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Revolutionising the iGaming Industry: The Rise of Customisable Sportsbook Solutions

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In the ever-evolving landscape of the iGaming industry, adaptability is key. As technology continues to advance and player preferences shift, online sportsbooks are faced with the challenge of staying relevant and competitive. One of the most significant trends reshaping this sector is the rise of customisable sportsbook solutions, offering a dynamic and personalised gaming experience for enthusiasts worldwide.

The iGaming Industry in the Digital Age

The iGaming industry has witnessed unprecedented growth in recent years. With the convenience of online betting and the allure of endless gaming options, it has become a global phenomenon. Traditional sports betting has seamlessly transitioned into the digital realm, allowing users to place bets on their favourite teams and events from the comfort of their homes. However, with this surge in popularity comes the need for innovation to meet the diverse demands of modern gamers – therefore, introducing an iGaming solution that works for all.

The Need for Customisation in Sportsbook Solutions

In a market flooded with options, customisation has become the driving force behind player engagement and retention. Generic, one-size-fits-all sportsbook platforms are no longer sufficient. Gamblers are seeking tailored experiences that cater to their unique preferences. This is where customisable sportsbook solutions come into play.

Here are some of the advantages:

  1. Personalised User Experience: Customisation allows players to set their own preferences for odds formats, languages and even the overall design of the platform. This not only enhances user experience but also makes the platform more user-friendly for individuals from various cultural backgrounds.
  2. Enhanced Marketing and Promotions: Customisable platforms enable operators to tailor their marketing strategies to individual players. Promotions, bonuses and recommendations can be aligned with a user’s betting history and preferences, resulting in a more targeted and effective approach.
  3. Competitive Advantage: Offering a unique and personalised experience sets operators apart from the competition. Gamblers are more likely to stick with platforms that cater to their specific needs and desires.

The Role of Technology in Empowering Customisation

The backbone of customisable sportsbook solutions is cutting-edge technology. Advanced algorithms and machine learning are used to analyse user data and provide tailored recommendations. Artificial intelligence assists in real-time odds adjustments, ensuring that players have access to the most up-to-date information.

Furthermore, the integration of mobile apps and responsive web design allows users to customise their gaming experience seamlessly across various devices. This level of convenience and flexibility is unprecedented in the iGaming industry.

The Future of iGaming: A Customisable Landscape

As the iGaming industry continues to evolve, the demand for customisable sportsbook solutions is only expected to grow. Players are no longer satisfied with cookie-cutter experiences; they want platforms that adapt to their preferences and offer a truly unique gaming adventure.

Operators who embrace this trend and invest in cutting-edge technology will position themselves for success in the competitive world of online gambling. The revolution has begun, and the future of iGaming is undoubtedly a customisable one, promising a thrilling and personalised experience for players around the world.

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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule

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Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.

Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.

Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”

Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.

“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”

SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.

PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.

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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS

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Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots. 

Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic. 

At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.  

Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins. 

Fruity Treats is the latest cluster pays Slot in Pragmatic Play’s multi-award-winning range, joining recent hit Sugar Rush 1000. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.” 

Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.         

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Kambi’s Festival of Sportsbook returns for fourth year

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Kambi’s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.

Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa América.

Erik Lögdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ‘Exceptional, everywhere: meeting the increasingly high standards of an evolving market’, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.

Kambi’s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.

Gerard Starkey, Kambi Group’s SVP of Marketing & Communications, said: “We are excited to once again be welcoming the industry to Kambi’s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.”

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