Press Releases
IMG ARENA launches Greenhouse, invests in first two businesses

Integrated innovation programme will develop and scale ideas, products and technology fuelled by important business challenges
IMG’s IMG ARENA, a leading sports betting and content hub, today announced the launch of Greenhouse, an exciting new innovation programme. More than a year in the making, IMG ARENA’s Greenhouse programme will fund and mentor innovative entrepreneurs and companies reimagining the betting and media industries.
The first businesses to receive support and backing via IMG ARENA’s Greenhouse programme are Sportsflare, an AI-powered, trading analytics tool that uses machine learning to improve sports betting decisions, and LinkmetrIQ, a web content intelligence and monitoring platform designed to understand and improve customer engagement.
The programme will support these companies via a range of unique benefits including access to IMG ARENA’s products and services as well as expert advice from key senior executives within the wider IMG network. Innovation streams are expected to last between three to six months.
The all-encompassing innovation hub will also support companies who are successful in the programme in developing commercial opportunities and partnerships with some of the world’s top sports organisations and events.
Brad van Wely, Vice President of Product at IMG ARENA, said: “The Greenhouse programme is at the heart of IMG ARENA. We want to boldly shape the future of sport by disrupting the status quo with next generation products that positively impact fans’ engagement with, and enjoyment of, their favourite sports.
“This is a unique formula. It is flexible, and there are no boundaries when it comes to submitting ideas for consideration by our dynamic innovation team. We want to connect with all manner of passionate entrepreneurs and start ups and offer a range of versatile streams that have been carefully structured to ensure they are mutually beneficial.”
Greenhouse is designed to revolutionise the fan experience by supercharging the growth of ideas, early stage products and cutting-edge technologies that have the potential to take fan engagement to the next level.
IMG ARENA is taking applications from entrepreneurs and companies of all sizes and stages of development, whether they are looking for co-founders, new challenges, mentoring, product validation, market fit, new clients or investment.
For more information, visit: https://www.imgarena.com/innovation.
Headquartered in London, IMG ARENA specializes in bringing sport and the sports betting industry closer together. IMG ARENA works with more than 250 leading sportsbook operators worldwide, providing always-on services including 24/7 live streaming and on-demand virtual sports products designed to evolve and inspire engagement by placing fans at the heart of the action. Its ground-breaking data collection system ensures that the fastest and most accurate sources of data are delivered live from the action to the end user in less than a second. IMG ARENA processes official data for more than 45,000 sporting events per year. In 2017, the business delivered more than 70 million hours of content and 39 million unique views.
Latest News
Germany’s Best Employer 2023: GAMOMAT earns top place

GAMOMAT, one of the leading independent software developers for slot games, was recognised at the “Germany’s Best Employers 2023” competition, held yesterday evening at the Flora Cologne ballroom.
Out of more than 900 participating companies of all sizes and sectors, GAMOMAT made it into the top 100 and achieved an outstanding 13th ranking. This achievement points to the strength of GAMOMAT’s value-oriented corporate culture and confirms the company’s continued success story.
The evaluation process for the “Germany’s Best Employers 2023” competition was voluntary and independent. GAMOMAT’s employees were surveyed anonymously, assessing important factors such as leadership, trust, recognition, support, care, cooperation, team spirit, and identification with the company. Additionally, the company’s management provided information about their personnel and management procedures and measures.
“Our philosophy of ‘Good Work’ is very important to us. The quality of communication and collaboration has the highest priority for us, especially because we’ve adopted a hybrid and highly flexible working model. In this respect, the excellent ranking achieved in ‘Germany’s Best Employer 2023’ competition showcases what is experienced at GAMOMAT everyday. It makes us proud as a team and gives us momentum for our current and upcoming projects,” said Dr Alexandra Krone, Managing Director of GAMOMAT Development GmbH after the event.
GAMOMAT’s competition standing highlights the company’s commitment to providing an exceptional workplace culture that values its employees. The company’s encouragement of respectful interactions and promoting a supportive work environment has led it to being known as one of the best employers in Germany. The recognition achieved by GAMOMAT provides momentum for the company’s current and upcoming projects, solidifying its reputation as a dynamic and successful organisation.
Latest News
Yudiz Solutions files draft papers for IPO

Yudiz Solutions Limited, a blockchain, artificial intelligence and game development company has filed draft papers for IPO with the NSE Emerge.
The IPO will make Yudiz, the first company in the blockchain, artificial intelligence and game development space to publicly enlist in the market. It will also be the next company after Nazara Technologies Ltd. in the gaming space. The public issue consists of a fresh issue of 27,17,600 equity shares.
The merchant banker for the IPO is Narnolia Financial Services Limited and is also the lead manager to the issue. Delhi based IPO Consultants, Pro Legal Solutions and Longview Research and Advisory Services are the advisors to the issue.
The equity shares of the company are proposed to be listed on NSE’s SME Platform (NSE Emerge). The company is raising funds for developing new products and technology, enhancement, branding and marketing. Moreover, it will explore technology companies for acquisitions in India and abroad, capital expenditure and working capital requirements.
Yudiz was incorporated in 2011, headed by Chairman Bharat Patel, MD Pratik Patel, & CEO Chirag Leuva.
Overseen by key promoter, Suraj Chokhani, Founder, of Ability Games, the company comprises a team of 400+ young minds and adept mentors who have catered and delivered over 6000+ projects for several prominent clients globally.
Of late the company collaborated with one of India’s biggest telecommunication companies whereby trending technologies and innovative advancement in the gaming and advertising industry will be implemented.
Yudiz has accomplished multiple collaborations by adapting and utilizing their state-of-the-art technologies. Elementary contribution and sustainable development are their core beliefs which Yudiz follow traditionally as their crucial practice. Their abstract thinking has enabled them to synergize technologies and offer scalable solutions, hence have received recognition by several respected communities presently.
Gaming
Movie Games S.A. just announced a much-anticipated co-op mode in the upcoming Drug Dealer Simulator 2

Movie Games S.A., a game publisher and producer listed on Warsaw Stock Exchange, has just confirmed the co-op mode in Drug Dealer Simulator 2, the highly anticipated sequel to one of the biggest indie hits in the last few years. The series will thus be expanded with a multiplayer element, one of the most important components ensuring the titles’ longevity and the so-called long sales tail.
Players were informed about the new co-op mode on the Steam platform, where the footage was published showing multiplayer gameplay mechanics in a test environment based on token visuals, which will eventually be replaced by final detailed models and textures.
Drug Dealer Simulator 2 is the sequel to 2020’s hit Drug Dealer Simulator, which has been updated with 6 free expansions to date. The release of the last of the expansions in November 2022 generated a peak of over 2,000 concurrent players, which is comparable to the successful launch of the new title. At the time of writing this, Drug Dealer Simulator 2 is in 379th place among the most wishlisted games on Steam (globally) and is constantly improving its position. It is worth noting that the Steam website had its launch 5 months ago, on 17 October 2022. So far, the wishlist growth has been organic without any marketing activities. The announcement of the coop is the start of a more active marketing approach.
“When designing Drug Dealer Simulator 2, we wanted to bring the gameplay to a new level. Our goal was to keep the essence of the original while improving and expanding it in many aspects. The experience gained since the release of part 1 and the better structure of the project, built from scratch, allowed us to expand the game’s sequel with a cooperative mode, which is not only an element desired by fans of part 1, but also, in my opinion, represents the future of gaming, offering a new kind of experience, combining the advantages of single and multiplayer modes,” says Rafal Pecherzewski, creator of the Drug Dealer Simulator series.
“The co-op in Drug Dealer Simulator 2 is a fulfillment of the wishes of a huge community of fans, with whom the dialogue is one of the pillars of our publishing activities. At the same time, as a publisher, we are opening up to the players, offering them the opportunity to see what working on their favorite titles looks like. The strategy of publishing the so-called developer’s diaries worked perfectly for the Alaskan Truck Simulator project. It is also well-suited to games from the DDS universe. These titles have an international and very active community of fans, for whom the value is not only the game itself, but also the interaction with the developers and the opportunity to learn about the behind-the-scenes of production,” says Piotr Gnyp, Chief Marketing Officer of Movie Games S.A.
“The added value from a marketing perspective is that fans of Drug Dealer Simulator, thanks to the recent showcase, had the opportunity to see what the game looks like at the prototyping and testing stage of the mechanics. This addresses the frequent questions and requests from community members to see the various stages of development work. The footage we showed is a glimpse behind the scenes of the work to sublimate the best possible form of designed gameplay even before the final implementation of the content. This is a common practice in the industry and a very effective one to get the best possible product even before the stage of final polishing. In due course, and with pleasure, we will also share with the world and fans the final visuals, which the developers are currently carefully refining behind the curtains,” says Michal Puczynski, Head of Content at Movie Games.
“We are very pleased with the pace of work and the commitment of the team working on Drug Dealer Simulator 2. We are confirming this year’s release date for the sequel to Drug Dealer Simulator with confidence,” adds Mateusz Wcześniak, CEO of Movie Games S.A.
The accepted release window for Drug Dealer Simulator 2 is the year 2023
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