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BtoBet at SBEA 2018

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BtoBet at SBEA 2018
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SBEA 2018 EAST AFRICA: AN EMERGING POTENTIAL REQUIRING DEEP INSIDER KNOWLEDGE

 

April, 5. 2018 – With a population of 1.26 billion people, Africa is the second most populous continent in the world. It is however crucially a young continent, with 67% of its population under the age of 35, with the ‘working population’ expected to grow exponentially to reach the 450 million mark over a span of 20 years.

As our latest Industry Report outlines, when it comes to the gambling sector it is however East Africa that propels itself as one of the most appealing regions of the continent, with an increasing propensity of mobile penetration, and a legal landscape in many countries in the region that offers an important basis of stability for operators.
With Africa in general considered as one of the world’s most impressive innovators when it comes to mobile technology, it is again Eastern Africa and Kenya, that distinguish themselves as one of Africa’s fastest growing gambling markets, with an increasing smartphone penetration driving the industry’s fast growing expansion.

Despite the fact that the gambling sector is predominantly land-based, there has been a clear growth of mobile use and penetration in the region. This exponential growth is an indication of the route that the retail side of the industry must undertake to satisfy the needs of the gambling community, with the tendency expected to further weigh in favor of a move from shop-only to mobile.

Importance of shops and mobile interaction

BtoBet’s Chairman, Alessandro Fried, stated that a strong operating partnership with the retail aspect of the industry is fundamental for reaping the benefits of the mobile experience. The technological aspect must be seen as a maximization of the experience in the shop, with technology itself providing the support to enable the delivery of the most effective betting proposal to players.

Thus the operator can make use of a dedicated set of tools that will allow him to first and foremost collect the players’ data and thus processing this information to deliver a tailor-made offer and satisfying experience to the player. All this regardless of the channel used.

Alessandro Fried also noted that all those operators thinking about entering or expanding their activities in the African market will have the chance to meet BtoBet at this year’s SBEA edition from the 10th till the 11th April.

To meet our experts in Kampala, Uganda, contact [email protected] or call +356 27135974.

About BtoBet:

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre.

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Africa

Women in Gaming Africa Partners with All-in Diversity Project to Advance Diversity, Equity & Inclusion across Gaming

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Women in Gaming Africa (WiG) proudly announces its strategic partnership with the All-in Diversity Project, a globally recognised organisation dedicated to advancing diversity, equity, and inclusion (DEI) within the gaming sector. This collaboration marks a significant step forward in fostering greater representation and empowerment across the industry, particularly within the African continent.

As leaders in their respective domains, Women in Gaming Africa and the All-in Diversity Project share a common mission: to drive positive change by promoting diversity and inclusivity in all aspects of the gaming sector. By joining forces, they aim to amplify their impact and reach, ensuring that underrepresented voices and perspectives are heard and valued within the global gaming community.

Reflecting on the partnership, Kelly Kehn, Co-Founder of All-in Diversity Project remarked, “We are thrilled to partner with Women in Gaming Africa in our ongoing pursuit of fostering diversity, equity, and inclusion within the gaming industry. This collaboration not only extends our reach across the globe but also underscores our belief in the mutual benefits of partnering. By joining forces, we have a unique opportunity to learn from each other, share insights, and elevate the dialogue surrounding DEI in Africa and beyond.”

Empowering diversity in gaming isn’t just a vision; it’s a commitment. Our collaboration with All-in-Diversity is a powerful stride towards inclusivity, diversity & empowerment; fostering a vibrant community where every voice thrives. Together, we pave the way for a stronger, more diverse future in gaming. I encourage those reading this to join us in shaping tomorrow’s industry today!

Through this partnership, Women in Gaming Africa and the All-in Diversity Project will leverage their combined expertise, resources, and networks to drive meaningful change and create a more inclusive gaming ecosystem. By championing diversity and empowering individuals from all backgrounds, they aim to cultivate a culture of belonging where everyone can thrive and contribute to the industry’s success.

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Africa

3 Oaks Gaming to enter South Africa with Supabets

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3 Oaks Gaming to enter South Africa with Supabets
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iGaming distributor to extend global presence with latest regulated market push

3 Oaks Gaming, an established distributor of iGaming content, is set to go live in the South African iGaming market through a partnership with leading operator, Supabets.

With this collaboration, 3 Oaks Gaming’s diverse portfolio of games will be accessible to players on Supabets’ online platform. Users will soon be able to enjoy a plethora of top-performing titles from the iGaming distributor, including Sun of Egypt 3: Hold and Win, Green Chili: Hold and Win, and Aztec Fire: Hold and Win.

Founded in 2008, Supabets has established itself as one of the premium brands in the region, providing its customers with a comprehensive range of sports betting markets and wide selection of casino games.

This latest news is set to reinforce 3 Oaks Gaming’s strategic vision for global expansion. Venturing into the African continent for the first time significantly broadens the supplier’s audience reach, signalling a new era of commercial growth.

Sebastian Damian, Managing Director of 3 Oaks Gaming, said: “This marks a pivotal moment for our company as we prepare for our content to seamlessly integrate with Supabets, enriching the gaming experience for South African players.

“We are confident that our games will leave a lasting impression, and we eagerly anticipate the journey ahead with our esteemed partner.”

Bavu Mpama, Head of Product at Supabets, said: “3 Oaks Gaming offers an extensive collection of slots that we believe will captivate and entertain our users. This collaboration is part of our commitment to continuously enhance our casino offering for our players.

“We’re poised to redefine the iGaming landscape in South Africa, setting new benchmarks for excellence in the industry.”

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Africa

Kiron Interactive strengthens Ethiopian performance with Hulu Sport deal

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Kiron Interactive strengthens Ethiopian performance with Hulu Sport deal
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Kiron Interactive, a leading provider of virtual sports and numbers games, has announced the expansion of its partnership with Hulu Sport, a tier-one operator in Ethiopia, with the launch of its innovative Mobile Lite Football Leagues product.

The new offering, known as the Hulu League, is an extension of Kiron’s existing partnership with Hulu Sport, which already includes the integration of Kiron’s products in the operator’s retail and online channels via its omnichannel Betman platform.

Mobile Lite Football Leagues is a tailored version of Kiron’s popular virtual football product, designed specifically for mobile devices in markets with limited bandwidth. The game offers an immersive and engaging virtual football experience, complete with a wide range of betting markets while requiring a fraction of the regular data consumption.

The Hulu League launch will significantly boost Hulu Sport’s mobile offering, providing its players with a unique, entertaining and data-light virtual football betting experience that Kiron Interactive is renowned for in the industry.

Steven Spartinos, Kiron Co-CEO, said: “We are honoured to extend our partnership with Hulu Sport, one of Ethiopia’s leading operators. The launch of the Hulu League demonstrates our commitment to delivering innovative and tailored products that meet the specific needs of our partners and their players.

“We look forward to working closely with the Hulu Sport team to ensure the success of this new bespoke offering and to exploring further opportunities to enhance their product portfolio with our cutting-edge virtual sports content.”

Kibrom Gebremeskel, Deputy General Manager at Hulegeb Online Solution, said: “We are excited to expand our partnership with Kiron Interactive and bring the engaging Hulu League virtual football product to more players in Ethiopia. This innovative offering perfectly complements our existing sports betting portfolio and provides our customers with a unique and immersive gaming experience.

“Kiron’s Mobile Lite Football Leagues product has been tailored to meet the specific needs of our market, and we are confident that it will be a major hit with our players. We look forward to working closely with the Kiron team to maximise the potential of this new content and to further strengthen our position as a leading operator in the Ethiopian market.”

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