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Lottoland launches ‘P.A.R.E.N.T’

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Lottoland launches ‘P.A.R.E.N.T’
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An Educational ‘Youth Gaming’ Awareness Program for Teachers, Parents and Children

Department for Education, teachers, parents and more stand united for new campaign

 

A new campaign devised by Lottoland, in conjunction with Government education officials in Gibraltar, has been launched to help mitigate the risks posed by online gaming trends among young people today.

Lottoland’s P.A.R.E.N.T initiative will support parents, educators and youth representatives across the board to educate, inspire and empower young people to not only stay safe online but also strike a balance between ‘online’ and ‘offline’ following its official launch in Gibraltar this week.

Designed to help all those involved in youth gaming ‘stay on their game’ with regards to online risks, the scheme is being rolled out in conjunction with Gibraltar’s Department for Education following initial consultation with teachers, NGOs and other stakeholders based locally.

Nigel Birrell, CEO at Lottoland, said: “Focus group discussions held at the University in Gibraltar helped us create a forum of people crucial in bringing this scheme to life, and the response we have had has been incredibly positive.

“Together, we will provide young people today with the resources they need to ensure they are empowered to ‘switch off’ when they need to, and ‘switched on’ enough to enjoy all that online gaming has to offer with the self-awareness required to stay safe and sound at all times.”

Focusing on six key behaviours essential for responsible gaming, discussions held ahead of the campaign’s launch during Responsible Gaming Week (Nov 1 – 7) have led to plans for teachers to work with parents and help them get their children to ‘Switch off to Switch on’.

 

These six key areas are:

P – Parent

A – Awareness

R – Responsibility

E – Environment

N – Nurture

T – Trust

As such, PARENT scheme training sessions, delivered by Young Gamblers Education Trust, for primary and secondary teachers will  begin in early 2019, subject to further conversation with Government education officials.

Evidence from programmes rolled out in Gibraltar will then also be used to launch PARENT in other countries through the European Lotto Betting Association, of which Lottoland is a founding member.

ELBA’s chairperson and Head of Corporate Affairs at myLotto24, Lena Patel, said: “Lottoland’s P.A.R.E.N.T initiative is a testament to the lotto betting industry’s concern over the effects of ‘’digital overload’’ for young people. The initiative represents and confirms ELBA’s core values aimed at preventing harm and contributing to social responsibility. ELBA will carry forward the work started by this initiative and appreciates fellow member Lottoland launching this important initiative.”

 

The campaign otherwise comes after Lottoland researchers* also found:

 

  • Almost half the nation’s children enjoy unlimited time online each day – and 1 in 5 have access to online games without any restrictions in place at all.
  • Children’s online gaming habits cost the average UK parent £31 in charges – a third of whom are unaware of the costs due to them until it is time to pay
  • Almost one in five (18%) parents with children aged 7-16 in the UK do not know you can play games with other users live over the internet.
  • More than a quarter of UK parents with children aged 16 or younger admit to knowing ‘none’, ‘very few’ or only ‘some’ of their online friends.  
  • Half of all UK youngsters spend up to four hours a day online in the school holidays – and almost twice the amount of time on average that they do in term time.

 

Lee Willows, Chief Executive, YGAM says ‘It is a pleasure to be working alongside Lottoland to deliver this important new campaign. The insight from OnePoll paints a similar picture to what parents tell us in England and in response, YGAM has now developed a suite of resources aimed specifically at teachers and parents. In line with the message from the UK Gambling Commission, we believe empowering both with timely and relevant material so they can have conversations with their children around gaming is important. This launch is timely during Responsible Gambling Week and we are looking forward to working with Lottoland and the Department for Education to create awareness year round and take this important campaign to other jurisdictions.’

Although not directly involved in the delivery of social gaming, Lottoland’s commitment to the promotion of responsible behaviour online is one the company takes extremely seriously. As a leading online betting site based in Gibraltar, introduction of the PARENT scheme is just one of many ways in which the company seeks to provide ongoing support to the community around it.

Nigel Birrell added: “Industry operators often focus inside our businesses when it comes to helping and supporting our customers, and rightly so – we have to tick all the right boxes and above all be responsible operators.”

“Research shows that issues can start from a much younger age than amongst those players simply aged 18 or older, however, and Lottoland felt strongly that we could and should be doing more in the countries we operate in.”

“PARENT is a pioneering venture which will equip parents, teachers and others involved in the care and education of young people today with the awareness, control and responsibility they need to successfully navigate today’s online gaming environment, both in Gibraltar and hopefully worldwide too,” he said.

 

 

* The study was conducted by OnePoll between 19th and 28th of September, 2018 and polled 2000 parents of children aged 7-16. Participants were recruited online and were paid to participate.

 

About Lottoland

Lottoland has grown rapidly to become a world leader in online lotto. Innovation, coupled with the freedom to offer players a unique and enhanced lottery experience, has been key to the company’s success. In June 2018, Lottoland paid out €90 million to one lucky winner in Germany – this win has been confirmed by Guinness World Records as the Largest online gambling payout. This is also the biggest payout for Lottoland to date.

The Gibraltar-based business is active in 13 markets, has over 350 employees, and more than 8 million customers worldwide. Lottoland is licensed and regulated by the Government of Gibraltar, the UK Gambling Commission, the Republic of Ireland National Excise License Office, the Agenzia delle Dogane e dei Monopoli in Italy and the Northern Territory’s Racing Commission in Australia.

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SKS365 keeps investing in people: GROW People Management Program took the next level

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11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.

Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.

Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.

GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.

 

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Kindred’s Share of Revenue from High-risk Players Shows Slight Increase

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Kindred Group plc’s (Kindred) share of revenue from high-risk players showed a slight increase to 3.2% (Q4 2023 3.1%) in the first quarter of 2024. Compared to the first quarter of 2023, the high-risk revenue share decreased marginally. The percentage of detected customers who exhibited improved behaviour after interventions came in at 87.1% (compared to 87.4% in Q4 2023 and 83.0% in Q1 2023). This sustained trajectory in the improvement effect after interventions, observed over an extended period, serves as a testament to the strong dedication and collective efforts throughout the company. It reflects Kindred’s ongoing commitment to fostering positive change within the industry.

“We continue to see our share of revenue from high-risk players fluctuate quarter to quarter, and we are working closely with all teams across the company to support customers towards a more sustainable gambling experience. However, it is encouraging to see that our Journey towards Zero data has steadily decreased since 2020. A similar trend can be seen across the healthier gambling behaviour effect after interventions. This tells us two things: our work is paying off, but we need to continue to push ourselves to propel a sustainable progression,” Alexander Westrell, Director of Communications at Kindred Group, said.

“It was very encouraging to witness the open and transparent discussions at the Sustainable Gambling Conference in London on 20 March, where those with lived experience shared their important stories. Also, it is evident that technology is moving forward, and will provide greater opportunities to detect and intervene in the future. We hope to see more regulators engage with the industry and with experts to secure a more sustainable industry for everyone,” Alexander Westrell added.

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PENN Entertainment Names Aaron LaBerge as Chief Technology Officer

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PENN Entertainment announced that Aaron LaBerge has been named Chief Technology Officer (CTO) effective July 1, 2024, subject to customary regulatory approvals. Mr. LaBerge will report directly to PENN CEO & President Jay Snowden.

In his new role, Mr. LaBerge will be responsible for driving the technology strategy and execution for PENN, while leading the multinational team of technologists and serving as the key business leader for the company’s Interactive division.

Mr. LaBerge spent more than 20 years at The Walt Disney Company, in two stints separated by five and a half years as a technology entrepreneur. He was most recently President & Chief Technology Officer for Disney Entertainment and ESPN where he was responsible for driving all technology and product development in support of The Walt Disney Company’s two media divisions. In that role, he helped set the vision and strategic leadership for how Disney uses technology to enable storytelling and innovation, drive its business, and create unparalleled consumer experiences with entertainment and sports content.

“We are thrilled to have someone of Aaron’s caliber join our PENN executive team. Having overseen a global organization of thousands of engineers, product developers, designers, technologists, and data scientists that created some of the largest scale and most successful media properties in the world, there is no better candidate to lead our Technology and Interactive division into its future. I know Aaron is looking forward to working with Todd George, our head of operations, and our entire Executive Team to continue growing our position as a leader in online gaming, sports betting, and digital sports media,” Mr. Snowden said.

“I’m excited to join another talented team at PENN Interactive and lead our technology strategy. PENN Entertainment is at the forefront of the fast-changing gaming and sports media industry. I plan to use my experience from Disney and ESPN to help make ESPN BET an essential piece of the sports fan experience. Together, we’ll push the limits and redefine how fans interact with sports and gaming,” Mr. LaBerge said.

Prior to his most recent role at the Walt Disney Company, Mr. LaBerge was Executive Vice President and Chief Technology Officer at ESPN from 2015 to 2018. At ESPN he played an instrumental role in the growth of ESPN’s consumer-facing digital media products and services – leading many of ESPN’s most ambitious and challenging projects and helping establish ESPN’s position as the leader in digital sports and innovative sports technology development. He was a key architect in the design, development, and engineering of ESPN’s state-of-the-art facilities in Bristol, CT; Los Angeles, CA; Charlotte, NC; and Austin, TX, as well as data centers and infrastructure that connect those facilities around the world, as well as the technology design and development to support the launch of the multi-platform SEC Network.

Between 2007 and 2012, LaBerge was co-founder and CEO of Fanzter, Inc. – a venture-funded consumer software and digital product development company. At Fanzter, he directed all day-to-day operations and led the development and launch of a variety of consumer-focused internet and mobile products, ground-breaking social and commerce technologies and more.

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