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Betsoft Gaming Signs Content Agreement with River iGaming

George Miller

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Betsoft Gaming Signs Content Agreement with River iGaming
Reading Time: 3 minutes

 

Securing its status as a preferred content provider for companies looking to make their mark on the iGaming industry, Betsoft Gaming has signed a strategic content agreement with multinational, multi-pronged business River iGaming.

The agreement is comprehensive, covering every Betsoft slot game accredited for the regulated markets in which River iGaming (hereafter “River”) operates – including all marquee titles from the sought-after SLOTS3TM series.

Founded in late 2017, River iGaming has had a notable first year.  From its headquarters in Malta, the company has driven an ambitious strategy of expansion and acquisition that has seen it establish a player-facing online casino, bring comprehensive digital marketing services in-house, build its own affiliate program, and secure high-profile branding agreements in one of the world’s most competitive markets.

In just twelve months River has grown to a company of more than 40 employees, providing comprehensive B2B and B2C services in 7 different markets.  As its player-facing operations grew (with deposits doubling in less than a year) River began to canvas the market, seeking content providers that could support its players’ appetites and the company’s own ambitions for the future.

“River has very quickly carved out a unique position in the iGaming industry, with a new vision for a comprehensive player journey where every touchpoint is managed under a single roof, and the value of every player is maximised” explains Annamaria Anastasi, Marketing Director at Betsoft Gaming.  “One of the cornerstones of this vision is, of course, to provide value to the player in return.  This requires the operator portion of River’s business to be able to offer the best slot games the market already has to offer, with a reliable stream of innovative new content being added over time.  We are proud to have met these criteria and to have been selected as a key content partner.  We look forward to supporting River’s ambitions for the foreseeable future.”

In addition to new slot games like the revolutionary Max Quest: Wrath of Ra, the agreement also lays the foundation for the integration of other elements of Betsoft’s offer in the future, as River’s business continues to grow and diversify.

“At River, we look at the iGaming business differently,” explains Ismael Diagne, Chief Operating Officer.  “Our goal is to provide an incredible gaming experience by running in the opposite direction to the competition: prioritising the quality of the player experience over the rate of player acquisition.  We have already been able to secure the right investment and acquire the right innovative technologies to pursue that vision, so the final piece of the puzzle was identifying the right content partner to ensure that our players have access to the finest games available today, and that we have a way of adding tomorrow’s best content to our portfolio quickly and easily.  After analysing the market, we came to the conclusion that Betsoft could deliver everything we required, and we look forward to a long and fruitful relationship with them.”

 

About Betsoft Gaming:

Betsoft Gaming develops innovative casino games for desktop and mobile.  Its portfolio of more than 190 RNG titles reaches players through partnerships with many of the iGaming industry’s leading operators.  Under the SLOTS3TM banner, Betsoft is elevating players’ expectations; these cinematic slots blend rapid, gratifying gameplay with an audio-visual excellence more typical of movies and videogames.

An early entrant to mobile gaming, Betsoft launched the ToGoTM collection in 2012.  More recently, Betsoft revealed the ShiftTM environment, which supports truly cross-platform development at the same time as increasing performance, drastically reducing file size and streamlining integration.

Casino Manager, Betsoft’s comprehensive back-office platform, rolls reporting, management, marketing, promotion, and administration into a single compelling package.

Betsoft has held a Class 4 license with the Malta Gaming Authority since 2014.  The company’s games and RNG are both independently certified in more than 15 different regulated markets, including Italy, Germany, and Romania.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Myth-Busting UNLV Study Reveals that Gamblers Can’t Detect Slot Machine Payout Percentages

George Miller

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Myth-Busting UNLV Study Reveals that Gamblers Can’t Detect Slot Machine Payout Percentages
Reading Time: 3 minutes

 

As casino operators optimize the house advantage, a new UNLV study contradicts long-held beliefs about a player’s ability to detect differences in how much – and how often – a slot machine pays.

 

It’s a common sight on casino floors: patrons jumping from slot machine to slot machine before eventually hunkering down at a game that’s due for the next big payout. But can players – even the regulars who frequent a particular property – really tell the difference between the house edge on one game from that of another?

Nope. At least not according to a series of recent studies led by Anthony Lucas, a UNLV Hospitality College professor and former gaming industry operations analyst.

For the past several years, Lucas and colleague Katherine Spilde from San Diego State University have taken to casino floors on multiple properties in the U.S., Australia, and Mexico to investigate. Their results contradict long-held beliefs by casino operators about a player’s ability to detect differences in how much – and how often – a slot machine pays.

“I think some operators are naturally and understandably cautious of new information that challenges traditional industry practices,” said Lucas. “But we must consider how we know what we know. This is where our work takes on a Moneyball-like aspect – questioning the wisdom of widely held beliefs when data show that a new way of thinking may be better.”

In their latest study, the UNLV-led research team compared two pairs of reel slot games at a “locals” casino in suburban Sydney, Australia, where all wagering occurs on electronic gaming devices.

Their process is relatively straightforward: take two identical slot machines, positioned in similar places on a casino floor, but vary the par – the percent of total coin-in that the machine keeps over time. For example, if the par on a game is set at 10 percent, the machine would be expected to retain $10 of every $100 wagered, on average, over the long term. But in the short term, this rarely happens, increasing the difficulty of par detection.

For this study, researchers compared the daily performance of pairings for the games “Tokyo Rose” and “Dragon’s Fortune X” over a nine-month period. The pars within each pairing ranged from 7.98 percent on the low end to 14.93 percent on the high end.

Researchers measured daily coin-in for each machine as well as its T-win, a formula that multiplies coin-in and par to calculate a machine’s expected value, or its theoretical win. If, over the course of the nine-month test, regular players could detect a difference in the pars, this comparison would reveal whether (and how much) players migrated from higher par to lower par games.

As Lucas predicted, differences between the high and low par games remained stable throughout the length of the study, which meant that there was no statistically significant indication of play migration.

And while the lower par machines had more coin-in over the course of the study period, the T-win was greater on average for the high par machines. The positive impact from the elevated T-win on revenue for the higher par machines more than compensated for the decline in coin-in on those machines.

“Casino operators should take note of the substantial increases in T-win, as they are responsible for optimizing revenues, not coin-in,” said Lucas.

The results were also consistent with findings from the team’s previous studies, which analyzed 11 pairs of games over 180 days at gaming properties in U.S., Mexico and Australia.

So, other than busting one of gaming’s great myths, why does this matter?

Pars are an important factor for casinos looking to optimize revenues, as the bulk of slot revenues come from reel slots, and a lion’s share of a casino’s overall profits come from slot operations. While there are exceptions to this rule, it is true for most of the world’s casinos.

“Ultimately, operators are responsible for optimizing slot revenues, which is no simple task,” Lucas said. “Knowing which par will produce the greatest win is most helpful, but the optimization issue becomes more complex when the possibility of player detection is introduced.”

That’s where industry perspective is mixed, as operators have expressed concerns that short-term gains from higher pars could lead to long-term losses as players leave perceived “tight” slot floors for the greener pastures of their competitors.

To account for this concern, researchers extended length of time from previous work, from six months to nine months. They also expanded the difference in pars between matched pairs from 4.9 percent in the initial study to 6.95 percent in the current study.

In a concurrent study, the researchers compared the Australian data with four, two-game pairings at two similarly situated casinos in Mexico. Par differences for those games were even more drastic – ranging from 7.98 to 8.9 percent.

Despite these factors, in both instances the results still found no evidence of players moving away from higher-par machines to their low-par counterparts, and the high-par games continued to post substantially greater revenues.

“Put simply, our results suggest that greater pars produce greater revenues, without the risk of brand damage resulting from ‘price’ detection,” Lucas said.

Full Study

The study, “Impacts of increased house advantages on reel slots,” was recently published online in the International Journal of Contemporary Hospitality Management.

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Gambling sector deemed the industry most at risk of money laundering, new research from LexisNexis Risk Solutions reveals

Zoltan Tundik

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Reading Time: 2 minutes

 

1 in 3 (33.3%) anti-money laundering (AML) professionals in the gambling industry believe that their sector is at the highest risk of money laundering, according to a new report from global analytics provider LexisNexis® Risk Solutions. This opinion is shared by 41.9% of professionals in other regulated industries surveyed, who flagged the gambling sector as one of the top three industries most at risk of money laundering.

The report – On the Frontline: The UK’s Fight Against Money Laundering – is based on research conducted by the Economist Intelligence Unit and points to the risk potentially being caused by an internal culture of complacency. Almost 40% (39.2%) of AML professionals in the sector identified complacency as the biggest internal barrier to fighting money laundering. This, coupled with the fact that the same number (39.2%) think UK money laundering regulations are only “somewhat effective” points to a potential financial crime storm ahead for the gambling sector.

The Gambling Commission is acutely aware of the challenge, and in its 2018/19 Enforcement Report noted that it had investigated ‘a number of online casino operators’ found to have breached conditions related to the AML portions of their licences. During the past financial year, the watchdog issued a record £19.6m in penalties against firms who failed to stop money laundering or meet social responsibility obligations, and has warned of further ‘draconian’ actions for those operators who fail to learn lessons from these fines.

Even with this ramping up of enforcement actions, over 40% (41.2%) of respondents believe that the anti-money laundering regulations that they have to comply with are disproportionate to the money laundering threat that they actually face.

Despite a culture of complacency and lack of confidence in the AML regime, gambling firms are pouring money into AML compliance, with a vast majority (82.3%) stating their compliance budgets have increased over the last two years – more so than any other sector surveyed in the report.

A majority of this budget is being allocated to technology aimed at tackling the problem, the research revealed. Over 40% (41.7%) of AML compliance budgets is dedicated to technology at the moment, with over three quarters of respondents (78.4%) expecting funding for technology to increase further over the next five years.

Michael Harris, Director of Financial Crime Compliance and Reputational Risk at LexisNexis® Risk Solutions says:

“The threat money laundering poses to the gambling sector is very real, and this fact is clearly recognised by those working within it too.

The industry needs to take urgent steps to address this growing threat by ensuring that customer due diligence checks are conducted before allowing any gambling activity to begin, and, given the rise in online gambling, should consider embracing digital know your customer (KYC) technologies.

This, along with training teams dealing with customers on the frontline to spot money laundering red flags and adopt a risk-based approach, gives gambling operators the best chance of fighting financial crime and meeting their legal obligations.”

 

About LexisNexis® Risk Solutions

LexisNexis® Risk Solutions harnesses the power of data and advanced analytics to provide insights that help businesses and governmental entities reduce risk and improve decisions to benefit people around the globe. We provide data and technology solutions for a wide range of industries including insurance, financial services, healthcare and government. Headquartered in metro Atlanta, Georgia, we have offices throughout the world and are part of RELX (LSE: REL/NYSE: RELX), a global provider of information and analytics for professional and business customers across industries. For more information, please visit risk.lexisnexis.co.uk, and www.relx.com.

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TotoGaming Announces Official Launch of Online Sportsbook and Casino

Niji Narayan

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TotoGaming Announces Official Launch of Online Sportsbook and Casino
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TotoGaming has announced the international launch of its online sportsbook and casino.

“We are very excited about the international launch of TotoGaming. This brand has been active in Armenian local market for over 15 years. The team will be in Amsterdam to celebrate our launch with the iGaming community, and of course, we will come with surprises for affiliates and their most meticulous players,” Victoria Poghosyan, Deputy COO of TotoGaming said.

TotoGaming includes several competitive features: variety of high odds on almost any sports, engaging visualisations, super-fast Live betting, over 400 in-house traders covering 65 sports, 7500 leagues, 3000 betting markets, 40 000 pre-match monthly events and 30 000 real live monthly events.

TotoGaming is a perfect sportsbook brand where players can also enjoy casino experience. Live casino and online casino are equipped with the best providers with many current promotions.

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