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Meet the Pro Gamers Changing their Game in Aid of the Anthony Nolan Blood Cancer Charity

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The United Kingdom’s leading blood cancer and blood disorder charity, Anthony Nolan, has announced its latest partnership with Guild Studios, the home of some of the world’s best professional gamers and content creators.

The pair have joined forces to launch the Match for a Match Cup, a FIFA tournament with a difference that will see pros, not usually known for playing the football video game, quite literally change their game, stepping out of their comfort zone to contest a competitive one-off knockout tournament.

The announcement comes as Anthony Nolan continues its work to inspire 16 to 24-year-olds to join the stem cell register, a vital cause in helping to save the lives of people living with blood cancer or blood disorders. This young demographic is vital to the charity’s work as they are more likely to be a match and offer the best chance of saving a life. What’s more, it’s easy to do as joining the stem cell register takes less time than a standard twelve-minute game of FIFA.

Crossing the (virtual) white line in the Match for a Match Cup will be co-star of the Jaack Maate’s Happy Hour podcast and Guild content creator Stevie White, who as a self-confessed FIFA novice is excited to ‘embarrass himself for a good cause’. Joining Stevie will be ‘Anas’ El-Abd, a pro Fortnite eSports player that previously won MrBeast’s $1,000,000 tournament, but how will those skills transfer to the football pitch?

Among others lining up to take their shot is content creator and Twitch streamer Harrie Silver, best known for her lifestyle content but now answering the call to take on the world’s biggest football video game. Completing the line-up will be Henrik ‘Hen’ Mclean, a British/Lithuanian Fortnite player that, at just 17 years old, has already amassed an impressive roster of career wins. Mclean has described himself as a casual FIFA player and is excited to hone his skills on a more competitive level.

The Match for a Match Cup will be hosted by presenter Iain Chambers, who fronts some of the biggest eSports tournaments all around the world. Joining Chambers will be TN25, a Guild content creator that specializes in FIFA, with the pair bringing you all the action and match commentary from the tournament.

Partnering with Guild, a key pillar of the gaming industry is the perfect way for Anthony Nolan to reach more individuals with 71% of people between the ages of 16 to 24 playing regularly online. Gaming has also been a solace in tough times for a number of patients including Rian Harvey, who was just 14 years old when he was diagnosed with Acute Myeloid leukemia. With so many months in hospital and a long isolation period after a stem cell transplant, Harvey says that gaming ‘saved him’ as he navigated his route to recovery.

“In fewer than the twelve minutes it takes to complete a match on FIFA, a young man could sign up to the stem cell register,” the Senior Digital Marketing Manager for Anthony Nolan, Matt Allen, said. “Currently 18% of the UK Anthony Nolan stem cell register is made up of young men but they account for 55% of people called upon to donate.

“By putting on an exciting event with some of the world’s most decorated eSports players trying their hand at something new, we’re excited to shine a light on young people’s ability to try something new themselves, which could have life-saving results.”

“Guild’s appeal to the notoriously hard-to-reach Gen Z demographic makes us the perfect partner for Anthony Nolan as it looks to encourage more 16 to 24-year-olds to join the stem cell register,” the Senior Vice-President for Guild Esports, Nick Westwood, said. “Together, not only will we be offering an evening of entertainment, but hopefully will inspire young gamers to step out of their comfort zone and, in doing so, make an impact on the issue of blood cancer and blood disorders.”

All the action will be streamed live on the Guild Twitch channel. Viewers will be inspired by in-tournament interviews with patients, survivors and donors from the charity who will look to inspire the next generation of game changers by telling their stories.

* The Match for a Match Cup will see professional gamers and content creators from the likes of Fortnite take part in a FIFA tournament to support the fight against blood cancer and blood disorders.

* The partnership with Guild Studios, co-owned by David Beckham, will look to inspire 16 to 24-year-olds to step out of their comfort zone and join the stem cell register.

* The self-confessed FIFA novices are currently in training for the event that will take place at Guild’s headquarters in London.

* The tournament will be streamed live on the Guild Twitch channel from 6pm on Tuesday 25th April 2023.

eSports

North Star Network acquires Um Dois Esportes

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North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.

Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.

North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

 

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eSports

GIANTX Promotes LVP Superliga Toplaner Th3Antonio to the League of Legends EMEA Championship Roster

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Today, GIANTX is excited to announce an update to its LEC competitive roster. Antonio”Th3Antonio” Espinosa Bejarano is recognised as one of the most successful LVP Superliga players in the history of GIANTX, and he has now reached a pivotal moment in his career to compete in the League of Legends EMEA Championship (LEC).

The LEC is the most important League of Legends competition in Europe and one of the most relevant in the international esports scene. The Barcelona-born ‘toplaner’ will be part of the lineup kicking off the LEC Summer split season in Berlin, which starts in June. As the community quotes; ‘Th3LEC’ is finally a reality.

Commenting on his new role, Th3Antonio said:

“This is the dream I’ve been working towards since I entered esports. I always wanted to compete at the highest level to face the best, and finally, I have this opportunity. I never stopped striving, and thanks to that and the work we’ve done together with all my teammates, we’ve achieved great things in Spain, but the LEC has always been my ultimate goal. Going to the LEC with my lifelong club, GIANTX, is a double dream. Everyone knows what GIANTX means to me”.

Sports Director at GIANTX, David Alonso, added:

“Th3Antonio deserves this opportunity, both in recognition of the level he’s at and all the work he has put in over the past few years. We are convinced of this decision and that he will give everything to succeed in the LEC. He has always been characterised by sacrificing himself for others, and lately, he has taken a step forward by leading in crucial moments, a clear sign of his maturity as a player”.

Having joined at a young age in 2017, Antonio ‘Th3Antonio’ Espinosa has become one of the most decorated players of the LVP Superliga and of GIANTX history. During his time with the team, he has won four Superliga titles, two Iberian Cups, one Copa, and has reached an EMEA Masters final, as well as other national competitions.

The decision to promote Th3Antonio reflects GIANTX’s need to implement changes following the results of the LEC Winter and Spring split seasons. In both splits, the team fell short in the first round of playoffs. The Summer split season is the main shot at Worlds for all teams, and the aim of the club was to make the necessary changes to achieve this goal. After a period of reflection and numerous trials, Th3Antonio has been chosen for the toplaner position.

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eSports

L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament

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Four teams competed in the tournament's final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers.
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Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.

“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”

L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.

The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.

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