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Find out what Endorphina is preparing for ICE London 2020

George Miller

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Find out what Endorphina is preparing for ICE London 2020
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The ambitious game provider from Prague has just revealed some of their juicy plans for ICE London 2020 before the end of the year! Now it’s time to uncover even more and find out what you can expect from this huge show!

ICE LONDON could very much be the biggest gaming show in the world as of today and it’s clear that everyone is pretty excited about it – not only for the visitors but the exhibitors themselves too! Endorphina is among those exhibitors who always try to step up their promo game each year and to bring proper entertainment and endorphins into the gambling industry. We’ve heard that they have some extremely big and heavy plans for the year 2020 and to prove it, they’ve decided to bring in a solid 17 tons of cold steel!

At their very special stand, visitors will have a lot of entertainment, including being able to chill inside their very own TANK! The whole team will be there to meet and greet their clients, affiliates and business partners and to discuss the new possibilities for growth. You can expect the super creative marketing team, who has prepared this promo, to give you some unique branded gifts! As we have learned from reliable sources, the provider has prepared a win-win fortune wheel for its visitors so everyone will be pleased. Could it be a new pair of limited-edition Endorphina socks? Show up with a smile and find out for yourself! The team of account managers and sales managers will also be accompanied by the company’s CEO Jan Urbanec.

As he shared with us, he is very excited to return to London: “ICE is always the highlight of the whole year. Despite the growing amount of expos all around the globe, the classic ICE has still got its charm and we put the most of our efforts into this exhibition. I would like to invite everyone to our stand N6-230 to meet the team and take a look at what they have prepared for visitors.”

The game provider still stays unclear if they will have a slot game release planned for the exhibition. But we will most likely find out about this only during the show at their stand.

Are you interested in learning more about the company? Visit their website: https://endorphina.com

Book a meeting with Endorphina’s team on their dedicated landing page to get the most out of this event: https://endorphina.com/ice-totally-gaming

Don’t forget to take a look behind the scenes at their social media: Instagram, Twitter and Facebook under the handle: @endorphinagames.

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GVC Appoints Dr. Mark Griffiths as Special Adviser on Player Protection and Safer Gambling Issues

Niji Narayan

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GVC Appoints Dr. Mark Griffiths as Special Adviser on Player Protection and Safer Gambling Issues
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GVC Holdings has appointed online gambling addiction specialist Dr. Mark Griffiths as a special adviser on player protection and safer gambling issues.

Dr. Mark Griffiths, Distinguished Professor of Behavioural Addiction and Psychology at Nottingham Trent University, will audit GVC’s policies and processes on responsible gaming and suggest improvements. He was a part of the World Health Organisation working party that formally recognised “gaming disorder” as a psychological condition last year.

Last week, GVC’s CEO Shay Segev set out his direction for the Group, focusing on two strategic pillars of sustainability and growth, underpinned by the Group’s industry-leading proprietary technology. This included a commitment, under the new Sustainability Charter, to continue to lead the industry on responsible gambling.

A core part of this is the launch of the Advanced Responsibility & Care (ARC) programme. The ARC programme encompasses scientific analysis of player behaviour to inform the enhancement of player protections. GVC’s data scientists then derive predictive models and analytics to score players for potential indicators of protection. Each player has a dynamic risk rating aligned to their play patterns and other criteria to enable real-time monitoring and analysis tools to enable early interventions to improve player protection.

Professor Griffiths’ work will be instrumental in delivering ARC. He will work with the business to apply findings from the behaviours of over 160 million players on GVC’s global database to help develop stronger rules, measures and interventions. He will also draw on GVC’s existing multi-million-dollar partnership with Harvard Medical School, now two years into a five-year study into addiction.

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Synot Games Integrates its Full Suite of Slot Titles with LeoVegas

Niji Narayan

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Synot Games Integrates its Full Suite of Slot Titles with LeoVegas
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Gaming content provider SYNOT Games has integrated its full suite of slot titles with online gambling operator LeoVegas.

Players on LeoVegas brands will now be able to access the complete slot suite of SYNOT Games, which includes its recent releases Rock´N´Roll Rooster and Jack & The Mystery Monsters.

“We are ecstatic to have partnered with LeoVegas, a company with almost a decade of industry experience and an acclaimed product suite enjoyed by players all over the world. We have no doubt that our games will be well received across all their extensive network” Priscilla Gatt, Head of Business Development at SYNOT Games.

“SYNOT Games prides itself on providing high caliber slots, so we are thrilled to have signed with a provider that is everyday gaining more and more reputation with the creation of their top-tier casino games. Introducing SYNOT Games’ fresh portfolio will be a very exciting prospect. We are confident that this partnership will thrive over time,” Johan Ekberg, Casino Operations Manager at LeoVegas.

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BtoBet’s Latest Industry Report Highlights Requirement to Increase Player Lifetime Value

Niji Narayan

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BtoBet’s Latest Industry Report Highlights Requirement to Increase Player Lifetime Value
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BtoBet has released its latest industry report “A product-centric vs player-centric approach; How player requirements are reshaping the iGaming landscape.” The report highlights the requirement to increase player lifetime value.

The report seeks to address how the European market is reacting to an increased level of player requirements, how a tailored UX can be important for operators as they seek to retain customer loyalty, and also how a product-centric approach could be detrimental for licensees in the iGaming industry.

The report also emphasises how a tailored experience will result in an increase for each player’s Lifetime Value (LTV), whilst guiding operators on key scenarios that they must address in order to gain a competitive advantage on their competition, amongst which:

  • How they are responding to the player-driven market;
  • How well do they know their customers;
  • How loyal are their customers;
  • Whether they have the technological means to provide a tailored betting experience in a truly interlinked omnichannel environment capable to adapt and include the latest technological and behavioural traits.
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