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The Health Lottery unveils rebrand

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Society lottery operator The Health Lottery has today announced a revamp of its flagship lottery game, along with the launch of a new website, logo and identity for the overall brand.

Its five-times-a-week lottery game has been renamed The Big Win, and a new prize structure will be in place from tomorrow night’s draw.

The biggest prize change is in the Saturday draw, when the main prize in its free second chance prize draw will be increased to £475,000 from the current level of £250,000. Players who buy a ticket for any Wednesday or Saturday night draw are automatically entered into a free second chance prize draw, which takes place shortly after the first draw.

There will also be some other changes to the draw’s prize structure, with the most significant being that those matching four balls on any draw will receive a prize of £300, up from £250.

 

 

“To improve our appeal to players, we’ve increased our Saturday night free prize draw to the highest level possible for a society lottery operator,” said Lebby Eyres, CEO at The Health Lottery. “Players will be able to win a truly life-changing amount from this weekend’s draw. Though the free second chance prize draw jackpot will almost double, tickets to the main draw will still cost £1.”

Eyres added: “We’ve also rebranded to give the draw its own identity. As The Health Lottery’s portfolio of games has expanded beyond the original lottery draw, we decided it was time the main game was differentiated more strongly from our other products.”

In addition to The Big Win, The Health Lottery also offers draw-based games All or Nothing and QuickWin, as well as online instant win games.

Other changes being introduced as part of The Health Lottery’s rebrand include a Mega Monday promotion, where anyone playing QuickWin on Mondays is entered into a £500 raffle, as well as Super Sunday, which offers a £500 raffle for instant win games bought on Sundays.

In addition, direct debit players will automatically be entered into a monthly raffle that will see 10 players win £100 each.

Eyres said this last change was part of a strategy to better reward its regular customers. It has also invited 20,000 online customers to be part of a customer panel, with players receiving free tickets in return for taking part in monthly surveys.

“We want to drive more engagement with our most loyal customers and relate to them better. From August, we will be asking them about different topics each month to obtain feedback on our rebrand, their journeys, instant win games, good causes and so on, with a view to making sure our product is as closely aligned with our players’ preferences as possible.”

Other changes aimed at increasing engagement among players include an overhauled and much-expanded section of the website that features stories of people who’ve benefited from the funds raised via The Health Lottery.

This initiative was driven by Eyres, who joined The Health Lottery at the beginning of the year after more than 20 years as a journalist, 14 of which were spent at publications previously owned by The Health Lottery’s parent company Northern & Shell.

“I want to drive a better emotional connection between players and The Health Lottery by improving our storytelling and making players aware of where the good causes element of their ticket is going.

“Part of the way we are doing this is by breaking down these stories and the associated charities on a regional level to show people what good causes we’ve supported in their local region and how their tickets are making a difference to people who live around the corner,” said Eyres.

The Health Lottery will also invest in a significant marketing campaign to support the rebrand, including above-the-line advertising and leaflet drops.

In addition to appointing Eyres to help drive its planned rebrand, The Health Lottery also named Mark Nash its marketing director in May. Nash was previously head of marketing strategy and planning at general insurer Aviva, and has also held positions at Hiscox and News UK.

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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule

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Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.

Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.

Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”

Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.

“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”

SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.

PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.

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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS

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Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots. 

Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic. 

At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.  

Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins. 

Fruity Treats is the latest cluster pays Slot in Pragmatic Play’s multi-award-winning range, joining recent hit Sugar Rush 1000. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.” 

Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.         

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Kambi’s Festival of Sportsbook returns for fourth year

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Kambi’s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.

Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa América.

Erik Lögdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ‘Exceptional, everywhere: meeting the increasingly high standards of an evolving market’, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.

Kambi’s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.

Gerard Starkey, Kambi Group’s SVP of Marketing & Communications, said: “We are excited to once again be welcoming the industry to Kambi’s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.”

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