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IMGL MASTERCLASS™ at MARE BALTICUM Gaming Summit 2019 – It’s Hot in the Nordics: IMGL Mega-Panel

Zoltan Tundik

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Industry media has been all eyes on the recent regulatory changes that came into effect starting 2019 in Sweden, Denmark and are starting to be discussed in Norway as well.

The second edition of MARE BALTICUM Gaming Summit, also known as the Baltic and Scandinavian Gaming Summit and Awards includes a special IMGL MASTERCLASS™ which will explore the recent changes that are happening in the Scandinavian region with an emphasis on Regulatory Trends, IP Blocking and Payment Blocking. The title of the panel discussion lives up to its name, “It’s Hot in the Nordics: IMGL Mega-Panel” will see some of the largest brands of the gambling industry share their knowledge about the market with the presence of Danish regulator, Birgitte Sand (Director of the Danish Gambling Authority).

The special panel will be moderated by Tal Itzhak Ron (Chairman & CEO at Tal Ron, Drihem & Co., Law Firm) and the panelist include generic names of the Scandinavian region such as Morten Ronde (CEO at Danish Online Gambling Association and Managing Partner at Nordic Gambling), Sissel Weitzhandler (Group Compliance Manager at Play’n GO), Gustaf Hoffstedt (General Secretary at the Swedish Trade Association for Online Gambling) and last but not least, Rolf Sims (Public Affairs Manager for Kindred Group in Norway and Board Chairman of the newly formed Norwegian Trade Association for Online Gambling Companies).

MARE BALTICUM Gaming Summit will take place on the 9th of May at Radisson Blu Royal Astorija Hotel and is gathering the gambling industry from the Baltic and Scandinavian regions for a full day of quality learning and networking with like-minded peers, regulators and representatives of the industry media.

Register here or View the Agenda!

Browse the official event website here: www.marebalticumgaming.com

Latest news about Denmark

It was a couple of weeks ago, that Spillemyndigheden, the Danish Gambling Authority has proposed to amend Danish Gambling Act to restrict the amount of marketing for gambling games, particularly to reduce exposure of children to gambling advertising.

The move is to prevent gambling from evolving from a form of entertainment into a problem. “A new code of conduct should be considered a benchmark and only a minimum requirement for the gambling industry,” said the authority.

The authority also stated that the code of conduct is “an opportunity to set limits and tools in place that go even further than required by law. This includes preparing clear frameworks for game advertising content and ensuring that the amount of advertising is reduced and restrictions are in place.”

The move will affect gambling-related advertising on TV stations.

Earlier this year, the gambling authority of Denmark has censured social media giant Facebook for promoting illegal gambling websites on its platform.

Latest news about Sweden

Sweden’s newly liberalized online gambling market has only been in place for a couple of months, but already it is proving a success. Spelinspektionen (the Swedish Gambling Authority), granted licenses to 60 gambling operators before the new laws were implemented on January 1. It has since approved more operators, bringing the total number of license holders to +70.

However, the fears of the operators have not been cleared yet, as it was just a month ago, that Sweden’s Minister on Public Administration, Ardalan Shekarabi said the government will be making more stringent regulations on gambling advertisements. He also summoned representatives of the gambling industry to parliament for a discussion on this topic.

The act stipulates that all gambling companies operating in Sweden be licensed and that they must ensure gambling advertisements are restrained.

The act also bans direct marketing of gambling companies of individuals who have barred themselves from gambling. Over 20,000 people in Sweden have self-selected to be barred from access to online sites, but the minister noted that these rules were not being complied with across the board.

According to a surprising new study, the majority of people with a gambling addiction in Sweden are women.

The country’s public health authority unveiled that almost two-thirds of the gambling addicts in the country (64 percent) are female. The survey also found that while the overall number of gamblers decreased since the last survey in 2015, the number of problem gamblers rose by 50 percent. Women made up half those considered problem gamblers.

Read more…

Latest news from Norway

It was just two months ago when the European Gaming and Betting Association (EGBA) has urged the Norwegian government to rethink on the policy of banning payment transactions of six gambling companies. The Norwegian government had asked the banks to block payments to and from accounts identified as being used for processing gambling transactions.

He pointed out the fact that there are currently only two gambling providers authorized in Norway – both state-owned. He termed the present regime not sustainable. He also said that the present system depletes Norwegian state tax revenues and jeopardizes the task of keeping control of the market.

He urged the Norwegian government to develop a regulated market, based on multi-licensing and focusing on a high level of consumer protection.

When it comes to gambling legislation, some European countries give their citizens maximum freedom and others impose maximum restrictions. One country, Norway, fits both descriptions. Despite the best efforts of the Norwegian government to monopolize gambling in recent years, its citizens are free to play online bingo or use online casinos without fear of punishment.

Read more…

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

Register here!

Browse the official event website here: www.marebalticumgaming.com

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Baltics

Leander lines up Optibet agreement

George Miller

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Leander lines up Optibet agreement
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Leander to supply gaming content to Baltics operator

Independent gaming company Leander is very pleased to announce it has signed a deal to launch its games portfolio with Baltic and Nordic-facing Optibet.

Under the terms of the new agreement, Leander’s proprietary and third-party content will now become available to players across all of the Enlabs-owned Optibet’s regional sites.

Games include Leander’s very own hits Ave Caesar, Kraken and Wild West Zone, the latter featuring Leander’s innovative concept ‘Dynamic Ways’, together with the company’s latest release, Mad Monsters.

Steven Matsell, CEO at Leander Games, said he was delighted that Leander’s wide selection of games will now be available to Optibet’s clients.

“Our own games portfolio and that of our partners gives our clients the best selection of games from which to choose. We are always happy to be adding new names to our network and it is great that our content will now get even wider distribution with Optibet in the key region of the Baltics and the Nordics”, he said.

Optibet is a leading operator in the region with operations in Estonia, Latvia and Lithuania as well as further afield in the Nordics and emerging markets such as Peru and Chile.

Christopher Davis, Head of Gaming at Enlabs, said: “We are very excited to be adding the Leander games portfolio to our offering. The localised nature of each Leander offering is ideally suited to Enlabs multi-country approach in one of the fastest-growing online gaming regions in Europe.”

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Baltics

ORYX Gaming live in Latvia with Optibet deal

George Miller

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ORYX Gaming live in Latvia with Optibet deal
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ORYX Gaming, a Bragg Gaming Group company, has entered Latvia for the first time with market leading operator Optibet.

Over 100 casino titles are now available to Optibet’s Latvian customers via ORYX Hub. Through the partnership, ORYX has also expanded its presence in Estonia with Optibet taking on the supplier’s RGS platform in the country, providing unique, proprietary and custom content from premium studios such as Gamomat, Kalamba Games, GiveMe Games and Golden Hero.

Gamomat’s content includes unique in-game features and side-game jackpots that have proven to be extremely popular with players. Top performing titles include Crystal Ball, Fancy Fruits and Ramses Book.

Optibet, parent company Enlabs’ flagship brand, was founded in 2005 and is now a market leading operator across the Baltic States and is also present in the Nordic countries. The partnership will allow ORYX to significantly establish a foothold and grow in the regions.

ORYX is licensed by the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN) and is compliant, certified or approved in 17 other major jurisdictions.

Matevz Mazij, Managing Director of ORYX Gaming, said: “Optibet is a premium operator with a strong brand and great reputation in the Baltic countries and we are thrilled to partner together and make our first step into the Latvian market and expand our footprint in Estonia.

Chris Davis, Chief Product Officer at Enlabs, said: “At Enlabs we are all about offering great entertainment and thrilling games to our players and through ORYX we are now able to provide some of the best titles on the market and we are looking forward to a successful partnership.”

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Baltics

Enlabs Launches Ezugi Live Casino in Lithuania

Niji Narayan

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Enlabs acquires majority stake in iGaming operator Shogun Group
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Enlabs has launched a live casino together with Ezugi on the Lithuanian market.

The partnership will see more than 30 Blackjack, Roulette and Baccarat tables added to the Optibet brand, including a Russian language roulette and speed roulette variants.

“We are very excited to be able to add a new and very important vertical to our fast-growing brand in Lithuania. I’m confident that the combination of Ezugi’s high quality live casino and the unique promotional tools of our New Gaming Platform (NPL) will be a huge success,” Chris Davis, Head of Gaming at Enlabs, said.

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