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In-Depth Research: 93% Satisfied with SOFTSWISS Game Aggregator
Client satisfaction with the SOFTSWISS Game Aggregator consistently rises from year to year. This conclusion is based on the results of the in-depth client research conducted by Kantar, a world-renowned data analysis and consulting agency, for iGaming software supplier SOFTSWISS.
The survey’s main objectives were to discover the most important indicators for operators in choosing a game aggregation platform supplier, and to measure the client satisfaction level of the SOFTSWISS flagship product, the Game Aggregator. This marked the second wave of the research, following the previous survey conducted in 2022.
GENERAL PREFERENCES IN CHOOSING A SUPPLIER
According to the survey findings, when choosing a business partner in the iGaming industry, the following functional characteristics emerge as the highest priorities:
- Fair pricing
- Wide portfolio of games and providers
- Ease of technical integration and its support
The lowest priority is assigned to the ability to integrate different products from the same company. At the same time, the significance of having licences and certifications for regulated markets increased ā 47% of the respondents consider this indicator important, compared to 32% in 2022.
Speaking about emotional characteristics, which influence the choice of a supplier, the respondents highlighted the below Top 3 as the most significant:
- Top level of service
- Long-term and reliable partner
- Simple and quick communication with account managers.
Matching the key functional and emotional characteristics essential for operators, the SOFTSWISS Game Aggregator solidifies its leading position in the iGaming market. The robust client satisfaction with this product serves as a testament to its excellence.
GAME AGGREGATOR: CLIENTS SATISFACTION
According to the survey, 93% of current clients are satisfied with the SOFTSWISS Game Aggregator, with 53% of the respondents giving highly positive feedback, rating it between 9 and 10 points. This remarkable achievement exceeds the previous yearās findings, where the highest ratings were provided by 37% of the respondents.
The satisfaction level assessment encompassed various factors, including the indicators highlighted by respondents as the most important functional characteristics of the SOFTSWISS Game Aggregator: the speed of response to unscheduled maintenance requests and stable access to games. Notably, they scored the highest level of client satisfaction.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, comments: āWe are happy to receive such positive recognition, witnessing the increasing satisfaction and noting the areas for further growth. This difference in the share of completely satisfied clients in 2022 and 2023 proves that we know how to handle feedback well. We have considered the results of the last year’s survey, worked on clients’ requests, and succeeded in providing the top level service to bring our client’s business to a new stage.ā
While the survey results and rising client satisfaction are important indicators, they are not the sole confirmation of the productās progress and the team’s dedication to work for the client’s business success. The product has recently achieved a significant breakthrough: the total bets across all projects exceeded EUR 10bn in July. This milestone serves to reinforce further the Game Aggregator’s leading position in the global iGaming market.
The researchers believe that the degree of service excellence and the team’s commitment to refining the client experience has significantly driven client satisfaction growth. The support service operates 24/7, with an average initial response time of 1 hour, and resolution of issues typically withinĀ 15 hours.
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SERVICE: SOFTSWISS & iGAMING MARKET
Aiming to establish itself as a reliable long-term partner associated with high-quality services and safety, SOFTSWISS provides comprehensive support to its clients. Analysing the level of service satisfaction, the researchers concluded that SOFTSWISS not only outperforms its competitors in this aspect, but also exceeded the previous yearās level ā 8.6 of 10 points in 2023 against 7.9 points in 2022:
Summing up the research results, Andrey Starovoitov, Co-CEO at SOFTSWISS, notes: āWe are very focused on our clients, analysing their demands and pain points. Understanding our clients is key to developing innovative products, improving service and building long-term, reliable partnerships. Research results like this are another step towards strengthening our ecosystem of solutions and products and, consequently, our clientsā competitiveness and revenue. We are pleased that the latest results show high satisfaction with our flagship product, the SOFTSWISS Game Aggregator, and our service. We have raised the bar significantly and are determined to consistently push the boundaries of work standards in the iGaming industry.ā
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying ISO 27001-certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.Ā SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.
Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.
Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: āThe new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.ā
Paul Witten, Managing Director at SIS, added: āWe are passionate about delivering a greyhound racing service that benefits all of the sportās stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.
āOur approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.ā
SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.
PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.
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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS
Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots.Ā
Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic.Ā
At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.Ā Ā
Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins.Ā
Fruity Treats is the latest cluster pays Slot in Pragmatic Playās multi-award-winning range, joining recent hit Sugar Rush 1000.Ā
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: āThe roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.āĀ
Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.āÆāÆāÆāÆāÆāÆāÆāÆāÆ
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Kambiās Festival of Sportsbook returns for fourth year
Kambiās Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.
Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa AmƩrica.
Erik Lƶgdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled āExceptional, everywhere: meeting the increasingly high standards of an evolving marketā, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.
Kambiās Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.
Gerard Starkey, Kambi Groupās SVP of Marketing & Communications, said: āWe are excited to once again be welcoming the industry to Kambiās Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.ā
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