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ITALIAN GAMING EXPO & CONFERENCE THE FUTURE HAS ALREADY BEGUN AND LOOKS AT SUSTAINABILITY

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Over 60 speakers, coming from several countries in Europe and the world. More than 35 sessions of content. Over 30 companies involved, including partners and exhibitors. And more than 10 institutions represented, including: Agenzia delle Dogane e dei Monopoli, Coni, Agcom, Ministry of Home Affairs, Masaf (Ministry of Agriculture, Food Sovereignty and Forests), State Police, Italian Finance Police, Europol, Interpol, as well as the Italian Government and Parliament, with a strong presence of representatives of the Senate and the House of Representatives. Foreign regulators -such as the UK Gambling Commission and the Mga, Malta Gaming Authoriry – and various international entities (such as Easg, G4, Imgl – International master of gaming law, Iagr – International association of gaming regulators, Ulis – United Lotteries for integrity in sports) must be added to them.

These are the numbers of the very first edition of IGE – Italian Gaming Expo & Conference, which we have talked about in the past and which is now preparing to go on stage, celebrating its long-awaited debut. The appointment, as is known, is on the two days of April, 18th and 19th, at the Palazzo dei Congressi in Rome, when the real excellences characterizing the Italian gaming market will gather, some of which are presented in the following pages, dedicated to the event and its actors.

Perhaps only a few, outside of those who work there, have the perception of what the gaming industry represents, as a real hotbed of talent and cradle of true excellence: especially in Italy. And lge was born for this very reason, as a new entirely ‘B2B’ event dedicated to this very particular industry in Italy. An initiative focused on content, which offers a unique opportunity to analyze the main subjects that will lead the gaming world in the coming years, to define the approach guidelines for companies that want to look to the future, to innovation, to sustainability. The event offers two days of in-depth analysis on all aspects that interest the stackholders of one of the most important gaming markets in Europe and in the world. Two days dedicated to C-levels who, together with institutions, experts, scholars, influencers, will discuss to stimulate dialogue on the main subjects that will lead the global gaming market. Right about the time in which the Government and Parliament started the reform process that will lead to the birth of a new sector, through the rewriting of the rules governing it, and the issuing of tenders for the renewal of all concessions. In fact, 2024 has already stood out as a strategic year for the sector and the event will therefore be strategic for the entire gaming ecosystem: IGE therefore looks to the future of gaming in Italy: a future that wants and must be fully sustainable. This is in fact the challenge that concerns all the stakeholders in the sector reform process. So, the event meets a double need: on the one hand, that of giving proper emphasis to a sector which, despite its indisputable capabilities and peculiarities, continues not to be considered a ‘real’ industry, while on the other offers a moment of training and information for professionals, dealing with a historic transition, between new regulations and a technological transition which in itself represents a non-trivial challenge, for everyone.

After twenty years of gradual regulation, Italian gaming has become a sector of the highest level and an innovation in the global system, to the point of being imitated by other jurisdictions. Where risks, such as that of pathological drift or illegality, are not hidden at all nor underestimated: on the contrary, they are just the basis of the daily work of the regulator but also of the industry itself, both engaged in research and not only in implementation of increasingly innovative solutions to fight against these events. “This is why Ige talks about a sustainable future: because at the heart of every development there is consumer protection and the role that technology is able to play in this sense today. All topics widely addressed in these two days”, Simona Clarizio, event manager, explains.
The event can rely on an exceptional Scientific Committee able to bring together experts, scholars and professionals internationally renowned. Like:
– Lucio Lamberti, Professor of Marketing Analytics and Analytics for Business Lab at Politecnico di Milano, coordinator of the Interdepartmental Physiology, Emotion and Experience Lab (Pheel) of the Politecnico, as well as scientific director of the Metaverse Marketing Lab and of the Automotive Experience Design Lab;
– Francesco Rodano, Chief Policy Officer Playtech and Former Online Gaming Regulator;
– Quirino Mancini, President of IMGL, Global Head of the Gaming and Gambling Practice Group and Partner of Tonucci&Partners;
– Ludovico Calvi, Honorary President United Lotteries for Integrity in Sports – ULIS;
– Gianluca Comandini, Italian entrepreneur, university professor and technology communicator expert in fintech and new media.
– Matteo Caroli, Professor of International business management – Luiss Guido Carli University.

AN EVENT WITHIN THE EVENT: THE ITALIAN GAMING AWARDS
As is known, Ige won’t be the only debut on the Italian gaming market. The first edition of the Italian Gaming Awards (IGA) will further enrich the event: a special evening to reward the excellence of Italian gaming and the best practices in the sector, in an exceptional location, full of charm, such as Spazio Novecento. Between music, entertainment, good food. And lots of networking. The votes were carried out by a jury of experts who brought together international sector professionals, scholars from different sectors and from the information world, for a total of 18 judges who selected the best realities out of a total of 86 applications received in a total of 20 categories. The award ceremony will take place during a Gala evening, which will bring IGE’s guests at the end of the first day of work. And it is interesting to note how the categories that recorded the highest number of nominations are those relating to Product Innovation and Sustainability: confirming the values and trends we were talking about before.

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Games Global and Videoslots crown latest Mega Moolah™ jackpot winner

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Absolootly Mad™ Mega Moolah™
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More than €7 million paid out on Absolootly Mad™ Mega Moolah™

Games Global, a leading supplier of online gaming content, has created its latest multimillionaire after a Videoslots player hit the jackpot on Absolootly Mad™ Mega Moolah™, winning an impressive €7,004,235.

Based in Sweden, the winner became the fifth person ever to strike the top Mega Moolah™ progressive jackpot on the Triple Edge Studios title, with the game awarding more than €66 million in total prizes since its release in 2020.

The seven-figure sum is the second biggest prize to drop on Games Global’s renowned progressive jackpot network so far in 2024 and is also Videoslots’ largest ever payout, eclipsing the €3 million plus figure won on Ancient Fortunes: Poseidon WowPot! Megaways™ in 2021.

Absolootly Mad™ Mega Moolah™ is a quirky and colourful Alice in Wonderland-inspired online slot that is packed with crowd-pleasing features including Rolling Reels, a multiplier trail, and the iconic four-tiered Mega Moolah™ progressive jackpot.

Games Global’s long-established jackpot network continues to lead the way in the industry, delivering wins more frequently than any other progressive jackpot offering. In 2024 alone, a win has struck every 14 seconds on average, with over €42 million paid out across 846,000 wins so far this year.

Andy Booth, Chief Product Officer at Games Global, said: “The mighty Mega Moolah™ progressive jackpot has become a staple for slots enthusiasts around the world and continues to excite audiences with its ever-growing portfolio of great gaming experiences and massive win potential. We are thrilled to see another Videoslots player land a top jackpot, reinforcing the reputation of our content library for providing unrivalled opportunities to win big.”

Klas Winberg, Chief Commercial Officer at Videoslots, said: “The Mega Moolah™ jackpot once again shows why it is an institution in our industry, having the ability to award incredible prizes time and time again. We are very happy on behalf of our customer on this historic win, which is the largest payout to date on Videoslots Casino.

“Further strengthening our relationship with Games Global, Mega Moolah™ progressive jackpot games will be prominently featured on MegaRiches, our new jackpot-centric casino brand, which will launch in the UK this summer. We look forward to more momentous wins and shared successes.”

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Wedia Group Launches Streamia: A Revolutionary Platform for Casino Streamers

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In an innovative leap forward for the casino streaming community, Wedia Group is proud to announce the launch of Streamia.io, the first dedicated portal designed to empower casino streamers of all experience levels. This groundbreaking platform is set to transform the way content creators engage with casino streaming by providing a streamlined, all-in-one affiliation solution.

Streamia is designed to cater to novice and seasoned casino streamers, offering a seamless interface that integrates multiple affiliation agreements with streaming-friendly casinos. This unique platform allows content creators to manage their collaborations, analyse growth, monitor earnings, and withdraw from a single dashboard, simplifying the complexities traditionally associated with managing multiple affiliate accounts.

Recognising the challenges and growing significance of streaming in casino marketing, Wedia Group has equipped Streamia with tools that enhance efficiency and foster community and collaboration among users. The platform includes access to an exclusive Discord community, where streamers can receive support, share experiences, and inspire each other, further enhancing the streaming experience.

Carl-Henrik Tuwezén, CEO of Wedia Group, commented on the launch: “We understand the hurdles that new entrants face in the casino streaming arena, as well as the complexities experienced by those already established. Streamia is born from our commitment to empowering streamers by providing them with the tools they need to succeed and grow in this rapidly evolving market. We believe casino streaming is not just a part of the future of casino marketing—it is the future.”

Robin Reed, Managing Partner at HappyHour said, “Content creation is a key acquisition channel for iGaming operators. Streamia is poised to transform how content creators engage with casino streaming, ultimately driving growth and enhancing their ability to succeed.”

Streamia’s mission is to democratise the casino streaming process, making it accessible, profitable, and sustainable for streamers across the globe, as well as giving operators a network of streamers in multiple jurisdictions and across multiple languages. The platform’s user-friendly interface ensures that managing streaming activities, from collaboration to cash out, is straightforward and effective.

Streamers interested in joining Streamia can register at streamia.io, where they can immediately start to explore the diverse features and benefits offered by the platform.

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Salsa rolls out Air Dice content onto Salsa Gator offering

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Salsa Technology is excited to announce it has signed a new content partnership with renowned Finnish dice game and online casino provider, Air Dice.

Also part of the Air Dice group are the renowned Dice Crafter and Probability Jones studios. Together with Air Dice, each of the brands will now be seamlessly accessible through Salsa Gator. Air Dice studio’s leading title is Mega Top Shot, Dice Crafter’s is Star Shine, and Probability Jones’ is Flaming Bombs.

Each of the studios under the Air Dice group has built a stellar reputation for a diverse and engaging portfolio of games that currently stands at more than 50.

Salsa Technology’s Head of Marketing & Sales, Eliane Nunes said: “Air Dice offers an assortment of both classic and groundbreaking games across its three brands that will fit perfectly within our Salsa Gator offering. Our market-leading position in LatAm means these player-centric titles will be given the audience they deserve.”

Air Dice’s Sales Director for LatAM and spokesperson, Rocio Moitino, added: “Absolutely thrilled to share our ongoing growth through the partnership between Air Dice and Salsa! This collaboration truly marks a significant milestone for both companies as we come together to innovate and deliver even more captivating gaming experiences to our customers. I’m eagerly looking forward to what the future holds.”

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