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ISG secure La Liga virtual advertising rights

George Miller

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ISG secure La Liga virtual advertising rights
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Interregional Sports Group (ISG) has agreed a three-season deal with MediaPro to acquire the rights for virtual perimeter and virtual goal-side advertising from high-profile games in La Liga.

The package of 53 games will all feature either FC Barcelona, Real Madrid or Atletico Madrid with multi packaged geo-targeted broadcast feeds being distributed around the world.

‘We are delighted to have strengthened our virtual rights portfolio adding La Liga to the assets we already operate extensively in Serie A and Formula 1,’ said Tony Ragan, joint Chairman of ISG.

‘We are world leaders in the sale and delivery of virtual advertising and have a proven track record of enabling brands to access their target markets through premium sports events. We were instrumental in the creation of this rights package back in 2011 and so are very excited at the prospect of taking them to market again for the next three seasons and beyond.

‘ISG were very early adopters of virtual advertising within sport and we bring with us the vast experience we have gained to help ensure the market receives the premium product and level of customer service that should be associated with La Liga,’ he added.

The agreement with ISG runs until the end of the 2021/22 season and will allow brands to select the regional markets in which their advertising appears. ISG will be working with their preferred partner agencies Lagardere Sports and Sportseen on the sale and distribution of these rights.

For MediaPro the Agreement with ISG is an extension to what is already a strong relationship.

‘We have worked successfully with ISG across a number of rights packages in recent years and believe they are the right partner to manage and deliver our virtual services,’ said Julian Fernandez, Commercial Director of MediaPro Media. ‘They understand the value of La Liga and the importance of building strong relationships with brands in each of the regions. We see this as re-setting of these markets and are very excited about what can be achieved,’ he added.

 

About ISG:

Interregional Sports Group is an International Sports Media Group that has its HQ in London. The company is a full service agency focused upon global premium sports, with emphasis upon regionalising broadcast technology and strategies. ISG provides its clients with the optimal audience engagement products. Working across all five top European football leagues, including UEFA, as well as Formula 1 racing on some of the best sports TV production in the world, to state-of-the-art virtual advertising technologies and traditional media; their philosophy is always globally impactful but regionally relevant.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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MyChance Renovates its Platform

Niji Narayan

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MyChance Renovates its Platform
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Online casino MyChance has undergone a major renovation in its platform, providing a new, elegant, look and feel. MyChance has also added a number of personalisation and gamification features through the redesign.

The added features include a search tool and the “favourite” and rating games options, as well as an updated player reward system which rewards points that can then be used to rank and unlock additional benefits and exclusive deals.

“Our mission from day one has been to give back to our players and to provide them with the best possible online casino experience in the market. Our new look and improved offering achieve this aim; from our generous loyalty scheme to our thrilling and exciting races that run round the clock, we know how to look after our customers. We look forward to hearing feedback from our existing players and also to welcome new customers through our doors and to provide them with an online casino experience like no other,” Eric Holmberg, CEO of MyChance casino said.

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DAW Sets Out Wish List for Re-regulation of German Gambling Market

Niji Narayan

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DAW Sets Out Wish List for Re-regulation of German Gambling Market
Photo Source: kayak.com
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The Deutsche Automatenwirtschaft (DAW), the umbrella organisation for Germany’s gaming machine associations, has created a wish list for the re-regulation of the country’s gambling market.

DAW explained that the current regulations for commercial gambling undermine the objectives of the State Treaty on Gambling, in particular when it comes to channeling players towards the legal market.

It said establishments should be permitted to offer multiple game verticals, and that updated regulations should maintain the state lottery monopoly on draw-based games.

New regulations must ensure that legal providers can offer a competitive and economically viable alternative to unlicensed operators, the DAW said.

“The amendment of the State Treaty on Gambling is a great opportunity to counteract the undesirable developments – above all the rapid growth of the black market – with a holistic approach. Only a coherent regulation of all forms of gaming, including the use of commercial slot machines based solely on quality standards, and a strengthening of legal providers can curb the black market and effectively protect consumers,” Georg Stecker, chief executive of DAW said.

DAW calls on state lawmakers to introduce uniform standards for responsible gaming training and player protection measures across all sectors. These controls, it says, must be constantly developed and regularly evaluated by professionals to ensure they are fit for purpose.

A nationwide biometric system that would ensure voluntary restrictions on players’ gambling should also be rolled out. It also believes a certification system for all gaming halls and outlets offering slot machines should be implemented, to help consumers distinguish legal from illegal offerings. In addition, the association argues in favour of a qualification system for gaming machine professionals.

Finally, the DAW argues in favour of regulations governing the exterior design of gaming establishments. It says these should ensure there are no inducements to gamble for minors and vulnerable people, while allowing the operator to inform and educate players about the range of games on offer.

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Fugaso selected as finalists in two categories of “the world’s most prestigious casino awards”

George Miller

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Fugaso selected as finalists in two categories of "the world's most prestigious casino awards"
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International software provider Fugaso has been selected for the final in two acclaimed AskGamblers Award categories, Best Slots and Best Software Provider, in what AskGamblers bill as the world’s most prestigious casino awards. The popular global games supplier has developed innovative in-house technology that is driving growth for the company, hence also the nomination as a finalist in the Best Software Provider category.

Fugaso has been making waves in the global iGaming industry as a content provider of choice for a range of tier 1 operators, as well as winning the hearts and minds of players around the world’s igaming jurisdictions, whose votes have been central to these accolades. Fugaso offers an extensive game library of over 65 HTML5 games that guarantee seamless gameplay on all devices and compete with finalists in the AskGamblers Awards including NetEnt, Play’n Go and Microgaming. Fugaso’s Jackpots Series, a popular progressive, has also attracted substantial interest with jackpots regularly topping 6 figure wins.

The rapidly expanding Fugaso portfolio of titles is available via the GrooveGaming platform as well as from SoftGaming, Soft Swiss, Digitain, EveryMatrix, Bet Construct , IGG and many others. Releases this year include Trump It Deluxe, Wild Rodeo, Magic Spinners, Fugaso Airlines, Stoned Joker, Imhotep Manuscript and blockbuster Cleopatra’s Diary, which is in the running for Best Slots at the AskGamblers Awards. All Fugaso games are available in 12 languages, but can be adapted for any language, and every game is supported by all devices, currencies and cryptocurrencies.

The big breakthrough for Fugaso has been the quality of gaming experience the company now offers across all devices. New technology truly takes things to the next level, providing players with a quality of entertainment that matches the standards that they have come to expect in other environments. One of the key technologies deployed in Fugaso games is the highly innovative ‘Rich Free Spins’ feature, which combines the benefits of multiple free spins into one super-valuable free spin that ramps up the excitement with the prospect of potentially highly generous payouts. No other games manufacturer is currently offering ‘Rich Free Spins’, a unique and proprietary differentiator in Fugaso’s technology vault.

As the most reliable source for online casinos, AskGamblers is hosting prestigious casino awards for players to choose the best casino and slot in the industry. AskGamblers is one of the most valued gaming review sites built on the collaboration of real people who submit their opinions on games, casinos, online promotions and everything associated with the industry. Being authentic and unbiased, it’s a trusted reference point to get a real opinion on gaming topics.

Robert  Metzger, Head of Business Development at Fugaso said: “Fugaso is fast becoming a well-known and respected name across the industry and our games can be found in many casinos today with a big fan base. With our speed of game and technology development we are able to add exciting new content quickly and simply. Our aim has always been to deliver market-shaping products and we are delighted to be nominated as finalists in two AskGamblers Awards thanks to the unparalleled support of the market.”

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