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Advertisement banning trends in the European Union and the Balkans, subject of the IMGL MasterClass in Prague

Zoltan Tundik

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There has been a recent wave that has swept across the gambling industry and had the form of banning gambling related advertisement. This is the case in many European jurisdictions, but we are not excluding that this is a global wave. Media outlets have reported that such bans are scheduled to be included in Asia as well.

In Sweden, new online gambling operators may lose their ability to market their products entirely if the government takes note of new survey results which shows more than half (53%) of Swedes believe gambling advertising should be banned.

The latest survey results are not a surprise and come to complement the Minister of Civil Affairs Ardalan Shekarabi beliefs, who has summoned all 69 Swedish online gambling licensees to a meeting on the 14th of February to discuss their marketing activities. Just earlier, Shekarabi publicly contemplated following the UK’s lead and banning all gambling promos during live sports broadcasts.

About two weeks ago, Niels Folmann, director of the state-run former gambling monopoly Danske Spil, told local media that the Danish government should follow the UK’s lead and enact a blanket prohibition on gambling advertising during televised live sports events.

These subject are among the reasons why we have asked the experts of the industry from IMGL to present a MasterClass during the event which will focus on these aspects and treat the industry is currently facing in several European jurisdictions and also in the Balkans.

You can Register here or View the Agenda

Italy in the focus – Good news and bad news

The Italian gambling authority, Agenzia delle dogane e dei monopoli (ADM), released the list of the approved candidates that will be allowed to operate in the local market. Their licenses will be valid through December 31, 2022. The regulator has awarded 66 concessions and has also issued licenses to four other companies which will treat with reserves for reasons it said it would communicate to the licensees themselves.

Even if the Seria A gambling sponsor ban has been delayed until July, there are still lots of tensions in the “lo Stivale”.  The Italian soccer clubs have been permitted to keep existing betting deals until the end of the season. The extension follows the enforcement of a government-led blanket ban on gambling advertising throughout Italy.

The ban applies to all gambling-related products and services across all media platforms – including television, websites, and radio – and sports clubs are also to be prohibited from carrying sponsors from the industry.

While the delay to the implementation of the ban is a positive for soccer clubs in the country, the move merely marks a delay to a law that could have severe consequences for Italy’s soccer industry.

Operators within the gambling industry have criticized the new measures, warning that prices may rise and the illegal gambling sector could benefit as a result.

In an open letter written in July to Luigi Di Maio, the government’s Deputy Prime Minister who authored the decrees, Italian-licensed gambling operator LeoVegas added that the ban wouldn’t achieve a significant reduction in gambling activity. Rather, he wrote, it would lead to a surge in advertising by gambling operators not holding Italian licenses. (source sportspromedia.com)

Quirino Mancini, the Global Head of the Gaming and Gambling Practice at Tonucci & Partners will take the role to give an in-depth review of the Italian market.

The company he represents, Tonucci & Partners, is a top-ten Italian general practice firm with offices in Rome, Milan, Brescia, Padua, Florence, Tirana, Bucharest, and Belgrade.

Quirino is one of the leading Italian gaming and gambling lawyers with a specialist practice of almost 20 years. He acts for Italian and foreign-based online and land-based companies operating in the Italian gaming market, advising them on legal, licensing, regulatory, day-to-day compliance and any other operational aspects connected to their activities. He also runs a bespoke matchmaking and business strategy service to provide clients with a customized type of assistance that includes also introduction and facilitation of dealings with the local regulatory authorities, banks as well as scouting and suitability checks on potential business partners.

Quirino is a regular speaker at most international gaming conferences and sits in the editorial board of various sector reviews and magazines. Co-founder and editor of www.gaminglaw.eu, a pan-European information and commentary portal focusing on legal and regulatory issues under European and national gaming laws.

Secretary and fellow member of the Leadership Committee of the International Masters of Gaming Law (IMGL), a worldwide organization gathering regulators, lawyers and advisors, in-house counsels and educators engaged in the gaming business. A fellow member of the International Association of Gaming Advisors (IAGA)

You can Register here or View the Agenda

Britain to blame for the situation?

If you have read the intro part of this article, you will find one common fact. In each situation, the UK gambling ban is cited. It seems everyone is following the idea of the advertisement ban which has been sparked last year.

UK press has just announced that it has been decided that gambling adverts will no longer be allowed to appear on websites or in computer games that are popular with children, under new rules designed to stop irresponsible gambling.

Bookmakers will be required to use every targeting tool possible to ensure online gambling promotions are not seen by under-18s. They will also have to avoid placing gambling adverts on parts of websites that are popular with children and stop using celebrities or other people who appear to be under 25 in their promotions. (source: theguardian.com)

Coming into force on 1 April, the guidelines devised by the Committees of Advertising Practice (CAP), which is responsible for writing and maintaining the UK advertising codes, will prohibit online ads for gambling products being targeted at individuals likely to be aged under 18. These standards cover all digital media including social networks and other online platforms.

This complements many other banning procedures, as you may know, from July 2018, the British betting industry has implemented a “whistle-to-whistle” ban on all TV betting adverts during pre-watershed live sports programming, with the exception of horse and greyhound racing.

William Hill has become the first UK-listed operator to call for a media strategy review in 2019, with competitors likely to follow suit as betting leadership adjusts to new advertising realities.

Russell Mifsud (Gaming industry specialist – Associate Director at KPMG Malta) will take on the role to discussing these aspects and how will report how operators are taking steps in order to comply while also keeping an eye on the brand strategy and business run.

Russell is an Economist and Associate Director at KPMG, who leads the firm’s gaming department. Russell provides insight on the industry externalities and commercial strategy for KPMG and our clientele across the board. He also helps drive a core group of professionals who specialize in gaming within the KPMG network globally. Russell also sits on the board of the Malta Remote Gaming Council and Silicon Valletta. He works closely with the KPMG Audit, Tax & Advisory teams locally and internationally in order to assist network with identifying risks and opportunities, with a view to adding strategic insight and guidance to clientele across the board.

Russell Mifsud and Quirino Mancini will be joined by leading experts from Central Europe, the Balkans and Germany to complement advertisement banning procedures which are being implemented or discussed in their jurisdiction.

Jaka Repanšek (Media and Gaming Expert), Zlatan Omerspahić (Data Protection and Compliance Lawyer at NSoft) and Martin Arendts (Founder of ARENDTS ANWAELTE) be the experts taking on this role while the MasterClass will be moderated by Dr. Matthias Spitz (Senior Partner, MELCHERS LAW)

Do not miss this opportunity to attend the IMGL MasterClass presented by members and non-members of the International Masters of Gaming Law at Prague Gaming Summit 3!

You can Register here or View the Agenda

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Balkans

Evoplay Entertainment makes highly anticipated Croatian debut

George Miller

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Evoplay Entertainment makes highly anticipated Croatian debut
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Supplier teams up with Mozzartbet to take latest Balkan market by storm

Innovative game development studio Evoplay Entertainment has announced it will be launching its catalogue in the key market of Croatia for the first time.

Under the terms of the deal, 20 of the studio’s high-performing video slots will initially go live in the territory with operator Mozzartbet, with 10 additional instant game titles to be rolled out over February.

As well as Mozzartbet’s Croatia-based players being able to enjoy the studio’s hugely popular hits, such as Hot Triple Sevens and Elven Princesses, the supplier will also be integrating its cutting-edge Spinential game engine to enhance its games’ download speed and capabilities – proven to increase player retention by as much as 35%.

The latest in a string of market debuts in partnership with the region’s leading casino and sportsbook, Evoplay Entertainment’s latest Balkan expansion is testament to the hugely popular feedback received for its games across Eastern Europe.

Commenting on the deal, Vladimir Malakchi, CBDO at Evoplay Entertainment, said: Mozzartbet’s impressive market reach helped us continue to attract new audiences over the course of 2020, so we are thrilled to be entering the key market of Croatia alongside such an esteemed partner.

“We are confident that the immersive hits Hot Triple Sevens and Elven Princesses will perform strongly in the territory, helping to grow our expanding Balkan fanbase even further – as well as bringing the next generation of gaming to more players than ever before.”

Evoplay Entertainment’s unique approach to the gaming experience was recognised throughout 2020, with the studio racking up award nominations from the likes of SBC and EGR, including Game of the Year, as well as winning in three categories at December’s LoginCasino Awards.

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Balkans

TVBET to Enter the Montenegro iGaming Market

George Miller

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TVBET to Enter the Montenegro iGaming Market
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Leading live games provider TVBET is expanding its presence in Europe by partnering with Montenegro bookmaking firm Zlatnik. Now players in Montenegro can enjoy a wider range of betting opportunities, courtesy of TVBET’s high quality live streamed games. This move represents a positive step for both companies and confirms their ambitious overall development and expansion goals.

The year 2021 has kicked off with a bang for live games provider TVBET. The company entered a new partnership with betting operator Zlatnik.me of Montenegro. Despite challenging times amid the global pandemic, live games are gradually gaining popularity in the European market, which has contributed greatly to the successful conclusion of the cooperation between the parties.

TVBET is the leading provider of live-games, offering some of the world’s most exciting, technologically advanced and innovative games. The products are GLI-certified, thus confirming the integrity of results. All events are broadcast 24/7 from a single studio, directly onto players screens. Bettors will also be impressed with the high-technology performance of these games, since the latest American technology is used to present the broadcasts in full HD and 4k, offering a feast for the eyes.

Zlatnik offers betting on sports such as football, basketball, tennis and hockey. Among the wide variety of betting options on offer, punters will also find virtual sports, casino games, and much more. And from now on, one more exclusive feature of the platform is available for players – betting on live-streaming games by TVBET. Zlatnik’s bettors can now enjoy access to the full TVBET’s suite of 12 thrilling games.

TVBET is delighted to enter into partnership with Zlatnik, thus expanding its presence in Europe. This collaboration promises to be a fruitful and successful one, for both parties.

 

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Balkans

EGT is the 7th most successful company in Bulgaria for 2019

George Miller

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EGT is the 7th most successful company in Bulgaria for 2019
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