating solutions that eliminate friction and deliver far greater betting options.”
The annual EGR B2B Awards are judged by a panel of experienced industry executives and independently adjudicated by professional services firm Deloitte.
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