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Playtech BGT Sports signs long-term sportsbook extension with Codere

George Miller

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Playtech BGT Sports signs long-term sportsbook extension with Codere
Reading Time: 2 minutes

 

Omni-channel partnership renewed in Spain and across Latin America

 

Playtech BGT Sports, the market-leading provider of omni-channel sports betting solutions, has extended its sportsbook partnership with Codere.

The new contract, which will run until late 2022, covers its retail presence and online facilities in Spain, Mexico, Panama, and Colombia. It includes over 9,000 betting terminals and retail tills, with numbers expected to grow in the coming months.

The extension of the partnership reflects the growing demand for Playtech BGT Sports’ products and its leadership in these key regulated markets.

Its new offering includes exciting content and unique features that will help Codere deliver an engaging user journey that combines the latest sporting events and information alongside thousands of pre-match and in-play betting opportunities.

Codere’s portfolio in Spain includes online gaming and more than 2,600 retail points of sale, locations where transactions are carried out, including 77 LBOs. Its Codere Apuestas brand is the official sports betting partner of Real Madrid.

Codere CEO, Vicente Di Loreto, said: “We’re very pleased to have extended our deal with Playtech BGT Sports, which is amazing news for our growing business across Spain and Latin America. Choosing Playtech BGT Sports allow us to provide both great content and an engaging customer experience.”

John Pettit, Chief Commercial Officer at Playtech BGT Sports, said: “We’re very excited to have concluded a deal with Codere which will see us distribute our products to them across retail and digital in both Spain and Latin America for another four years.

“We know the type of user journey we can provide, combined with the range of betting events and markets, and ability to build accumulator bets has driven additional margin for them in multiple markets and we look forward to helping them grow their customer base and performance levels even further.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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EGT’s Story of Success in Central America

Niji Narayan

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EGT’s Story of Success in Central America
Photo Source: egt-bg.com
Reading Time: 2 minutes

 

EGT has become the key gaming supplier in Central and South America. The company opened offices in Panama, Mexico, Colombia, Peru and Argentina. Recently it got certified in Chile and is preparing to launch its specially created single game jackpot systems.

The company keeps its strong positions in the Caribbean, recently becoming the main supplier for Club Royal Caribbean. In Curacao it also cemented its leadership, launching the Super Premier slot model and the EGT Multiplayer’s terminals. In Mexico, EGT’s priority is to expand its local team, setting up a second office in Monterrey and investing in a training centre in Guadalajara specifically targeting the operators’ technical crew.

“Part of our development strategy in the country is to contribute to the qualification’s improvement in the gaming industry and we are committed to it. Included in our global business policy is to constantly enhance our services, staying close to the customers. They could share so many bright ideas and their opinion on the machines, the trends, the players’ preferences guide us on our way to best satisfy their requirements,” Nadia Popova, director of EGT Central America, the Caribbean and Mexico said.

The company is now on its way to become the main contractor for the major online operators in Mexico. EGT Multiplayer’s solutions progress in the same way in the country – especially the S-Line terminals that are already installed in the establishments of major groups, like Codere, Caliente, Winpot, Cirsa and Grupo Orenes.

“Last year was the most successful for EGT in South and Central America and 2019th is shaping to yield even better results. We aim to fortify our leadership in the region, relying on our bestsellers – the Collection series multigames, the Lady’s Cards jackpot, the latest generation General slot cabinets and mixes, the Asian-themed Cai Shen Kingdom and Dragon’s Turn jackpots, the EGT Multiplayer’s products and other customized developments for the local market,” Popova added.

Along with the excelling product diversity, EGT’s key factors for future success will keep on being the high performance of its machines and the strong team of motivated professionals.

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Industry News

Bet365 Launches Bet365.mx Domain

Niji Narayan

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Bet365 Launches Bet365.mx Domain
Reading Time: 1 minute

 

Bet365, the UK based online gambling operator, has launched the Bet365.mx domain in Mexico’s digital market. The site lists Ganador Azteca, Mexico’s second largest media firm, as Bet365’s local partner.

TV Azteca was granted a 25-year gaming license last year that originally allowed it to open one land-based casino in the state of Veracruz. The license also permitted the company to operate a single gambling website.

Last November, this license was amended and permits the company to “operate individually or with one or more operators, to collect bets through various domains or various internet sites.” Later that same month, the license was amended again to specifically identify Bet365.mx as the domain by which the company planned to serve Mexican gamblers.

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eSports

TV Azteca to Invest $5 Million in Allied Esports

Niji Narayan

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TV Azteca to Invest $5 Million in Allied Esports
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TV Azteca, the television network based in Mexico, has entered a term sheet with Black Ride Acquisition Corp. which would provide for TV Azteca to become a shareholder in esports entertainment company Allied Esports.

TV Azteca will acquire $5 million in shares of Black Ridge Acquisition Corp., aiming to position Allied Esports strongly in the Mexican esports market.

“Continuing to expand our footprint around the world with likeminded leaders and innovators is imperative to our success, and we are delighted to partner with TV Azteca as we enter Latin America with a smart, aggressive plan. The Mexican and Latin American market presents incredible potential, and this partnership, featuring two first-movers in esports, entertainment and distribution, is a winning combination,” Frank Ng, Co-CEO of Ourgame International Holdings said.

“We are enthusiastic about our investment in Allied Esports and the prospect of joining forces to become the clear leader in the delivery of esports entertainment in the region. This relationship represents a transformational step for TV Azteca and for the millions of members of the esports community in Latin America,” Benjamin Salinas, CEO of TV Azteca said.

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