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ISG secure La Liga virtual advertising rights

George Miller

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ISG secure La Liga virtual advertising rights
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Interregional Sports Group (ISG) has agreed a three-season deal with MediaPro to acquire the rights for virtual perimeter and virtual goal-side advertising from high-profile games in La Liga.

The package of 53 games will all feature either FC Barcelona, Real Madrid or Atletico Madrid with multi packaged geo-targeted broadcast feeds being distributed around the world.

‘We are delighted to have strengthened our virtual rights portfolio adding La Liga to the assets we already operate extensively in Serie A and Formula 1,’ said Tony Ragan, joint Chairman of ISG.

‘We are world leaders in the sale and delivery of virtual advertising and have a proven track record of enabling brands to access their target markets through premium sports events. We were instrumental in the creation of this rights package back in 2011 and so are very excited at the prospect of taking them to market again for the next three seasons and beyond.

‘ISG were very early adopters of virtual advertising within sport and we bring with us the vast experience we have gained to help ensure the market receives the premium product and level of customer service that should be associated with La Liga,’ he added.

The agreement with ISG runs until the end of the 2021/22 season and will allow brands to select the regional markets in which their advertising appears. ISG will be working with their preferred partner agencies Lagardere Sports and Sportseen on the sale and distribution of these rights.

For MediaPro the Agreement with ISG is an extension to what is already a strong relationship.

‘We have worked successfully with ISG across a number of rights packages in recent years and believe they are the right partner to manage and deliver our virtual services,’ said Julian Fernandez, Commercial Director of MediaPro Media. ‘They understand the value of La Liga and the importance of building strong relationships with brands in each of the regions. We see this as re-setting of these markets and are very excited about what can be achieved,’ he added.

 

About ISG:

Interregional Sports Group is an International Sports Media Group that has its HQ in London. The company is a full service agency focused upon global premium sports, with emphasis upon regionalising broadcast technology and strategies. ISG provides its clients with the optimal audience engagement products. Working across all five top European football leagues, including UEFA, as well as Formula 1 racing on some of the best sports TV production in the world, to state-of-the-art virtual advertising technologies and traditional media; their philosophy is always globally impactful but regionally relevant.

Compliance Updates

Golden Race Receives ISO 27001:2013 Certification

Niji Narayan

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Golden Race Receives ISO 27001:2013 Certification
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Virtual Sports and Betting Technologies provider Golden Race has received the ISO 27001:2013 certification.

This certification assures that the Information Security Management System of Golden Race is compliant with the standard of ISO 27001:2013.

“This is another great step in reassuring our commitment with the highest international quality standards in information security. We are very proud of obtaining such an important certification, as a reaffirmation for the trust that our partners, customers and workers have on us,” Martin Wachter, CEO and Founder of Golden Race, said.

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Industry News

Düsseldorf Masters Partners with FeedConstruct

Niji Narayan

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Düsseldorf Masters Partners with FeedConstruct
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FeedConstruct has partnered with Düsseldorf Masters for exclusive data distribution from the matches.

Under the strict maintenance of hygiene rules, Düsseldorf Masters start a series of table tennis tournaments having FeedConstruct collecting live data and video streaming on-site. The pro players will come together at a knockout tournament which will feature 180+ games on average.

The scouting network of FeedConstruct has grown to 2000+ scouts worldwide who deliver data speedily and accurately for quick odds calculation. Accompanied by video streaming recorded in HD with up to 4 cameras, live data from FeedConstruct will improve player numbers and retention.

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Industry News

EVOLUTION ADDS POWER BLACKJACK TO ITS GROWING ‘INFINITE’ RANGE OF GAMES

George Miller

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EVOLUTION ADDS POWER BLACKJACK TO ITS GROWING ‘INFINITE’ RANGE OF GAMES
Reading Time: 2 minutes

 

Evolution Gaming, leading provider of Live Casino solutions, today announced the launch of its newest scalable Blackjack game, Power Blackjack. First showcased at ICE 2020, the game further extends the company’s popular Infinite range, which includes titles such as Infinite Blackjack and Free Bet Blackjack.

As in all of Evolution’s Infinite games, Power Blackjack offers an unlimited number of seats for players at a single table. What’s unique with Power Blackjack is the added opportunity for players to multiply their winnings by choosing to double, triple or quadruple down their bet on the two initial dealt cards, even after a split.

Evolution strives to continuously improve its offering while, at the same time, developing the entire Live Casino market by means of cutting-edge product innovation. As we introduce games for new audiences in the form of our Game Shows category, we continue to develop our offering for traditional live players. During the year, we have released several new innovations of classic table games of which Power Blackjack is the latest. The release of this new version of Blackjack is in line with us constantly striving to further strengthen Evolution’s leading position as a developer in these traditional gaming categories.

Todd Haushalter, Chief Product Officer at Evolution Gaming, said: “With this game the mission was to give players more of what they love about Blackjack without changing the underlying gameplay. We know that players love classic Blackjack, but we are always looking for new ways to keep it fresh. Creating a version where players can triple and quadruple down, instead of just double down, felt like a great way to do this.”

He added: “A few years ago we created Infinite Blackjack, which is simply a Blackjack platform that allows an unlimited number of players at just one table, instead of the standard seven seats. Building on the success of our proven Infinite format, we have created further new Blackjack game types such as Free Bet Blackjack and now Power Blackjack, with more to come in the future.”

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