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Chartboost Announces Chartboost Mediation, Largest Expansion of its Helium Platform

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Zynga Inc., a wholly-owned publishing label of Take-Two Interactive (NASDAQ: TTWO), and its subsidiary Chartboost, a leading mobile programmatic advertising and monetization platform, today announced Chartboost Mediation. Chartboost Mediation is the next iteration and largest expansion of the company’s Helium platform to date, making it one of the most advanced mediation solutions in the market. Alongside its full suite of products, Chartboost Mediation makes Chartboost an all-in-one, comprehensive solution for mobile app developers and publishers. Chartboost Mediation is currently being implemented across Zynga’s vast portfolio of games and Take-Two mobile titles, showing the breadth and scale of capabilities developers can use for monetization.

Chartboost Mediation’s features include:

  • Access to industry-leading demand sources: Developers can easily tap into premium demand sources that may feature high-value, engaged users with greater retention rates. Now integrating with 30+ industry-leading partners, with more to come.
  • Support for New Ad Formats: Chartboost Mediation now supports additional innovative and effective ad formats including VAST 4.x, playables, native, and rewarded interstitials, giving developers the flexibility to engage their audience in the exact way that fits their needs.
  • Program Management: Developers have complete control over the real-time optimization parameters for their mediation program to ensure the best ad for a given user is filling their ad slot. Additionally, developers can access Chartboost’s white-glove customer service to help with campaign performance and troubleshooting.

“Chartboost Mediation’s new offerings mark a significant milestone toward our goal of helping mobile app developers grow a successful business built for a global audience,” said Rich Izzo, CEO of Chartboost. “We believe giving developers more control of the monetization process strengthens their ability to focus on creating world-class games and entertaining experiences to engage their audiences.”

Since 2019, Chartboost has partnered with mobile app developers and publishers to seamlessly grow and scale their monetization through a transparent, unified auction and access to premier demand sources. Developers are given the rare opportunity to fully control the complete mediation process, from testing to fraud prevention, and allow real-time optimizations to maximize fill rates, eCPMs, and ultimately revenue. Chartboost Mediation is trusted by some of the largest mobile app developers and publishers because of its ability to handle a wide range of use cases or ad volume needed, all while maintaining a privacy-centric user experience.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

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Latest News

PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

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