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Touch Casino agrees CRM deal with Enteractive

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Touch Casino agrees CRM deal with Enteractive
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Campaigns will focus on player conversions and reactivations

Enteractive, the leader in player conversion and reactivation services for the iGaming and sports betting industry, has partnered with Touch Casino to run player activation and reactivation campaigns across various markets.

As part of the collaboration, Enteractive will complement Touch Casino’s existing CRM activities to run activation projects focused on the activation of registered non-funded player accounts and reactivation of lapsed or dormant player accounts.

The company sees Enteractive’s personalised retention and reactivation services as the key to optimising revenue generation from the churned segments of their player base as well registered, non-funded accounts..

Enteractive is the industry leader in player reactivation and retention with 15 years experience, being recognised as one of the top revenue generators globally for the iGaming sector.

Enteractive’s proprietary (Re)Activation Cloud technology platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents able to engage with players in each market with real-human one-to-one outreach by phone.

This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature.

Rhys Hamilton, Director at TouchCasino, commented: “We’re excited to partner with Enteractive and use their innovative approach to player engagement to activate and reactivate our players. We believe this will help us achieve new levels of success in player conversions.”

John Foster, Head of B2B Sales at Enteractive, added: “Our commitment to real one-to-one communication with the ability to get in depth feedback direct from players will no doubt increase the conversion levels for the Touch Casino brand and we look forward to working with the Touch team on various campaigns over the next few months and beyond.”

With native speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 14,000 players per month for a variety of leading operators.

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St8.io and Betby join forces to offer single API sportsbook integration

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St8.io and Betby join forces to offer single API sportsbook integration
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St8.io, the next-generation games aggregator, has agreed a deal with innovative sportsbook supplier Betby, that will see the Betby sportsbook made available to St8.io operator partners via the same, single API as its casino content.

This means that no additional integration is required, with the default API covering all resettles and rollbacks. Operators can go live with the sportsbook in a matter of days.

St8.io is the only aggregator to offer this seamless option alongside Betby, bringing more than 210,000 monthly events across 125 sports and more than 3,000 betting markets.

St8.io CEO Vladimir Negine said: “We’re all about making things fast and easy for our customers, which is why we’ve partnered with Betby in such a way that no additional integrations will be required. Our focus is on offering the very best selection of content – now including a leading sportsbook platform – via a single API. With Betby, we’ve found the ideal match.”

Betby COO Chris Nikolopoulos said: “The St8.io team share our vision of an igaming industry where operators can deliver great experiences to their players without the complications usually associated with long integrations. By bringing our state-of-the-art sportsbook to St8.io operators via an existing API, it has never been easier to offer world class sports betting.”

Betby’s modern sportsbook solution has quickly gained popularity for its wide coverage, user-friendly customisations and its smart use of AI.

St8.io continues to redefine what is possible with content aggregation, using cutting-edge tech to replace much of the manual work usually associated with running an online casino.

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R. Franco Digital catalogue expands on Games Global platform

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R. Franco Digital catalogue expands on Games Global platform
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Franco Digital, Spain’s leading iGaming provider, has expanded its reach by adding a host of new games to Games Global, one of the most important gaming distribution platforms in the world.

The agreement will allow the Spanish company to offer casino operators globally an even wider selection of games, providing players with a unique experience.

Franco Digital’s latest games have all been included, including top performers such as Link i Lin, Wild Tank and Bigote.

These games are joined by the rest of R. Franco Digital’s extensive collection on Games Global PLUS. Casino operators will be able to access these titles through a unique integration, allowing them to easily offer players a more varied and attractive gaming experience.

Javier Sacristán Franco, International Business Director at R. Franco Digital, commented: “With this expansion we have strengthened our goal of aligning with first-level partners and strategic allies to make their offer grow with our product and technology, at the same time as they complete our already wide offering of games for all our clients. The fact that we have extended this agreement with one of the main players in the sector fills us with pride and reflects the quality of the games, products and services offered by our company, positioning us as a technological supplier of reference.”

Andrew Booth, Chief Product Officer of Games Global, added: “We are delighted to welcome R. Franco Digital’s new games to our platform. These games are known for their quality and their ability to keep players entertained, and we are confident that they will be a big hit with our operators and their players.”

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55% of Swedish slot players think ‘Bonus Buy’ games should be banned

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55% of Swedish slot players think ‘Bonus Buy’ games should be banned
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Exclusive Swedish polling conducted by Play’n GO today also reveals overwhelming general public support for the prohibition of Bonus Buy slot games

Play’n GO, the world’s leading casino entertainment provider, has today revealed exclusive polling conducted in Sweden that shows overwhelming support for the prohibition of the controversial slot mechanic featured in ‘Bonus Buy’ games.

The results of a nationally representative survey in Sweden are stark:

  • Seven out of ten members of the general Swedish public (69%) support changing the regulation to ban ‘Bonus Buy’ games
  • Incredibly, more than half of Swedish slot players (55%) want the game type prohibited too

Among the respondents who want to see the controversial slot game banned, two-thirds of the public (66%), and more than half of slot players in Sweden (52%), believe ‘Bonus Buy’ games exploit vulnerable gamblers.

Further, nearly two-thirds of slot players themselves (63%) think that ‘Bonus Buy’ games result in higher losses for players.

So called ‘Bonus Buy’ games allow players to buy directly into the bonus or free spins round of a slot game, in many cases for hundreds of times more than their initial stake for a single spin.

The controversial game type is banned by some of the world’s leading regulators including KSA of the Netherlands and the UK Gambling Commission, who reiterated their stance in a reminder to all online casino operators back in January 2020 that stated ‘Gambling products must not actively encourage customers to increase their stake or increase the amount they have decided to gamble.’

The findings by Play’n GO also reveal today that Swedish slot players overwhelming think that:

  • changing the regulation to align with the UK and the Netherlands regarding ‘Bonus Buy’ games is the ‘responsible thing to do’ (61%)
  • a change in the regulation shows that ‘the Swedish government are taking gambling issues seriously (63%)
  • they would be proud if the gambling regulator prohibited ‘Bonus Buy’ games (53%)

In December, the Swedish gambling regulator Spelinspektionen reported that Spelpaus, the centralised national self-exclusion system, surpassed 100,000 registered users for the first time.

Commenting on the overwhelming support in Sweden for the prohibition of ‘Bonus Buy’ slot games, Johan Törnqvist, CEO and Co-founder of Play’n GO, said: “Play’n GO has been a consistent and vocal advocate for a sustainable, regulated, and thriving gaming industry that is based around an ‘entertainment-first’ mindset for many years.

“I pledged as far back as 2021 that Play’n GO would never make a Bonus Buy game3 – a decision that has cost us hundreds of millions of Swedish Krona – but I stand by that decision. Bonus buy games are harmful to players, and to the long-term health and sustainability of the entire industry, and they should be excluded from the regulated Swedish market.”

Over half of the Swedish public (51%) described game suppliers who have decided not to make ‘Bonus Buy’ games as ‘responsible’, with more than a quarter choosing ‘ethical’ or ‘brave’.

The exclusive research was conducted among people in Sweden who reported that they played slots at least once per month.

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