Connect with us
SIS

Industry News

SportCaller boosts retention with new William Hill-Racing Post partnership

George Miller

Published

on

SportCaller boosts retention with new William Hill-Racing Post partnership
Reading Time: 2 minutes

 

FTP specialist partners with leading horse racing and betting operators to drive acquisition and retention via Lucky7 game

 

SportCaller, the free-to-play sports-game specialist, and William Hill have announced a deal with Racing Post to raise the profile of one of their flagship games, Lucky7, and optimise its penetration among Racing Post’s ever-expanding audience.

William Hill’s affiliate team was instrumental in putting this premium partnership in place as a means of driving acquisition within a targeted, fertile base of racing fans.

Lucky7 is a weekly free-to-enter competition in which players compete for a prize pot of up to £100,000 by selecting the winners of seven televised races every weekend on ITV Racing. And if the jackpot isn’t won, then the top entry each weekend still scoops a £1,000 consolation prize.

This easy-to-integrate game was initially rolled out in 2017 in conjunction with William Hill, where it provably accelerated account acquisition and increased betting activity for clients. Lucky7 now aims to repeat the feat, leveraging its core retention strengths across all Racing Post’s digital services.

Lucky7 has been customised by SportCaller to drive retention across all platforms, boosting the user experience on a sport which historically has a huge impact on UK revenues. This free-to-play game is available via desktop and mobile, and also as an app via Google Play and the App Store.

In a largely standardised landscape for sign-up offers and bonuses, SportCaller are offering a third way to enhance recruitment, reactivation and retention through deep player engagement.

SportCaller MD Cillian Barry said: “Having worked successfully with William Hill on Lucky7 over the past two years, we are now thrilled to expand the partnership with Racing Post, whose brand and audience represents a perfect fit for this game.

“It’s so gratifying for our games to have been integrated by two household names so intimately connected with horse racing. After all, it’s a sport which was our first love at SportCaller, having created the original free-to-play jackpot game with Sky Bet and Channel 4 Racing way back in 2014.”

Tom Warren, Online Marketing Director at William Hill said: “We’ve already seen that Lucky7 goes straight to the heart of account-acquisition and retention, with its intuitive nature and logical gameplay having a very broad appeal amongst our customers. Joining forces with Racing Post will help take the game to the next level, and the prospect of bringing it to such a passionate and enthusiastic audience is very exciting. The game will be in good company, sitting alongside the rest of Racing Post’s top-class stable of content.”

All SportCaller’s games can all be easily accessed via mobile, app and desktop.

 

About SportCaller:
SportCaller is the leading free-to-play sporting game provider, whose platform allows fans to connect and compete across a variety of sports. It provides free-to-play and jackpot games for operators and media owners, generating new accounts allied to trackable levels of increased player-activity and loyalty. SportCaller works with clients in UK, Europe, Asia, Australia, Africa and North America, ranking William Hill, GVC, Paddy Power Betfair, The Sun, Oddschecker, MoPlay and Lottoland amongst its expanding client-base.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Comments

Industry News

Graphyte Launches Intelligent Layouts

Niji Narayan

Published

on

Graphyte Launches Intelligent Layouts
Reading Time: 1 minute

 

Personalisation platform Graphyte has launched its new product Intelligent Layouts, which enable the operators to deliver completely personalised web and app experiences for every customer.

With Intelligent Layouts, operators can automatically tailor every element of its offering to each player’s preferences, leading to an entirely unique mobile and desktop site layout for every customer.

“When we started Graphyte, our mission was to create the technology to change the one-size-fits-all model so prevalent in betting and gaming, to a one-size-fits-one model that seems so natural and obvious in other sectors like e-commerce. With Intelligent Layouts, we’ve built the capability for every operator to make the experience unique for every one of their customers,” Damien Evans, co-founder of Graphyte said.

“As an operator, you’ll know that every part of your site is tuned to the preferences of each player – all updated and managed in real time. As a player, the experience is transformed, the games and product categories you like to play (or those that you are very likely to enjoy) are always front-and-centre, and it doesn’t stop there: promotions you might have missed, new game launches and events and price boosts in sports can all be brought to the fore with Intelligent Layouts. It’s incredibly powerful and the early results we’ve seen from operator trials have been extraordinary,” Damien Evans added.

Continue Reading

Industry News

GVC Launches Skywind Content on Ladbrokes, Coral and Gala Brands

Niji Narayan

Published

on

GVC Launches Skywind Content on Ladbrokes, Coral and Gala Brands
Reading Time: 1 minute

 

GVC has launched the gaming content of Skywind Group on its Ladbrokes, Coral and Gala brands. Earlier in the year, GVC launched the Skywind games on the bwin, PartyCasino and Sportingbet brands in selected regulated markets.

Through this expansion of the partnership, GVC’s customers will now be able to enjoy cutting edge content from Skywind’s huge portfolio of over 200 games. GVC will also integrate Skywind’s unique Bonus Coins reward, Daily, Must-Go and innovative Split jackpots among a range of other player engagement tools.

“We are delighted to extend our collaboration with Skywind who are a hugely valuable and innovative partner. Our mission is to provide our customers with nothing short of the most engaging and comprehensive portfolio of games available anywhere in the market. The launch of this exciting content is another important milestone on that journey,” Paris Anatolitis, GVC’s Marketing Director for Casino said.

“Partnering up with GVC is the natural step for us in entering regulated gambling markets around the world. In just over six months, we have managed to build a strong partnership, rolling-out our premium video slots games at bwin, PartyCasino and Sportingbet, across markets. I am excited that Ladbrokes, Gala and Coral players will now also be able enjoy the many proven engageable games we offer,” Oren Cohen Shwartz, Managing Director of Skywind said.

Continue Reading

EveryMatrix Press Releases

CasinoEngine pens deal to integrate Skywind Group’s gaming portfolio and engagement tools

George Miller

Published

on

CasinoEngine pens deal to integrate Skywind Group’s gaming portfolio and engagement tools
Reading Time: 2 minutes

 

CasinoEngine, EveryMatrix’s Casino Integration Platform, pens an agreement with Skywind Group for casino gaming content and engagement tools. Skywind will make available their extensive game portfolio to CasinoEngine’s network of leading operators across many regulated markets. To date, CasinoEngine has the largest game library in the industry, totalling over 8,000 games from 140 top suppliers.

Skywind Group provides premium content and innovative player engagement tools in regulated markets. Skywind’s portfolio of more than 230 games includes video slots, arcade gaming and branded video slot titles such as CSI:Crime Scene Investigation, Resident Evil and the recently launched The Magnificent Seven as well as Skywind’s recently launched video slot Genie Mega Reels.

In addition to premium content, CasinoEngine’s clients will benefit from Skywind’s unique range of engagement tools, such as the Bonus Coins reward which is the first of its kind, and Daily, Must-Go and innovative Split jackpots, among others.

Oren Cohen Shwartz, Skywind Managing Director, said: “EveryMatrix’s CasinoEngine is a world-class casino solution and a great distribution platform for our premium games and inventive player engagement tools. We share a dedication to enabling our partners’ growth and expansion into regulated markets. In the past year we have been awarded with five Gaming licenses in UK, Malta, Romania, Alderney and Spain and our games are certified for Sweden, Italy and more”.

Amund Stensland, CasinoEngine Chief Operations Officer, commented: “The new partnership with Skywind will significantly help our efforts of keeping CasinoEngine’s library appealing to large operators looking to enter additional markets. CasinoEngine’s mission is to help operators fill content gaps and deliver market-relevant content for their targeted territories. We are looking forward to developing our partnership in the future.”

CasinoEngine is the number one casino integration and productivity platform, aiming to help operators deliver outstanding player experiences in regulated markets. With a prominent network of clients, such as Tipico, Wunderino, Norsk Tipping, Adjarabet or newly launched BetWarrior, CasinoEngine is striving to offer the best range of services, value and support in the market.

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.