Leading sportsbook supplier BtoBet has published its latest Industry Report in the betting focus series, with the latest edition focusing on the highly mature European market.

The Industry Report analyses the strong shift towards local regulatory frameworks that has characterised the European betting and gambling market as governments sought to regulate the online marker and leverage tax revenue from an increasingly booming industry.

With operators continuing to face increasing burdens in relation to duties and taxes as more grey markets adopt local regulatory frameworks and tax increases in more established markets show no sign of slowing down, the report delves into the data of the more established continental markets, and analyses the growth of the online channel.

The report focuses particularly on the betting data of:

• The United Kingdom
• Denmark
• France
• Italy
• The Netherlands
• Portugal
• Poland, and
• Spain

NeoGames S.A subsidiary Btobet, a leading sports betting supplier, continues to grow and diversify its senior management team appointing Malte Hegeler as Vice President of Product. Hegeler, a consummate professional with over 15 years of experience in the sports betting industry, joins BtoBet from EveryMatrix, where he served until recently as Interim Chief Executive Officer and Head of Product Development for the company’s sports data platform OddsMatrix, contributing significantly to the growth of their sportsbook solutions. His appointment has been made public days after the appointment of Freddie Bowring as VP of Sales having joined BtoBet from IMG Arena.

In his new role, Hegeler will be leading the Product team, where he will be overseeing the product strategy, roadmap and development in order to drive BtoBet’s delivery of world-class sportsbook solution and service offerings to leading bookmakers.

Dima Reiderman, BtoBet’s Managing Director said: “We are thrilled to add Malte to our senior management team. As we continue to evolve and deliver our superior sportsbook product to even more global partners, it’s important that we have strong product vision and leadership. His expertise and proven ability to evolve sportsbook products will be invaluable as we continue establishing ourselves at the forefront of the sportsbook industry.”

Malte Hegeler, Vice President of Product, added: “BtoBet has been meeting the requests of very demanding partners in the sports betting industry with its unique ability to create market-leading solutions. Coupled with BtoBet’s commitment to deliver flexible and superior sportsbook solutions and services, I’m thrilled to join this talented team and build on their momentum.”

Leading sportsbook supplier BtoBet, has published its latest Industry Report focusing on the upcoming World Cup which will be a unique sports event from a number of perspectives.

Not only will this be the first World Cup to be hosted in the Middle East, but for the first time in tournament history this major event will take place during winter time, with leagues around the world taking a winter break allowing the national teams to take part in this prestigious tournament.

These unique set of circumstances will feature back-to-back sports events which will also characterise the post-tournament phase, with domestic leagues resuming after only a handful of days after the Final takes place.

What this does is create a unique opportunity for bookmakers to acquire players and retain their engagement post-tournament by providing a content offering and betting products which are scalable beyond the World Cup.

BtoBet’s “World Cup Betting Focus” also analyses bookmakers’ needs and requirements to leverage the landscape the unique events surrounding this year’s tournament, and how to increase the ARPU by heightening player engagement during and in the post-tournament phase.

The report focuses particularly on the need for bookmakers to:
• Have a solid pre-match and live offering
• Maximise the stacking of matches
• Provide a localised World Cup offering to fill the gaps between events
• Have at their disposal data-driven tools to maximise player engagement