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OpenBet Acquires Responsible Sports Betting Specialist Neccton

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OpenBet, a leading content, platform and service provider to the sports betting industry, announced it has acquired Neccton, a leader of responsible gaming, anti-money laundering (AML) and fraud detection technology.

The acquisition of Neccton comes as OpenBet continues to accelerate its player protection offerings and expand its support to the betting industry. OpenBet already serves an extensive roster of customers including FanDuel, DraftKings, Entain, Sky Bet, British Columbia Lottery Corporation, Loto Québec and more.

Neccton brings over 15 years’ experience in developing software and services for the gaming sector under the leadership of industry pioneers Dr Michael Auer and Andreas Schneeberger. Dr Auer is widely regarded as one of the world’s leading authorities in academic responsible gaming research and commonly cited by regulatory bodies in operator guidelines. Schneeberger is a renowned expert in Cognitive Science, AI and Machine Learning.

Jordan Levin, CEO of OpenBet, said: “Since the birth of online sports betting, OpenBet has been at the forefront of creating compelling and safe entertainment experiences built on solid technology foundations. We thrive on solving the most complex challenges our industry presents, and OpenBet’s acquisition of Neccton takes our commitment to player protection and AML to the next level.”

Neccton’s technology is currently deployed in more than 30 countries and languages. The company’s products service upwards of 60 billion transactions, analyses millions of real-time activity streams from players worldwide and is capable of processing more than tens of thousands of events per second.

Neccton’s product suite is capable of monitoring players in countries and regions around the world, with extensive experience in Europe and North America. The AI-based solution analyses player behaviour in real time, enabling it to significantly increase the accuracy and reduce the cost of AML, fraud detection and responsible gaming activities. Its customisable rules and thresholds were designed and developed specifically for gaming operators and forward-thinking regulators.

Levin added: “Every CEO and regulator knows that player protection and AML capabilities need game-changing services like Neccton to deliver break-through ethical and fiscal solutions for our rapidly expanding industry. In 2022 alone, the industry saw record fines of more than $250 million for responsible gaming, AML, and compliance failures. Michael, Andreas, and the Neccton team are working at the intersection of data science and cloud-based artificial intelligence to research and solve this global challenge.”

Dr Michael Auer, Managing Director of Neccton, said: “We have always held the belief that many of the world’s biggest problems can be solved through a potent combination of scientific research and advanced software. It’s an existential imperative for our industry. Our vision is to have Neccton technology deployed by the industry’s leading brands and shaping regulatory standards. With its 25-year track record, high compliance standards, and position as a leading partner for World Lottery Association members, there is no better partner than OpenBet to help us achieve that.”

Industry News

BlueOcean Gaming Wins Best Aggregator 2024 Award at SiGMA East Europe Awards

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BlueOcean Gaming has announced that its leading product, GameHub, has won the Best Aggregator 2024 Award at SiGMA East Europe Awards.

“This recognition is a significant milestone for BlueOcean Gaming, highlighting the strength and innovation of GameHub—our leading game aggregation platform. GameHub has set a new standard in the iGaming industry by seamlessly integrating over 140 providers and offering a vast library of more than 13,000 games, including slots, live casino games, virtual sports, and sportsbooks,” the Company said.

“A heartfelt thank you goes out to SiGMA World for acknowledging the hard work and dedication that has gone into making GameHub a standout product. The SiGMA East Europe Awards shines a spotlight on the most impactful projects and the visionaries driving change across the gaming industry, and we are incredibly honored to be a part of this movement.

“This achievement wouldn’t have been possible without the support of our amazing partners and clients, whose trust motivates us to continuously innovate. Most importantly, a huge round of applause goes to the entire BlueOcean Gaming team. Your dedication and passion for delivering top-tier, trustworthy solutions are the driving force behind this success.

“As we celebrate this incredible win, let this award be a source of inspiration, pushing us to aim even higher, continue our journey of innovation, and reach greater heights in the iGaming industry.

“We look forward to what’s ahead and to continue providing our partners and clients with the best solutions available in the market.”

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Industry News

CT Interactive to Showcase Latest Solutions at SBC Summit in Lisbon

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CT Interactive, a renowned provider of online gaming solutions, is set to exhibit at this year’s SBC Summit in Lisbon, which will take place from 24 to 26 September at the FIL Exhibition Centre. As part of its presence at the premier industry event, CT Interactive will have an exclusive stand where the company will showcase its latest products.

The SBC Summit brings together leaders from the iGaming industry to explore the most significant market trends and developments. CT Interactive’s stand #A230 will feature a live demonstration of its latest gaming portfolio, including its most recent game releases and customisable solutions that cater to operators’ needs. The company’s team of experts will be on hand to explain how it’s portfolio can help operators boost player engagement and retention.

“We are thrilled to be part of the SBC Summit this year. This event is an excellent opportunity for us to connect with potential partners and showcase our latest innovations, games and bonus mechanics which give the players more control and enhance the overall player experience and winning opportunities. We are excited to present our solutions to both core and new clients, highlighting our dedication to delivering engaging and forward-thinking products on the market,” said Monika Zlateva, CCO of CT Interactive.

Visitors to CT Interactive’s stand will also have the chance to explore the company’s advanced gaming features, such as jackpots, free spins and bonus tools. Additionally, the company will unveil its new strategic partnership with GameWorkz, a provider of social gaming solutions that will present its solutions on CT Interactive’s stand at the show. GameWorkz offers a player management platform where clients can integrate various components, including third-party services and proprietary technology utilising a fully functioning social gaming product complete with gamification tools and a loyalty programme designed to meet the needs and expectations of social players.

“With our participation in SBC Lisbon, we aim to reinforce our position as a global leader in online gaming, forging new partnerships and expanding influence within the rapidly evolving industry,” said Antonio Donov, Senior Business Development Manager EMEA and Asia.

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Industry News

TaDa Gaming Delivers Enhanced Performance and Rewards with New Gamification Tool, GiftCode

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Leading casino entertainment content provider, TaDa Gaming, has ramped up player engagement across its diverse portfolio with its new gamification tool, GiftCode.

One click will add GiftCode to any of the 150+ diverse TaDa Gaming releases. Currently the reward is Free Spins but GiftCode is flexible so rewards can be targeted to operator choice, specific audience and even individual player preference.

Designed for issue by operators and streamers, invitations are sent to a designated segment or audience, whether new or churned players, VIPs or as part of a promotion, and through any channel. No additional integration is required. With nearly 100% redemption to date, the new product launch has exceeded every KPI.

An initial test run across Brazil saw impressive results. Collaborating with 100 Streamers and Key Influencers over four months resulted in 500,000 GiftCode links issued, with a redemption rate of 95+% and new player sign up increasing by more than 30,000 per month. Furthermore, the Next Day Retention rate was consistently 85-90%.

Since launching GiftCode in European markets in April 2024, 70K+ TaDa GiftCode links were issued across 150+ releases. This generated a 100% redemption rate leading to 13.9% increase in new player sign up, 10% increase in player engagement and a 10% uplift in bet volume.

TaDa’s GiftCode serves as a powerful tool to deliver rewards directly to players. With a straightforward process for accessing the promotion, single use application, and recorded usage and wager level, the rewards are instant, meaning players can trust GiftCode completely and operators can easily measure its success.

Andy Huang, CEO of TaDa Gaming, said: “Enhancing the gaming experience is a key way to attract and retain players. GiftCode appeals to new and existing customers and positively impacts acquisition costs for operators and streamers, so we have seen a very strong response from all stakeholders.

“Furthermore, the simplicity of the integration process is a significant driver of take up for operators, whilst the enhanced reward potential from just one click is very popular with players globally.

“We look forward to further personalising and customising GiftCode with our players and clients to create even more immersive play.”

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