Tappx, a leading global AdTech company, proudly announces the launch of Techsoulogy, a new corporate brand that unifies a broad portfolio of companies powering solutions for digital advertising, video content, mobile apps and video gaming across mobile, desktop, and CTV platforms.
The launch of Techsoulogy coincides with the 9th birthday of Tappx, which has grown rapidly since 2013 to reach 70 staff, and is forecast to surpass EUR 20 million of revenue this year. Tappx will now become part of the Techsoulogy brand while retaining its own name and unique position in the market. This is a major milestone in the company’s story, providing coherence of branding and messaging to a set of companies that have been launched or acquired by Tappx in recent years, with a total headcount approaching 100.
Alongside Tappx, Techsoulogy will be the corporate brand for four other companies focused on multiple complementary media and entertainment verticals including video generation and monetization, contextual advertising, and mobile game development. Each has been brought under the coherent messaging architecture and visual brand identity, with their own subtle twists. The Techsoulogy brand identity was defined with the help of Collaborabrands, and brought to life with words from Fernando Beltrán, visuals from Comuniza, and digital ecosystem development from Branng. Future brands entering the group will also be part of the consistent identity.
Daniel Reina, CEO at Techsoulogy and the founder of Tappx, commented:
“We believe this new brand architecture is an ideal model for our diverse companies, providing a common thread between them and creating a framework for us to keep growing and moving into new product categories. Tappx has been the engine behind this expansion, consistently growing in revenue and headcount even through challenging economic conditions, but it’s time for it to be part of something bigger.
“This includes not being afraid to talk about our vision for how technology and humanity will interact. How can we contribute human intelligence to artificial intelligence, and what qualifies us to have our say? As Tappx, we pioneered various initiatives to create a safer, more accessible, and more transparent digital environment at the expense of short-term profit: to help publishers adopt IAB standards; select only trustworthy, direct owned and operated traffic; and enable contextual advertising that improves user experience while protecting privacy. As Techsoulogy, we will do far more.”
Fernando Saiz Camarero, CMO at Techsoulogy, added:
“This has been an extensive project that began in mid-2021 when we asked our customers and partners what they value about us. We discovered that alongside our advanced technology, we’re best known for the quality of our people, ways of working, and culture. The team is our most powerful asset, and so we came up with the name Techsoulogy to encapsulate themes of technology, humanity and knowledge. As Techsoulogy, we will constantly explore, learn and improve to achieve more together than we ever could apart.”
Tappx recorded 97% revenue growth between 2020 and 2021 and is set to grow markedly again this year, with forecasts indicating revenue of at least EUR 20 million in 2022.
Dallmeier Launches Casino 2.0 Information Campaign: Making Casino Operations Easier
“Making casino operations easier”: According to this motto Dallmeier is launching a comprehensive awareness campaign to show how modern video technology not only ensures greater user-friendliness, but also higher objective security, greater efficiency and, at the same time, cost savings in casinos.
Gaining well over 20 years of experience, Dallmeier has become an expert in video technology for casinos. Now, the Germany-based manufacturer is launching an awareness campaign aimed at all functional areas that benefit from the smart use of video technology: Surveillance Managers, IT Managers, Gaming Managers, Marketing Managers as well as CEOs or purchasing managers.
Dallmeier will provide comprehensive information material for each of these target groups. On the new casino website, well-founded White Papers will gradually be available for download. The documents address the specific needs and pain points of the target groups – and how they can be addressed with the latest trends and developments in video technology.
The first one is the White Paper for Surveillance Managers entitled “Gaming Floor PTZ is old-school. 360° cameras – done right – do a much better job.”, which is already available and questions some of the traditional solution strategies that have remained the same for decades.
Surveillance managers in casino operations must make the impossible possible every day: They are responsible for preventing and resolving a wide variety of events and incidents, from accidents to organised cheating in gaming operations to brawls. On top of that, they must meet ever-increasing regulatory and occupational health and safety requirements. For this, one thing is particularly important: a comprehensive and, above all, high-resolution overall view, which at the same time enables the details of an incident to be traced exactly. But which technique is best suited for this?
How can you achieve an even faster reaction time using fewer cameras? How can user-friendliness be increased, and costs saved at the same time? These are some fundamental aspects that are presented in more detail in the White Paper. In particular, the current technological developments are also explained in more detail: Are gaming floor PTZ cameras still state-of-the-art? Are all 360° cameras the same or what fundamental differences exist? What is the term “unlimited virtual PTZs” all about?
In addition to the White Paper, a video comparing traditional gaming floor PTZ cameras with “real” 360° systems such as the Dallmeier Panomera W8 is also online on the Casino website.
Esports Entertainment Group Receives Approval for Continued Nasdaq Listing
Esports Entertainment Group has announced that on November 30, 2022, the Nasdaq Hearings Panel granted its request for continued listing on The Nasdaq Capital Market (Nasdaq).
The company’s continued listing on Nasdaq is subject to its evidencing compliance with the minimum bid price requirement by February 7, 2023, evidencing compliance with the shareholder equity requirement of a minimum $2.5 million stockholder’s equity by March 31, 2023, and adhering to certain other conditions and requirements.
The company is in the process of taking definitive steps to comply with all applicable conditions and criteria for continued listing on Nasdaq.
888 Appoints Anna Barsby as Chief Technology Officer
888 Holdings has appointed Anna Barsby as the Group’s new Chief Product and Technology Officer.
Anna will be responsible for driving forward the Group’s technology integration following the transformational combination of 888 and William Hill (completed in July 2022). This will form a key part of efforts to capture the benefits of the integration of the two businesses, particularly in terms of driving improved customer experience, and also a key part of the upgraded synergies being targeted, as announced at the Group’s Capital Markets Day.
Anna is a digital expert with a huge breadth of experience in digital transformation and integration. She led significant transformative projects for companies including Morrisons and Halfords, including as CIO at the latter, as it went through a period of award-winning digital transformation. The company took significant market share as a result, alongside integrating a new service and brand.
In addition to her new role, Anna is currently Non-Executive Director at Cumberland Building Society, Founder and Managing Partner of Tessiant, a management consultancy.
“We are delighted to welcome Anna to our new executive leadership team, where she will play a pivotal role in driving forward the key area of technology integration as part of our transformational combination with William Hill. Her significant experience and expertise will be invaluable as we seek to unlock the significant potential of our two highly complementary businesses, and we very much look forward to working with her,” Itai Pazner, CEO of 888 Holdings, said.
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