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FAST TRACK signs Island Luck

George Miller

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FAST TRACK signs Island Luck
Reading Time: 2 minutes

 

Bahamas lottery and casino operator revamps customer experience for loyalty and CRM with FAST TRACK

 

Island Luck, the leading lottery and casino in the Bahamas, will manage all of their customer interactions through FAST TRACK CRM.

Impressed with FAST TRACK CRM’s real-time marketing abilities and the potential to reduce the grunt-work for their CRM team, Island Luck said the decision was easy to make. 

“FAST TRACK CRM is designed with the online gaming industry in mind and will allow us to communicate with our players at just the right moment,” Sebas Bastian, CEO of Island Luck, said.  

“We couldn’t be happier to work with a company that truly understands the challenges and opportunities of our business.”

FAST TRACK has a proven track record of delivering fully managed services to iGaming companies and has recently started offering its CRM solution as a standalone product.

It has had a lot of interest in its CRM tool having already signed deals with popular brands such as Cashmio and Twin.

The company will officially unveil its powerful CRM tool to delegates at ICE London next month at stand N9-140.

“When we started building the tool, we hoped that it would transform the way our CRM team worked,” Simon Lidzén, CEO of FAST TRACK, said.

“When we decided to license it out, we made sure that it was ready to redefine customer experience in iGaming.

“We are thrilled to bring on board Island Luck. This partnership goes much deeper than CRM as it will also involve a complete enhancement of Island Luck’s Loyalty system.

“FAST TRACK CRM is paving the way for the future of CRM in iGaming, and Island Luck will be one of the first to make the change.”

 

About Island Luck:

Island Luck is the leading lottery retailer and gaming lounge in the Bahamas, operating in over 60 locations.

About FAST TRACK:

Founded in 2016, FAST TRACK is an award-winning iGaming technology and service provider, with a vision of simplifying the online casino business. FAST TRACK provides managed operational and technology services, building leading casino experiences such as Metal Casino, Ikibu and Casino Calzone. FAST TRACK recently started a new business unit to deliver auxiliary services, the first being the only CRM tool built for iGaming.

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Angel Sets to Complete GPI Acquisition

Niji Narayan

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Angel Sets to Complete GPI Acquisition
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Angel Holdings Godo Kaisha is going to complete its acquisition of Gaming Partners International Corporation (GPI). GPI has already delivered a written communication to NASDAQ regarding the merging date.

Under the terms of the merger agreement with Angel, GPI stockholders will receive US$13.75 in cash per share in exchange for their shares. Upon completion of the deal, Angel will own 100% of GPI, making GPI a wholly-owned subsidiary of the company.

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Galaxy Gaming and Caesars Entertainment UK Extend Partnership with Multi-Year Agreement

George Miller

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Galaxy Gaming and Caesars Entertainment UK Extend Partnership with Multi-Year Agreement
Photo Source: investopedia.com
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Galaxy Gaming, Inc. announced Caesars Entertainment EMEA agreed to a multi-year agreement with the organization. The agreement includes an integrated partnership including product and marketing support for all Galaxy Gaming proprietary table game titles at Caesars Entertainment EMEA properties as well as progressive systems.

“Galaxy Gaming is excited for the opportunity to continue working closely with Caesars EMEA in driving more players to their gaming facilities and contributing to the overall player experience,” said Todd Cravens, Galaxy’s CEO.  “Showcasing our table games at some of the most premier casinos around the country will be an honour.”

“We are delighted to work with Galaxy Gaming to bring new and innovative gaming experiences to our customers.  Customer appetite for new bonuses and variations on classic games is increasing and we pride ourselves on delivering the best gaming environments in the UK.” Peter Turpin, Group Operations Director Caesars Entertainment EMEA.

About Galaxy Gaming:
Headquartered in Las Vegas, Nevada, Galaxy Gaming, Inc. (galaxygaming.com) develops, manufactures and distributes innovative proprietary table games, state-of-the-art electronic wagering platforms and enhanced bonusing systems to land-based, riverboat, cruise ships and online casinos worldwide.  Through its iGaming partner Progressive Games Marketing Ltd., Galaxy Gaming licenses its proprietary table games to the online gaming industry

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R. Franco Digital’s Portfolio Brings In Espresso Games’ Products

George Miller

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R. Franco Digital’s Portfolio Brings In Espresso Games’ Products
Reading Time: 2 minutes

 

Franco Digital and Espresso Games have disclosed their cooperation agreement whereby the Italian developer’s games will become integrated into IRIS, the Spanish subsidiary’s technological platform.

BETPLAY, an online gaming platform owned by Corredor Empresarial – the major gaming operator in Colombia– will be the first of R. Franco Digital’s customers to enjoy more than 40 titles developed by the Italian company and certified in Colombia. From then on, all operators integrated with IRIS will have new slot, roulette, blackjack, baccarat and poker games available for themselves and their customers.

According to Rubén Loeches (CMO, R. Franco Group): “This agreement is another step forward in consolidating IRIS, our open omni-channel platform that continues to grow and add new gaming integrations, means of payment, sportsbook… to provide operators with the best and most powerful supply of contents for their business.”

Vera Motto (LatAm Regional Manager, Espresso Games) said: “We could not be happier with our entry into the Colombian market with the main operator in this market, and with the start of this co-operation with such a prestigious organisation as the R. Franco Group. This is the first step in our expansion in this area which will soon go far beyond.”

 

ABOUT R. FRANCO DIGITAL:

Franco Digital is the digital division of the R. Franco Group, leader in the gaming industry with 53 years’ history and more than 300 professionals. It was created as the Group’s vehicle to face new industry challenges by providing national and international gaming operators with global solutions.

 

ABOUT ESPRESSO GAMES:

Espresso Games® is a world-class casino content producer with a unique quality and Italian style. Special features games lead to gain two world patents for the RACEPOT and REELPOT® systems, which further ennobles their extensive portfolio of casino, slot and special games. An optimised architecture provides for seamless integration and includes every essential feature for operators: mobile support, back-office, multi-currency and multi-language, bonus system and much more, in addition to a stable and robust environment for players.

Espresso Games® is certified in Italy, Colombia and Spain.

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