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Pinnacle chooses MuchBetter gaming wallet for global sports betting and esports betting payments

George Miller

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Pinnacle chooses MuchBetter gaming wallet
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UK, London, 20 June 2018 – MuchBetter, the iGaming payments company, today announced its availability to all Pinnacle sports betting and eSports customers worldwide. Pinnacle is one of the best-known betting operators in the world and, in using MuchBetter as a new payments option, the operator intends to reduce its transaction fees significantly, prevent fraud and provide the best deposit and withdrawal experience possible for its players.

Pinnacle has established its betting brand over a period of 20 years and is now one of the biggest names in the iGaming space. Pinnacle has also built a strong reputation in the high-growth eSports betting industry and, at ICE 2018, was seeking new ways to enhance its sports betting and eSports experience for its growing userbase. From a customer experience perspective, MuchBetter was chosen as a new payment option for the way it has successfully combined leading edge mobile technologies such as biometric and device authentications, yet simultaneously streamlined the deposit and withdrawal process for customers, without the need of passwords or security questions.

This balance between security and user experience was a key consideration for the operator, as was MuchBetter’s unique commercial model. Under MuchBetter’s Value Based Pricing model, operators are charged based on each player’s net balance over a month, thus ensuring that processing fees are substantially lower and relative to the true financial value of each player.

The anti-fraud features of the MuchBetter Gaming Wallet were also a primary consideration for Pinnacle. As MuchBetter creates a trusted environment between app, mobile number, device and user, this prevents common and historical issues such as account takeover scenarios and fraudulent activity such as bonus abuse, a perennial issue in iGaming. Furthermore, MuchBetter’s transparent use of data and open APIs will also help operators like Pinnacle to meet current and incoming data protection, KYC and AMLD regulations.

“Given the steady rise of transaction fees in recent years and squeezed margins, it’s rare to find a payment partner that is genuinely on your side,” said Pinnacle’s Head of Group Payments, Isabelle Delisle. “In MuchBetter, we are working with a trustworthy account team, and have tremendous faith in the extensive experience of the leadership team of course. We are confident that our players will love the MuchBetter App, which offers an intuitive experience for our customers to quickly and easily fund their Pinnacle accounts. On our side, we’re excited by the way that MuchBetter will help us proactively reduce transfer fees, while also cutting down on the most common and most damaging forms of iGaming fraud.

Pinnacle continues to be one of the most innovative sports betting operators on the market today, as evidenced in their approach to eSports. That’s why we take such pride in partnering with them today,” said Jens Bader, MuchBetter co-founder. “Pinnacle needed a solution that offered the functionality that mobile players have come to expect as standard from their mobile apps, and in MuchBetter they have a service that is simplicity itself. MuchBetter seamlessly integrates mobile into the iGaming experience, making payments as quick and easy as ordering an Uber or streaming a film on Netflix. There are no passwords, no security questions. Players can make their payments and withdraw their winnings with just their fingerprint and phone.

 

About MuchBetter:

MuchBetter, operated by MIR Limited UK Ltd, an FCA-licensed and regulated e-money issuer, is the new payments application for iGaming. Available on Android and iOS, MuchBetter make effortless online, offline and contactless payments throughout EMEA. Funds can be transferred and received in real-time and MuchBetter’s unique commercial model increases operator revenues while its anti-fraud features and use of best in class technology reduces risk.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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eSports

NBA 2K League partners with Champion athletic apparel

Niji Ng

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NBA 2K League partners with Champion athletic apparel
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Ahead of the 2019 NBA 2K League Draft, which is scheduled on March 5 at Barclays Center in Brooklyn, N.Y., the NBA 2K League has signed multiyear partnership with Champion Athleticwear. As per the agreement, the sportswear company will serve as the league’s official outfitter.

Champion will offer the NBA 2K League’s 21 teams game uniforms as well as warmup, travel and practice apparel. In-game avatars will also be outfitted in Champion-branded uniforms. Throughout the season, Champion will provide apparel for marquee events like the NBA 2K League Draft Clash, in-season tournaments and the NBA 2K League Finals. Starting today, fans can purchase NBA 2K League merchandise on Champion.com.

“We are thrilled to have an iconic brand like Champion as our official outfitter,” said NBA 2K League Managing Director Brendan Donohue. “Champion’s authentic designs and innovative products make them a great partner for the league, and we can’t wait to see our teams compete in their new uniforms this season.”

“The need for esports apparel is quickly evolving and Champion is pleased to be an integral part of this historical opportunity,” said Champion Group President-Global Activewear Jon Ram. “Being the official outfitters for the NBA 2K League is an exciting and pivotal opportunity for Champion to continue our evolution and expansion to outfit teams within the esports and traditional sports communities. Together we can push the boundaries and bring esports to a wider audience.”

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China declares eSports as a profession

Niji Ng

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China declares eSports as a profession
Photo Source: esportsobserver.com
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China’s Ministry of Human Resources and Social Security (CMHRSS) has officially recognised esports as a profession. The new professions “esports operator” and “esports professional” are included in the 15 new professions approved by the government.
The other professions in the list include AI engineer, big data engineer and drone pilot.

CMHRSS defines “esports operators” as those who organise esports events or produce esports content, as well as those who increase the commercial value of esports through promotion and marketing.

“Esports professionals” are considered those who compete in tournaments, perform in events, or train with other professionals. It can also refer to those who analyse games or assist with training.

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eSports

Pinnacle signs new partnership GameScorekeeper

George Miller

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Pinnacle signs new partnership GameScorekeeper
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Low margin sportsbook Pinnacle has detailed that it has ‘significantly accelerated its position as the leading esports bookmaker’, partnering with real-time data provider GameScorekeeper.

Pinnacle has moved to integrate GameScorekeeper’s ‘live score API’, which will extensively amplify its esports betting proposition, as GameScorekeeper monitors 85% of all pro-sanctioned esports tournaments/matches.

Updating stakeholders, Pinnacle Trading DirectoMarco Blume states that GameScorekeeper data capacities and automated functions are needed in order to maintain Pinnacle’s fastest growing market category.

“Since we took our first esports bet in 2010, the esports betting industry has undergone a dramatic transformation. Esports has found its way into the top five most popular sports at Pinnacle but we don’t intend to stop there. Data has been key to maintaining our low margin, high limit approach, as well as developing our offering to help improve our customers’ experience. This deal with GameScorekeeper will enhance our product even further and solidify our position as the leader in esports betting”

The Aarhus (Denmark) based start-up provides its partners with esports real-time livescore solutions, game/match insights and historical data inventory.Founded in 2016 by gaming statistician Felix Klastrup, GameScorekeeper aims to become the leading enterprise in esports data gathering, tracking and monitoring.

Focusing on provider greater data-intelligence for all esports stakeholders, GameScorekeeper has been further recognised as one of Denmark’s fastest growing enterprises

“Having access to a large amount of quality data is a major business advantage in the esports market because it leads to higher customer satisfaction and lower costs. And the fact that Pinnacle, a pioneer in esports, is now investing in quality data will help to make esports an even more credible business,” explains Felix Klastrup, CEO and founder of GameScorekeeper.

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