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Betsoft Gaming Signs Content Agreement with River iGaming

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Betsoft Gaming Signs Content Agreement with River iGaming
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Securing its status as a preferred content provider for companies looking to make their mark on the iGaming industry, Betsoft Gaming has signed a strategic content agreement with multinational, multi-pronged business River iGaming.

The agreement is comprehensive, covering every Betsoft slot game accredited for the regulated markets in which River iGaming (hereafter “River”) operates – including all marquee titles from the sought-after SLOTS3TM series.

Founded in late 2017, River iGaming has had a notable first year.  From its headquarters in Malta, the company has driven an ambitious strategy of expansion and acquisition that has seen it establish a player-facing online casino, bring comprehensive digital marketing services in-house, build its own affiliate program, and secure high-profile branding agreements in one of the world’s most competitive markets.

In just twelve months River has grown to a company of more than 40 employees, providing comprehensive B2B and B2C services in 7 different markets.  As its player-facing operations grew (with deposits doubling in less than a year) River began to canvas the market, seeking content providers that could support its players’ appetites and the company’s own ambitions for the future.

“River has very quickly carved out a unique position in the iGaming industry, with a new vision for a comprehensive player journey where every touchpoint is managed under a single roof, and the value of every player is maximised” explains Annamaria Anastasi, Marketing Director at Betsoft Gaming.  “One of the cornerstones of this vision is, of course, to provide value to the player in return.  This requires the operator portion of River’s business to be able to offer the best slot games the market already has to offer, with a reliable stream of innovative new content being added over time.  We are proud to have met these criteria and to have been selected as a key content partner.  We look forward to supporting River’s ambitions for the foreseeable future.”

In addition to new slot games like the revolutionary Max Quest: Wrath of Ra, the agreement also lays the foundation for the integration of other elements of Betsoft’s offer in the future, as River’s business continues to grow and diversify.

“At River, we look at the iGaming business differently,” explains Ismael Diagne, Chief Operating Officer.  “Our goal is to provide an incredible gaming experience by running in the opposite direction to the competition: prioritising the quality of the player experience over the rate of player acquisition.  We have already been able to secure the right investment and acquire the right innovative technologies to pursue that vision, so the final piece of the puzzle was identifying the right content partner to ensure that our players have access to the finest games available today, and that we have a way of adding tomorrow’s best content to our portfolio quickly and easily.  After analysing the market, we came to the conclusion that Betsoft could deliver everything we required, and we look forward to a long and fruitful relationship with them.”

 

About Betsoft Gaming:

Betsoft Gaming develops innovative casino games for desktop and mobile.  Its portfolio of more than 190 RNG titles reaches players through partnerships with many of the iGaming industry’s leading operators.  Under the SLOTS3TM banner, Betsoft is elevating players’ expectations; these cinematic slots blend rapid, gratifying gameplay with an audio-visual excellence more typical of movies and videogames.

An early entrant to mobile gaming, Betsoft launched the ToGoTM collection in 2012.  More recently, Betsoft revealed the ShiftTM environment, which supports truly cross-platform development at the same time as increasing performance, drastically reducing file size and streamlining integration.

Casino Manager, Betsoft’s comprehensive back-office platform, rolls reporting, management, marketing, promotion, and administration into a single compelling package.

Betsoft has held a Class 4 license with the Malta Gaming Authority since 2014.  The company’s games and RNG are both independently certified in more than 15 different regulated markets, including Italy, Germany, and Romania.

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Entain Examines Possible Sale of Overseas Gambling Brands

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Entain has hired advisers to oversee the possible sale of several of its overseas brands, according to reports.

These brands include Netherlands-based BetCity, which the gambling firm had bought last year.

The Netherlands, last year proposed a plan for tighter deposit limits from the second quarter, which is expected to hit Entain’s annual revenue and profit, the company said earlier this month.

A local offshoot of Ladbrokes in Australia, Sweden-based Enlabs and Georgia-based CrystalBet are other brands that are not integrated into Entain’s main tech platform and under review, reports said.

Wall Street boutique advisory Moelis is advising Entain’s board and the group’s recently formed capital allocation committee, and any disposals will be of brands that are not integrated into the company’s technology platform, which makes them easier to sell.

Entain, like other gambling firms, gained from a rise in online betting during the pandemic, but stiffer regulations in its main markets have hurt its bottom line.

The UK, the gambling firm’s largest market, is expected to put out a review this year, which is said to include a stake cap on slots at 5 pounds ($6.37) and increased affordability checks.

Entain expects its core profit to incur a 40 million pounds hit in 2024 from the regulatory moves in the UK and Netherlands.

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The RNG scaling problem

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The RNG scaling problem
Reading Time: 4 minutes

 

By Lorenzo Nardini, Head of Technical Compliance and Maths Services, at ComplianceOne Group

When I was a child, I lived in Italy and I used to play some card games with my friends. There is a huge variety of Italian traditional card games: Briscola, Scopa, TreSette are only a few of them. All these games are played with an Italian deck of cards, which consists of 40 cards divided into four suits, each containing ten cards ranked from one to ten. (If you are not familiar with these cards, I suggest searching them online as their artwork is beautiful and it varies across the different regions of that country). Most of the games I played required an equal distribution of cards among the players. This was easily done when playing in two or four as each player would get respectively twenty or ten cards each. However, when we played in a group of three, a problem naturally arose: how could we equally split the deck since 40 is not a multiple of 3? Fortunately, this was not a difficult problem and for most games it was perfectly acceptable to simply remove (reject) one card from the deck and then to assign the remaining ones in 3 groups of 13.

Later in life, I discovered that this seemingly childish problem was a recurring issue for gaming companies seeking certification for their Random Number Generators. In the gaming industry, the generation of random numbers is a core element that enables gaming platforms to produce unpredictable events. In this regard, RNGs are the engine that games use to decide, for instance, the final position of the symbols in a slot machine, the cards that will be dealt in a Poker or Blackjack hand, or when the plane will crash in the recently popular Crash games.

Each Random Number Generator is unique in terms of its components and the applications for which it is designed to generate random events. You can have a software RNG that is based on famous (in this community) algorithms such as the Mersenne Twister, you can have cryptographically strong solutions that take entropy from random events. I even once read a short paper about a “banana” RNG based on the natural decay of potassium atoms inside that fruit.

Regardless of the basis of your RNG solution, it will most likely generate unscaled random numbers. The most typical format is probably the 32bit which means the RNG returns a number between 0 and 232-1 (that is 4,294,967,295). This range is typically too large to be directly employed to generate game events: most card games require numbers between 1 and 52 as that is the standard deck size, numbers for slot machine outcomes typically range in the hundreds or thousands, and if you simply need to decide where the ball will land in a virtual single zero roulette, you simply need to request a number between 0 and 36.

How to then use the 32bit number to create outcomes for all these games? Assigning a number from the “large” range to one in the “small” range is called “scaling”. There are several methods to perform this operation and, in order to comply with jurisdictional standards, most countries require that the scaling method is performed in such a way to not introduce any bias, that means that all mapped numbers (also known as final outcomes) have the same probability to occur.

This is, in fact, the same problem that I was facing as a child when trying to equally split the deck of cards. And in the same way, this is easily solved when the large number (232 in our case) is a multiple of the target range, though this is seldom the case. This is exactly where I have seen multiple suppliers of RNG solutions failing their testing: ignoring that the target range not always divides the unscaled one results in having final outcomes that are not equally likely. Effectively, this means that when playing a roulette game, it is more likely that the ball lands on 0 rather than on 36.

However, the same solution I used as a child when playing cards in a group of three can be applied here: simply discard/reject some values until we are left with a multiple of our target range. For instance, if you need your RNG to generate numbers for a slot game in the target range 100 because such is your reel length, you first get an unscaled number in the 32bit format (that, remind, is 0 – 4,294,967,295) and then you discard it in the unlikely event that this is at least 4,294,967,200. All remaining numbers are then equally mapped to the target range by taking the remainder of their division by 100 – which simply means you take its last two digits.

To many, this might seem like a trivial problem. Yet, I was surprised by how frequently I encountered this exact issue when testing RNG solutions. The issue had to be reported to the supplier, failing their testing, that meant that they eventually had to rewrite some portion of their code, make a new submission and, all in all, spending extra budget and time for something that can be easily avoided.

While the RNG scaling problem may seem simple, it’s just the tip of the iceberg. There are far more complex issues in the world of RNGs that require expert guidance. Understanding these problems is the first step towards improvement. If you’re looking for someone who can not only assist you in navigating these challenges but also help you understand them in a clear and accessible way, I’m here to help. Let’s work together to enhance your RNG solution and make your gaming platform stand out.

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Flexion “Direct-to-Consumer” Talks with Top Mobile Game Developers at GDC Will Define the Future

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Executives from Flexion, the games marketing company, will hold a series of summit talks with top developers at GDC in San Francisco (18 to 22 March 2024) to discuss how direct-to-consumer (D2C) services could enhance revenue.

The D2C’24 Summit will focus on the opportunities offered to developers by recent moves freeing up the mobile games market and, in particular, on new routes to user acquisition. The aim will be to align the industry on the best way forward in light of changes in the app stores.

Flexion is already the leader in accessing alternative markets including Amazon, Samsung, Huawei, Xiaomi, Aptoide, DT Hubs and ONEstore, boosting revenue for top games without upfront costs or significant effort. It is building on its partnerships with these platforms and other industry leading companies from UA to 3rd party billing to meet future developer needs.

“We have many years of experience and the know-how in taking an existing game and finding new revenue sources. We have also built partnerships across the industry – including with alternative app stores – that will allow us to help developers go much further in future,” Jens Lauritzson, CEO of Flexion, said.

In the last quarter, Flexion saw a 64% increase in its own revenue, as an increasing number of developers took the plunge into alternative markets. Through working with Flexion, developers see a more than 10% average boost in revenue (over marketing in Google Play alone) without significantly adding to their costs.

Jens said: “Developers have been frustrated by difficult user acquisition, where it is challenging to achieve positive returns due to changes in tracking and high store fees. But with the DMA in Europe and court cases in the US forcing Google and Apple to ease their stranglehold on the mobile games market, now is an excellent time for developers to re-engage directly with consumers.

“Many will hesitate at the underlying complexity and size of investment needed to exploit these opportunities, and so third-party services, like those being developed by Flexion, are going to be vital in making the ROI figures work.”

Through the D2C’24 Summit, Flexion will canvas opinions and share its ideas on direct-to-consumer marketing with top developers. The goal will be to create a consensus on the tools and services developers will need to maximise returns.

“We’re at the edge of a step change in the mobile games market and it’s important for the industry that we get things right. That’s why we’ve invited developers to these talks, and I’d be happy to hear from anyone else who would like to contribute to the discussion,” Jens said.

Ben Anquetil’s appointment as Head of Business Development is an important part of Flexion’s future-focused strategy. He has a brief to evaluate the company’s value proposition for D2C with the aim of ensuring that developers generate better return on their marketing spend going forward.

“I’m delighted to welcome Ben to the Flexion family at such an exciting time. He has a wealth of experience in the alternative distribution space and in strategic initiatives that generate more revenue and audiences for developers. With his help, Flexion will grow a whole new aspect of its business, offering developers easy access to the burgeoning range of markets that will become the norm,” Jens said.

“I foresee amazing opportunities for developers. By using D2C services, they will be able to enhance user engagement and retention for their games while improving margin. These factors will give them the freedom to grow revenue and audiences,” Ben said.

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