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SportCaller boosts retention with new William Hill-Racing Post partnership

George Miller

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Breaking News: Bally’s Corporation To Acquire SportCaller, Leading Global B2B Free-To-Play Game Provider
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FTP specialist partners with leading horse racing and betting operators to drive acquisition and retention via Lucky7 game

 

SportCaller, the free-to-play sports-game specialist, and William Hill have announced a deal with Racing Post to raise the profile of one of their flagship games, Lucky7, and optimise its penetration among Racing Post’s ever-expanding audience.

William Hill’s affiliate team was instrumental in putting this premium partnership in place as a means of driving acquisition within a targeted, fertile base of racing fans.

Lucky7 is a weekly free-to-enter competition in which players compete for a prize pot of up to £100,000 by selecting the winners of seven televised races every weekend on ITV Racing. And if the jackpot isn’t won, then the top entry each weekend still scoops a £1,000 consolation prize.

This easy-to-integrate game was initially rolled out in 2017 in conjunction with William Hill, where it provably accelerated account acquisition and increased betting activity for clients. Lucky7 now aims to repeat the feat, leveraging its core retention strengths across all Racing Post’s digital services.

Lucky7 has been customised by SportCaller to drive retention across all platforms, boosting the user experience on a sport which historically has a huge impact on UK revenues. This free-to-play game is available via desktop and mobile, and also as an app via Google Play and the App Store.

In a largely standardised landscape for sign-up offers and bonuses, SportCaller are offering a third way to enhance recruitment, reactivation and retention through deep player engagement.

SportCaller MD Cillian Barry said: “Having worked successfully with William Hill on Lucky7 over the past two years, we are now thrilled to expand the partnership with Racing Post, whose brand and audience represents a perfect fit for this game.

“It’s so gratifying for our games to have been integrated by two household names so intimately connected with horse racing. After all, it’s a sport which was our first love at SportCaller, having created the original free-to-play jackpot game with Sky Bet and Channel 4 Racing way back in 2014.”

Tom Warren, Online Marketing Director at William Hill said: “We’ve already seen that Lucky7 goes straight to the heart of account-acquisition and retention, with its intuitive nature and logical gameplay having a very broad appeal amongst our customers. Joining forces with Racing Post will help take the game to the next level, and the prospect of bringing it to such a passionate and enthusiastic audience is very exciting. The game will be in good company, sitting alongside the rest of Racing Post’s top-class stable of content.”

All SportCaller’s games can all be easily accessed via mobile, app and desktop.

 

About SportCaller:
SportCaller is the leading free-to-play sporting game provider, whose platform allows fans to connect and compete across a variety of sports. It provides free-to-play and jackpot games for operators and media owners, generating new accounts allied to trackable levels of increased player-activity and loyalty. SportCaller works with clients in UK, Europe, Asia, Australia, Africa and North America, ranking William Hill, GVC, Paddy Power Betfair, The Sun, Oddschecker, MoPlay and Lottoland amongst its expanding client-base.

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Industry News

Aspire Global Reviews Role of B2C Segment Within Group Structure

Niji Narayan

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Aspire Global Reviews Role of B2C Segment Within Group Structure
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Leading iGaming provider Aspire Global has announced a review of its B2C segment. The segment reported record-high revenues in Q4 2020 and comprises the well-known European online casino brand Karamba alongside other local proprietary brands.

The review will assist the Company to focus on its growing B2B ambitions and its market-leading technology, while also accelerating the B2C’s revenue growth and reinforcing the record high revenues it achieved in Q4 2020.

The announcement follows Aspire Global’s Q4 and FY 2020 results on 18 February 2021, with the company reporting record-high revenues of €161.9 million for 2020 and the Group’s EBITDA amounted to a record €27.1 million.

“We are very pleased with the growth and results recently recorded by the business’ B2C segment, but we think a review will assist us to better assess our options to further accelerate our growth. Such a move could help improve Aspire Global’s overall margins and EBITDA and potentially help us accelerate new B2B initiatives and enter fresh markets. Overall, we are well positioned to capitalise on the array of opportunities available to us in the global, fast-growth iGaming industry,” Tsachi Maimon, CEO of Aspire Global, said.

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Esports Entertainment Group Completes Acquisition of Lucky Dino

Niji Narayan

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Esports Entertainment Group Completes Acquisition of Lucky Dino
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Esports Entertainment Group has announced that its Malta gaming licensed subsidiary, Esport Entertainment (Malta) Limited, has completed its acquisition of the business assets of Lucky Dino Gaming Limited (Lucky Dino).

The ~$30 million deal was financed through cash raised in an equity offering in February.

“Over the past five years, Lucky Dino has evolved from a single brand white-label casino operator into a multi-brand, class-leading casino operator and technology business. In addition to further strengthening our tech stack, Lucky Dino’s assets will give us a substantial foothold in multiple new jurisdictions across Europe, particularly in Scandinavia where esports are extremely popular, and with Lucky Dino’s 25K monthly active casino players we will have tremendous cross-selling opportunities with our SportNation and VIE.bet betting platforms,” Grant Johnson, CEO of Esports Entertainment Group, said.

“Lucky Dino has generated an impressive track record of growth, reporting an 86% CAGR on revenue for the five years ended June 30, 2020. With opportunities to realize synergies across shared back-office functions, payment processing and more, we are in a great position to build upon Lucky Dino’s notable EBITDA performance. Ultimately, we will look to bring this exciting online casino platform to the U.S. in the future alongside our VIE.bet esports offering,” Johnson added.

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Industry News

Trustly Becomes Official Open Banking Partner of West Ham United FC

Niji Narayan

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Trustly Becomes Official Open Banking Partner of West Ham United FC
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Trustly has become the Official Open Banking Partner of West Ham United, an iconic football team in the English Premier League.

Open Banking is an initiative that enables Trustly to further enhance its unique account-to-account-based payment solution in the UK market, giving merchants the possibility to offer consumers a preferred way to pay.

“Trustly is delighted to partner with West Ham United, the iconic London club in the Premier League. This partnership comes as the UK’s adoption of Open Banking experiences tremendous growth. We’re overjoyed to combine the worlds of football and payment solutions, and we look forward to working closely with West Ham throughout this multi-year partnership,” Johan Nord, Trustly’s EMEA Chief Business Officer, said.

“At West Ham United, innovation is key to everything we do and we are thrilled to partner with Trustly, an organization that is redefining the speed, simplicity and security of payments through its own products,” Nathan Thompson, Commercial Director of West Ham United, said.

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