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Superbet Group unveils new player engagement and marketing strategy in partnership with Genius Sports


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Superbet Group unveils new player engagement and marketing strategy in partnership with Genius Sports
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  • Genius Sports and Superbet Group to build suite of bespoke free-to-play games to attract, engage and retain new players
  • Highly targeted programmatic and creative services to drive sign-ups and build a loyal fanbase
  • Marketing agreement complements existing official data, trading and streaming partnership since 2019

Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has struck a personalised marketing and player engagement partnership with Superbet Group, a leading pan European betting and gaming business.

As part of a new strategic partnership, Genius Sports and Superbet Group will work closely together to plan, build and implement a suite of bespoke new predictor games to engage Superbet customers. Genius Sports’ data-driven fantasy, trivia and pick-em games are used across the global sports industry by partners including the NFL, MLB, Betway and dozens more.

To create new value for Superbet across the full player lifecycle, Genius Sports will provide its highly targeted programmatic and dynamic creative services to drive players towards the new predictor solutions and other promotions.

For Superbet Group, this collaboration is part of a wider strategy which regards technology as the core engine of the company’s exponential growth. This drives Superbet to build a proprietary technology which can be scaled to global leader standards, while also partnering with providers such as Genius Sports, who have a strong international reputation in certain product segments.

Adam Shaw, Chief Revenue Officer at Superbet Group, explains the importance of this new collaboration: “The vision of Superbet Group is to bring exciting, technology-powered entertainment in sports & gaming to our customers across the world. To deliver on that promise, we have a strategy of consistent investments in developing our own proprietary core technology. At the same time, we recognize Genius Sports Limited is the right kind of partner, that can increase the variety of our digital offering and enhance the quality of our customer experience.”

Josh Linforth, MD, Media & Engagement at Genius Sports, added: “Our partnership with Superbet Group will set a new standard for collaborating closely with sportsbooks to build games and experiences that truly engage and entertain their customers. Together, we’ll devise and build bespoke predictor games and marketing campaigns that will enable Superbet to find out what really resonates with their audience and drive year-round engagement.”

This agreement runs alongside Genius Sports and Superbet’s long-standing official data, trading, and live streaming partnership. Expanded earlier this year, this agreement provides Superbet with official data-powered LiveData and LiveTrading solutions across thousands of events a year, including the English Premier League as well as low latency broadcasts across multiple sports.

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With 17.6% CAGR, Casino Management System Market Worth USD 22.56 Billion by 2030

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The global casino management system market size was USD 6.28 billion in 2022. The market is expected to expand from USD 7.24 billion in 2023 to USD 22.56 billion by 2030, exhibiting a CAGR of 17.6% over the forecast period. The surge can be attributed to the growing usage of block chain and cryptocurrencies on online gaming platforms. Fortune Business Insights™ provides this information in its research report, titled “Casino Management System Market Forecast, 2023-2030”.

Key Industry Development:

October 2022 – Gaming Innovation Group Inc. (GiG) inked a partnership with Strike Games for the provision of world-class platform solutions. The collaboration involves GiG’s player account management, front-end, and Content Management System (CMS).

Report Scope & Segmentation

Report Coverage Details
Forecast Period 2023 to 2030
Forecast Period 2023 to 2030 CAGR 17.6%
2030 Value Projection USD 22.56 Billion
Base Year 2022
Casino Management System Market Size in 2022 USD 6.28 Billion
Historical Data for 2019 to 2021
No. of Pages 150
Segments covered Module, Application and Geography

Key Takeaways

  • Casino management system market size in North America was USD 3.29 billion in 2022
  • Major driving factors include the rising need and awareness of advanced security and surveillance systems
  • By application, accounting segment holds the maximum market share
  • Global demand is driven by huge fraud and theft occurrences at the casinos
  • Increasing use of digital currencies will drive the market in the forecast period, 2023-2030

Drivers and Restraints:

  • Market Share to Rise Due to Growing Inclination Toward Better Management of Security Operations.
  • One of the prominent factors propelling the casino management system market growth is the increasing concerns over theft and fraud.
  • This is attributed to high volumes of daily monetary transactions in casinos and increasing demand for advanced solutions.
  • However, the market growth could be restrained on account of various factors such as rising smartphone penetration and the surging popularity of online gambling platforms.

Segments:

Table Games Segment to Record Substantial Growth Due to Increasing Popularity Among Young Population

On the basis of module, the market for casino management systems is segmented into table games and slot games. The table games segment is expected to register appreciable expansion throughout the forecast period. The segmental expansion can be credited to the rising number of table games such as blackjack, baccarat, red dog, roulette, and craps.

Security & Surveillance Segment to Gain Traction Owing to Rising Need for Security Solutions

By application, the market is subdivided into player tracking, security & surveillance, accounting, gaming analytics, marketing & promotions, and others. The security & surveillance segment is slated to grow at a considerable CAGR over the estimated period. The rise is being driven by the presence of identity theft attacks and fraud in several financial transactions.

On the basis of geography, the market for casino management systems is categorized into North America, Asia Pacific, Europe, and the rest of the world.

Regional Insights:

North America to Lead Owing to Rising CMS Adoption for Customer Retention

The North America casino management system market share is expected to register substantial expansion over the projected period. The rise is impelled by the growing product adoption for customer retention and the improvement of operational efficiency.

The Asia Pacific market is estimated to record considerable growth throughout the study period. The surge can be credited to the increasing introduction of IT systems and solutions.

Competitive Landscape:

Leading Companies Ink Partnership Agreements to Enhance Product Reach

Major players are focused on the adoption of various strategic initiatives. These steps are being adopted for the consolidation of their industry presence. These include mergers, acquisitions, product developments, and the formation of alliances.

List of Key Players Mentioned in the Report:

  • Ensico CMS d.o.o. (Slovenia)
  • WIN Technologies Limited (Barcelona)
  • Novomatic (Austria)
  • Apex Pro Gaming s.r.o. (Czechia)
  • CT Gaming (Bulgaria)
  • Tangam Systems (Canada)
  • Table Trac, Inc. (U.S.)
  • Evona (U.K.)
  • Casinfo Systems (U.S.)
  • Agilysys NV LLC. (U.S.)

Major Table of Contents:

  • Global Casino Management System Market Size Estimates and Forecasts, By Segments, 2019-2030
    • Key Findings
    • By Module (USD)
      • Slot Games
      • Table Games
    • By Application (USD)
      • Accounting
      • Security & Surveillance
      • Players Tracking
      • Marketing & Promotions
      • Gaming Analytics
      • Others (Digital Content Management, Etc.)
    • By Region (USD)
      • North America
      • Europe
      • Asia Pacific
      • Rest of World (RoW)
  • North America Casino Management System Market Size Estimates and Forecasts, By Segments, 2019-2030
    • Key Findings
    • By Module (USD)
      • Slot Games
      • Table Games
    • By Application (USD)
      • Accounting
      • Security & Surveillance
      • Players Tracking
      • Marketing & Promotions
      • Gaming Analytics
      • Others (Digital Content Management, Etc.)
    • By Country (USD)
      • United States
      • Canada
      • Mexico
  • Europe Casino Management System Market Size Estimates and Forecasts, By Segments, 2019-2030
    • Key Findings
    • By Module (USD)
      • Slot Games
      • Table Games
    • By Application (USD)
      • Accounting
      • Security & Surveillance
      • Players Tracking
      • Marketing & Promotions
      • Gaming Analytics
      • Others (Digital Content Management, Etc.)
    • By Country (USD)
      • U.K.
      • Italy
      • Ireland
      • Finland
      • Sweden
      • Rest of Europe
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The Malta Gaming Authority has unveiled its refreshed brand identity at ICE London today

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The Malta Gaming Authority has unveiled its refreshed brand identity at ICE London today
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The new logo fuses together visual references to the letter ‘M’ and a play button, simultaneously reflecting the gaming industry and the constant drive for progression and innovation.

The MGA’s website has also been revamped, with a sleeker UX design and an improved user interface that provides easy navigation for users seeking information about the MGA’s work, as well as on how to obtain and maintain an MGA licence.

The brand refresh reflects the values of competence, excellence and innovation that lie at the heart of the Authority.

“We are wholly committed to living up to these values, in our pursuit of retaining Malta’s position as the home of choice for operators of good will, whilst ensuring an ever-safer environment for our licensees’ players,” MGA CEO Carl Brincat said.

It is no coincidence that the refreshed brand has been revealed at ICE London. “The MGA is ever-present, ever-evolving, and always open to listening to the industry. Expos such as ICE London provide us with the opportunity to meet with stakeholders, near, far, and new.”

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ESL FACEIT Group brings world-class Dota 2 action to Germany with the ESL One Berlin Major powered by Intel®

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ESL FACEIT Group brings world-class Dota 2 action to Germany with the ESL One Berlin Major powered by Intel®
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ESL, an ESL FACEIT Group brand, announced the next ESL One Dota 2 Major, powered by Intel® which will be held in Berlin, Germany, on April 26 – May 7, 2023.

18 of the world’s best Dota 2 teams will battle it out for their share of the $500,000 total prize pool and a chance to play in front of their fans at Velodrom during the final three days of the competition. Furthermore, with the Major, the competing teams can earn the valuable Dota Pro Circuit (DPC) points needed to qualify for the renowned Dota 2 Championship, The International 12 (TI 12), which will take place later this year.

“We’re super excited to welcome the world’s best Dota 2 teams to Berlin for what promises to be a spectacular Major,” said Shane Clarke, Director Game Ecosystems at ESL FACEIT Group. “Last year, with the ESL One Stockholm Major, fans from all around Europe and beyond already showed an incredible support. We can’t wait for the top players to enter the live stage at Velodrom and feel that phenomenal atmosphere once again.”

Dota 2 teams from Eastern Europe, Western Europe, North America, South America, Southeast Asia, and China can look forward to a spectacular conclusion of the DPC Spring Tour 2022-2023. The two to four best teams of each region will travel to Berlin, Germany, as they qualify for the ESL One Dota 2 Major.

The ESL One Berlin Major starts on April 26 with the Group Stage, which uses a best-of-2 round-robin format. Here, the participating teams will be split into two groups of nine teams and compete in a studio environment. The top six teams of each group proceed to the double-elimination Playoff Stage which takes place in front of a live audience at Velodrom in Berlin, on May 5 – 7, 2023.

Commencing April 26, fans from around the globe can tune in during the live transmissions on ESL’s Dota 2 Twitch and YouTube channels and via dedicated broadcast partners.

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