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Advertisement banning trends in the European Union and the Balkans, subject of the IMGL MasterClass in Prague

Zoltan Tundik

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Reading Time: 5 minutes

 

There has been a recent wave that has swept across the gambling industry and had the form of banning gambling related advertisement. This is the case in many European jurisdictions, but we are not excluding that this is a global wave. Media outlets have reported that such bans are scheduled to be included in Asia as well.

In Sweden, new online gambling operators may lose their ability to market their products entirely if the government takes note of new survey results which shows more than half (53%) of Swedes believe gambling advertising should be banned.

The latest survey results are not a surprise and come to complement the Minister of Civil Affairs Ardalan Shekarabi beliefs, who has summoned all 69 Swedish online gambling licensees to a meeting on the 14th of February to discuss their marketing activities. Just earlier, Shekarabi publicly contemplated following the UK’s lead and banning all gambling promos during live sports broadcasts.

About two weeks ago, Niels Folmann, director of the state-run former gambling monopoly Danske Spil, told local media that the Danish government should follow the UK’s lead and enact a blanket prohibition on gambling advertising during televised live sports events.

These subject are among the reasons why we have asked the experts of the industry from IMGL to present a MasterClass during the event which will focus on these aspects and treat the industry is currently facing in several European jurisdictions and also in the Balkans.

You can Register here or View the Agenda

Italy in the focus – Good news and bad news

The Italian gambling authority, Agenzia delle dogane e dei monopoli (ADM), released the list of the approved candidates that will be allowed to operate in the local market. Their licenses will be valid through December 31, 2022. The regulator has awarded 66 concessions and has also issued licenses to four other companies which will treat with reserves for reasons it said it would communicate to the licensees themselves.

Even if the Seria A gambling sponsor ban has been delayed until July, there are still lots of tensions in the “lo Stivale”.  The Italian soccer clubs have been permitted to keep existing betting deals until the end of the season. The extension follows the enforcement of a government-led blanket ban on gambling advertising throughout Italy.

The ban applies to all gambling-related products and services across all media platforms – including television, websites, and radio – and sports clubs are also to be prohibited from carrying sponsors from the industry.

While the delay to the implementation of the ban is a positive for soccer clubs in the country, the move merely marks a delay to a law that could have severe consequences for Italy’s soccer industry.

Operators within the gambling industry have criticized the new measures, warning that prices may rise and the illegal gambling sector could benefit as a result.

In an open letter written in July to Luigi Di Maio, the government’s Deputy Prime Minister who authored the decrees, Italian-licensed gambling operator LeoVegas added that the ban wouldn’t achieve a significant reduction in gambling activity. Rather, he wrote, it would lead to a surge in advertising by gambling operators not holding Italian licenses. (source sportspromedia.com)

Quirino Mancini, the Global Head of the Gaming and Gambling Practice at Tonucci & Partners will take the role to give an in-depth review of the Italian market.

The company he represents, Tonucci & Partners, is a top-ten Italian general practice firm with offices in Rome, Milan, Brescia, Padua, Florence, Tirana, Bucharest, and Belgrade.

Quirino is one of the leading Italian gaming and gambling lawyers with a specialist practice of almost 20 years. He acts for Italian and foreign-based online and land-based companies operating in the Italian gaming market, advising them on legal, licensing, regulatory, day-to-day compliance and any other operational aspects connected to their activities. He also runs a bespoke matchmaking and business strategy service to provide clients with a customized type of assistance that includes also introduction and facilitation of dealings with the local regulatory authorities, banks as well as scouting and suitability checks on potential business partners.

Quirino is a regular speaker at most international gaming conferences and sits in the editorial board of various sector reviews and magazines. Co-founder and editor of www.gaminglaw.eu, a pan-European information and commentary portal focusing on legal and regulatory issues under European and national gaming laws.

Secretary and fellow member of the Leadership Committee of the International Masters of Gaming Law (IMGL), a worldwide organization gathering regulators, lawyers and advisors, in-house counsels and educators engaged in the gaming business. A fellow member of the International Association of Gaming Advisors (IAGA)

You can Register here or View the Agenda

Britain to blame for the situation?

If you have read the intro part of this article, you will find one common fact. In each situation, the UK gambling ban is cited. It seems everyone is following the idea of the advertisement ban which has been sparked last year.

UK press has just announced that it has been decided that gambling adverts will no longer be allowed to appear on websites or in computer games that are popular with children, under new rules designed to stop irresponsible gambling.

Bookmakers will be required to use every targeting tool possible to ensure online gambling promotions are not seen by under-18s. They will also have to avoid placing gambling adverts on parts of websites that are popular with children and stop using celebrities or other people who appear to be under 25 in their promotions. (source: theguardian.com)

Coming into force on 1 April, the guidelines devised by the Committees of Advertising Practice (CAP), which is responsible for writing and maintaining the UK advertising codes, will prohibit online ads for gambling products being targeted at individuals likely to be aged under 18. These standards cover all digital media including social networks and other online platforms.

This complements many other banning procedures, as you may know, from July 2018, the British betting industry has implemented a “whistle-to-whistle” ban on all TV betting adverts during pre-watershed live sports programming, with the exception of horse and greyhound racing.

William Hill has become the first UK-listed operator to call for a media strategy review in 2019, with competitors likely to follow suit as betting leadership adjusts to new advertising realities.

Russell Mifsud (Gaming industry specialist – Associate Director at KPMG Malta) will take on the role to discussing these aspects and how will report how operators are taking steps in order to comply while also keeping an eye on the brand strategy and business run.

Russell is an Economist and Associate Director at KPMG, who leads the firm’s gaming department. Russell provides insight on the industry externalities and commercial strategy for KPMG and our clientele across the board. He also helps drive a core group of professionals who specialize in gaming within the KPMG network globally. Russell also sits on the board of the Malta Remote Gaming Council and Silicon Valletta. He works closely with the KPMG Audit, Tax & Advisory teams locally and internationally in order to assist network with identifying risks and opportunities, with a view to adding strategic insight and guidance to clientele across the board.

Russell Mifsud and Quirino Mancini will be joined by leading experts from Central Europe, the Balkans and Germany to complement advertisement banning procedures which are being implemented or discussed in their jurisdiction.

Jaka Repanšek (Media and Gaming Expert), Zlatan Omerspahić (Data Protection and Compliance Lawyer at NSoft) and Martin Arendts (Founder of ARENDTS ANWAELTE) be the experts taking on this role while the MasterClass will be moderated by Dr. Matthias Spitz (Senior Partner, MELCHERS LAW)

Do not miss this opportunity to attend the IMGL MasterClass presented by members and non-members of the International Masters of Gaming Law at Prague Gaming Summit 3!

You can Register here or View the Agenda

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Balkans

Infographics – NSoft’s Balkans Overview

George Miller

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Infographics - NSoft’s Balkans Overview
Reading Time: 1 minute

 

NSoft presents you with thorough in-house research covering essentials for Balkans iGaming business operations with the emphasis on important glocal factors. In order to download the full NSoft’s Region Overview Infographics, click here.
Here’s the direct link.

The information provided is based on extensive experience and know-how acquired through the past ten years of successful operations in Balkan countries.

NSoft will be exhibiting at Belgrade Future Gaming Expo. The event will be held on 4 – 5 June 2019 at Beogradski Sajam, Hall III. Book a meeting at sales@nsoft.com.

 

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Balkans

New partnerships for EGT Interactive with omni channel platform provider EASIT and esteemed Serbian operator MaxBet

George Miller

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New partnerships for EGT Interactive with omni channel platform provider EASIT and esteemed Serbian operator MaxBet
Reading Time: 2 minutes

 

EGT Interactive signed a strategic partnership with major omni channel platform provider EASIT and already went Live with one of the EASIT’s top operators – MaxBet. This is to benefit of the three companies, as it opens a vast field for new business opportunities and reaching out a large number of potential players.

Todor Zahariev, the Managing Director of EGT Interactive, commented: “The deal with EASIT is of great importance for us as it gives us access to number of major operators in strategic regulated territories. Starting with MaxBet, we are looking forward to adding more of EASIT’s premium operators in the next months to come. At the same time, we are very excited to deliver our complete portfolio of high-quality casino slots to MaxBet’s customer base and we strongly believe that the deal will strengthen even more our positions in Eastern Europe, where we are a leading content provider. This partnership is a clear testimony that our top-notch content is well-known and preferred by the players in Serbia and comes as a natural continuation to our collaboration in the land-based field.

To conclude, I can say that this partnership with the two companies has a great potential with an online gambling market in Eastern Europe growing rapidly at a high rate, this is why we are looking forward with great expectations.”

About EASIT: Leading iGaming software supplier, experienced in iGaming executives across international business development, new revenue management and commercial partnerships. With main sectors of experience in retail gaming, igaming and sports betting, with proven expertise in managing top-tier omni-channel operators in regulated markets, and a track record of dealing with key customers across the gaming industry.

Michal Hybl, CEO of EASIT commented: “Currently leading Easit, with its expansion to South Eastern Europe, including spearheading the group’s entry into the new deal with EGT Interactive – an industry-leading provider of comprehensive technology solutions to igaming operators in regulated markets around the world. We are happy to announce our new partnership and friendship with EGT Interactive.”

About MaxBet: Leading Serbian land – based and online casino operator.

Minja Bolesnikov, the CEO of MaxBet, said: “EGT is very famous company in Serbia and their slot machines and games are one of the most popular and well-known in our own land-based shops in Serbia, which we currently have over 275 in running in Serbia operations. Through different partners of EGT, we always had good relationships and respect towards EGT as one of the leading companies in the gaming industry. We guarantee that EGT games will work very well on online, same way as they are operating in our land-based shops. We are looking forward for this cooperation and we are really excited to start with new success together as soon as it is possible.”

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Balkans

Save the date for CEEGC 4 and CEEGC Awards 2019 Budapest, registrations are open, 24-25 September 2019 – Ritz-Carlton

Zoltan Tundik

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Reading Time: 3 minutes

 

We are happy to announce that the registrations for the fourth edition of CEEGC and CEEG Awards in Budapest are open and the dates of the conference are 24-25 September 2019.

In 2019, we are adding a second day which will be dedicated for networking and a special boat trip is announced on the Danube in Budapest.

The 4th edition of the yearly must-attend conference of the gambling industry will focus on bringing new content and a different angle of view on already established and emerging market.

The discussions include compliance and investment opportunities in the regulated Central and Eastern European jurisdictions such as Bulgaria, Romania, Czech Republic, Croatia or Slovenia, and the Emerging CEE jurisdictionsSlovakia, Hungary, and Poland.

Beside the CEE focus, the discussions include the Balkan Gaming Industry Briefing and an exclusive IMGL MasterClass™ which highlights the opportunities for the gambling industry in Asia, Africa and North America.

Starting with 2019, the conference will also focus on shedding light the recent updates of the D-A-CH region and industry experts will also examine the impact of regulations on innovation, with emphasis on Loot Boxes, Sports betting, Casino, Blockchain, Cryptocurrency, and Fintech.

You can find more details about the speaker lineup, agenda and networking opportunities on the official website: www.ceegc.eu

Same venue as in 2018

The venue of the conference is selected with the aim of providing a luxurious and comfortable setting for the delegates. As in 2018, the 2019 edition of CEEGC & CEEG Awards will be held at The Ritz-Carlton, a luxury hotel which offers palatial retreat moments from iconic landmarks and the Danube. The Ritz-Carlton Budapest was also voted by the attending delegates as their favorite venue for CEEGC Budapest.

CEEG Awards 2019

The prestigious CEEG Awards will once again reward and applaud the top 20 companies that drive the industry forward in the region by continuing to the tradition of bringing a transparent and unbiased award for the gambling industry.

Starting 2019, the process will also involve a nominations committee, which in parallel with the industry, will nominate companies that might have been overlooked in the past years.

The public nomination phase is open and you can submit your company until 15.07.2019 on the following link.

Register here or View the Agenda!

Browse the official event website here: www.ceegc.eu

Here are a few testimonials from the attending delegates:

Central and Eastern European Gaming Conference is undoubtedly becoming one of the industry’s most iconic events. Zoltan and Betty have put a lot of thought and expertise into designing it and their efforts have certainly paid off. I personally had a great time and met a lot of amazing people and initiated new business relationships. The family-like atmosphere creates a special ambiance that makes this event stand out from other industry conferences. I look forward to attending next year.” ~ Sara Urbanovicova – Chief Commercial Officer, Tom Horn Gaming

I have been attending the yearly CEEGC Budapest for 3 years now and I can surely say that the event has proven itself as a must-attend conference for companies seeking information about compliance around Central and Eastern Europe. The conference offers content of the highest quality which is rarely seen across the events in Europe and you can also maximize the top class networking opportunities.” ~ Nadiya Attard – Director of Business Development in EMEA and Asia, NetEnt

Quality content and information, key people from the iGaming industry, a professional but friendly environment and an entire Awards procedure behind a truly Boutique Event – just congrats for the superb work!” ~ Maria E. Arnidou – Marketing & Communications Management, Fantasy Sports Interactive (FSI)

Bitpay were proud to attend and catch up with Eastern European gambling merchants who are adopting bitcoin payments.” ~ Chris Denny – European Sales Manager, Bitpay

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