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BlueRibbon partners up with RISQ

George Miller

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BlueRibbon partners up with RISQ
Photo Source: ntsretail.com
Reading Time: 2 minutes

 

BlueRibbon, the innovative marketing platform that allows operators to unleash the full power of jackpots, has partnered with jackpot insurance and risk management provider, RISQ, to allow operators to offer life-changing jackpots to their players on top of the BlueRibbon platform.

The partnership means that operators can now create, customise and control bespoke jackpots that are tailored to their business needs and that cater to all player segments and preferences, also with prize pots that are insured for up to £25m.

Under the deal, the RISQ iGaming Insurance Platform (iGiP) has been integrated with the BlueRibbon marketing platform, combining both suppliers’ market-leading products and services so that they can be offered to operators via a single, seamless integration.

BlueRibbon allows operators to deliver unique jackpots and rewards, taking player engagement and satisfaction to the next level. The platform is agnostic to any game or vertical, so every bet or action on any product gives players a real chance of winning a jackpot prize.

Operators can also leverage the platform’s unique data insights and powerful back office to build an engaging and rewarding experience for all types of player, allowing them to truly differentiate from their rivals for the very first time.

RISQ’s insurance platform is backed by a team of innovative and experienced professionals in both risk and sporting analytics, leveraging over twenty global reinsurance markets, including but not limited to Lloyd’s of London.

The iGiP includes a range of non-liquidity backed jackpot applications, including: Super Jackpots, Sports Predictors, Acquisition & Retention Campaign Prize Draws, and Betting on Lottery Insurance.

Amir Askarov, co-founder and CEO of BlueRibbon, said: “This is a breakthrough partnership for BlueRibbon, which will allow us to offer an holistic jackpot marketing solution for our partners and now also with insured jackpot.

“We believe it is another important brick in our platform which will assist our partners to take their player engagement to the next level, and deliver a truly thrilling and compelling experience across all game verticals while also providing peace of mind and security to online gambling operators and brands.”

Julian Borg-Barthet, director of business development at RISQ, said: “The opportunity to integrate the iGiP with the BlueRibbon marketing platform gives BlueRibbon’s customers the ability to offer unprecedented jackpots of up to £25m.

“In turn, RISQ customers have easy access to a professional platform to deliver their insurance backed concepts, significantly shortening go-live timescales and dates, as well as working off a professional platform to scale up other concepts on the fly.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Industry News

SoftSwiss begins its collaboration with Quickspin

Niji Ng

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SoftSwiss begins its collaboration with Quickspin
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European gaming software vendor SoftSwiss has started its partnership with Quickspin, the Swedish game developer studio.

SoftSwiss informed that operators and players alike have been demanding the inclusion of the full library of Quickspin games for quite some time. . With about  40 video slots in their portfolio at the time of writing, Quickspin offers a unique style and, more specifically, a very distinct math-model. For SoftSwiss’ part, they are able to complement their full platform solution and offer Quickspin’s games to their expanding network of global brands.

Quickspin has already established strong working relationships with a number of popular casino operators, and SoftSwiss say they are happy to be part of that fold. Quickspin’s work and experience, mixed with their knowledge, match SoftSwiss’ own, the company says.

SoftSwiss are excited to see Quickspin’s future releases find a home amongst the many brands live on the SoftSwiss online casino management platform.

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Kevin Clayton announces departure from Galaxy Entertainment Group

Niji Ng

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Kevin Clayton announces departure from Galaxy Entertainment Group
Photo Source: galaxyentertainment.com
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Kevin Clayton, the Chief Marketing Officer, of Galaxy Entertainment Group (GEG) has announced that he is going to leave the the company with immediate effect. Thursday 21 February 2019 will be his final day with company.

His abrupt exit marks the end of a seven-year tenure with GEG over two stints, having originally served as Principal – Strategic Marketing between 2007 and 2009 before returning to take on his current role as CMO in 2014.

“I’m leaving GEG after an incredibly enjoyable seven years with a great company,” Clayton said. “I have loved my time at GEG but I’m now looking for a fresh challenge and the time is also right for GEG.

“I am really proud of what has been achieved during my second stint with Galaxy which includes successful Galaxy Phase II and Broadway Macau launches, significant expansion of the Galaxy Privilege Club, a much larger and stronger brand footprint in China, establishing new service standards for premium customers, Galaxy Macau becoming the #1 integrated resort in the World by revenue and StarWorld also enter the top 10 gaming destinations in the world by revenue.

“Over the next few months there will be some quality time with the family and some travel.”

GEG also confirmed that Clayton would depart due to “personal reasons”.

Buddy Lam, SVP of Public Relations, added, “Mr Clayton led a centralized Marketing Services team that supported yet another major milestone in the company’s history – the successful opening of Galaxy Macau Phase 2 and Broadway Macau.

“Through various marketing initiatives, programs and campaigns, Kevin’s active partnerships with business unit leaders over the years have helped to drive customer acquisition and revenue and further strengthened GEG’s ‘World Class, Asian Heart’ brand in the market.”

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Industry News

BF Games goes live with 1XBet

George Miller

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BF Games goes live with 1XBet
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Dynamic game development studio BeeFee has taken its full portfolio of games live with 1XBet.

 

The completed integration sees all BF Games being made available for 1XBet’s customers, including the new releases Lucky Symbols, Bonnie & Clyde and 3D slot Aztec Adventure.

Jane Polushkina Account Manager at 1xBet, said: “We are delighted to announce the completion of the integration with such a powerful and fast-growing game provider as BF Games and are proud to announce that their high-quality games have appeared on our website.

“We are pleased to offer BF Games portfolio of slots to our growing list of customers and are looking forward to getting the first positive results of our cooperation. We are very happy to achieve new goals with the professional BeeFee team on board.”

Claudia Melcaru, Head of Business Development at BeeFee, said: “Our varied and broad portfolio greatly matches the needs of an operator like 1XBet which targets multiple markets and has millions of players with very divers preferences.

“We are very happy to provide our content to them as a valuable add-on to their product offering.”

BeeFee was recently awarded a licence by the Malta Gaming Authority, which enables the supplier to provide its games to operators in the region.

The provider also holds licences in the UK, Latvia and Montenegro.

1xBet is built on BetB2B’s platform which offers operators the opportunity to tailor their offerings to suit their individual needs.

BetB2B gives their partners an advantage by providing the most modern technology on the market and a fully operational suite of sports betting and gaming content.

 

About BeeFee:

BeeFee is a creative and dynamic game development studio that creates innovative slots content and IT services for the global online and land-based market. With a focus on developing high-quality games and platform, BeeFee offers an extensive portfolio of industry-leading products to the sector. The London-based company was founded by industry veterans and is also a land-based operator and slot machines producer in several European jurisdictions. Learn more at: www.beefee.co.uk

 

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