eSports
Meet the Pro Gamers Changing their Game in Aid of the Anthony Nolan Blood Cancer Charity
The United Kingdom’s leading blood cancer and blood disorder charity, Anthony Nolan, has announced its latest partnership with Guild Studios, the home of some of the world’s best professional gamers and content creators.
The pair have joined forces to launch the Match for a Match Cup, a FIFA tournament with a difference that will see pros, not usually known for playing the football video game, quite literally change their game, stepping out of their comfort zone to contest a competitive one-off knockout tournament.
The announcement comes as Anthony Nolan continues its work to inspire 16 to 24-year-olds to join the stem cell register, a vital cause in helping to save the lives of people living with blood cancer or blood disorders. This young demographic is vital to the charity’s work as they are more likely to be a match and offer the best chance of saving a life. What’s more, it’s easy to do as joining the stem cell register takes less time than a standard twelve-minute game of FIFA.
Crossing the (virtual) white line in the Match for a Match Cup will be co-star of the Jaack Maate’s Happy Hour podcast and Guild content creator Stevie White, who as a self-confessed FIFA novice is excited to ‘embarrass himself for a good cause’. Joining Stevie will be ‘Anas’ El-Abd, a pro Fortnite eSports player that previously won MrBeast’s $1,000,000 tournament, but how will those skills transfer to the football pitch?
Among others lining up to take their shot is content creator and Twitch streamer Harrie Silver, best known for her lifestyle content but now answering the call to take on the world’s biggest football video game. Completing the line-up will be Henrik ‘Hen’ Mclean, a British/Lithuanian Fortnite player that, at just 17 years old, has already amassed an impressive roster of career wins. Mclean has described himself as a casual FIFA player and is excited to hone his skills on a more competitive level.
The Match for a Match Cup will be hosted by presenter Iain Chambers, who fronts some of the biggest eSports tournaments all around the world. Joining Chambers will be TN25, a Guild content creator that specializes in FIFA, with the pair bringing you all the action and match commentary from the tournament.
Partnering with Guild, a key pillar of the gaming industry is the perfect way for Anthony Nolan to reach more individuals with 71% of people between the ages of 16 to 24 playing regularly online. Gaming has also been a solace in tough times for a number of patients including Rian Harvey, who was just 14 years old when he was diagnosed with Acute Myeloid leukemia. With so many months in hospital and a long isolation period after a stem cell transplant, Harvey says that gaming ‘saved him’ as he navigated his route to recovery.
“In fewer than the twelve minutes it takes to complete a match on FIFA, a young man could sign up to the stem cell register,” the Senior Digital Marketing Manager for Anthony Nolan, Matt Allen, said. “Currently 18% of the UK Anthony Nolan stem cell register is made up of young men but they account for 55% of people called upon to donate.
“By putting on an exciting event with some of the world’s most decorated eSports players trying their hand at something new, we’re excited to shine a light on young people’s ability to try something new themselves, which could have life-saving results.”
“Guild’s appeal to the notoriously hard-to-reach Gen Z demographic makes us the perfect partner for Anthony Nolan as it looks to encourage more 16 to 24-year-olds to join the stem cell register,” the Senior Vice-President for Guild Esports, Nick Westwood, said. “Together, not only will we be offering an evening of entertainment, but hopefully will inspire young gamers to step out of their comfort zone and, in doing so, make an impact on the issue of blood cancer and blood disorders.”
All the action will be streamed live on the Guild Twitch channel. Viewers will be inspired by in-tournament interviews with patients, survivors and donors from the charity who will look to inspire the next generation of game changers by telling their stories.
* The Match for a Match Cup will see professional gamers and content creators from the likes of Fortnite take part in a FIFA tournament to support the fight against blood cancer and blood disorders.
* The partnership with Guild Studios, co-owned by David Beckham, will look to inspire 16 to 24-year-olds to step out of their comfort zone and join the stem cell register.
* The self-confessed FIFA novices are currently in training for the event that will take place at Guild’s headquarters in London.
* The tournament will be streamed live on the Guild Twitch channel from 6pm on Tuesday 25th April 2023.
BETER, the leading provider of betting content and data, and GRID, a first-party esports live data provider, extend their partnership to bring advanced data visualizations to BETER’s esports offering, enhancing the betting experience for all enthusiasts around the globe
GRID widgets include visualizations such as The Map Winner Prediction Tracker, Series Scoreboard, LiveLog, and Comparison Widgets. The integration will also see a recently released GRID Stats Widget integrated into the BETER betting solutions, displaying various customizable statistics such as win rate, damage per round, First 5 kills, headshots, and many more.
Designed to be game title-agnostic, the GRID Widgets display real-time stats. They can be powered by any data source for any game in any genre, making them an entirely universal tool for data visualization across all esports content.
This new integration of data visualization will help bettors make more informed betting decisions and significantly increase their understanding of the game and its progress before, during, and after the game is live.
The widgets are versatile and fully customizable to match any partner’s branding and ensure the best experience can be scaled across mobile and desktop platforms.
Chuck Robinson, Chief Revenue Officer at BETER: “We are excited to expand our partnership with GRID, bringing advanced data visualizations to our esports offering. This collaboration allows us to offer our partners’ customers a more immersive and engaging betting experience, helping them interact with esports on a whole new level. By leveraging GRID’s real-time data and customizable widgets with comprehensive statistics, we’re setting a new standard in the betting landscape, ensuring that BETER continues to lead the way in innovative esports betting solutions.”
Mikael Westerling, Chief Sales Officer at GRID: “Together with BETER, we share a common vision for how the esports betting experience should be designed—immersive, authentic, interactive, and powered by official data. Data is a powerful tool for storytelling, and the GRID widgets are designed to make esports content more accessible to new fans while deepening engagement with existing audiences. By providing real-time, actionable insights directly from the game server to BETER, we deliver a next-level experience that truly resonates with the esports community.”
eSports
E-Sports Betting Global Market Report 2024, Featuring Profiles of Key Players Including Flutter Entertainment, Entain, Bet365, DraftKings and Pinnacle Group
The “E-Sports Betting Global Market Report 2024” has been added to ResearchAndMarkets.com’s offering.
The E-sports betting market size has grown rapidly in recent years, from $9.96 billion in 2023 to $11.22 billion in 2024 at a compound annual growth rate (CAGR) of 12.6%. The growth observed in recent years can be credited to the rising popularity of esports, increased acceptance of online gambling, higher prize pools, heightened youth engagement, and increased sponsorship and investment.
The E-sports betting market size is expected to see rapid growth in the next few years. It will grow to $18.12 billion in 2028 at a compound annual growth rate (CAGR) of 12.7%. The growth in the forecast period is driven by the expansion of esports titles, broader global market reach, regulatory developments, strategic partnerships, and expanding infrastructure. Key trends expected during this period include cross-platform integration, adoption of blockchain technology, improved user experience, advancements in technology, and the integration of AI and machine learning.
The growing popularity of online games is expected to drive the growth of the E-sports betting market. This growing popularity is fueled by technological advancements, widespread internet access, engaging and immersive gameplay experiences, social connectivity, and a diverse range of game genres catering to various interests and age groups. E-sports betting enhances the appeal of online gaming by increasing viewer engagement, attracting a broader audience, and generating revenue for the e-sports industry. For example, in 2022, the Department of Foreign Affairs and Trade, an Australia-based federal government body, reported that the digital gaming industry was valued at $240 billion worldwide in 2020 and is projected to grow to $294 billion by 2024. In 2021, the industry generated $226.5 million in revenue, marking a 22% increase from 2020, with 83% of this revenue coming from international markets. Therefore, the rising popularity of online games is driving the growth of the E-sports betting market.
Major companies in the E-sports betting market are focusing on developing innovative technology, such as odds and modeling feed technology, to enhance betting accuracy, improve user experience, and offer more competitive and dynamic betting options. Odds and modeling feed technology involves using statistical models and algorithms to predict outcomes and optimize decision-making in various applications. For instance, in April 2022, Esports Technologies Inc., a US-based provider of esports products, platforms, and marketing solutions, launched its innovative Odds and Modeling Feed Technology. This cutting-edge technology allows the company to deliver real-time odds and modeling data to its clients, enhancing their ability to make informed betting decisions. The technology leverages advanced algorithms and machine learning techniques to analyze vast amounts of data, providing accurate and up-to-date insights on esports events.
In July 2021, Esports Entertainment Group Inc., a US-based esports entertainment and online gambling company, acquired Bethard Group Limited for an undisclosed amount. This acquisition aims to significantly enhance Esports Entertainment Group’s market presence and revenue by adding new gaming licenses in Sweden and Spain, thereby expanding their operational footprint and increasing their available markets. Bethard Group Limited is a Malta-based company that provides sports betting services.
This report focuses on e-sports betting market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
Markets Covered:
- By Betting Types: Pre-Match Betting; Live Or In-Play Betting
- By Platform Types: Online Betting Platforms; Offline Betting Locations
- By Application: Ages 18-25; Ages 26-30; Ages 31 And Above
Key Companies Mentioned: Flutter Entertainment Plc; Entain Plc; Bet365; DraftKings Inc.; Pinnacle Group Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Key Topics Covered:
1. Executive Summary
2. E-Sports Betting Market Characteristics
3. E-Sports Betting Market Trends And Strategies
4. E-Sports Betting Market – Macro Economic Scenario
5. Global E-Sports Betting Market Size and Growth
5.1. Global E-Sports Betting Market Drivers and Restraints
5.2. Global E-Sports Betting Historic Market Size and Growth, 2018 – 2023, Value ($ Billion)
5.3. Global E-Sports Betting Forecast Market Size and Growth, 2023 – 2028, 2033F, Value ($ Billion)
6. E-Sports Betting Market Segmentation
6.1. Global E-Sports Betting Market, Segmentation By Betting Types, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- Pre-Match Betting
- Live Or In-Play Betting
6.2. Global E-Sports Betting Market, Segmentation By Platform Types, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- Online Betting Platforms
- Offline Betting Locations
6.3. Global E-Sports Betting Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7. E-Sports Betting Market Regional And Country Analysis
7.1. Global E-Sports Betting Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global E-Sports Betting Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8. Asia-Pacific E-Sports Betting Market
9. China E-Sports Betting Market
10. India E-Sports Betting Market
11. Japan E-Sports Betting Market
12. Australia E-Sports Betting Market
13. Indonesia E-Sports Betting Market
14. South Korea E-Sports Betting Market
15. Western Europe E-Sports Betting Market
16. UK E-Sports Betting Market
17. Germany E-Sports Betting Market
18. France E-Sports Betting Market
19. Italy E-Sports Betting Market
20. Spain E-Sports Betting Market
21. Eastern Europe E-Sports Betting Market
22. Russia E-Sports Betting Market
23. North America E-Sports Betting Market
24. USA E-Sports Betting Market
25. Canada E-Sports Betting Market
26. South America E-Sports Betting Market
27. Brazil E-Sports Betting Market
28. Middle East E-Sports Betting Market
29. Africa E-Sports Betting Market
30. E-Sports Betting Market Competitive Landscape And Company Profiles
30.1. E-Sports Betting Market Competitive Landscape
30.2. E-Sports Betting Market Company Profiles
- Flutter Entertainment
- Entain Plc
- Bet365
- DraftKings Inc.
- Pinnacle Group Inc.
31. E-Sports Betting Market Other Major And Innovative Companies
- Super Group Ltd.
- William Hill Plc
- Kindred Group Plc
- Paddy Power Betfair Plc
- Betsson AB
- Betfred
- SBOBET
- Parimatch
- 888 Holdings Plc
- Bet-at-home.com AG
- Betvictor Ltd.
- Esports Entertainment Group
- BetWinner
- Intertops
- Betcris
32. Global E-Sports Betting Market Competitive Benchmarking
33. Global E-Sports Betting Market Competitive Dashboard
34. Key Mergers And Acquisitions In The E-Sports Betting Market
35. E-Sports Betting Market Future Outlook and Potential Analysis
35.1 E-Sports Betting Market In 2028 – Countries Offering Most New Opportunities
35.2 E-Sports Betting Market In 2028 – Segments Offering Most New Opportunities
35.3 E-Sports Betting Market In 2028 – Growth Strategies
For more information about this report visit researchandmarkets.com/r/wz8lwc
The esports analytics service Esports Charts is pleased to announce that we have become the official viewership data supplier for the top-tier PUBG: Battlegrounds competition for national teams, PUBG Nations Cup 2024. We will ensure accurate viewership tracking for the tournament throughout its duration, from September 6 to 8.
The PUBG Nations Cup 2024 will be the fourth event in this prestigious series will bring together the world’s best players who have been selected to represent their nations on the global stage. This year, the competition will take place in South Korea, where the national team will defend its title from last year. The event will be hosted at the KyungHee Grand Peace Hall in Seoul.
Sergii Rudenko, Chief Sales Officer at Esports Charts said: “We are honored to be named the official data supplier for the PUBG Nations Cup 2024. Our team is dedicated to providing the most accurate and insightful viewership data to support this prestigious event. We take great pride in earning the trust of such high-profile figures in the esports industry and are committed to further strengthening our reputation as the most reliable and precise provider of live viewership data.”
For the PUBG Nations Cup 2024, the organizers will launch a streaming hub on PUBGEsports.com, allowing fans to dive into the action through the main broadcast or by selecting their preferred map view and team feeds. Viewers can also follow the action on popular platforms such as Twitch, YouTube, TikTok, and more. For the full list of regional broadcasts, visit the PUBG Esports website.
Minho Yi, Head of PUBG Esports said: We are thrilled to welcome Esports Charts as our official viewership data supplier for the PUBG Nations Cup 2024. The excitement and anticipation around PNC 2024 have reached unprecedented levels, with fans worldwide eagerly awaiting this showcase of top-tier players. This event stands as one of the most popular and electrifying moments in our esports calendar, uniting the best PUBG players as they represent their nations. The viewership data provided by Esports Charts will not only capture the magnitude of our event’s reach and impact but also help us continue delivering an unforgettable experience to our passionate PUBG Esports community.”
The PUBG Nations Cup 2024 fanzone offers a diverse array of activities designed to enhance the fan experience. Fans can capture memories at the photo booth, participate in daily meet-and-greets with players, and take advantage of exclusive giveaways. Beyond the indoor attractions, the outdoor fanzone invites fans to explore KRAFTON’s latest mobile game, Dark and Darker Mobile, visit the PNC 2024 merchandise shop for limited-edition items, and engage with sponsor zones from BenQ, Bithumb, and Monster. The fanzone provides a unique opportunity for fans to immerse themselves in the excitement of PNC 2024, deepening their connection to the event and the broader PUBG Esports community.
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