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Advertisement banning trends in the European Union and the Balkans, subject of the IMGL MasterClass in Prague

Zoltan Tundik

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Reading Time: 5 minutes

 

There has been a recent wave that has swept across the gambling industry and had the form of banning gambling related advertisement. This is the case in many European jurisdictions, but we are not excluding that this is a global wave. Media outlets have reported that such bans are scheduled to be included in Asia as well.

In Sweden, new online gambling operators may lose their ability to market their products entirely if the government takes note of new survey results which shows more than half (53%) of Swedes believe gambling advertising should be banned.

The latest survey results are not a surprise and come to complement the Minister of Civil Affairs Ardalan Shekarabi beliefs, who has summoned all 69 Swedish online gambling licensees to a meeting on the 14th of February to discuss their marketing activities. Just earlier, Shekarabi publicly contemplated following the UK’s lead and banning all gambling promos during live sports broadcasts.

About two weeks ago, Niels Folmann, director of the state-run former gambling monopoly Danske Spil, told local media that the Danish government should follow the UK’s lead and enact a blanket prohibition on gambling advertising during televised live sports events.

These subject are among the reasons why we have asked the experts of the industry from IMGL to present a MasterClass during the event which will focus on these aspects and treat the industry is currently facing in several European jurisdictions and also in the Balkans.

You can Register here or View the Agenda

Italy in the focus – Good news and bad news

The Italian gambling authority, Agenzia delle dogane e dei monopoli (ADM), released the list of the approved candidates that will be allowed to operate in the local market. Their licenses will be valid through December 31, 2022. The regulator has awarded 66 concessions and has also issued licenses to four other companies which will treat with reserves for reasons it said it would communicate to the licensees themselves.

Even if the Seria A gambling sponsor ban has been delayed until July, there are still lots of tensions in the “lo Stivale”.  The Italian soccer clubs have been permitted to keep existing betting deals until the end of the season. The extension follows the enforcement of a government-led blanket ban on gambling advertising throughout Italy.

The ban applies to all gambling-related products and services across all media platforms – including television, websites, and radio – and sports clubs are also to be prohibited from carrying sponsors from the industry.

While the delay to the implementation of the ban is a positive for soccer clubs in the country, the move merely marks a delay to a law that could have severe consequences for Italy’s soccer industry.

Operators within the gambling industry have criticized the new measures, warning that prices may rise and the illegal gambling sector could benefit as a result.

In an open letter written in July to Luigi Di Maio, the government’s Deputy Prime Minister who authored the decrees, Italian-licensed gambling operator LeoVegas added that the ban wouldn’t achieve a significant reduction in gambling activity. Rather, he wrote, it would lead to a surge in advertising by gambling operators not holding Italian licenses. (source sportspromedia.com)

Quirino Mancini, the Global Head of the Gaming and Gambling Practice at Tonucci & Partners will take the role to give an in-depth review of the Italian market.

The company he represents, Tonucci & Partners, is a top-ten Italian general practice firm with offices in Rome, Milan, Brescia, Padua, Florence, Tirana, Bucharest, and Belgrade.

Quirino is one of the leading Italian gaming and gambling lawyers with a specialist practice of almost 20 years. He acts for Italian and foreign-based online and land-based companies operating in the Italian gaming market, advising them on legal, licensing, regulatory, day-to-day compliance and any other operational aspects connected to their activities. He also runs a bespoke matchmaking and business strategy service to provide clients with a customized type of assistance that includes also introduction and facilitation of dealings with the local regulatory authorities, banks as well as scouting and suitability checks on potential business partners.

Quirino is a regular speaker at most international gaming conferences and sits in the editorial board of various sector reviews and magazines. Co-founder and editor of www.gaminglaw.eu, a pan-European information and commentary portal focusing on legal and regulatory issues under European and national gaming laws.

Secretary and fellow member of the Leadership Committee of the International Masters of Gaming Law (IMGL), a worldwide organization gathering regulators, lawyers and advisors, in-house counsels and educators engaged in the gaming business. A fellow member of the International Association of Gaming Advisors (IAGA)

You can Register here or View the Agenda

Britain to blame for the situation?

If you have read the intro part of this article, you will find one common fact. In each situation, the UK gambling ban is cited. It seems everyone is following the idea of the advertisement ban which has been sparked last year.

UK press has just announced that it has been decided that gambling adverts will no longer be allowed to appear on websites or in computer games that are popular with children, under new rules designed to stop irresponsible gambling.

Bookmakers will be required to use every targeting tool possible to ensure online gambling promotions are not seen by under-18s. They will also have to avoid placing gambling adverts on parts of websites that are popular with children and stop using celebrities or other people who appear to be under 25 in their promotions. (source: theguardian.com)

Coming into force on 1 April, the guidelines devised by the Committees of Advertising Practice (CAP), which is responsible for writing and maintaining the UK advertising codes, will prohibit online ads for gambling products being targeted at individuals likely to be aged under 18. These standards cover all digital media including social networks and other online platforms.

This complements many other banning procedures, as you may know, from July 2018, the British betting industry has implemented a “whistle-to-whistle” ban on all TV betting adverts during pre-watershed live sports programming, with the exception of horse and greyhound racing.

William Hill has become the first UK-listed operator to call for a media strategy review in 2019, with competitors likely to follow suit as betting leadership adjusts to new advertising realities.

Russell Mifsud (Gaming industry specialist – Associate Director at KPMG Malta) will take on the role to discussing these aspects and how will report how operators are taking steps in order to comply while also keeping an eye on the brand strategy and business run.

Russell is an Economist and Associate Director at KPMG, who leads the firm’s gaming department. Russell provides insight on the industry externalities and commercial strategy for KPMG and our clientele across the board. He also helps drive a core group of professionals who specialize in gaming within the KPMG network globally. Russell also sits on the board of the Malta Remote Gaming Council and Silicon Valletta. He works closely with the KPMG Audit, Tax & Advisory teams locally and internationally in order to assist network with identifying risks and opportunities, with a view to adding strategic insight and guidance to clientele across the board.

Russell Mifsud and Quirino Mancini will be joined by leading experts from Central Europe, the Balkans and Germany to complement advertisement banning procedures which are being implemented or discussed in their jurisdiction.

Jaka Repanšek (Media and Gaming Expert), Zlatan Omerspahić (Data Protection and Compliance Lawyer at NSoft) and Martin Arendts (Founder of ARENDTS ANWAELTE) be the experts taking on this role while the MasterClass will be moderated by Dr. Matthias Spitz (Senior Partner, MELCHERS LAW)

Do not miss this opportunity to attend the IMGL MasterClass presented by members and non-members of the International Masters of Gaming Law at Prague Gaming Summit 3!

You can Register here or View the Agenda

Balkans

EGT receives several accolades at the BEGE Awards 2019

George Miller

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EGT receives several accolades at the BEGE Awards 2019
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Euro Games Technology and its subsidiary EGT Interactive won 3 prizes at the BEGE Awards 2019 – an annual competition that accompanies the BEGE Expo show and the EEGS conference. It traditionally includes 16 categories, covering both land-based and digital aspects of the gaming industry, and recognizes the excellent performance of its participants. This year it honored EGT in the categories “Most Innovative Product Concepts” and “Long-term Sponsor over Past Events” and EGT Interactive became “Online Content Provider of the Year”.

The “Most Innovative Product Concepts” award was granted for the originality of two EGT jackpots – the Dragon’s Turn and the Jackpot Cards. Dragon’s Turn is an Asian-themed 4-level progressive system, with beautiful animations and a main character the mighty dragon. For more bonuses and nice surprises the product has two wheels of luck – an inner jackpot and an outer bonus, that change their equal odds sectors when a larger wager is laid. Dragon’s Turn is available with some of the most successful cabinets of EGT: P-27/42V St, P-24/32V Up, and P-42V St and Up Curved.

Jackpot Cards is among the latest product developments of the company housed in the newly released General slot models and exciting with its 4 mystery progressive jackpot levels, each of which corresponds to a card suit Clubs, Diamonds, Hearts and Spades. The system is widely preferred by both players and operators as it may connect all EGT and EGT Multiplayer products in one jackpot, electrifying the game even further.

Receiving the award at the official ceremony, Biserka Draganova, sales manager for the Balkans, noted: “The intensifying competition makes innovations even more crucial for the gaming providers. EGT has been consistent in following its key principle to constantly refresh its portfolio, setting the trends in the industry with its developments. This is why receiving the accolade in this exact category is of great significance to us.”

EGT won also the award for “Long-term sponsor over past events” for being a general sponsor of the BEGE Party for several years in a row and for its loyal partnership with the BEGE Expo where the company traditionally had the largest stand.

EGT Interactive, the subsidiary of the company, specialized in the internet-based gaming, obtained the prize “Online Content Provider of the year” for its vast and diverse content that gains speed in a broadening range of countries.

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Balkans

APEX gaming’s Clover Link Once Again The Focus At BEGE 2019

George Miller

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APEX gaming's Clover Link Once Again The Focus At BEGE 2019
Reading Time: < 1 minute

 

APEX gaming looks back on a very successful Balkan Entertainment & Gaming Expo (BEGE). Once again all eyes were on CLOVER LINK, the ultimate jackpot solution available in a wide range of designs and Pinnacle slots. All major casino operators in Bulgaria have CLOVER LINK on their casino floors and demand remains buoyant.

“The popularity of CLOVER LINK has exceeded all expectations”, explains Kubilay Özer, Global Sales Director at APEX gaming. “It has become a must-have as it is a magnet for players who really enjoy the CLOVER LINK games. The key point is that CLOVER LINK has proven its popularity over time. CLOVER LINK is taking the floor average to new levels as well”.

APEX gaming took the opportunity as well to show its wide range of live gaming solutions – right from complete tables and live roulette wheels to individual solutions such as chips and player cards.

“APEX gaming is the name for linked jackpot solutions”, notes Georgi Lungolov, International Sales Manager at APEX gaming and himself a Bulgarian national. “The feedback has been excellent from all the casinos that have installed CLOVER LINK. We have published numerous testimonials this year with the casino managers each stating how happy they are with CLOVER LINK. The feedback received at BEGE once again confirmed this”.

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Balkans

Amatic Industries Introduces New Games and Update Kit at BEGE 2019

Niji Narayan

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Amatic Industries Introduces New Games and Update Kit at BEGE 2019
Reading Time: < 1 minute

 

Amatic Industries has introduced its latest innovations at the Balkan Entertainment and Gaming Expo (BEGE) 2019. The popular Performer Grand Arc (PGA) slant top gaming machine took centre stage on the stand of local partner CGI.

Bulgarian operators can now offer their customers the latest Amatic games following the introduction of the Red and Blue editions at the show. All the new Amatic games in their multi-game portfolio are available to the Bulgarian market.

Amatic Industries also introduced an update kit for the PGA’s already in the market. These can be upgraded to Multi Liner format with wide-screen, high definition monitors and the latest Amatic games.

“Our long-standing partner CGI has successfully made Amatic a household name in Bulgaria. It is important that we keep up this impetus and we focus on bring true to our motto of offering Pure Gaming to the market. We were very pleased with the outcome of the BEGE,” Thomas Engstberger, Sales Manager of Amatic Industries said.

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