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Playtech BGT Sports signs long-term sportsbook extension with Codere

George Miller

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Playtech BGT Sports signs long-term sportsbook extension with Codere
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Omni-channel partnership renewed in Spain and across Latin America

 

Playtech BGT Sports, the market-leading provider of omni-channel sports betting solutions, has extended its sportsbook partnership with Codere.

The new contract, which will run until late 2022, covers its retail presence and online facilities in Spain, Mexico, Panama, and Colombia. It includes over 9,000 betting terminals and retail tills, with numbers expected to grow in the coming months.

The extension of the partnership reflects the growing demand for Playtech BGT Sports’ products and its leadership in these key regulated markets.

Its new offering includes exciting content and unique features that will help Codere deliver an engaging user journey that combines the latest sporting events and information alongside thousands of pre-match and in-play betting opportunities.

Codere’s portfolio in Spain includes online gaming and more than 2,600 retail points of sale, locations where transactions are carried out, including 77 LBOs. Its Codere Apuestas brand is the official sports betting partner of Real Madrid.

Codere CEO, Vicente Di Loreto, said: “We’re very pleased to have extended our deal with Playtech BGT Sports, which is amazing news for our growing business across Spain and Latin America. Choosing Playtech BGT Sports allow us to provide both great content and an engaging customer experience.”

John Pettit, Chief Commercial Officer at Playtech BGT Sports, said: “We’re very excited to have concluded a deal with Codere which will see us distribute our products to them across retail and digital in both Spain and Latin America for another four years.

“We know the type of user journey we can provide, combined with the range of betting events and markets, and ability to build accumulator bets has driven additional margin for them in multiple markets and we look forward to helping them grow their customer base and performance levels even further.”

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Gambling in the USA

Habanero strikes Rush Street Interactive deal

George Miller

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Habanero strikes Rush Street Interactive deal
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Supplier debuts games with high-profile online operator in Colombia – with US social casino to follow

Premium slots and table games provider Habanero has announced an agreement with Rush Street Interactive (RSI), the first United States-based gaming operator to launch a legal and regulated online sportsbook on a national basis in Latin America and a market leader in online casino and sports betting in the United States.

The Chicago-based company is known among its industry peers as the preeminent operator in the US online gaming market, having won the EGR North America “Mobile Operator of the Year” Award for 2019 as well as “American Operator of the Year” and “Casino Operator of the Year” at the 2019 American Gambling Awards.

Under the agreement, more than 50 titles from Habanero’s portfolio of engaging slots and table games have been launched on Rush Street Interactive’s RushBet.co, as well as taking its full portfolio of 170 games live with the group’s US-based social casinos in the near future.

The deal sees the supplier’s immersive gaming suite reaching a US audience for the first time, in addition to extending its LatAm reach following a string of major continental partnerships.

Commenting on the deal, Vera Motto, Business Development Executive at Habanero said:We are thrilled to partner with Rush Street Interactive, a highly acclaimed group with an impressive multi-brand portfolio.

“We’re honoured to have been selected by an operator with such high standards and see this as testament to our record-breaking expansion over the past year. We look forward to a long and productive relationship together, especially when it comes to the US.”

Omar Calvo, GM at Rushbet.co added: “Habanero is a premium quality provider with a widely celebrated product suite, so we are delighted to partner with them as we continue to grow our existing catalogue of games for our players to enjoy.

“The supplier’s innovative slots and table games catalogue fits perfectly with our commitment to offer our players the most exciting mobile playing experience in Latin America, and we look forward to a productive commercial relationship across the Americas.”

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Betcris teams up with IMG ARENA to bring new virtual sports content to its operations

George Miller

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Betcris teams up with IMG ARENA to bring new virtual sports content to its operations
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Betcris, one of the leading sports betting operators in Latin America, has signed a partnership with IMG ARENA to provide virtual sports and gaming solutions.

The content will be available to players at Betcris’ online sportsbook and casino as well as at the 100-plus venues it runs across Central and South America.

This new partnership includes 3D Slots, 3D Table Games, Scheduled Sports (including soccer, tennis and more), Instant Sports, Casino and others. The different products will be rolled out over time, giving Betcris the ability to provide maximum oversight of their integration into its platforms.

IMG ARENA’s virtual sports portfolio harnesses cutting-edge, 3D motion technology from Leap Gaming to capture and recreate ultra-realistic versions of some of the world’s most popular sports.

The product suite offers a variety of virtual, high-end and customisable gaming alternatives to both online and retail operators. The content enables Betcris to significantly broaden its offering and appeal to players looking for different forms of entertainment, and brings some of the most sought-after gaming solutions to greater parts of the Latin American gaming market.

JD Duarte, Betcris CEO, said: “The global gaming scene is constantly changing. Offering fresh, innovative content helps to ensure that gaming and sports gambling operators can stay on top of the market while continuing to enhance the customer experience with creative products.

“The agreement with IMG ARENA is one more step in our plan to bring new entertainment options to our customers, hand in hand with the best providers in the industry. The response to the new games has been very positive and every day we see more of our players enjoying this new category.”

Max Wright, SVP Commercial at IMG ARENA, said: “We are extremely excited to have launched our virtuals with Betcris, an operator that has invested significantly in bringing innovation to their players and has chosen the perfect way to boost engagement using our virtuals.

“This deal marks an important stage in the growth of our virtuals offering, securing IMG ARENA a leading position in the Latin American market.”

Providing variety is one of the key focuses Betcris continues to promote within the organisation, with an ongoing commitment to deliver user-requested content from multiple channels. In addition to the ability to give existing customers a greater selection of activities from which to choose, the diversification of its product offering enables the operator to increase its customer base and offer increased operational and commercial security.

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Endorphina Press Releases

A promising new partnership between Tecnalis and Endorphina

George Miller

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A promising new partnership between Tecnalis and Endorphina
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Some bright news came to us in the iGaming industry this month, and it’s that Tecnalis is now partnering with Endorphina Games. We’re more than confident that this partnership will be mutually beneficial and prosperous. The market is clearly growing in the LatAm market, and this partnership will definitely be able to benefit all those involved.

Tecnalis is a software company that offers the most attractive online gaming platform of its kind: Alira. It has become the leader in the Spanish online gaming market and has also firmly established itself in the Latin America market. Through Tencalis’ top tier platform, Endorphina’s entire portfolio will achieve a huge milestone by becoming available in the Spanish and LatAm markets as well. This would allow gamers around the globe to play Endorphina’s newest slots such as Chance Machine 100, 2020 Hit Slot, Dia De Los Muertos, The Rise of AI, and more. Endorphina is famous for designing trendy games to fit different markets according to cultures and current popular social phenomenons. With this partnership, there’s no doubt that their games will be warmly welcomed by players in the LatAm region.

Zdenek Llosa, Sales Manager at Endorphina, shares on this partnership:

“At Endorphina, we could not be happier to have integrated our games catalogue with Tecnalis, the leading platform in Spain and with a strong position in the Latin American market. Our high-performance content such as, Hit Slot 2020, Asgardians, The Lucky Streak series, Aus Dem Tal and our latest creation Сhance Machine 100 will be accessible soon to the Spanish and Colombian market followed by the necessary certification. Such a partnership will strengthen the status of both Tecnalis and Endorphina as the leading companies in the industry.”

Alejandro Serrano, COO at Tecnalis, shares:

“At Tecnalis, we are proud to have Endorphina as one of our integrated content providers. They are a studio with a wide game portfolio, focused on a state-of-the-art innovation and attractive themes. Endorphina has a talented technical team which we are really comfortable to work with. We’ve been partners for years offering their games to our Malta licensed operators and we are sure that their new Colombian certification will increase both companies’ growth in Latin America.”

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