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The Next Years in Esports Betting Potential
Esports is an established part of the online casino landscape in the digital age. The relationship between electronic betting and electronic gaming is a natural fit, so online casinos exploring such potential was inevitable. With esports increasingly in the mainstream consciousness, this trajectory has nowhere to go but up. Questions remain about the forms of integration this might take in the future, however, with considerable potential still left unexplored.
The Current State of Esports Betting
Reports following the history of esports betting have shown immense growth over the last few years. The market size in 2021 was reported at USD 9,748, with a CAGR of 13.7% expected to bring its value to USD 25,556 by 2031. Such growth lags slightly behind the expected CAGR of online casinos (14.71%), but given video gamingās slightly more niche appeal than traditional betting,Ā esports expansionĀ is still impressive.
For online casinos, integration with esports betting is often quite simple. Like traditional sports, it involves betting on teams and individual performance, usually covering the big official tournaments. This offers significant flexibility for titles and series like DOTA, LoL, and Counter-Strike, but representation of smaller games can still be quite rare. Just as importantly, online casinos can struggle to link to upcoming and active tournaments. This isnāt anyoneās fault, itās more the nature of decentralised video game tournament streaming coming out to play.
Building a Brighter Future
The next steps in esports betting won’t come as a revolution, but rather as an expansion of existing systems.
ConsiderĀ online casinos, which have exploded in popularityĀ owing to the use of clever marketing ploys such as promotions and offers, theĀ bonus without depositĀ option being a prime example. Free spins from high-profile brands like InterCasino and PlayOJO build on classic styles of welcome bonuses, which appeal to prospective players because they’re a way of getting value for money, or often games for free. By providing bonuses without deposits, online casinos have exponentiallyĀ expanded player choice, and this could illustrate the path forward for online esports betting, too.
An improved range of game coverage is the most obvious form of next-gen esports integrationĀ weāll see on the big websites. Eternal classics like Smash MeleeĀ and StarCraft: BroodWar areĀ likely candidates for exploration, but other gaming events could also see betting opportunities arise. The Games Done Quick speed-running event, for example, is hugely popular and could involve bets placed on finishing time, mistakes made, resets, donation goals, and many other components.
Improved integration with Twitch,Ā the largest video game streaming service, could take the spectating aspect even further. Twitch is the default streaming service of most minor and major tournaments, and its potential relationships with the betting community are often untapped. Being able to stream directly from a casino website with nested video would be a huge help on its own. Going a step further and having bets contribute to prize pools in future events could also encourage Twitch staff to look at this relationship more clearly.
Though these ideas might be a few years away yet, forms of improved integration along these lines are a matter of when and not if. The potential of the betting and esports relationshipĀ is too profound to ignore, and the early adopters will undoubtedly set themselves up for a strong future position.
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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.
Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.
Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: āThe new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.ā
Paul Witten, Managing Director at SIS, added: āWe are passionate about delivering a greyhound racing service that benefits all of the sportās stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.
āOur approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.ā
SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.
PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.
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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS
Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots.Ā
Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic.Ā
At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.Ā Ā
Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins.Ā
Fruity Treats is the latest cluster pays Slot in Pragmatic Playās multi-award-winning range, joining recent hit Sugar Rush 1000.Ā
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: āThe roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.āĀ
Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.āÆāÆāÆāÆāÆāÆāÆāÆāÆ
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Kambiās Festival of Sportsbook returns for fourth year
Kambiās Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.
Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa AmƩrica.
Erik Lƶgdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled āExceptional, everywhere: meeting the increasingly high standards of an evolving marketā, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.
Kambiās Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.
Gerard Starkey, Kambi Groupās SVP of Marketing & Communications, said: āWe are excited to once again be welcoming the industry to Kambiās Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.ā
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