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Amelco launches Quantum Outrights for football

George Miller

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Amelco launches Quantum Outrights for football
Reading Time: 2 minutes

 

Product set to be the most advanced outrights pricing model on the market

 

Amelco, the leading sports betting software and trading services provider, has announced the release of the industry’s most advanced football outright pricing model, Quantum Outrights.

Powered by Amelco’s proprietary machine learning tools, and available as both a feed and self-service model, Quantum Outrights is able to price the outcome of all 380 games across the Premier League season with unparalleled pricing accuracy. These predictions are used to generate over 200 new football outright market types, all of which have full in-play availability.

Harnessing the latest in machine learning technology, Quantum Outrights processes the permutations of thousands of different probabilities, delivering outright odds to sportsbook operators that continually take into account in-play results, as well as match and season altering live action – all in real time.

Benefitting from full-automation and instantaneous delivery, operators using the product will be delivered a pricing advantage previously unheard of within the sports betting industry.

Commenting on the launch, Sam Foulkes, Trading Director at Amelco said:

“We created Quantum Outrights to solve one of the few remaining gaps in the market, enhancing the customer experience on football betting – by developing a product that can instantly deliver the adjustments in odds-pricing that operators need, all based on real-time developments. Simple to use, fully automated and scalable – it will provide our operator customers with a cutting-edge advantage never seen before.”

“With a background of developing financial systems and a market leader in the trading and sportsbook industry for close to a decade, we are unparalleled in our ability to build extremely reliable and robust solutions that can consume and process an incredible amount of data in real time. We can say with full confidence that there is nothing else out there on the market that can benefit sportsbook operators quite like this when it comes to their outrights offering.”

Previously available as a white label product and to Amelco’s partners which include operators such as BetStars, GVC and Paddy Power Betfair, Football Quantum Outrights is now available for general release as part of their standard, modular, scalable platform.

With over a decade of experience in supplying bespoke software solutions for pricing, trading and execution platforms, Amelco supplies bespoke enterprise sports betting and trading platforms to a large number of leading sportsbooks around the world.

 

About Amelco:

Founded in 2006 by veterans of the global financial sector, Amelco builds bespoke trading and sportsbook solutions for the sportsbook industry’s tier-1 operators.

Headquartered in the City of London, Amelco utilises the best technical talent available to supply some of the most cutting edge modular and end to end solutions ever seen in the industry. Born out of a history of building software solutions for pricing, trading and execution platforms in the fintech sphere, Amelco is the supplier of choice for a number of the industry’s tier-one multi-territory tier-one operators, including Paddy Power Betfair, GVC and BetStars.

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The Key to Stronger Partnerships and Offer Extension: MaxBill’s Solution for Gaming

George Miller

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The Key to Stronger Partnerships and Offer Extension: MaxBill’s Solution for Gaming
Reading Time: < 1 minute

 

MaxBill is excited to announce the release of a new whitepaper, dedicated to revealing the company’s vision for driving gaming businesses to further success. We are confident, that the recent years’ rapid expansion of the industry should be supported by the operational changes across all levels. To grow smoothly and organically, each company needs to have a strong back-end, that will ensure its scalability.

The whitepaper covers the main aspects of the essential functionality of the modern cloud-based partner management and billing solution for gaming. It goes into detail about the advantages of the process automation in a revenue calculation, shortening the invoicing cycle and creating better reporting and mutual settlements transparency for any number of contracts. We also included the segment on the importance of the 4 eyes principle and teased the new forecasting module, that has been developed specifically for gaming providers.

MaxBill understands the uncertainty that surrounds the integration of the new system in large enterprises, that is why we made sure to provide opinions of major gaming companies that already use our customized approach to billing and partner management. Two gaming giants, 888 and NetEnt, have been collaborating with MaxBill for a long time now. Their testimony reveals how switching to the single-platform system has helped them to create a better business environment and grow sustainably.

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Into the wild with Endorphina’s Buffalo 50

George Miller

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Into the wild with Endorphina’s Buffalo 50
Reading Time: 2 minutes

 

Imagine an enormous stretch of fields blending in with the deep valleys, horizons, waterfalls, and ancient giant sequoias. A place where beauty meets risks and where danger meets serenity.

Welcome to Endorphina’s slot taking place in the wild – Buffalo 50.

The American bison, often called buffalo, used to roam the plains – the golden land in the middle of North America.
But these buffalos aren’t the only ones that players can meet there. If they travel a bit deeper, they will meet the noble wolves, the proud eagles, and the very fast cougars.
The typical clear and fiery sky of the Yosemite Valley goes beyond anyone’s imagination. It’s not just a valley, but a shrine to human foresight. It came with no surprise that such a beautiful piece of American wildlife would inspire Endorphina’s developing and designing team for a new adventurous slot game.

Buffalo 50 is a 5-reel, 4-row, 50 paylines slot with stacked wilds and a free spins feature. The North American Buffalo symbolizes courage and stability – a perfect combination players are looking for in the games. That’s why the buffalo is a wild symbol that substitutes for all symbols, except for the scatter. The golden coin is also a scatter symbol. 3 scatters will win players 5 free spins with stacked wilds. Free spins can be retriggered, so players have to make sure to pay attention!
As always, the players have the chance to double their win up to 10 times, because Buffalo 50 also includes a classic Risk Game. The classic feature, that they come across in every game from Endorphina never fails to disappoint.

The Head of Account Management Gretta Kochkonyan has shared some insights on the new release:
“The plains and the animals which inhabit it has been an inspiration for all sorts of artists for a very long time. Our talented team could not miss the chance to bring together the magnificent scenery and heartening atmosphere of this place. Buffalo 50 has already been pre-released for a limited number of operators. The pre-release is a great advantage for the casinos since Endorphina’s fans can come and experience the new game a week before the actual release. The game has already proven itself to be a fabulous addition for the casinos and players.”

Buffalo 50 is the last game release in September by Endorphina. But autumn has only just begun, so there is no doubt that such a creative and prolific provider would delight us with even more legendary slots in the upcoming months.

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Asia

Adverty appoints The Scale Factory to drive commercialization in Asia Pacific

George Miller

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Adverty appoints The Scale Factory to drive commercialization in Asia Pacific
Reading Time: 2 minutes

 

Adverty AB (publ) has appointed Singapore-based The Scale Factory, led by former Omnicom Group and Tapad executives, to drive commercialization in Asia Pacific by bringing Adverty’s seamless in-game advertising solution to brands and media agencies in the region.

Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces a new partnership with Singapore-based The Scale Factory to drive the commercialization and go-to-market strategies for Adverty’s seamless in-game advertising solution in the APAC-region.

The Scale Factory, founded and led by Lars Bjoerge, former APAC EVP for Omnicom Group TBWA and Pierre Martenson, former Head of International Expansion for Tapad, will spearhead Adverty’s footprint in Asia by establishing a growth vision, implementing go-to-market strategies and taking on the commercial leadership by directly bringing Adverty’s seamless in-game advertising solution to brands, media agencies and other stakeholders in the region.

“We absolutely love what Adverty is doing to disrupt in-game advertising. With current in-game ad solutions, we are seeing more and more users reject brands that interrupt, and in some cases even destroy the gaming experience. Adverty has solved this elegantly by enabling brands to be present alongside gamers in this extremely valuable and rapidly growing consumer segment. We are thrilled to start building Adverty’s footprint across APAC”, says Lars Bjoerge, founder and Managing Partner at The Scale Factory.

Adverty’s industry-leading in-game advertising platform was awarded the IAB UK and IAB Sweden Gold Standard certificates in 2018 and 2020 respectively and enables access to all major programmatic buy-side platforms through partnerships with PubMatic, Smaato and BidSwitch. The company recently invented and announced a new in-game brand advertising format called In-Menu™, which enables contextually relevant IAB display banner ads on menu screens in between gameplay, alongside its current In-Play™ format, which allows brands to take over billboards and other virtual outdoor sites within games.

“The future of gaming is mobile, and in APAC the future is now. With an estimated number of gamers exceeding 1.5 billion people, soon crossing $100 billion in revenues, we see APAC as an integral part of our expansion in the coming years. We have had the pleasure of following the team behind The Scale Factory for quite some time and have been deeply impressed by their very hands-on approach. We are confident that we will achieve amazing things together”, explains Niklas Bakos, founder and CEO of Adverty.

The partnership is commencing on October 1st and will be rolled out in the region during Q4.

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