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IMGL MASTERCLASS™ at MARE BALTICUM Gaming Summit 2019 – It’s Hot in the Nordics: IMGL Mega-Panel

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Industry media has been all eyes on the recent regulatory changes that came into effect starting 2019 in Sweden, Denmark and are starting to be discussed in Norway as well.

The second edition of MARE BALTICUM Gaming Summit, also known as the Baltic and Scandinavian Gaming Summit and Awards includes a special IMGL MASTERCLASS™ which will explore the recent changes that are happening in the Scandinavian region with an emphasis on Regulatory Trends, IP Blocking and Payment Blocking. The title of the panel discussion lives up to its name, “It’s Hot in the Nordics: IMGL Mega-Panel” will see some of the largest brands of the gambling industry share their knowledge about the market with the presence of Danish regulator, Birgitte Sand (Director of the Danish Gambling Authority).

The special panel will be moderated by Tal Itzhak Ron (Chairman & CEO at Tal Ron, Drihem & Co., Law Firm) and the panelist include generic names of the Scandinavian region such as Morten Ronde (CEO at Danish Online Gambling Association and Managing Partner at Nordic Gambling), Sissel Weitzhandler (Group Compliance Manager at Play’n GO), Gustaf Hoffstedt (General Secretary at the Swedish Trade Association for Online Gambling) and last but not least, Rolf Sims (Public Affairs Manager for Kindred Group in Norway and Board Chairman of the newly formed Norwegian Trade Association for Online Gambling Companies).

MARE BALTICUM Gaming Summit will take place on the 9th of May at Radisson Blu Royal Astorija Hotel and is gathering the gambling industry from the Baltic and Scandinavian regions for a full day of quality learning and networking with like-minded peers, regulators and representatives of the industry media.

Register here or View the Agenda!

Browse the official event website here: www.marebalticumgaming.com

Latest news about Denmark

It was a couple of weeks ago, that Spillemyndigheden, the Danish Gambling Authority has proposed to amend Danish Gambling Act to restrict the amount of marketing for gambling games, particularly to reduce exposure of children to gambling advertising.

The move is to prevent gambling from evolving from a form of entertainment into a problem. “A new code of conduct should be considered a benchmark and only a minimum requirement for the gambling industry,” said the authority.

The authority also stated that the code of conduct is “an opportunity to set limits and tools in place that go even further than required by law. This includes preparing clear frameworks for game advertising content and ensuring that the amount of advertising is reduced and restrictions are in place.”

The move will affect gambling-related advertising on TV stations.

Earlier this year, the gambling authority of Denmark has censured social media giant Facebook for promoting illegal gambling websites on its platform.

Latest news about Sweden

Sweden’s newly liberalized online gambling market has only been in place for a couple of months, but already it is proving a success. Spelinspektionen (the Swedish Gambling Authority), granted licenses to 60 gambling operators before the new laws were implemented on January 1. It has since approved more operators, bringing the total number of license holders to +70.

However, the fears of the operators have not been cleared yet, as it was just a month ago, that Sweden’s Minister on Public Administration, Ardalan Shekarabi said the government will be making more stringent regulations on gambling advertisements. He also summoned representatives of the gambling industry to parliament for a discussion on this topic.

The act stipulates that all gambling companies operating in Sweden be licensed and that they must ensure gambling advertisements are restrained.

The act also bans direct marketing of gambling companies of individuals who have barred themselves from gambling. Over 20,000 people in Sweden have self-selected to be barred from access to online sites, but the minister noted that these rules were not being complied with across the board.

According to a surprising new study, the majority of people with a gambling addiction in Sweden are women.

The country’s public health authority unveiled that almost two-thirds of the gambling addicts in the country (64 percent) are female. The survey also found that while the overall number of gamblers decreased since the last survey in 2015, the number of problem gamblers rose by 50 percent. Women made up half those considered problem gamblers.

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Latest news from Norway

It was just two months ago when the European Gaming and Betting Association (EGBA) has urged the Norwegian government to rethink on the policy of banning payment transactions of six gambling companies. The Norwegian government had asked the banks to block payments to and from accounts identified as being used for processing gambling transactions.

He pointed out the fact that there are currently only two gambling providers authorized in Norway – both state-owned. He termed the present regime not sustainable. He also said that the present system depletes Norwegian state tax revenues and jeopardizes the task of keeping control of the market.

He urged the Norwegian government to develop a regulated market, based on multi-licensing and focusing on a high level of consumer protection.

When it comes to gambling legislation, some European countries give their citizens maximum freedom and others impose maximum restrictions. One country, Norway, fits both descriptions. Despite the best efforts of the Norwegian government to monopolize gambling in recent years, its citizens are free to play online bingo or use online casinos without fear of punishment.

Read more…

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

Register here!

Browse the official event website here: www.marebalticumgaming.com

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Baltics

Entain Makes $1B Bid for Olympic Entertainment Group

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British betting firm Entain Plc has allegedly made a $1bn buy-out offer for Estonian operator Olympic Entertainment Group (OEG).

Citing anonymous sources, Bloomberg reported that Entain is looking to acquire the company’s online business, OlyBet, alongside its operations in Lithuania and Croatia. The deal would also include an option to buy Olympic’s outstanding business in early 2023 based on its performance.

OEG operates approximately 100 casinos across Europe, the majority of which are located in the three Baltic states of Estonia, Latvia and Lithuania, and its acquisition would see the British betting firm become the region’s market leader. However, neither company has so far issued a statement regarding the rumoured takeover.

If the sale goes through, it will build on Entain’s acquisition of Enlabs AB. The €370m purchase brought the Swedish iGaming company’s Optibet brand — OEG’s chief rival in the online gambling space — under the umbrella of Entain. At the time, the company claimed Enlabs’ acquisition was in line with its expansion into new markets.

Making the acquisition even more likely is the current position of OEG’s owner, London-based private equity firm Novalpina Capital. The company bought OEG for €300m in 2018, but the firm has been rocked by recent developments.

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Baltics

CT Interactive Enters Lithuanian Market with TOPsport

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CT Interactive is about to debut in Lithuania after striking a deal that will see its games live at the TOPsport operator.

“The agreement will expand our reach and strengthen our stronghold in the regulated European markets,” Lachezar Petrov, CEO at CT Interactive, said.

A carefully selected game list from the company’s portfolio that will appeal to players in the specific market will soon be available.

“We have included bestsellers like 40 Treasures, Lucky Clover and Duck Of Luck along with many other titles that TOPsport players will enjoy and come back for more,” Milena Tsankarska, business development manager at CT Interactive, said.

A first of its kind for CT Interactive in the Lithuanian market, this collaboration sees the provider’s first steps in the Baltic country. The supplier’s games are already available in Latvia and Estonia.

“It is great to see our efforts to expand market share pay off with a new partner and new market entry. We value our relationship and co-operation with our new partner. We have high expectations for the market and couldn’t find a better operator to enter the market with,” Petrov said.

“It is a great pleasure to start working together with CT Interactive,” Gintaras Staniulis, CEO of TOPsport, said.

“We believe that a more diverse portfolio will help everyone to find for what they are looking for. We are familiar with CT Interactive content and hope that our clients will like it. We are excited to expand our TOPsport casino family with CT Interactive.”

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Baltics

BF Games adds top-performing titles to Betsson Group brands

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BF Games adds top-performing titles to Betsson Group brands
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Creative development studio BF Games has launched its top-performing content across several Betsson Group brands.

A selection of the supplier’s titles is now live with the leading operator’s brands, including Betsafe and CasinoEuro, with the partnership stretching over numerous jurisdictions such as Latvia and Estonia.

The available content includes fan-favourites such as Book of Gods, Stunning Hot 20 Deluxe Remastered, Book of Ming, Royal Crown and Book of Gates.

Betsson Group is one of the largest companies in online gaming in Europe and boasts an impressive customer base across its many brands.

BF Games’ slot portfolio offers a diverse mix of classic fruit slots and more innovative content with immersive and engaging features.

The supplier has recently enhanced its footprint across numerous jurisdictions and was earlier this year awarded an ISO 27001 certification which will enable BF Games to enter additional markets such as Switzerland and Hungary.

Claudia Melcaru, Head of Business Development at BF Games, said: “This partnership with Betsson Group is a major step for us as we continue to focus on growing the reach of our content across brands and markets.

“Through this collaboration we will be able to introduce our top-performing games to a new audience and we are certain they will resonate well with Betsson Group’s players.”

Paul Malt, Head of Games at Betsson Group, said: ”BF Games content offers great entertainment with proven mechanics and features that will be a great addition to our existing product offering.”

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