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Betway renews partnership with Hammers

George Miller

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Betway renews partnership with Hammers
Betway CEO Anthony Werkman and David Gold, Joint-Chairman of West Ham United outside the London Stadium. / Photo Source: whufc.com
Reading Time: 2 minutes

 

Betway is delighted to announce the largest partnership deal in its history, renewing the agreement with West Ham to remain as the Club’s principal partner for a further six years.

The leading online bookmaker has been the Hammers’ principal partner for four years, since 2015, and the ongoing success of the partnership has led to the new long-term deal being finalised.

In that time, Betway and West Ham have worked hand-in-hand to bring supporters closer to their heroes, creating memories that will last a lifetime.

Initiatives like the Betway Academy, Betway Fan Taxi and West Ham Supermarket Sweep show Betway’s commitment to understanding the emotions and bonds that Hammers fans have with their Club, and this is something supporters can expect more of with the partnership extension.

Anthony Werkman, CEO of Betway, said: “Our partnership with West Ham United has been a huge success over the past four years and we are proud to be extending it by another six.

“They are a club with one of the most passionate fanbases in the game, who we have built up a strong relationship with by giving them some unforgettable experiences and memories.

“This is something we are wholly committed to and we are delighted to be continuing our partnership with the club.”

Karren Brady, West Ham United Vice-Chairman, said: “We are delighted to once again extend our partnership with Betway. After working together successfully for four years, this is a new, long-term, record-breaking commercial deal for the Club, which shows the faith that Betway has in West Ham United and our iconic global identity which has seen us recognised as one of the world’s biggest football brands.

“We look forward to continuing to work with Betway as we embark on the next chapter for our great Club, and we will use this partnership as a platform for success, both on and off the pitch.”

Karim Virani, Digital and Commercial Director at West Ham United, said: “We’re hugely excited to continue working with such a respected and responsible Principal Partner in Betway. Since the front of shirt sponsorship began, Betway has supported the Club in a whole range of ways, by giving their time and energy, as well as their investment.

“This has delivered some fantastic work for good causes around our local boroughs, as well as putting on a number of once-in-a-lifetime experiences for die-hard Hammers fans. Extending this partnership provides the opportunity for this great work to continue for the benefit of our supporters and our communities, which are the lifeblood of West Ham United.”

Paul Adkins, Marketing and Operation Director of Betway, said: “We signed our first deal with West Ham United in February 2015 at a historic time for the club with the upcoming move from Upton Park to the London Stadium.

“We then eagerly extended our deal with the club in August 2016 for a further three years, which was the largest sponsorship agreement in West Ham’s history, something we have been delighted to extend.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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FSB enlists Play’n GO portfolio for definitive game suite

George Miller

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FSB enlists Play’n GO portfolio for definitive game suite
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Award-winning sportsbook, casino and platform provider FSB has announced a new deal to roll out content from omni-channel slots specialist Play’n GO.

The new partnership sees FSB arm itself with an innovative games portfolio which majors in the great graphics, engaging gameplay and immersive soundscapes that have become synonymous with Play’n GO.

The slots supplier’s exclusive range of well over 100 slots includes classic titles such as Sea Hunter and Reactoonz, alongside recent releases like video-slot Raging Rex, the popular prehistoric adventure game.

The integration adds more muscle to FSB’s casino platform, as it continues to expand its geographical footprint into both domestic and emerging markets, harnessing further premium products to its existing suite.

FSB’s proprietary platform, which features real-time algorithmic pricing models and a unique Managed Trading Service for sportsbook, together with CRM tools for player segmentation and bonusing, also includes live casino and a full stack of casino games from the industry’s most trusted suppliers to further enhance the proposition.

David McDowell, CEO at FSB, said: “We have been working in a targeted fashion to forge fresh casino alliances of late, aiming to deliver a best-in-class casino solution with the most engaging products from the industry’s top suppliers to sit alongside of our award-winning sports betting services.

“Like us, after taking home the SBC Awards wins last December, Play’n GO have hit the ground running in 2019 – and together we present a compelling platform and content solution for operators. It’s a real statement to have their visually stunning games on board.”

Stuart Trigwell, UK Sales Manager at Play’n GO, added: “We’re delighted to partner with FSB, who are making waves in an increasingly competitive space. We are excited to see our creative content delivered via such a versatile platform, and we can’t wait to see how our games perform across their global market span .

“With our combined experience and expertise, we’re sure this partnership will prove a success with players enjoying our wide variety of slots and tailored content.”

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Hunt for hidden riches with Kalamba Games’ Midas Treasure

George Miller

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Hunt for hidden riches with Kalamba Games’ Midas Treasure
Reading Time: 1 minute

 

Kalamba Games invites players on a quest for long-lost fortunes with its new slot release, Midas Treasure.

The supplier’s signature features have been brought back by popular demand for this 5×4 slot treasure hunt.

Hidden within the 5 reels is a range of bonus jackpots, free spin retriggers and wild multipliers that promise to drive player engagement and boost monetisation.

Collect multiple silver Midas coins and unlock bonus games which offer four-level jackpot prizes up to a maximum win of 1000x the original bet or buy-in to the HyperBonus feature to short-cut to free spin rounds.

Midas Treasure is exclusively distributed on the Relax Gaming platform and is now available to a global network of leading casino operators.

Alex Cohen, COO and co-founder of Kalamba Games, said: “With 40 pay lines and multiple jackpot levels, Midas Treasure offers a high volatility gaming experience with a classic theme sure to drive customer engagement and retention.

“We are confident that this adventurous game will be loved by both advanced and casual players as it’s packed with hit features including our proven HyperBet and HyperBonus.”

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Microgaming’s premium games now available on BGO platform

George Miller

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Microgaming’s premium games now available on BGO platform
Reading Time: 1 minute

 

Microgaming’s renowned content, including a wide selection of its most popular casino games, has now gone live through BGO Entertainment Ltd., an Alderney-licensed operator.

BGO has considerable industry experience, and its key objective is to bring to market the best casino and bingo products under one brand, delivering an exceptional player experience.

Founded in 2012, the Guernsey-based operator boasts a number of popular brands, including BGO.com, Vegasluck.com, PowerSpins.com and Chilli.com, with a well-established presence in regulated European markets. Through its innovative product offering, the company has quickly grown to be a dynamic and successful operator in the gaming industry.

BGO now has access to an extensive selection of Microgaming’s diverse portfolio of content. The tailored software solution will provide BGO players with the opportunity to enjoy some of the software supplier’s most entertaining casino games, providing a thoroughly engaging gaming experience.

“Expanding our offering to include Microgaming’s impressive portfolio of content demonstrates our commitment to providing our players with the greatest gaming experiences across our multiple skins. We are always looking to add top new content and are pleased to partner with such a reputable supplier of casino games which we know will resonate well with the BGO database.” – Andy Dymock, Product Director at BGO.

“BGO have a well-established presence in the industry and we are thrilled to extend our offering on their platform to enhance their existing portfolio and provide their players with the ultimate gaming experience.” – Jean-Luc Ferriere, Chief Commercial Officer at Microgaming.

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