Press Releases
Amelco launches Quantum Outrights for football
Product set to be the most advanced outrights pricing model on the market
Amelco, the leading sports betting software and trading services provider, has announced the release of the industry’s most advanced football outright pricing model, Quantum Outrights.
Powered by Amelco’s proprietary machine learning tools, and available as both a feed and self-service model, Quantum Outrights is able to price the outcome of all 380 games across the Premier League season with unparalleled pricing accuracy. These predictions are used to generate over 200 new football outright market types, all of which have full in-play availability.
Harnessing the latest in machine learning technology, Quantum Outrights processes the permutations of thousands of different probabilities, delivering outright odds to sportsbook operators that continually take into account in-play results, as well as match and season altering live action – all in real time.
Benefitting from full-automation and instantaneous delivery, operators using the product will be delivered a pricing advantage previously unheard of within the sports betting industry.
Commenting on the launch, Sam Foulkes, Trading Director at Amelco said:
“We created Quantum Outrights to solve one of the few remaining gaps in the market, enhancing the customer experience on football betting – by developing a product that can instantly deliver the adjustments in odds-pricing that operators need, all based on real-time developments. Simple to use, fully automated and scalable – it will provide our operator customers with a cutting-edge advantage never seen before.”
“With a background of developing financial systems and a market leader in the trading and sportsbook industry for close to a decade, we are unparalleled in our ability to build extremely reliable and robust solutions that can consume and process an incredible amount of data in real time. We can say with full confidence that there is nothing else out there on the market that can benefit sportsbook operators quite like this when it comes to their outrights offering.”
Previously available as a white label product and to Amelco’s partners which include operators such as BetStars, GVC and Paddy Power Betfair, Football Quantum Outrights is now available for general release as part of their standard, modular, scalable platform.
With over a decade of experience in supplying bespoke software solutions for pricing, trading and execution platforms, Amelco supplies bespoke enterprise sports betting and trading platforms to a large number of leading sportsbooks around the world.
About Amelco:
Founded in 2006 by veterans of the global financial sector, Amelco builds bespoke trading and sportsbook solutions for the sportsbook industry’s tier-1 operators.
Headquartered in the City of London, Amelco utilises the best technical talent available to supply some of the most cutting edge modular and end to end solutions ever seen in the industry. Born out of a history of building software solutions for pricing, trading and execution platforms in the fintech sphere, Amelco is the supplier of choice for a number of the industry’s tier-one multi-territory tier-one operators, including Paddy Power Betfair, GVC and BetStars.
Asia
SoftGamings Welcomes WM Casino Into its Fold
SoftGamings has formally announced its partnership with WM Casino, a renowned developer of diverse live casino gaming content explicitly created for Asian markets. This collaboration signifies a strategic move to integrate WM Casino’s extensive game portfolio into SoftGamings’ platform, promising an enhanced gaming experience for operators looking to expand to Asia, particularly Southeast Asia.
This partnership aims to diversify and enrich the gaming options available to SoftGamings’ clientele, featuring a broad spectrum of WM Casino’s acclaimed games such as Baccarat, SicBo, and some more exclusive titles like Niuniu, Fantan, Se Die, and Fish-Prawn-Crab.
Anna Kiselova, the Head of Partnerships at SoftGamings, commented on the collaboration, stating, “We are thrilled to forge this partnership with WM Casino. It’s a step that not only enhances our platform’s diversity regarding live dealer games but also reaffirms our dedication to delivering top-notch gaming experiences to specific markets. WM Casino’s innovative and dynamic range of games will undoubtedly add great value to our offering.”
Integrating WM Casino’s games into the SoftGamings platform will offer operators enhanced flexibility and variety, ensuring their players can access a richer and more engaging suite of gaming options in record times.
eSports
Sony Group Becomes Founding Partner of Esports World Cup
Multi-year collaboration will produce the Anthem and original documentary series of Esports World Cup 2024
The Esports World Cup Foundation (“EWCF”) and Sony Group Corporation (“Sony”) have signed a multi-year partnership agreement to collaborate on initiatives for the Esports World Cup. The collaboration leverages Sony’s acclaimed gaming products and entertainment expertise alongside the EWC’s vision to unite the global gaming and esports communities across the most popular games, and underscores a shared ambition to broaden the appeal of gaming and esports to players and fans worldwide. The inaugural Esports World Cup 2024 is slated to take place this summer in Riyadh, Saudi Arabia.
As part of this agreement, Sony Pictures Entertainment will create a behind-the-scenes documentary series showcasing the players and games of the Esports World Cup. Sony, together with Sony Interactive Entertainment, will also look to exploring additional opportunities to support promising creators and talent in the region. Sony Music Entertainment will produce the music Anthem of the Esports World Cup 2024
“Sony is the perfect partner for the Esports World Cup,” said Ralf Reichert, CEO, Esports World Cup Foundation. “Our goal is to establish a global platform for esports and gaming that sets new standards for live esports events. Sony’s experience in creating stunning visuals, engaging music, compelling storytelling, and state-of-the-art technology will be a game-changer for the Esports World Cup. The EWC aims to take esports to the next level, and we are thrilled to count on Sony’s world class expertise in this endeavor.”
“We’re excited to make the Esports World Cup more fun and engaging for fans globally by harnessing the creativity and technology from across our diverse businesses.” said Toshimoto Mitomo, Executive Deputy President and CSO, Sony Group Corporation. “Sony has been enhancing the esports experience especially with Sony Interactive Entertainment’s initiatives such as PlayStation Tournaments and the annual EVO fighting game series. We look forward to further catering to this growing, global community of players and fans with the Esports World Cup.”
With the Esports World Cup, EWCF has created an unprecedented celebration of competitive gaming and esports fandom. This summer, top esports organizations will face off in Riyadh, to compete in a unique cross-game structure for the largest prize pool in esports history. Recently, the EWC has announced the addition of ten popular titles – Dota 2, Counter-Strike 2, Mobile Legends: Bang Bang, Honor of Kings, PUBG, PUBG Mobile, Overwatch, Free Fire, Fortnite and Rainbow Six Siege – as participating games. More games will be announced soon.
Latest News
PRAGMATIC PLAY ADDS TO SWEET SENSATION IN SUGAR RUSH 1000
Sweet spot multipliers of up to 1,024x await in the provider’s latest online slot release
Pragmatic Play, a leading content supplier to the iGaming industry, invites players to explore an extra sweetened version of its candy-filled classic in Sugar Rush 1000.
Building on the success of the multi-award-winning original Slot, Sugar Rush 1000 offers the same great gameplay across 7×7 reels, including both the tumbling feature and cluster pays mechanic, but supercharges the potential of the multiplier spots up to 1,024x.
Hitting three, four, five, six or seven scatters awards 10, 12, 15, 20 or 30 free spins respectively. During the bonus round, multipliers remain sticky on the reels, increasing players’ chances of landing mouthwatering wins up to 25,000x their bet!
Sugar Rush 1000 is the latest supercharged sequel in the Pragmatic Play portfolio, following Gates of Olympus 1000 and Starlight Princess 1000.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Adding to one of Pragmatic Play’s most popular and celebrated releases of all time, Sugar Rush 1000 takes fan-favourite content to new heights with even sweeter multiplier spots and a max win of up to 25,000x.”
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