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ZEAL Network SE appoints Sebastian Bielski to the Management Board as of September 15, 2023



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The Supervisory Board of ZEAL Network SE, the leading German provider of lotteries on the internet, has appointed Sebastian Bielski to the ZEAL Management Board as of September 15, 2023. He will take on the role as Group CFO as of October 1, 2023. Bielski signed a three-year contract and will be responsible for Finance, Investor Relations and all matters relating to ESG. Sebastian Bielski will succeed Jonas Mattsson, who chose not to extend his mandate beyond his current term. Jonas Mattsson is also CFO of LOTTO24 since December 2019. The Supervisory Board of LOTTO24 has appointed Andrea Behrendt, VP Group Controlling at ZEAL, to succeed him in this role as of Oct 1, 2023, initially until March 31 2024.

“With Sebastian Bielski we are very happy to welcome an experienced financial expert and leadership personality to our Management Board. The Supervisory Board is convinced that he will enrich the Management Board and will support ZEAL in its future growth plans.”, said Peter Steiner, Chairman of the Supervisory Board of ZEAL Network SE. “I would like to take this opportunity to once again thank Jonas Mattsson for more than eight years of dedication to ZEAL and for his leadership with strategic milestones such as the acquisition and integration of LOTTO24 and successful investments in future growth fields.”

Helmut Becker, Chief Executive Officer of ZEAL Network SE: “I am looking forward to working with Sebastian as our newest member of the Management Board. With his capital market expertise and broad experience in building high-growth businesses, he is a perfect fit for ZEAL who can support us with our ambitious growth agenda.”

Sebastian Bielski: “I would like to thank the Supervisory Board of ZEAL for placing their trust in me. I am looking forward to taking on my new responsibilities and working together with the very ambitious Management Board team. ZEAL is an extraordinary success story, and I am excited to accompany ZEAL on its future growth path.”

Sebastian Bielski (born 1978) is joining ZEAL from Energiekonzepte Deutschland GmbH, where he has worked as Chief Financial Officer since 2022. Previously, Bielski was Chief Financial Officer and a member of the Board of Management of smava GmbH, a leading German loan comparison portal, where he was, amongst others, responsible for Finance, Legal and Investor Relations for more than seven years. Prior to joining smava GmbH, Bielski worked as Chief Strategy Officer at Delivery Hero. Overall, Bielski has more than ten years of experience in leading management functions at high-growth consumer-focused internet companies as well as eight years in investment banking and private equity, having worked for Goldman Sachs and Archer Capital. Sebastian Bielski studied business administration in Köln and Leipzig, Germany, and in Seoul, Republic of Korea, and holds a Master of Science in Management from HHL Leipzig Graduate School of Management and a Master of Business Administration degree from the KDI School of Public Policy and Management.  

After more than eight years with the company, the current CFO Jonas Mattsson has made the personal decision not to extend his contract and to spend more time with his family. His mandate will end on September 30. However, he will continue to support ZEAL as a Special Advisor until early 2024. Helmut Becker: “On behalf of the entire Management Board, I would like to extend my gratitude and best wishes to Jonas for his outstanding contributions and his dedication to our company. Jonas and his team have provided the financial foundation for the successful changes we have implemented in the past eight years, which ultimately allowed us to reach our strong position today as the leading e-commerce company defining the future of lottery. While we are sorry having to say goodbye to a highly valued member of our Management Board, we fully understand his reasons and wish him and his family all the best for the future.”

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Alpine Esports transitions to Alpine Sim Racing, announcing partnership with G2 Esports



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  • Alpine Esports re-brands to Alpine Sim Racing in a commitment to the sport.
  • A brand-new partnership with G2 Esports formed, sharing similar goals and values to compete in an expansive range of competitions in sim racing.

A New Beginning:

With the 2023/2024 F1 Sim Racing World Championship concluded. Alpine Esports re-brands to Alpine Sim Racing to further showcase a commitment to the sport. This change will elevate the competition as the team looks to compete in an expansive list of other Sim Racing titles alongside F1.

Alpine Sim Racing x G2 Esports

This revolutionary partnership with G2 Esports will further support the commitment to Sim Racing, allowing the team to drive results at the top of the grid across multiple sim racing programs.

“It’s a very exciting time for the newly branded Alpine Sim Racing Team, this new collaboration with G2 symbolizes a new era and new hope where combined our focus will be on constant progress, a shift in priorities and vision of the past, our aim is to project Alpine Sim Racing into championship contention in the coming years” said Daniel Ritchie, Global Director Sponsorship Acquisition, at Alpine.

“This partnership promises to elevate Alpine Sim Racing’s performance and competitiveness, fuelled by G2’s expertise and Alpine’s commitment to excellence” – said David Gendry, Global Marketing & Communications Director at Alpine

“At G2 Esports, we strive for competitive excellence and we see those values mirrored in Alpine, which is why we’re excited to announce our partnership together as we work towards the future of Sim Racing. Sim Racing is an incredible opportunity for not only gaming and esports fans, but also general fans of F1 and it has the unique ability to bring multiple communities together for the love of the race and motorsports. This partnership is a turning point for G2, we believe in the future of Sim Racing and Alpine will enable us to keep bringing trophies home, with an incredibly passionate, data-driven, and technologically advanced partner by our side.” – said Alban Dechelotte, CEO, G2 Esports

“We are absolutely delighted to announce our partnership with Alpine F1. As two like-minded, forward-thinking and ambitious brands within our respective sports, It was evident from the very beginning of our conversations that the synergies between Alpine and G2 are numerous. Sim Racing is the perfect vehicle to connect fans of wider esports with the worlds of motorsport, car culture and cutting-edge technology, all of which Alpine excel within.

Alpine matches our desire to win, our desire to disrupt and improve every space we operate within, and our desire to elevate racing in all forms, whether in a digital or real-world arena. Our track record within F1 Esports is one of success and we are looking forward to returning to the grid alongside Alpine and delivering them a programme to be proud of.” – said Nathan Tague, Head of Sim Racing, G2 Esports


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Meridianbet (Golden Matrix Group, Inc) Launches AI-Powered Online Casino Game Recommender



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Meridianbet, sports betting and iGaming operator and part of the Golden Matrix Group (NASDAQ: GMGI), a developer and licensor of online gaming platforms, today announced the launch of an AI-powered casino game recommender.

This tool is designed to optimize user engagement and gaming experience and boost player loyalty.

Personalized iGaming Powered by AI

Meridianbet’s AI Casino Recommender uses advanced AI to offer personalized game recommendations based on player behavior, previous activities, demographic data, and individual preferences.

How It Works

The AI engine analyzes extensive data to identify unique player patterns and preferences, providing recommendations in two sections:

  • Games You’ve Tried: Highlights games that players have already played.
  • Games You Might Like: Introduces new games based on player behavior and preferences.

Ongoing Model Updates

The AI model is trained daily to stay current with player behaviors and preferences, ensuring accurate and engaging suggestions.

Success Metrics

Key metrics from the first month of use show:

  • 3% increase in user engagement with recommended games.
  • 9% increase in engagement with new recommended games.
  • 12% decrease in engagement with unrecommended games.

Upcoming Upgrades

Future improvements will include more detailed demographic details and playing patterns to enhance search functionality.

Unique Competitive Advantage

Meridianbet’s AI casino recommender focuses on enhancing user experience and platform ergonomics, making the gaming experience more enjoyable.

Strategic Fit and Market Potential

This feature aligns with Golden Matrix Group’s strategy to leverage advanced technology for user engagement and growth. The broader ecosystem includes:

  • Meridianbet’s sports betting and iGaming services across 18 markets.
  • RKings’ tournament business in the UK and Ireland.
  • Mexplay, an iGaming operator in Mexico.
  • GMAG, a B2B aggregator service for over 800 online casinos worldwide.


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MERKUR Community support England Hockey’s Olympic Legacy vision



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The MERKUR UK Community project which is funded by the company and its high street customers is supporting an initiative aimed at identifying the nation’s Olympiads of the future following a £10,000 award to promote England Hockey’s ‘Pick up a Stick’ campaign whose motto is Play: Celebrate: Inspire.

With the opening ceremony of the 2024 summer Olympics taking place 26 July in Paris, England Hockey is aiming to harness the momentum and profile of the Games to drive awareness of the sport and in the process to create an Olympic legacy based on increased participation at all levels.

Tony Boulton, MERKUR UK’s Director of Public and Political Relations has overseen the launch and implementation of MERKUR Community. Confirming the latest award, which takes the total generated by MERKUR Community to over £60,000 since its launch in January 2024, he said: “As a global celebration featuring athletes from 196 nations participating in 329 events across 32 sports the Olympic Games provides an unrivalled opportunity to engage with current, lapsed and most importantly generations of new players.

“England Hockey oversees the sport’s management and development, spanning from grassroots initiatives to elite-level activities and the MERKUR Community funding will go towards facilitating coaching courses so clubs can train additional members to deliver hockey sessions in the local community providing equipment for the ‘Adopt a School’ campaign and developing a tool kit of interactive digital resources.

“We are absolutely delighted to be able to help fund the work of England Hockey and encourage greater numbers to play the game regardless of their previous hockey experience.”


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