Fantasy Sports
Danish fantasy game breaks all records
With the football World Cup as the climax Holdet.dk, a Danish seasonal fantasy game, broke all records in 2018. More than 200.000 fans made 515.000 fantasy teams.
That means more than 3.5 % of the Danish population played the game, and a new team was created almost every minute of every day for the whole of 2018.
“With more than 160.000 participants our fantasy game for the 2018 football World Cup broke all records and contributed to a magnificent year. 3.7 % of all Danes playing the game in 2018 shows us, that we are top of mind of all Danish sports fans.” – says Ole Christensen, partner i Swush.com.
A battle for bragging rights
Friends, colleagues and families all join together in mini-leagues competing in a social challenge. For the 2018 World Cup more than 80 % of users played in mini-leagues and there were more than 4.000 company mini-leagues.
“Our users has their own way to celebrate their leagues. Whether it’s the loser that buys a round of beer, puts on a dress or they throw a celebration for the winner, it’s the social aspect of Holdet.dk that captivates Danish sports fans.” – says Ole Christensen.
In total, Danish fans spend more than 250 years with fantasy sports on Holdet.dk in 2018.
“Our mission is to make sport fun, so with this many participating we look to expand beyond the Danish borders. There is a demand from fans, media and sports organizations, and at the moment we are building a more lean and agile game so we can provide engaging fantasy games to partners in Europe.” – Ole Christensen, Swush.com
Swush.com is Scandinavia’s oldest fantasy provider, and the market leader in Denmark with Holdet.dk, as well as the manager game provider for Scandinavians biggest sports newspaper Aftonbladet.
Holdet.dk i 2018
Users: 210.000
Teams: 515.000
Avg. Time-on-site: 7 min.
Total time spend: 250 years.
User profile: 82 % men // Mobil: 70 %
Danish population: 5.7 mio. (3.7 % of all Danes played fantasy at Holdet.dk)
Games: 23 (Football, Cycling, Handball, NFL, Ice hockey, Formel 1 etc.)
Danish bookmaker Danske Spil owns 60 % of Swush.com
Asia
Jade Group Expands its Presence Across Asia as Jade Fantasy Cricket Hits Sri Lanka
Sri Lanka’s cricket fervor has reached new heights with the launch of Jade Fantasy Cricket, an innovative platform that promises cricket enthusiasts an exhilarating experience like never before. Breaking barriers and setting new standards, Jade Fantasy Cricket brings the thrill of the game to the fingertips of millions across the island nation.
Gone are the days of merely cheering from the stands or living vicariously through televised matches. Now, ardent fans can immerse themselves in the world of cricket like never before, thanks to the revolutionary Jade Fantasy Cricket platform.
With just a few clicks on the website or the user-friendly Jade Fantasy Android Application, cricket aficionados can now craft their dream teams, strategize their plays, and compete against fellow enthusiasts for exciting cash prizes. It’s a game-changer for those who eat, sleep and breathe cricket.
“Jade Fantasy Cricket is not just another gaming platform; it’s a celebration of the sport that unites us all. We wanted to bring the thrill of cricket closer to home, allowing fans to engage with the game in ways they never thought possible,” Mr. Joe Pisano, CEO of Jade Group, said.
What sets Jade Fantasy Cricket apart is its commitment to user security and responsible gaming. The platform boasts robust KYC verification and authentication processes, ensuring the safety and security of every user.
Moreover, to prevent overindulgence and promote responsible gaming, Jade Fantasy Cricket offers advanced features like user limits, empowering users to enjoy the game responsibly.
But the excitement doesn’t stop there. Jade Fantasy Cricket offers more than just cash prizes. Daily bonuses, free practice games and the opportunity to bring fantasy dream teams to life await participants at every turn. It’s not just a game; it’s an experience designed to delight and inspire.
“We believe in fostering a community where cricket enthusiasts can come together, showcase their skills, and revel in the joy of the game. Our platform is more than just a means to win prizes; it’s a testament to the passion and spirit of cricket,” Mr. Pisano remarked.
As Jade Fantasy Cricket takes Sri Lanka by storm, it’s clear that the love for the sport knows no bounds. With an unparalleled gaming experience and the promise of unforgettable moments, Jade Fantasy Cricket is poised to become the ultimate destination for cricket enthusiasts nationwide.
Fantasy Sports
Fantasy becomes reality for bet365 and Scout Gaming
bet365 has launched an exclusive new fantasy football game in partnership with Scout Gaming Group ahead of the 2023/24 Premier League season.
The free-to-play game is live now, with plenty of time for all new and eligible bet365 customers to register and select their squads. Managers are able to select their teams at any time, and continue to make changes right up until the first game of the Premier League season, when Burnley host Manchester City on Friday, August 11th.
The bet365 Fantasy Game boasts a huge prize pool for those leading managers who are still challenging at the top of the leaderboard come the end of the season. A staggering £500,000 is available for the top 10,000 ranking users, with the outright winner guaranteed the £50,000 top prize.
This is further enhanced with the addition of an extra £65,000 in monthly prizes for the top 1,000 ranking managers each month.
Within days of the game launching over 20,000 individual managers had already registered and selected their provisional teams. Both bet365 and SGG are thrilled by the early uptake, and expect many thousands more to have their squads assembled by the first Premier League game on August 11th
The game includes many unique features, which have been developed collaboratively by Scout Gaming Group and its partners. Fantasy football plays an integral role in every match day for players around the world, and by enhancing the player experience on bet365, both brands are bidding to increase engagement and enjoyment of the product.
A bet365 spokesperson said:
“The partnership with SGG has provided bet365 with an excellent, multi-country fantasy product, and we’re delighted to deliver a season-long fantasy football game to our customers.
“We’re excited to see how the season develops and which managers can land the monthly and outright cash prizes.”
Araz Heydariyehzadeh, Chief Commercial Officer at Scout Gaming Group said:
“We’re incredibly proud to have collaborated with bet365 on a game of this magnitude and quality. The support from numerous teams at bet365 has been outstanding throughout and continues to grow.
“Free-to-play games can be highly effective as part of a structured conversion strategy, and with Fantasy games proven ability to retain users and drive extra yields from sportsbook customers, we are very excited about the potential outcome and performance of the project.”
Fantasy Sports
ESPN Launches New Fantasy Football Creative Campaign
ESPN returns its Fantasy Football campaign ahead of the 2023 NFL season with new creative dedicated to the mantra, Only in Fantasy. Only on ESPN. The campaign – which runs July 17 to September 10 on ESPN platforms – features three new spots: Delivery, Commish and Steve.
“ESPN Fantasy Football creates connections and builds communities. In this campaign, we remind fans to continue playing ESPN Fantasy Football because it is the ultimate equalizer between people, and can help get you out of awkward situations. We’re excited to launch the campaign and get our millions of players ready for the upcoming season,” said Seth Ader, Vice President of Brand Marketing at ESPN.
-
Latest News5 days ago
THE UNIT APPOINTS ADAM NOBLE AS CHIEF COMMERCIAL OFFICER
-
Gaming5 days ago
The German Games Industry Association congratulates all winners of the German Computer Game Awards 2024
-
Baltics5 days ago
MARE BALTICUM Gaming & TECH Summit Announces Final Agenda for 2024 Event
-
Africa5 days ago
NE Group powers 888bets launch in Angola
-
Latest News5 days ago
INSPIRED LAUNCHES VIRTUAL SPORTS WITH COMEON GROUP
-
Industry News5 days ago
Wazdan set to gain more ground at Casino Beats Summit Malta
-
Central Europe5 days ago
Apparat Gaming and edict egaming announce partnership
-
Cryptocurrency5 days ago
Payhound empowers LSports with a seamless solution to receive payments