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FSB upgrades Goldchip with top-tier transition

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FSB upgrades Goldchip with top-tier transition
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Award-winning platform provider elevates progressive private bookmaker into digital realm

Award-winning platform provider FSB has announced its recent roll-out of a digital sportsbook and online casino for Goldchip, private bookmaker to some of the biggest names in sport and finance.

FSB has integrated its flexible sports-betting solutions with Goldchip’s existing technology, elevating its tailored betting service and user experience for all high-staking clients. The Leeds-based operator, founded on elite traditional values and servicing the industry’s most exclusive membership, now has the turnkey tools to match up with its clientele’s tall expectations across all channels.

Running off FSB’s unique pricing models, Goldchip customers can enjoy the most sophisticated and reactive in-play odds, with competitive pricing on all sports arriving in perfect time for the Rugby World Cup in Japan, while the ongoing Premier League football and NFL seasons gather momentum on either side of the Atlantic.

FSB’s proprietary gaming platform also includes over 3000 casino games, virtual sports and lottery solutions from the industry’s leading suppliers and is delivered as a fully-managed service, together with powerful CMS and CRM tools to deliver the best possible customer experience.

Goldchip Operations Manager Rob Stephenson said: “FSB’s pioneering platform aligns perfectly with our dedication to major sports and traditional betting markets. We handle millions of pounds worth of bets every month and have become the private member’s bookmaker of choice. Our business is built on a foundation of peerless customer service. Now we have the tools to set ourselves apart in the digital domain, too.

“Our VIP service is premised on entertainment and that old-school thrill of pitting your wits against our traders. FSB’s elastic platform now ensures that our specially tailored services effectively cater to whichever betting preferences or channel our members prioritise.”

David McDowell, CEO at FSB, added: “We’re delighted to announce yet another bespoke and progressive partnership, with one of the emerging forces of the UK’s high-end scene. FSB’s tailored approach sets us apart with a uniquely modular, flexible raft of solutions which are easy to partition according to client preference, and light to deploy.

“We look forward to evolving our managed solution with Goldchip over the coming year, enabling them to refine their digital offering, without ever sacrificing the customer-first approach that has made them so successful in the rarefied air of VIP bookmaking.”

FSB will defend its Sportsbook Supplier of the Year title at December’s prestigious SBC Awards 2019.

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Industry News

Apex Live Gaming Launches ChipperX

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Apex Live Gaming has launched a new device named “ChipperX” for the casinos.

Designed and manufactured by Apex, ChipperX is a dedicated chip management device. It automatically sorts chips by value or colour into one of 12 designated chip tracks. Each chip track is configured to sort and store a defined number of chip types.

“Apex Live Gaming is made up of people who understand and have experience working in land-based casinos. That’s why we make equipment that helps casino staff do their jobs faster, better, more comfortably and easier,” the company said.

ChipperX has the computing power to quickly and accurately count, sort and distribute up to 500 chips per minute. It produces game statistics with a minute-by-minute display stored in the device’s memory for one year.

Easy operation is guaranteed by remote control and diagnostics. Through remote access to ChipperX settings and management, Apex’s team of technicians can help customers control the device remotely in real time. This reduces operating costs and service time.

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Industry News

Paul Mallon Steps Down as Head of Brand Marketing at Paddy Power

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Paul Mallon has stepped down as the head of brand marketing at Paddy Power.

The ad executive spent ten years at the Flutter-owned operator. Mallon began at Paddy Power as a football writer following a time as a journalist at the Irish Daily Star.

He leaves Paddy Power to become head of special ops at the London-based advertising agency Lucky Generals, which was Paddy Power’s creative agency before Flutter’s reorganisation with its The Stars Group merger.

Mallon wrote on LinkedIn: “After an incredibly good time and 10 years at the sublime Paddy Power, I’ve transferred to the mighty Lucky Generals (with huge thanks to the colleagues, agencies and customers who made working for PP such a pleasure).”

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Industry News

EGT and Mascot Join Forces on Distribution Agreement

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EGT has joined forces with casino equipment provider Mascot on a new distribution agreement. Through the agreement, MASCOT has become the tech company’s new official distributor for France.

The two enterprises shook hands on their future endeavours last month, with plans to immediately introduce the new General series and progressive Jackpots to the French market.

Mascot is founded in 2009 and has been successfully restructuring the company in the past few years, now adopting the highest standards in the sector and motivated to bring new brands to its clients.

“We at EGT are always excited to join forces with reliable partners and cover new ground,” Nadya Popova, EGT’s Sales and Marketing Vice President, said.

“We are thrilled to work with EGT and are preparing many surprises for our clients immediately. We thank EGT for their trust,” François Bourlier, Sales Manager at Mascot, said.

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