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Microgaming introduces Slingshot Studios

George Miller

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Microgaming introduces Slingshot Studios
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Microgaming introduces Slingshot Studios, a new independent game studio that will be developing exclusive content for Microgaming.

Slingshot Studios are game builders focused on enhancing successful slot game staples and innovating with fresh new features. Driven by a passion for bringing vibrant game experiences to players, the team comprises industry talent with a flair for producing high-quality games made for avid slots fans and new players alike.

Bursting into action on Wednesday 10 October 2018, Cash of Kingdoms will be the first official release under the new Slingshot Studios brand. The action-packed slot includes a brand new feature in the form of Invading Wilds™, which occurs in both the base game and free spins.

Cash of Kingdoms is an exciting fantasy-themed online slot, which Microgaming teased on the third day of ICE Totally Gaming 2018. The Microgaming Bar was decked out with medieval accessories, including barrels for tables, archery targets and full sets of armour. In addition, there was a special routine by a skilled foot archer who took centre stage and stunned the audience with her daring performance!

Microgaming’s extensive digital portfolio will benefit from the unique personality and expertise of Slingshot Studios, who are developing original games with exciting engines and features, all targeted at specific markets and audiences. The content they have coming is fantastic, and their drive to create and challenge is incredible. Slingshot are the latest in a number of game studios to be announced as exclusive providers to Microgaming, and we look forward to unveiling more content from them in the coming months.
John ColemanMicrogaming CEO

At Slingshot Studios, our energy and imagination push us forward. We love building games that people love to play, and we can’t wait to share them with Microgaming for their operators’ players to enjoy. Cash of Kingdoms is the first taste of what’s to come.
Richard VermaakCreative Director at Slingshot Studios

 

About Slingshot Studios:

Slingshot Studios is a new independent game studio which began to take shape in 2016, bringing together a crew of gambling industry veterans, new blood and everything in-between. They are a diverse bunch of creators, with illustration, animation, development, testing, composition, production and many more skills shared across their team. Great design comes from constant iteration and innovation, and breaking things to learn. They relish in creating highly entertaining and compelling products exclusively for Microgaming and their customers.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Betsson Group goes live with Enteractive’s new (Re)activation Cloud to strengthen loyalty and responsible gaming

George Miller

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Betsson Group goes live with Enteractive’s new (Re)activation Cloud to strengthen loyalty and responsible gaming
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AI-driven platform to boost player retention and reduce churn rates

 

Enteractive, a pioneer in player retention solutions, has launched (Re)activation Cloud – the iGaming industry’s first fully fledged, AI-driven platform for large-scale personal player retention and win-back.

The new automated service, which is now live with Betsson Group, makes it possible for operators to connect to Enteractive’s proprietary platform for comprehensive player reactivation and activation with 100% maintained real-time control. Through (Re)activation Cloud, operators can re-engage their player base with Enteractive’s industry leading one-to-one personal player conversations, resulting in up to 50% of players re-depositing.

Connected via a simple API integration, the platform allows for AI-driven engagement scheduling and optimisation, with the idea of having easily configurable settings for bonuses, lapsed periods and other key parameters.

A real-time dashboard provides CRM managers with live control and the ability to monitor player survey results, as well as responsible gambling measures.

Mikael Eliasson, Outbound Strategy Manager at Betsson Group, said: “We’ve been working with Enteractive for many years and with (Re)activation Cloud, they are really stepping up the game to make player retention and premium-quality churn prevention easy to use and an essential tool that no operator can be without.

“This also safeguards our data, in regards to GDPR, from a company- and customer’s perspective to be assured that all is handled in respect to their integrity and protection for any responsible gaming related area.”

Enteractive CEO Mikael Hansson added: “(Re)activation Cloud is a real game changer. We’ve been developing the service for three years in order to make this happen, and now it’s here.

“(Re)activation Cloud is all about delivering real personal customer relationship conversation through an API. Following a simple integration, CRM managers can simply sit back and watch churn rates drop and active players come back, driving bottom line results with no risk.”

Enteractive will be demonstrating (Re)activation Cloud at SiGMA 2018 at stands ST106 and ST125, between 28-30 November at the Malta Fairs & Conventions Centre in Ta’ Qali.

To arrange a meeting with Enteractive’s Head of Business Development at the show, please contact us at info@enteractive.com.

 

About Enteractive
Enteractive is a leading provider of player retention solutions for the iGaming industry. Co-founded in 2008 by CEO Mikael Hansson, the company’s Player Reactivation Services help operators return churned players back to action, while its Player Support Offering makes sure active players stay on board. Enteractive received its Responsible Gaming accreditation from the Global Gaming Guidance Group and is committed to supporting and augmenting the responsible gaming policies of its operator clients. This includes promoting the awareness of problem gambling, as well as improving prevention, intervention, and treatment. Their clients within betting and gaming include leading names such as Betsson Group and Gaming Innovation Group.

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Industry News

Vereeni Investments partners with RB Capital to take equity stake in Kalamba Games

George Miller

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Vereeni Investments partners with RB Capital to take equity stake in Kalamba Games
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Venture capital fund Vereeni Investments has agreed a strategic partnership with investment and M&A brokerage RB Capital to acquire a 20 per cent equity share in casino and slots development studio Kalamba Games.

The deal is based on a seven-figure investment in return for 20 per cent of Kalamba. The strategic partnership will accelerate the introduction of innovative new promotional and social capabilities to Kalamba operators, as well as raising the bar in terms of operator differentiation, player entertainment and profitability.

It will also empower Kalamba to better address region-specific market demands at a time when the global gaming landscape is becoming increasingly fragmented.

Kalamba, which was founded in 2016 and that has already launched a range of high performing titles, was selected for the investment after showing high growth potential. RB Capital has a strong track record of identifying up and coming companies within the gaming space.

The investment in Kalamba will complement the other innovative brands in which Vereeni has holdings, including companies from across the iGaming, business intelligence, software development, crypto and blockchain verticals.

It will also give Vereeni and RB Capital the opportunity to work alongside several experienced industry names, such as Kalamba co-founders Steve Cutler and Alex Cohen.

The combined expertise of Vereeni, RB Capital and the Kalamba management team will help position the supplier as a serious contender within slots development over the coming years.

Tim Heath, Founding Partner, Vereeni Investments, said: “In less than two years, Kalamba Games has displayed the creativity and expertise required to make a major splash in slots development. By taking a significant equity share, we are confident that Vereeni Investments can help Kalamba Games reach the next level in its development.

“We are also thrilled to have struck this deal alongside RB Capital, which brings an unmatched level of experience across the iGaming space. This investment is the latest exciting addition to Vereeni’s ‘Level Up’ investment fund, which is helping numerous innovative young companies scale competitively.”

Steve Cutler, CEO and Co-Founder, Kalamba Games, said: “Alex Cohen and I, as well as the whole team at Kalamba, are very excited that we have joined forces with Vereeni and RB Capital, who bring the financial resources and strategic capital, that match our vision for being a tier one supplier in the casino games industry.

“The investment gives us the ability to scale up the development teams in Krakow, maintain our already aggressive velocity and build the Games Platform coupled with the engagement and retention tools, that the industry still desperately needs. We will also be setting up the new head office in Malta, where we will continue to strengthen the business development, marketing and finance teams.

“This fantastic deal is the next step on our journey to becoming the “greatest”. Working with Tim, Julian and their teams, will accelerate the vision we set ourselves two years ago when we saw the obvious gaps in the market. 2019 will be a very important year for us and we are looking forward to surpassing the ambitious goals we have, as well as firmly cementing our position as the next generation games powerhouse.”

Julian Buhagiar, Co-Founder, RB Capital, said: “It is truly a pleasure for us to be working with Steve, Alex and all the team at Kalamba. We’ve been watching them closely for a while now, and in a short time they have built a very compelling games portfolio. It is very exciting to be supporting their efforts to acquire new territories with their disruptive content. We see significant opportunities for growth ahead for Kalamba.”

Kalamba Games has already built a strong reputation within iGaming and was nominated for the ‘Game to Watch’ award at ICE 2018, as well as the ‘Software Rising Star’ and ‘Innovation in Slots Provision’ awards at the Egaming Review B2B Awards 2018.

Kalamba’s dynamic teams based in Malta and Poland have already released 11 titles in less than a year from first game launch, aided by an experienced management team dedicated to making operators more profitable via higher player lifetime values and marketing ROI.

Kalamba is the latest company to receive a direct capital injection from Vereeni Investments. Based in Malta and founded in 2017 by Coingaming Group CEO Tim Heath, Vereeni has crafted a thriving ecosystem of complementary investments through meticulous searching.

To date Vereeni has accumulated a wealth of strategic investments aimed at aiding and advancing the iGaming industry, including companies such as OneTouch, Sherpa, Coolbet, Global Gaming, Hexagon, The Games Company, Puntaa, Skrilla, Falcon Dive and Singular.

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Compliance Updates

eCOGRA To Provide Alternative Dispute Resolution Service To Malta Operators

George Miller

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eCOGRA To Provide Alternative Dispute Resolution Service To Malta Operators
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Players at over 1,000 online gambling sites able to submit disputes to eCOGRA

 

The Malta Gaming Authority (MGA) has authorised eCOGRA, the independent testing laboratory, to make available its Alternative Dispute Resolution (ADR) service to players at certain MGA licensed online gambling operators.

eCOGRA’s fast and impartial dispute resolution service has been available free of charge to players for over 15 years as part of the organisation’s self-regulation activities, and since 2015 eCOGRA has been approved by the UK Gambling Commission to provide its ADR service to remote gambling operators licensed in the British market.

To date, over 10,000 disputes have been handled by eCOGRA, involving leading operators such as 888, White Hat Gaming, bwin.party, Sportingbet, Unibet, 32Red, Bet-at-home, Casino Rewards, Betway, Gamesys, Skill On Net and Mr Green.

Tex Rees, a Clear ADR Accredited Civil and Commercial Mediator, is in charge of eCOGRA’s dispute resolution service, which includes an experienced team committed to resolving most disputes within a week.

“All Malta licensed operators are now required, in terms of the MGA Player Protection Directive 2018, to provide their players with access to an impartial third party dispute resolution service. Since many of our multi-jurisdictional clients are licensed by the MGA, we’ve made available our ADR service to these operators. We know, from their perspective, how important it is that they can come to us for a full suite of compliance services”, Rees said.

Players can currently access eCOGRA’s dispute resolution services at 1,159 online gambling sites listed on www.ecogra.org.

 

ABOUT eCOGRA:
Founded fifteen years ago to establish and improve operational standards and player safety requirements in the online gambling space, eCOGRA has amassed a wealth of experience in implementing international best practice standards and requirements, and ensuring these are maintained through regular review and monitoring.
eCOGRA acts as a regulatory audit partner to over 100 multi-jurisdictional operators, software providers and other relevant service providers in the online gambling industry. The independent testing laboratory is staffed by a team of professional auditors with Big 4 auditing firm experience, information security experts, test engineers and responsible gambling specialists.
The company has been awarded the United Kingdom Accreditation Service (UKAS) ISO approval ISO/IEC 17025:2005 : General Requirements for the competence of testing and calibration laboratories for the United Kingdom, Sweden and Denmark, as well as ISO/IEC 17021-1:2015, which is a prerequisite for carrying out third-party ISO/IEC 27001 audits and accredited certifications of Information Security Management Systems (ISMS).

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