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MTN DEW® AMP® GAME FUEL® Unlocks A New Level Of Gaming With First Drink Made By Gamers, For Gamers

Zoltan Tundik

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MTN DEW® AMP® GAME FUEL® Unlocks a New Level of Gaming with First Drink Made by Gamers, for Gamers
Reading Time: 2 minutes

 

New Call of Duty® World League and OpTic Gaming Partnerships Roll Out Ahead of January Launch of Four Flavors – Charged Cherry Burst, Charged Berry Blast, Charged Tropical Strike and Charged Original DEW

In one of the most anticipated innovation launches of the upcoming year, MTN DEW AMP is bringing its bold, boundary-pushing style to the world of gameplay with the launch of its newest beverage:  MTN DEW AMP GAME FUEL®. Including ingredients shown to improve accuracy and alertness, and complete with a no-slip grip and unique re-sealable lid, MTN DEW AMP GAME FUEL allows players an enhanced gaming experience. But the best part? MTN DEW AMP GAME FUEL is designed by gamers, for gamers, curated for those who thrive on the thrill of competition.

“Knowing gaming is an endurance sport, we listened to what players have been asking for when it comes to a beverage,” said Erin Chin, senior director, marketing, Mountain Dew. “MTN DEW AMP GAME FUEL is the first-ever drink created specifically for gamers and stands in its own category. It has energy credentials with its vitamin-charged and caffeine-boosted formula, and we can’t wait to share it with the gaming world come January.”

Level 1: Epic Co-Ops
MTN DEW AMP GAME FUEL is giving gamers access to some of the biggest events, leagues and esports teams, starting with its new Call of Duty World League sponsorship. Taking place Dec. 7-9, players at the upcoming Las Vegas competition will get an exclusive first taste of MTN DEW AMP GAME FUEL ahead of its 2019 launch.

“MTN DEW AMP GAME FUEL shares our vision for growing the audience for esports, and will help us deliver unique experiences for fans at each Call of Duty World League event this season, as well as help create exceptional content for viewers online,” said Brandon Snow, chief revenue officer of Activision Blizzard Esports Leagues. “CWL looks forward to working closely with the Mountain Dew team to develop the most exciting season in Call of Duty World League history.”

MTN DEW AMP GAME FUEL is also expanding its gaming roster with the addition of OpTic Gaming, an industry-defining esports, media and entertainment organization. “We are grateful to partner with such a prestigious beverage brand, as they share in the belief of our core values: precision and focus,” said Ryan Musselman, president, Infinite Esports & Entertainment. “We look forward to helping launch the MTN DEW AMP GAME FUEL brand, and are excited for all of the new content and opportunities they will bring for the Green Wall.”

Level 2: Fuel FTW!
MTN DEW AMP GAME FUEL is specially crafted to give gamers the boost they need during game play. The ingredients contained in MTN DEW AMP GAME FUEL have been shown to increase accuracy and alertness. All of the bold flavors contain 90 calories per 16 oz. and provide gamers great tasting energy to power through even the toughest levels.

Level 3: Next-Gen Hardware
The MTN DEW AMP GAME FUEL can was specifically designed to consider how gamers play. The re-sealable lid, created by Xolution, which specializes in innovative packaging solutions, allows for more uninterrupted game play and easy opening. The can’s no-slip grip mirrors the sensory design of accessories and hardware in gaming.

MTN DEW AMP GAME FUEL will launch all four flavors – Charged Cherry Burst, Charged Berry Blast, Charged Tropical Strike and Charged Original DEW – in retail stores nationwide on Monday, Jan. 14, 2019 in 16 oz. cans. Consumers will be able to find it in the energy door section of retail stores nationwide. MTN DEW AMP GAME FUEL is now available to pre-order at Amazon.com and Walmart.com.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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How the NBA is Making Waves in eSports

George Miller

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How the NBA is Making Waves in eSports
NBA 2K Esports League players use HyperX headsets. Photo Source: unsplash.com
Reading Time: 4 minutes

 

The National Basketball Association has just turned 73 years old and is one of the four major leagues for professional level sports in North America. Thanks to this age and prominence, it is often considered the world’s leading basketball league, with good reason. Whilst comprising of teams only from the United States and Canada, the NBA attracts many international players who join from every continent. In addition, the average NBA team is worth $1.9 billion, considerably more than teams in other leagues.

Expanding the Empire

The NBA is currently enacting a strategy to leverage its brand around the world, developing audiences in regions outside of the United States including the UK, Africa and China. As part of this it recently announced the launch of a NBA YouTube channel to stream games to sub-Saharan audiences.

The eSports Expansion

In 2017, the NBA and games developer Take-Two Interactive announced that 17 of the 30 NBA teams would be taking part in the inaugural NBA 2K eSports League. This list included big names like the New York Knicks, Philadelphia 76ers and the Toronto Raptors. The first of these eSports games took place in 2018, using the NBA 2K video games. Like real life games, NBA 2K eSports League games are contested between two teams of 5 players, making use of the “Pro-Am” mode found in the consumer version of NBA 2K 2018.

Just like in real life basketball, the eSports teams are generally made up of the following types of player:

  • Point guard: generally taking the on court leadership role for the team, typically having the best ball handling and passing skills to assist in creating shots
  • Shooting guard: typically the best shooter on the team, tasked with exploiting these skills, particularly when shooting from behind the three-point line
  • Small forward: often considered the most versatile position of the five, the small forward often takes on the role of the shooting guard, but is more likely to score baskets from lay-ups or slam dunks in contrast to the shooting guard’s three-point shooting abilities
  • Power forward: a versatile role, similar to the centre, which requires shooting and defence skills against all types of players
  • Centre: typically the tallest players, defending against shots and collecting rebounds.

The “eSeason”

In the real world, the NBA Championship will be decided between the Toronto Raptors and the Golden State Warriors in mid June. Currently, odds comparison site Oddschecker is ranking the Raptors as favourites to take the crown. However, the NBA 2K eSports season begins in spring and finishes in summer. This timing allows the NBA to have its brand utilised for a larger portion of the year, beyond the end of the traditional basketball season.

eSports has become a multi million dollar industry.  Photo by Anthony Brolin, License

 

First Mover Advantage

The NBA’s announcement in 2017 that it would be launching the NBA 2K eSports League meant that it was the first major sports brand in the United States to enter the world of eSports. In contrast, most other eSports leagues are organised by tech companies like Intel – or games companies like Epic Games, the company behind Fortnite. Therefore, if the NBA is successful it will have several years of development to build a loyal eSports fan base, before rivals such as the National Football League or Major League Baseball join the party.

Growing Already

After a successful first year, four additional real life NBA teams will be joining the NBA 2K eSports League lineup, bringing the total number to 21. These new teams are: the Atlanta Hawks, the Los Angeles Lakers, the Brooklyn Nets and the Minnesota Timberwolves.The growth provides mutual benefits, since the teams will bring with them their own existing supporters who are more likely to follow their team’s eSports team, than an unknown entrant. In addition, the fans of eSports are likely to also gain a stronger interest in the real life team, buying merchandise and visiting games.

Live Streaming

Just as traditional sports leagues like the NBA have sold rights to air games on TV, the NBA 2K eSports League has signed a deal to have its games streamed live over the internet. The deal with streaming platform Twitch sees all games shown live, available to its audience of 15 million daily active users. The multi year streaming deal also includes commentary and analysis, just like you would expect from traditional TV coverage of any other sport.

The NBA 2K eSports deal is not Twitch’s first with the NBA. In December 2017, the two companies signed a deal that enabled Twitch to live stream games from the NBA G League, the official minor league, with up to 6 matches each week being distributed on the platform.

Sponsorship

Just like traditional sports leagues, the NBA 2K eSports League has signed a number of major sponsorship deals with large companies. Games are played on computers provided by gaming PC brand Alienware, using powerful processing chipsets supplied by Intel. Players use HyperX sponsored headsets and Scuf Gaming branded controllers. Teams also have their own sponsors, with their logos displayed on the teams’ in-game uniforms, just like in real life.

Conclusion

The growth in eSports has been massive, with large sums of money now being invested in creating leagues with all of the hallmarks of a traditional sport. In its quest to become a global sports brand, the NBA has been able to leverage its existing assets to create a large following in eSports, almost overnight. By launching the league in 2018 with 17 existing NBA teams, the NBA 2K eSports League already had loyal fans of 17 established sports clubs who would want to support them. Thus, it has a pre-made fanbase, huge financial assets and an established brand to leverage sponsorship deals and to use in negotiations when selling streaming rights.

In addition, the NBA’s venture into eSports is a significant opportunity to expand the reach of its brand into new geographic regions, as well as to new demographics that had not previously been interested in basketball. Even if a player does not become an avid watcher of NBA games, sales of the NBA 2K video game titles are also likely to benefit from the exposure of the NBA 2K eSports League.

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ReKTGlobal Acquires Greenlit Content

Niji Narayan

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ReKTGlobal Acquires Greenlit Content
Reading Time: 1 minute

 

ReKTGlobal, one of the leading esports organisation and the parent company of Rogue, has acquired Greenlit Content, a company that operates TwinGalaxies and Shacknews.

“Although we had a number of other offers from gaming and esports organizations, ReKTGlobal made the most sense for expanding our business and connecting with a global audience,” John Benyamine, CEO and Co-Founder of Greenlit Content said.

“Not only does the vision outlined by Dave and Amish embody our own, we are excited about the opportunity to integrate with the extremely impressive talent and esports roster that ReKTGlobal brings to the table,” Benyamine added.

The deal will bring together Greenlit Content’s media network, global GameDaily Connect conferences, gaming audience and brand partners that include the likes of E3, Comic-Con International, The Beard Club, Activision Blizzard and Dell.

“While esports is a big part of Greenlit Content’s portfolio, we also work with endemic and non- endemic brands across gaming and mixed reality. With the backing of ReKTGlobal, we can continue to grow the esports audience, while offering clients content marketing opportunities with built-in ROI across our network of sites, social, international game developer conferences and consumer-focused events across the U.S.” John Gaudiosi, President and Co-Founder of Greenlit Content said.

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Sterling.VC Launches Andbox Brand

Niji Narayan

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Sterling.VC Launches Andbox Brand
Photo Source: dotesports.com
Reading Time: 1 minute

 

Sterling.VC has launched a new brand named Andbox to encompass its esports initiatives. In a release, Andbox is described as “the first multi-franchise esports organization to represent New York in the world’s preeminent esports leagues.”

In addition to overseeing those franchised teams, Andbox will also focus on hosting additional esports events in and around New York City, as well as creating content and developing original lifestyle and apparel products.

Andbox has appointed Maxwell Osborne and Dao-Yi Chow, co-founders of New York-based fashion label Public School, as the creative directors for its apparel offerings. The New York Excelsior previously collaborated with fashion brands such as Undefeated, Champion and New Era.

“Following the launch of NYXL and our new Call of Duty franchise, we’ve received a tremendous amount of support from our fans, but we recognize that New Yorkers—and gamers everywhere—are still hungry for a deeper, more meaningful connection to esports. We’re incredibly excited to launch Andbox to help people find exciting new ways to self-identify and express themselves as gamers,” Andbox co-founder Scott Wilpon said.

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