Press Releases
Metal Casino goes “All in” with Ozzy Osbourne as mega influencer in UK social media channels
Casino for hard rock music fans takes first steps in Britain with incredible videos in which Ozzy plays casino games and reveals the truth about Lemmy, Jimi and Slash
22 February 2018 – MALTA (Press Release): The world’s only online casino for hard rockers – Metal Casino – is now boosting its marketing outreach with ambassador and partner Ozzy Osbourne in a unique campaign.
Starting February 26th, the casino is going to be increasingly visible on both Facebook and Instagram.
After the casino’s successful launch in August 2017, Metal Casino will now turn up the volume in the UK, with a social media campaign boosted by Ozzy, who acts as a mega influencer through his own channels.
In January, Metal Casino travelled to Culver City, Los Angeles to film some exclusive material with Ozzy, including an extended interview where the legend plays the hard rock games Motörhead, Guns & Roses and Jimi Hendrix while reminiscing about his friends Lemmy, Slash and Jimi. He also introduces us to the legendary Rainbow Room and tells us never-heard-before stories about The Beatles and his guitarists, and recalls crazy casino trips with Motörhead’s Lemmy.
The half-hour long interview will be divided into five episodes, which will be released separately through social media channels. In these episodes Ozzy will be giving away signed prizes to lucky lottery winners.
The campaign will reach its peak this spring and summer when Ozzy is touring.
“We are absolutely delighted by the results,” said Metal Casino’s Clas Dahlén. “The recordings with the quick, witty and super-professional Ozzy became an epic rock documentary with elements of casino gaming.
“The interviews will be a perfect vehicle for reaching out to music and gaming fans. Metalheads will be wowed by Ozzy’s personal memories from the history of rock that have never been told before, and hopefully they will go viral on social media.”
Previously, Metal Casino has brought together the world’s top hard rock stars as influencers, such as Scott Ian (Anthrax), David Ellefson (Megadeth), Lord Ahriman and Sweden’s own king of rock, Dregen.
“This spring’s campaign with Ozzy, together with our new Metal Casino Live stream on Wednesdays and Fridays, will increase the brand awareness and strengthen our three promises: True, Relevant and Dedicated, and boost customer influx even more,” added Dahlén. Metal Casino – All in for the fans!
Preview MetalCasino UK TV ad.
About Metal Casino
Metal Casino is owned by VRTCL Gaming AB and is the world’s first casino that embraces Metal music fans and casino lovers. Players will be able to win Metal merchandise, concert tickets, meet bands backstage and more. Launched in 2017, its founders have spent over 30 years working in the most successful music, gaming and tech companies in the world, including Mr Green, Universal Music, EMI, Spotify, Microsoft, and Apple iTunes.
Metal Casino is set for an international launch in the UK, Germany, Sweden, Norway and Finland. Communication will be only in the “universal language of Metal”, English.
Metal Casino, created by Metal music fans for Metal music fans, is licensed by the Malta Gaming Authority and the UK Gambling Commission.
Latest News
BOS agrees with KV’s/KO’s advertising assessment of “Trisskrapet” in TV4
The Swedish Trade Association for Online Gambling (BOS) agrees with the Swedish Consumer Agency’s (KV) and the Consumer Ombudsman’s (KO) assessment that the daily scratch card commercial “Trisskrapet” in TV4 is an advertising feature, and thus not an editorial feature. BOS welcomes that KO is now ending that part of the process.
If Svenska Spel does not stop the advertising elements, BOS looks forward to KV following up on its earlier call to Svenska Spel to comply with the provisions on advertising identification and broadcaster declaration in section 9 of the Marketing Act and the information obligation in ch. 15. Section 3 of the Gambling Act with information on the 18-year-old age limit and where to turn in case of gambling problems.
– The Swedish gambling market must be characterized by a high level of consumer protection. A cornerstone of good consumer protection is that people are clear about what constitutes gambling advertising, i.e. that they are not tricked into thinking that an advertising feature would instead be an editorial feature. The daily “Trisskrapet” on TV4 has been anything but clear on that point, and we welcome that KO now finally establishes that the features constitute advertising and nothing else, says Gustaf Hoffstedt.
– Now it remains for Svenska Spel to introduce the mandatory consumer protection labelling of Trisskrapet. Since the company has not shown any excessive eagerness to introduce this voluntarily, KO should ensure that this happens as soon as possible. Every day and every “Trisskrapet” that does not contain the mandatory consumer protection label is another lost day for a safe and secure gambling market, Gustaf Hoffstedt concludes.
Balkans
Expanse Studios Launches in Bulgaria with Inbet
Expanse Studios, a leader in online gaming innovation, has secured a Bulgarian iGaming license and is now live on Inbet’s website. This expansion brings Expanse Studios’ popular game offerings including turn-based strategies gamified for iGaming, classic slots, traditional card games and the highly-acclaimed ones like Titan Roulette, Clown Fever Deluxe, Wild Icy Fruits, White Wild Whale and Joker Poker to Bulgarian players.
Diverse Gaming Portfolio Now Available to Bulgarian Players
With the Bulgarian market entry, Expanse Studios introduces a versatile gaming experience to Inbet’s platform. The offerings include a dynamic range of games tailored to diverse player preferences:
- Turn-based strategy games: Leveraging gamification, these games transform traditional strategy gameplay into engaging iGaming experiences, suitable for both novice and experienced players.
- Classic slots: Players will enjoy a variety of themed slots that combine traditional gameplay with modern graphics and sound.
- Traditional card games: A selection of popular card games offer something for every card game enthusiast.
- Titan Roulette: This standout feature, known for its immersive experience and innovative design, continues to be a favorite among roulette players.
Commitment to Quality and Compliance
Expanse Studios not only cultivates a diverse gaming library but also adheres to stringent regulatory standards to ensure a secure and fair gaming environment. The acquisition of the Bulgarian iGaming license is a testament to Expanse Studios’ commitment to compliance and excellence in the gaming industry.
The partnership between Expanse Studios and Inbet marks a significant milestone in Expanse Studios’ expansion efforts. By combining Expanse Studios’ innovative gaming solutions with Inbet’s established market presence, both entities are set to offer a superior gaming experience to players in Bulgaria and potentially beyond. As Expanse Studios continues to develop and release new games monthly, Bulgarian players can look forward to a continually evolving and enriching gaming landscape.
Conferences in Europe
CasinoBeats Summit 2024: Providing the Tools to Balance Innovation and Regulation in the Digital Age
As the industry seeks optimal methods to responsibly integrate innovative technology, the upcoming CasinoBeats Summit will provide delegates with an exploration of the latest emerging technologies, regulatory frameworks and future trends to ensure a safe yet immersive gaming experience for players.
The Industry and Leadership track will take place across both core days of the CasinoBeats Summit, May 22 to 23 at the InterContinental Malta. Panel sessions will delve into key topics such as global gaming regulations, the evolving digital payment landscape and an in-depth exploration of the world of M&A.
The panel entitled Responsible Gambling in the Digital Age will delve into the latest responsible gambling initiatives influencing the digital landscape. Expert speakers Pedro Romero (RG Consultant and psychologist, University of Gibraltar), Matthew Curtis (Head of Responsible Gaming, L&L), Georgia Wise (Head of Responsible Gaming, PlayNorth), Eduards Jakubovs (Head of Responsible Gaming, Betsson) and panel moderator Maris Catania (Senior SG Consultant, SG: Certified) will analyse the impact of landmark regulatory guidelines such as the 3.4.3 regulation on remote customer interaction and the United Kingdom’s ‘white paper’ as well as discuss the latest distinctions between regulated, grey and black markets.
The Industry Trends and Future Predictions panel will look at the future of the casino sector, examining upcoming industry trends and their potential impact. Industry leaders Itai Zak (Executive Director, Digicode, and former/ex-Chief Executive Officer, SBTech), Matthew D’Emanuele (Chief Executive Officer, Yolo Entertainment), Alexander Martin (Chief Executive Officer, SKS365), Inesa Glazaite (Chief Commercial Officer, iGaming Platform), Dmitry Starostenkov (Chief Executive Officer, EvenBet) alongside panel moderator Martyn Elliott (Project Director, SBC Media) will offer insights into key emerging markets, innovative game formats and strategies to effectively cater to evolving player needs.
Commencing the second day is the panel entitled The Evolving Landscape of Gaming Sector Payments, which will explore the current state of the industry’s payment sector. Expert speakers Sean Spiteri (Head of Payment Solutions, PressEnter), Enrico Giancaterina (Managing Director, Funtech) and Ian Perrygrove (Chief Risk Officer, Kwiff) will discuss the current payment innovations driven by the casino sector, analyse the future of digital payment methods and the potential risks of such rapid innovations.
The Navigating the Future: Global Gaming Regulations panel will explore strategies to effectively address the challenges posed by current and future global regulations. Regulator representatives Aideen Shortt, (Advisor to the Minister, Curacao), Andrew Lyman (Gambling Commissioner and Executive Director, Gibraltar), Andrew Rhodes (Chief Executive, Gambling Commission) and Brandon Debattista (Deputy Chief Regulatory Officer, Malta Gaming Authority) will provide insights into their respective markets whilst assessing the possibility of a unified global regulatory standard and the importance of cross-market collaboration.
Additionally, track attendees will have the opportunity to garner insights into the world of acquisition and investment during an exclusive IMGL-led masterclass, Acquisition Strategy: Gearing up for Investment, which is set to take place on Thursday, May 23, the second core day of the event.
For groups of three or more, you can purchase the Group Pass Ticket and gain access to all three days of the CasinoBeats Summit for the discounted price of €400 per person (a saving of €200 per ticket). Additionally, operators and affiliates can apply for a free pass to the event.
You can keep up-to-date with the latest news, speakers and exhibitor additions and conference content by subscribing to the bi-weekly CasinoBeats Summit LinkedIn newsletter.
-
Latest News5 days ago
THE UNIT APPOINTS ADAM NOBLE AS CHIEF COMMERCIAL OFFICER
-
Gaming5 days ago
The German Games Industry Association congratulates all winners of the German Computer Game Awards 2024
-
Baltics5 days ago
MARE BALTICUM Gaming & TECH Summit Announces Final Agenda for 2024 Event
-
Africa5 days ago
NE Group powers 888bets launch in Angola
-
Latest News5 days ago
INSPIRED LAUNCHES VIRTUAL SPORTS WITH COMEON GROUP
-
Industry News5 days ago
Wazdan set to gain more ground at Casino Beats Summit Malta
-
Central Europe5 days ago
Apparat Gaming and edict egaming announce partnership
-
Cryptocurrency5 days ago
Payhound empowers LSports with a seamless solution to receive payments