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BtoBet at SBEA 2018

George Miller

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BtoBet at SBEA 2018
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SBEA 2018 EAST AFRICA: AN EMERGING POTENTIAL REQUIRING DEEP INSIDER KNOWLEDGE

 

April, 5. 2018 – With a population of 1.26 billion people, Africa is the second most populous continent in the world. It is however crucially a young continent, with 67% of its population under the age of 35, with the ‘working population’ expected to grow exponentially to reach the 450 million mark over a span of 20 years.

As our latest Industry Report outlines, when it comes to the gambling sector it is however East Africa that propels itself as one of the most appealing regions of the continent, with an increasing propensity of mobile penetration, and a legal landscape in many countries in the region that offers an important basis of stability for operators.
With Africa in general considered as one of the world’s most impressive innovators when it comes to mobile technology, it is again Eastern Africa and Kenya, that distinguish themselves as one of Africa’s fastest growing gambling markets, with an increasing smartphone penetration driving the industry’s fast growing expansion.

Despite the fact that the gambling sector is predominantly land-based, there has been a clear growth of mobile use and penetration in the region. This exponential growth is an indication of the route that the retail side of the industry must undertake to satisfy the needs of the gambling community, with the tendency expected to further weigh in favor of a move from shop-only to mobile.

Importance of shops and mobile interaction

BtoBet’s Chairman, Alessandro Fried, stated that a strong operating partnership with the retail aspect of the industry is fundamental for reaping the benefits of the mobile experience. The technological aspect must be seen as a maximization of the experience in the shop, with technology itself providing the support to enable the delivery of the most effective betting proposal to players.

Thus the operator can make use of a dedicated set of tools that will allow him to first and foremost collect the players’ data and thus processing this information to deliver a tailor-made offer and satisfying experience to the player. All this regardless of the channel used.

Alessandro Fried also noted that all those operators thinking about entering or expanding their activities in the African market will have the chance to meet BtoBet at this year’s SBEA edition from the 10th till the 11th April.

To meet our experts in Kampala, Uganda, contact sales@btobet.com or call +356 27135974.

About BtoBet:

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Africa

Betway becomes official global betting partner of the Mzansi Super League T20

Zoltan Tundik

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Photo by rawpixel.com from Pexels
Reading Time: 1 minute

 

Betway has agreed a three-year-deal to become the official betting partner of the Mzansi Super League T20 – further adding to its cricket sponsorship portfolio.

The tournament, which takes place in Johannesburg, Tshwane, Durban, Nelson Mandela Bay, Cape Town and Paarl, is broadcast live in the UK and the first fixtures have already provided some great action.

Former South African international AB de Villiers impressed the locals as he hit fifty in vain as Tshwane Spartans were beaten by Cape Town Blitz, while Nelson Mandela Bay Giants beat the Jozi Stars.

Betway’s latest seven-figure-deal comes just months after it was confirmed as the official betting partner of both the men’s and women’s Cricket West Indies (CWI) sides.

Betway’s Anthony Werkman, said: “We are really pleased to be on board at the start of this new look T20 tournament.

“Being involved as a global partner shows the ambition Betway has to become a recognised worldwide supporter of elite professional sport, and the names appearing in this tournament certainly fit that bill.

“I am sure that the crowds will enjoy the games and we look forward to delivering an exciting experience for our customers too over the next three years.”

Cricket South Africa CEO, Thabang Moroe, added: “We are thrilled to have sports betting brand, Betway, on board to join our roster of sponsors, all whom have committed to helping us take Mzansi T20 to the world through the game of cricket.”

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Africa

Betinvest bolsters third party integration in Africa with M-PESA

George Miller

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Betinvest bolsters third party integration in Africa with M-PESA
Valentyn Kyrylenko, VP of Business Development at Betinvest
Reading Time: 2 minutes

 

The leading Sports Betting platform provider, Betinvest, has strengthened its commitment to local market partnerships in Africa as it prepares to integrate its payment systems with one of the most popular African networks, M-PESA.

Mobile gaming is one of the primary focuses for Sportsbook and iGaming providers looking to do business in Africa and with analysts predicting key growth of up to one billion mobile internet connections in the coming decade, Betinvest believe adaptability and third part integration hold the key to the continent.

Commenting on integrating with M-PESA and other third parties in Africa and across the globe Betinvest’s VP of Business Development, Valentyn Kyrylenko, explained: “Nowadays, the popularity of mobile phone-based payment solutions is growing, and we are beginning to work actively with them such as with this latest partnership with M-PESA. When adapting to local markets, such as Africa, we provide our clients with the best solutions for their business and are continually improving our set of payment systems to be able to do this. In addition, Betinvest is equipped to provide clients with different options according to their requirements so at the moment there is a surge in cryptocurrencies and we provide the opportunity to carry out transactions in a wide-range of digital currencies to suit each new market.”

As the mobile gaming landscape continues to grow, the industry is in a constant state of flux to embrace new technologies and adapt to the latest trends. Discussing the need to stay relevant in an ever advancing market, Kyrylenko said: “We have grown our payment systems to ensure they adapt to local markets based on what payment systems are the most popular there. However, trends tend to change, and we therefore monitor this and implement new payment systems whenever they’re requested. At this time, players increasingly favour mobile phones and other mobile devices, so we are focusing very precisely on this aspect of our services which is why we are one of the leading companies in terms of the speed and usability of our mobile platform.”

Betinvest continues to set the benchmark for third party integration through its partnerships with industry leading providers such as MicroGaming, GoldenRace and EGT. Following its successful showcase at the inaugural ICE Africa in October and as it prepares to exhibit at SiGMA this month, the company is set to continue that trend across the African and European continents going forward. Kyrylenko stated: “We are a large international company who pride ourselves on our established experience and expertise in third-party integration which makes us fast and efficient in providing our clients with only the highest level of service. A key part of our integration which sets us apart is we also have our own products which we integrate into other platforms allowing us to see the integration process from both perspectives so even when entering a new market, we know what is required for both gaming providers and operators.”

Betinvest will be exhibiting at Stand B46 at SiGMA (28-30 November, Malta Fairs & Conventions Centre, Ta’ Qali). For more information on how Betinvest can help you discover hidden values in your customers at upcoming events, contact Valentyn Kyrylenko, v.kyrylenko@betinvest.com, +38 067 444 76 31.

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Africa

Sportingtech expands into African market closing the deal with 9jawin

George Miller

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Sportingtech expands into African market closing the deal with 9jawin
Reading Time: 2 minutes

 

Sportingtech, the gaming platform provider is about to expand its operations in the African market after closing the strategic deal with Nigerian brand 9jawin.

With its Pulse Platform and its powerful features, Sportingtech will help 9jawin achieve the objectives to become a gaming community to serve and support the well-established and passionate sports lovers in Nigeria.

Players in this territory will experience something brand new and innovative while providing them the opportunity to have the maximum level of entertainment, easier, faster and the best ways to bet.

With responsible gambling features implemented, a simple, fast and clean website, a variety of attractive promotions, 9jawin will provide its players with more fun than ever before.

Elvis Džombić, Head of Business Development at Sportingtech, expressed:
“We are extremely happy to support the promising projects like 9jawin in achieving their goals to become the leaders in Nigerian and later, in the African market. This is a great opportunity for us to showcase the power of our Pulse platform, both online and in retail. Entering the Nigerian market is a huge milestone. Our team is very dedicated to providing the best possible service and we will improve even more over time. The excellent platform in combination with highly skilled professionals guarantees success for our customers”.

Adekunle Adeniji, 9jawin CEO & Founder said:
“After years of almost unchallenged dominance of some sports betting companies In Nigeria, the industry needs a new Leader. We describe ourselves as a tech company. Why? Because we are innovators, our plan is to give the players the opportunity to have the right platform, easier and best way to bet. We’ll create the right tools for our agents. We have no interest in huge profits, therefore, we will create a room for different types of bonuses and very good commission to our agents. We will not encourage compulsive gambling. That’s why we have a feature that lets a player decide the amount he plans to spend every month. A simple, fast and clean website, easy to use features. A lower entry fee for bets and sign up bonus are part of the plans to make your betting experience more fun with us”.

 

About 9jawin:

9jawin was founded in 2018 by Adekunle Adeniji, a seasoned Gaming professional with more than 8 years of experience in the Nigeria gaming scene. 9jawin plans to operate from the Lagos, the country’s economic powerhouse. The company plans to spread rapidly both online and offline to the whole 36 states of the federation within 24 months after launch.  Email: info@9jawin.com

About Sportingtech:

Sportingtech is online and retail gaming and betting platform provider. Founded in 2017, it gathers a team with more than 10 years of experience in the gaming industry. Based in Malta, with operational offices in Portugal and Curacao, the company thrives to develop ground-breaking solutions for the Operators.

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